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Volume 273, Issue 2 << Previous Issue | Next Issue >>
IT - Marketing
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19 Facts About Lead Response Times
Speed to lead statistics can be scary to look at. Why?
"Because they reveal that your business probably doesn't have a fast enough lead response time.

Your lead response might be amazing. You might even be qualifying a ton of leads. But the harsh truth is that you're probably not fast enough.

Speed to lead statistics consistently prove that the faster you can respond to a lead, the more likely you are to qualify and process that lead. If you wait even a little bit, there's a good chance you'll lose the lead forever..."

Business 2 Community, December 11th, 2020
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4 Tactics To Include In Your 2021 Marketing Budget
Even before the pandemic, companies grappled with their marketing budgets.
"The casual mention of 'next year's campaigns' would send marketers straight to their spreadsheets months in advance to reallocate resources, figure out target audiences, and more.

These planning systems are designed to determine which variables can be controlled to get measurable results. The bad news is that the pandemic has set these variables into overdrive for your team members, but the good news is that 2020 provides an excuse to bend your budget in a way that fits 2021..."

Business 2 Community, December 8th, 2020
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6 Tips On How To Boost Your B2B Email Marketing Efforts
When it comes to B2B marketing, email is one of the most effective mediums to reach out to your target audience
"In fact, B2B marketers say that email newsletters are the most effective type of content for nurturing leads. Furthermore, 78% of businesses consider email marketing vital for their success.

While it can help you generate more leads and sales, you need to invest some time in planning and strategizing. A random approach won't bring you results alone.

If you want to make the most out of your B2B email marketing campaigns, here are some useful tips for you to follow:..."

Business 2 Community, December 10th, 2020
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7 Inbound Lead Conversion Strategies
Inbound lead conversion is arguably the most important component of inbound marketing.
"After all, it doesn't matter how many leads you generate or how efficient your inbound marketing methodology is if you can't actually convert leads into customers.

Inbound lead conversion is the game. It's where action turns into revenue.

There are numerous features that factor into your inbound lead conversion rate - everything from web design and navigation to the checkout process.

But at the end of the day, implementing the right inbound lead conversion strategies is what's most important.

In this guide, we'll take an in-depth look at seven specific inbound lead conversion strategies to help you master this aspect of inbound marketing. That way, you'll know what to focus on and which tactics are most effective for turning more leads into customers..."

Business 2 Community, December 10th, 2020
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B2B Marketing Strategies And Trends For 2021
With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it's still important to create a clear 2021 marketing strategy.
"Here, we'll explore what we expect to see in B2B marketing strategies for next year.

But first, let's do a quick recap of what we saw in 2020. Quick recap of 2020 trends

As you all know, the year started off pretty strong and the economy was great. However, with the pandemic and ensuing lockdowns, travel restrictions, event cancellations, and overall fear of an economic downturn created havoc for a lot of companies. In late March and early April, we saw a rash of companies cancel their entire marketing programs, pause all ads, and furlough employees. While this may have been a necessary business tactic for some companies to survive, it did end up stalling out lead generation which caused a further strain on the business..."

Business 2 Community, December 8th, 2020
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IT - Sales
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Are You Using These Top 7 Sales Enablement Tools?
FacebookLinkedInFlipboard0 It takes a lot to make it in sales. You need grit, empathy, drive, intimate knowledge of your customers, the capacity to bounce back after rejection, and, most importantly, the ability to familiarize yourself with practical sales tools for your business
"Without sugarcoating it, selling is hard. However, with the current technology trends, selling has been flipped on its head by improvements in artificial intelligence, process automation, data analytics, and cloud technology.

You will always want to ascertain that you have the best sales enablement tools to assist you in accelerating sales. Here are some of the best sales tool categories to help you automate tiresome tasks, expand your team's performance metrics, keep your pipeline flowing, or cause game-changing makeovers in particular facets of your sales process..."

Business 2 Community, December 7th, 2020
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Just 24% Of Salespeople Are High Performers
Employers must understand 'winning behaviors' and replicate across sales channels
"An effective sales channel drives growth and opens new revenue streams. But only 24% of salespeople are high performers. Questionmark, the online assessment provider, is urging employers to get a better understanding of the habits and strategies of their most successful salespeople.

They can then replicate these 'winning behaviors' across the sales channel through training and support..."

AiTHORITY, December 9th, 2020
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Making It Personal: Sales Success Through Personalization
When you get a template email with your name haphazardly pasted at the top, how do you react?
"For most people, that lifeless document is heading straight into the spam folder.

If you want people to respond, you've got to make it personal.

In this Takeover episode, host Sanjana Murali speaks with Amy Franko, Founder & CEO at Amy Franko Associates and Author of The Modern Seller, about how to implement better personalization in your sales outreach and prospecting..."

Business 2 Community, December 12th, 2020
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Ultimate Guide To Inbound Lead Generation
Inbound lead generation should be a major component of any business's marketing strategy
"What is inbound lead generation? Simply put, inbound lead generation is the practice of drawing prospects and users to your brand in such a way that they choose to become leads.

Inbound lead generation takes place when leads come to you.

Inbound lead gen is, without question, one of the most important marketing activities businesses should be conducting.

This article is intended for sales or marketing professionals of medium to large businesses who want a powerful inbound lead generation strategy.

Here's what you can expect from reading the ultimate guide to lead generation:..."

Business 2 Community, December 10th, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom Dec. 16th
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, December 16th, 2020: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom Dec. 23rd
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, December 23rd, 2020: 6:00 PM to 8:00 PM
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PeopleTek News
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Down To The Last Month!
What a year. December is upon us and as we wrap up 2020, it's not quite yet time to 'let it go'
"There's one month left with time allowing us the possibility to achieve more goals, to ensure all accomplishments have been celebrated, and that 2021 planning has been initiated.

With reduced resources due to holiday and vacation time, what are your priorities?

Ask yourself: What's the number one goal/task I'd like to see completed before year end?..."

PeopleTek News, December 8th, 2020
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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