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IT - Email
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5 Email Threat Predictions For 2021
As domains get cheaper, account takeovers get easier, and cloud computing usage expands, email-borne attacks will take advantage

"In 2020, fearware flooded our inboxes, ransomware stalked our schools, and email account compromises stumped our supply chain. What new tactics and techniques can we expect email attackers to deliver in 2021? Dan Fein, director of email security products at Darktrace, gives his five predictions for security teams.
Supply Chain Fraud Will Overtake CEO Fraud
Time and again, says Fein, security leaders tell him their priority is to protect C-level executives. "If the company is really secure, it's hard [for an attacker] to get to that C-suite," says Fein. The alternative for attackers? "Just go after whoever that company trusts."
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IT - Marketing
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7 Tips For Automating B2B Lead Generation
With all the events that took place during 2020, the digitalization of business has increased significantly. Businesses in all niches were forced to reconsider their models and seek additional profit streams online

"While it is a difficult situation for an economy, it is a digital market shift that was not seen before. In the past, many were using digital tools to improve their business and be more efficient. Now, it is increasingly difficult to conduct 'business as usual'. This digital shift presents a lot of opportunities that may be converted into sales.
In some cases, we can even talk about market divisions that will last for many years to come. Just read a bit on the raise of Zoom which managed to grow its stock price 7x during the crisis.
This post will highlight some of the ways in which you can take charge of this change and use it to the advantage of your business..."
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IT - Sales
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3 Steps To Improved Negotiation And Sales Success
What happens when a salesperson isn't an effective negotiator? Often, they simply write a proposal

"I've observed it happen many times. Somehow the salesperson thinks that if they put the information in writing the prospect will buy.
The truth is that a proposal should really be a confirmation of what has already been agreed to, or has been determined that the prospect wants, needs, and is interested in buying. These factors must first be understood before creating a proposal..."
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25 Sales Resources That'll Make Your Job (And Life) Easier
Let's address the elephant in the room - there are just too many sales resources available to know what's good and what isn't

"The increased interest in personal and professional development has created a cottage industry of experts claiming their book, podcast, or webinar is the only thing standing between you and success in your career.
But finding out which of these tools are the real deal? That's a lot easier said than done..."
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'But We Did IT This Way In My Old Company!'
I don't know why things aren't working

"I was speaking with a Sales Executive. He was relatively new to the company, he'd been in the role for a few months. The organization had been performing reasonably well, but they wanted to expand and grow quickly. He had been recruited to lead that effort..."
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom Jan. 6th 2021
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.
After the intros, the rest of meeting will be an informal hangout!
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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vBeers South Florida - Weekly Virtual Meetups via Zoom Jan. 13th 2021
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.
After the intros, the rest of meeting will be an informal hangout!
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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PeopleTek News
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Leadership Journey
Leadership development is a process, not a one-time event. The Leadership Journey takes place over twelve sessions, giving every leader the opportunity to maximize their growth potential

The PeopleTek Journey will help you:
- Uncover how you communicate
- Empower you with the methods to be most effective in communicating and working with individuals or group of people
- Build critical competencies and raise your peak performance level
- Help you at any stage of your career to overcome hurdles standing in the way of your progress
- Help you with new challenges you may be facing in a new role
- Learn to harness your strengths
- Identify and improve upon gaps in your leadership
- Become more effective, more confident, and grow overall as a leader and person
Is the Journey Program right for you? Of course it is!
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Tips For Virtual Meetings
Some of you may have already seen Executive Coach Marilyn Brown's outstanding tips for conducting meetings virtually, but they are worth sharing again. We hope you find them helpful!
Times Of Uncertainty Requires Change
Some of you may have already seen Executive Coach Marilyn Brown's outstanding tips for conducting meetings virtually, but they are worth sharing again. We hope you find them helpful!
Not everyone understands the basic etiquette of on-line meetings - so here are some guidelines that you can use with your teams to ensure a more effective meeting...
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.
Corporate Membership Levels
- Bronze - $500 (1 to 3 Employees)
- Silver - $1,500 - (4 to 25 Employees)
- Gold - $2,500 - (25 to 50 Employees)
- Platinum - $3,500 - (over 50 Employees)
Individual Memberships
- Individual - $100/year or $10/month
TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, SF IT vBeers Broward, PeopleTek News, Sponsor - TechLauderdale, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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