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Volume 273, Issue 3 << Previous Issue | Next Issue >>
IT - Marketing
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15 B2B Marketing Trends You Can't Ignore In 2021
So, what are the top B2B marketing trends you need to know?
"Will digital mediums be the forefront of all marketing strategies?

Or, will automation and artificial intelligence comprise the vital elements?

And, how should your business nullify the sweeping facets of the pandemic?

Well, for organizations, 2021 has a lot of unknown variables in its B2B marketing trend equation..."

Business 2 Community, December 18th, 2020
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4 Steps To Plan Your Email Marketing For The New Year
I'm sure I'm not the only one who feels 2020 was quite the whirlwind. I don't know about you, but I'm certainly looking forward to a fresh start.
"The global pandemic brought about unforeseen challenges for small businesses - and many felt the impact on their marketing. In fact, of the 79% of marketers who have a content marketing plan, 70% adjusted their plan due to the global pandemic.

So as we look forward to a new beginning, reflecting on the year behind us can give us a lot of insight. Spend some time before the end of the year to take a step back and reflect on what worked, what didn't, and what should change going into the New Year..."

Business 2 Community, December 17th, 2020
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40 Common Email Marketing Mistakes To Avoid
We've all made email marketing mistakes: You click send on an email and suddenly your stomach drops
"You've made a mistake and there's nothing you can do about it. Your email is out in cyberspace, and soon you'll have to deal with the consequences.

Some errors are obvious and a major misstep could instantly negate all the hard work you've put into your email marketing campaign. Other faults are just as bad, but not necessarily something you've even considered. You may not even be aware of some email marketing mistakes you've committed..."

Business 2 Community, December 15th, 2020
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5 Statistics That Show Why Video Marketing Is Here To Stay In 2021
Are you looking for a sustainable marketing strategy that will yield significant results for your business in 2021?
"If so, look no further than video marketing. As more consumers spend more time on their smartphones, video is quickly becoming the new normal for brands across all industries.

There are plenty of unique ways to incorporate video with your marketing strategy on-site, through social media, and even within your emails. Most marketers know where they should add videos but don't know exactly how this strategy helps their company..."

Business 2 Community, December 16th, 2020
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Digital Marketing: Your Trade Show Alternative
As trade show cancellations pile up, pressure mounts to boost marketing efforts and attract prospective buyers
"Although you may participate in virtual events, you still need a way to talk directly to leads.

Fortunately, digital marketing tactics can connect you to potential customers and amplify your message across many platforms. Learn how to get the most out of your budget by transitioning to digital marketing..."

Business 2 Community, December 17th, 2020
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The Top 5 2021 Marketing Trends, As Told By Larry David
If you're a fan of Seinfeld or Curb Your Enthusiasm, you're probably familiar with their proclivity to debate social norms
"The genius behind the social commentary is Larry David. While Larry only intended to make some interesting (and hilarious) points about human behavior, many still ring true for consumers today.

Before you start drafting next year's social media marketing, take some advice from Larry and check out these 2021 marketing trends. These five famous Larry David quotes should inspire your content creation and inform your marketing strategy in the upcoming year..."

Business 2 Community, December 17th, 2020
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IT - Sales
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How Quickly Should I Suspend Or Delete Non-Responsive Leads?
How long should a lead be chronically non-responsive before they're marked as 'marketing suspended'? What best practices should we put in place?
There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database:

  • Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics

  • High bounce rates and low open rates can damage your email reputation, which in turn may impact overall deliverability

  • Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license

Even then, success with email programs can often be a long-term proposition

Business 2 Community, December 17th, 2020
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Stop Fighting Your Prospects: Overcoming The 'Objection Handling' Mindset
Focusing on overcoming sales objections is likely holding you back and poisoning your customer relationships
"This may seem backward. Afterall, objection handling is often considered one of the foundational pillars of sales - one of the critical elements necessary to win more deals.

But there's an important problem lurking beneath the surface - and if you want to be a better salesperson, you'll need to work actively to address it..."

Sales Hacker, December 18th, 2020
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The B2B Sales Journey: An Odyssey
The 2021 B2B Sales Journey Odyssey begins with digital marketing because, without it, there are no sales
"Each digital platform should share a story about how your company can solve your prospect's problem. Most importantly, your company's B2B website design should be easy to navigate, visually appealing and a hub of information and resources. Your website absolutely must showcase your product or service clearly and making it identifiable to your audience..."
Business 2 Community, December 16th, 2020
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What You Must Know Before Changing The Sales Compensation Plan
The end of the year is when many leaders tend to consider transforming their sales compensation plan since a new year equals making a fresh start
"If you are a leader contemplating changes, I would suggest that a real purpose be at the core of any new compensation plan. The plan should be designed to incent individuals to perform the way leadership desires in support of the company's goals.

But to effectively do that one must understand the concepts of motivation.

From the Merriam Webster dictionary, the word motivate is defined as: to provide with a motive: impel..."

Business 2 Community, December 14th, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom Jan. 6th 2021
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, January 6th, 2021: 6:00 PM to 8:00 PM
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PeopleTek News
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Leadership Self-Assessment
For those familiar with our book '12 Steps For Courageous Leadership' you're aware of our belief that courage is the most important attribute required in order for leaders to be effective and successful.
"You need to assess yourself on a yearly basis and see how far you have gone and what you still need to work on - Sunday Adelaja"

Below are the 12 'Courageability' factors we'd like you to self-evaluate. Score yourself from 1 - 10 (1 = poor and 10 = superb)..."

PeopleTek News, December 16th, 2020
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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