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Volume 273, Issue 5 << Previous Issue | Next Issue >>
IT - Marketing
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10 B2B Marketing Tips For Successful Tweets
Social media has become the norm and B2B organizations should be on social media. Developing a social presence can be crucial for marketing products or offerings and generating brand awareness.
"When creating a social media strategy and content for Twitter, there are certain things to keep in mind to achieve established organization goals.

To help guide your tweets for your organization, here are several marketing tips and tricks that will help you maximize the impact of each tweet.

1. Hashtags

Hashtags are a great way for users to find tweets on specific topics. Tweets with hashtags get twice the amount of engagement than tweets without. It's important to not overuse hashtags. Only hashtag common searches, trends and/or topics that are applicable to your industry or to the content you are posting about..."

Business 2 Community, January 1st, 2020
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26 Predictions For Marketing, Content Marketing, And PR In 2021
Predictions usually include some element of aspiration. It's not just what we think will happen, but also a reflection in some way, shape or form, of what we hope will happen. If there's a common theme to this year's annual list of predictions, is that we're all hopeful about 2021.
"I've grouped all predictions this year into categories, which is an effort to make it easier to read. There is not an order of merit to the placement - and you'll find my own prediction at the very bottom.

Marketing predictions

1. Efficient marketing execution and measurement

Time to focus on blocking and tackling. Too often marketers become enamored with the latest trends and tools. They lose sight of the day-to-day execution needed to build a productive and efficient machine that contributes to their company's bottom line..."

Business 2 Community, December 30th, 2020
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4 Effective Mobile Marketing Strategies For 2021
FacebookLinkedInFlipboard0 There are plenty of exciting ways to grow your business in 2021. More people are using email and social media than ever before, and the result is plenty of new opportunities for leaders and marketing teams across all industries
"One aspect of marketing you may be neglecting is your mobile strategy. Over 3.5 billion people own mobile devices globally, which means you're leaving a lot of money on the table if you're not doing everything possible to reach smartphone users.

If you need more context, consider this; the average person spends 3.3 hours on their smartphone every single day. You can maximize sales and conversions by looking for opportunities to put your business front and center while your target audience uses their phones. The thing is, mobile users have slightly different behaviors and interests when compared to their desktop counterparts.

Our goal today is to reveal four effective mobile marketing strategies you can use to help your brand thrive following the new year.."

Business 2 Community, December 28th, 2020
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Five Essential Tools For Post-Covid CMOs
Helen Aboagye, CMO of Imagen, provides five tools that will be essential for chief marketing officers (CMOs) post-Covid, as we head into 2021
"Marketers face the most challenging conditions in a decade - if not a lifetime. Creating success in a world of slashed budgets and lower customer spending means the smart use of focused tech. With Covid vaccines being rolled out across the globe, there's hope the world might soon inch back to normal. In the meantime, marketers are struggling with the effects of a year like no other. With slashed budgets, and more pressure than ever to achieve more with less, CMOs are turning to technology..."
InformationAge, December 30th, 2020
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Is Your Digital Marketing Ready For 2021? Here Are 3 Of The Most Important Things
Here are 3 important digital marketing things that you need to be preparing for in 2021
"1. Optimize for voice search. The popularity of products like Google Home and Alexa have created a HUGE boom in the usage of voice search. Almost half the world's population currently uses it, and that will only grow in 2021. Just because you are optimizing for text/typing search doesn't mean you are optimized for voice search.

The optimization for voice search is different from text. (think about how you type in google vs. what you say to Alexa) For instance, when you on your mobile phone and typing in Google looking for a good Indian restaurant, you might type in 'Indian restaurant near me'.

But to Alexa you say, 'Alexa, what is the closest Indian restaurant to me right now'. See the difference? Voice search is more conversational as you normally speak vs. just typing in a few words on google. Making sure your Google My Business profile is updated and detailed is the best way to ensure you are updated for voice search..."

Business 2 Community, December 31st, 2020
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Using LinkedIN To Expand Your Audience
It's no secret that social media is essential for small businesses. Using social media is a fantastic way to engage your customers and expand your brand presence. When done correctly, it can also be a very cost-effective marketing tool
"Many businesses have learned to effectively leverage Facebook, Twitter, and Instagram for consumer engagement. LinkedIn is often overlooked, but it offers enormous potential, especially in B2B sales.

The majority of people on LinkedIn are professionals, many with considerable decision-making authority. The right connection on LinkedIn can open up doors to new business. Here are some great ways to harness the power of this platform to expand your small business's audience..."

Business 2 Community, December 30th, 2020
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IT - Sales
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Crafting The Perfect Follow Up: The Secret To Cold Email Success
Many people falsely believe that the secret to success with cold email is to nail the initial email.
"They believe they just need to write a message that's so interesting and so compelling that recipients have no choice but to click through or respond.

And yes, if you nail your initial email, that's great, but this is leaving you with a very small margin for error. If anything is off - the timing, the subject line, the messaging - your email will get you nothing but crickets.

That's why follow-ups are the most important part of any cold email campaign..."

Sales Hacker, December 28th, 2020
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How To Recover Clients Who Disappeared During The Pandemic
Millions of businesses were hit hard by the coronavirus pandemic, resulting in declining revenue and tighter budgets
"Research shows that 47% of B2B buyers were forced to hold off on purchases in 2020. While understandable, this response significantly impacted sellers' client rosters.

Although B2B landscape projections look better for 2021, many sellers haven't replaced the accounts they lost. Many companies are still reeling from the initial economic downturn and struggling to find new prospects for their sales pipelines. The good news is that former clients can be a source of continued business. If you can win them back, you'll be in a better position come the new year..."

Business 2 Community, December 29th, 2020
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Sales Role Specialization
'Is Sales Over-segmented', ... 'Has role specialisation in B2B selling gone too far?'
"Much of their discussion has to do with the current mechanization of selling that's become popular in the SDR/AE approach to selling. This assembly line process starts with a widget (let's call them customers), being passed from person to person down the line until they come out closed or on the reject (loss) pile. The while point of this process has little to do with the customer, and more to do with maximizing the volume and velocity of moving customers through the assembly line..."
Business 2 Community, December 28th, 2020
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Top ABM Priorities: Biggest Shifts Happening In Marketing Strategy
As we head into 2021 and start working on our marketing plan for Q1, it's important to look at historical data and industry benchmarks around our selected go-to-market strategy for the upcoming year
"This will allow us to not only understand customers' past behavior but also make predictions around their future decision-making process and guide our marketing decisions and strategies

We're starting our 'Biggest Shifts Happening in Marketing Strategy Heading Into 2021' series around the most common marketing strategies marketers focus on on a regular basis: account-based marketing (ABM), customer advocacy, inbound marketing, and demand generation.

We'll kick off the series with ABM. In this blog, we'll discuss the latest benchmarks and the top ABM priorities for 2021 that marketers should focus on.

Let's first take a look at the top strategies used by ABM marketers this past year..."

Business 2 Community, January 1st, 2020
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IT - CRM
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Recruitment CRM And The Remote Work Model
The ultimate test of a company's ability to adapt this year lies in how well its team and operations adjust to a remote work model, especially if the shift from office to remote was an unexpected occurrence much like the majority of cases this year
"For recruitment agencies, the challenge extends to cover anxious clients and wary candidates, a combination of uncertain elements that can make day-to-day work difficult. To that end, we've opted to discuss how recruitment CRM streamline operations for companies shifting to a remote work model.

Centralizing data & easy software integration

As a recruitment agency shifts its operations to a remote model, the need for multiple software solutions might become overwhelming. Prior to the remote craze that seems to be here to stay, recruitment agencies were, and still are, able to increase their productivity levels, centralize recruitment data, and put innovative tools to use in order to maximize efficiency and minimize repetitive, menial tasks..."

Business 2 Community, January 1st, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom Jan. 6th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, January 6th, 2021: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom Jan. 13th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, January 13th, 2021: 6:00 PM to 8:00 PM
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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