IT News and Events
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Volume 271, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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10 Best Practices To Utilize Chat Tools For Effective Marketing
Is your business using chat tools for marketing?
"If not, then you might want to include them in your marketing strategy sooner rather than later.

After all, statistics suggest that potential customers who chat with you first are 82% more likely to convert and pay you more as opposed to those who don't chat..."

Business 2 Community, October 31st, 2020
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12 Key Skills Marketers Need In Today's Digital Landscape
"As today's digital landscape has shifted, with increased access to and advances in technology, and with more companies switching to online operations, marketers' roles and responsibilities have shifted right along with it...
"Here are some of the skills and competencies that are now critical for marketers to succeed in today's increasingly digitized world.

What's one newer skill or competency that is now critical for a marketing role in today's digital landscape, and why?..."

Business 2 Community, October 27th, 2020
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4 Ways Nonprofits Can Leverage Content Marketing Strategy To Increase Donations
Donations are the lifeblood of nonprofits-they fuel your philanthropic work and assist you with overhead
"But without leveraging the potential of content marketing, it's often challenging to keep those contributions coming in the door.

Whether your nonprofit was just established and you're solidifying your brand and mission, or you're a staple of the community but are looking for additional support, content marketing can amplify your nonprofit's message and attract generous donors..."

Business 2 Community, October 28th, 2020
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5 Must-Have Elements For Your IT Marketing Strategy
Gartner predicts that global IT spending is down nearly eight percent in 2020 versus 2019
"IT service companies must prioritize customer experience and consistent messaging to gain an edge over competitors. These companies will fare better than those applying a more scattered approach to marketing for IT.

Before you make decisions about digital marketing for your IT services business, think ahead. It's crucial to build a solid foundation to support your future marketing efforts so that you're not reinventing the wheel every time you're ready to scale..."

Business 2 Community, October 26th, 2020
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5 Reasons Digital & Email Marketing Should Get Your Vote Now
A lot has already been written about how the current health and economic challenges are affecting businesses, and marketers in particular
"But what may be surprising, is that while many B2Bs have reduced their overall marketing spend this year, email and digital ads are thriving. eMarketer forecasts that US B2Bs will spend $8.14 billion on digital ads in 2020, up 22.6% from 2019. And AdWeek reports that email marketing performance has skyrocketed amid the pandemic, with email revenue up 86%.

Together, these channels are breaking down barriers for sellers to reach the right buyers, even during a crisis. Here are 5 reasons email and digital should get your vote now and how you can use them to drive business and acquire new customers..."

Business 2 Community, October 29th, 2020
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5 Reasons Why A Business Blog Is Essential In 2020
It's quite amazing how critical content is for your digital strategy
"Not only does content shared on your website improve perceptions about your brand but producing valuable content on a consistent basis underpins SEO efforts. That's why a business blog is essential; increasing in importance every year.

SEO determines how you rank in search. Only a handful of links show on the first page of search results and we know folks rarely search beyond that first page. In fact, rank greatly impacts the number of visits you get from organic search, which is likely 50% or more of the traffic coming to your site. See the graphic below based on studies across many search terms. For each of the major search engines, more than 95% of visits generated by search go to links on the first page of search results (SERPs)..."

Business 2 Community, October 28th, 2020
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Marketing Hacks (That Make Your Life Easier)
Marketing your local business can seem like a full-time job. Most business owners can't afford to have a marketing department which means that you're adding marketing to all your other responsibilities.
"Since there are only so many hours in a day, it's essential to have a few tricks up your sleeve: things that can help you fine-tune your marketing and get the most bang for your buck.

Here are some marketing hacks to help you focus your attention and reap the rewards..."

Business 2 Community, October 26th, 2020
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IT - Sales
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10 Ways To Crush Your Next Outbound Sales Calls
Yes, it is still possible to have successful outbound sales calls
"Saying the right things on an outbound sales call may seem like moving pieces on a chess board. However, you can keep leads engaged and close more deals by learning and applying a handful of rules.

Let's go over some of the basics involved in outbound sales calls and provide you with 10 ways to make your calls more successful, along with some essential components you need to add to your sales call scripts..."

Business 2 Community, October 28th, 2020
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A Brief History Of Sales Opportunity Qualification
The quality and accuracy of opportunity qualification is widely acknowledged to be a key predictor of future sales success - and a critical differentiator between the best salespeople and the rest.
"Today's top salespeople have too much respect for their own time to waste it on 'opportunities' they have little or no chance of closing - while their less-effective colleagues often appear to hold on to dead or dying opportunities like a shipwrecked sailor clinging on to a piece of driftwood.

When we analyse relative sales performance, the benefits are obvious: the additional time and effort that top salespeople invest in qualification is more than repaid in terms, shorter sales cycles, greater average deal values and higher win rates..."

Business 2 Community, October 30th, 2020
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Talking About Virtual Selling
I've been asked to participate in a podcast on virtual selling. I'm looking forward to it, it's an important topic. When I was originally asked, I replied, 'What do you mean by virtual selling?'
"I think that's a fundamental question, one that I'm not sure I know the answer to.

But I think I know what 'Virtual Selling,' isn't.

To too many, it's about using tools like Zoom, Teams, and other tools. To others, a major part is WFH. These may be components of Virtual Selling, but Virtual Selling is probably much more and much different.

Likewise, many think Virtual Selling is all about social channels and media.

As usual, when we talk about selling, and the focus is on technology and tools, we probably are missing the underlying principles and critical issues that impact our ability to engage customers in meaningful ways..."

Business 2 Community, October 26th, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom Nov. 4th
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, November 4th, 2020: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom Nov. 11th
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, November 11th, 2020: 6:00 PM to 8:00 PM
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PeopleTek News
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Is Journaling An Art?
If you've been through the Leadership Journey program you know that we encourage journaling. Is it an art? No. It's simply a place to record your thoughts, your goals, and even your disappointments
"A personal journal is an ideal environment in which to become. It is a perfect place for you to think, feel, discover, expand, remember, and dream..." - Brad Wilcox

"Studies report that journaling can actually improve your health by reducing stress and negative energy. Interesting!

Getting started can be as simple as writing one sentence. Some ideas are:..."

PeopleTek News, October 26th, 2020
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Sponsor - TechLauderdale
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TechLauderdale Lucky 13 Golf Tournament
TechLauderdale Corporate Members Receive Sponsorship Discounts: Platinum 25%, Gold 20%, Silver 15%, Bronze 10%
The TechLauderdale Lucky 13 Golf Tournament is a hybrid event mixing a day of golf at the beautiful Plantation Preserve Course followed by a highly interactive 3D online post event party.

Join us at this socially distant but highly interactive networking event. Sponsors will enjoy the benefit of recognition at the event with traditional signage throughout the course and will also be recognized at the virtual post-event party.

All sponsors receive, promotion on website, social media, literature, signage at the Golf Tournament and recognition at our unique 3D virtual post event. TechLauderdale Corporate Members Receive Sponsorship Discounts

TechLauderdale Members

  • $155 Single Player*
  • $620 Foursome*

Non-Members

  • $190 Single Player
  • $760 Foursome

Note: you can become a member for just $100 for the year or $10/month: join

Learn, Connect, and Grow

Friday, November 13th, 2020: 7:00 AM - 6:00 PM
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


ITPalooza 3D - Dec. 9th and 10th
Save the date!
Coming Soon - Exhibit Space, Sponsorships & Registration

South Florida's most exciting Fall tech event & expo is going virtual. But this is no boring Zoom event. Our highly interactive virtual 3D platform will make you feel like you are at a real event.

Stay tuned as more information is coming soon. Watch for sponsorship opportunities, exhibitor space, and registration information.

Note: you can become a TechLauderdale member for just $100 for the year or $10/month: join

Learn, Connect, and Grow

Wednesday, December 9th and Thursday 10th
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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