IT News and Events
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Oct 19th, 2020 — Oct 25th, 2020 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 271, Issue 3 << Previous Issue | Next Issue >>
IT - Email
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Here's Why Inbox Zero Will Never Work For You
For years, I've marveled at co-workers' inboxes. Some, like me, make a conscious effort to limit the number of unread emails (even if we don't always reply to everyone) while others are perfectly happy to let thousands of messages pile up - and simply ignore them.
"Personally, I can't handle the thought of having more than 20 unread messages in my inbox. If my email count surpasses this magic number, I need to take immediate action or else deal with mounting anxiety that prevents me from doing my actual job or enjoying a vacation.

Having a relatively clear inbox is my online equivalent to tidying my desk. Ah, peace..."

The Next Web, October 21st, 2020
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IT - Marketing
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B2B Marketing Best Practices: Creating Engaging Surveys
Surveys are a powerful tool for transforming business practices to better satisfy both clients and coworkers. For a B2B organization, surveys can be used for a variety of purposes and provide insight on customer satisfaction, market research, product feedback and company culture.
"However, creating an engaging survey with a high completion rate can be challenging. To navigate this challenge, we share our best practices for creating surveys to achieve clear and informative results.

Before Creation: Define Objectives

Before creating a survey, it is crucial to set an objective. What is the purpose and goal of your survey? Having a clearly defined objective will streamline the process of crafting questions..."

Business 2 Community, October 19th, 2020
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What Does Successful B2B Marketing Look Like In A Recession?
For quite some time, B2B marketing has been focused on bottom-of-the-funnel tactics: using lead generation to in-market buyers. In a climate where leads are relatively plentiful, this is OK. But in recent months, we've seen a shift
"While we're limited to anecdotal observations for now, the B2B marketing pendulum does appear to be swinging back towards brand development.

Some already brand-focused businesses will simply be continuing with their strategies and trying not to gloat. For others, the driving force for changing tack is the spectre of immediate leads drying up. For a significant number of businesses, the bottom of the funnel has literally been removed.

Either way, it's a healthy reset: 'brand' is the new lead gen..."

Business 2 Community, October 19th, 2020
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IT - Sales
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Which Sales Methodology?
I've gone through training in countless sales methodologies. Our own company has developed and implemented sales methodologies used by thousands of sales people-though all of our work is customized to the strategies, priorities, culture/values of the organizations we work with
"Today, I read an article that was a high level assessment of 21 sales methodologies. I admire the author in taking the time. Several things struck me:

1. The approach for most of these, regardless of how politely the suppliers phrase them, tends to be: 'Here are the things we do to the customer..' They focused on our selling activities and less on the customer buying process. Wouldn't we and our customers be better served if we started training people in how customers buy, and how sales can support, simplify, and accelerate the buying process?..."

Business 2 Community, October 22nd, 2020
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What The Frack: How To Mine Your (Sales) Pipeline And Break Into New Markets In 3 Easy Steps
The pandemic has unearthed new markets for almost every industry that are just waiting to be tapped
"But with quota looming, sales professionals need a solid plan in place to quickly and efficiently identify and sell to new and existing audiences.

This is where fracking comes in.

If you're wondering what fracking has to do with increasing your mid-pandemic sales, don't worry, we'll (hydraulically) break it down for you in three easy steps, so you can mine your sales pipeline for all it's worth..."

Sales Hacker, October 21st, 2020
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5 Business Development Metrics To Help You Fill Your Pipeline
Business development teams have become a central part of the sales process
"Business development is highly influential to what happens at the top of your sales funnel. The correspondence between business development reps (BDRs) and leads can set the tone for the entire sales process.

This is where business development metrics play a vital role. They need to measured and assessed to ensure your business development reps are doing everything they can to set meetings with qualified leads. At first it may be difficult for managers to identify and track the right metrics.

Let's take a look at some of the important aspects of business development and the metrics that help you determine the effectiveness of your business development program..."

Business 2 Community, October 21st, 2020
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Attributes Of A Successful Sales Negotiator
The thought for this post originated from my recent interview by Paul Watts of Sales Reinvented
"Paul asked great questions about how sales reps can improve their negotiations with prospects and customers. This was a very timely topic given the recent changes, in the way sales reps communicate with their prospects and customers. You can listen to the entire podcast here.

Why do so many salespeople and managers struggle with negotiation issues? The primary reason is that negotiation is often viewed as an adversarial process by parties on each side trying to get the upper hand. Most sales professionals want to be liked by their customers. They want to please them. However, to some, negotiations feel like they're putting that relationship on shaky ground.

To address this issue, sales professionals should view a negotiation as a process to achieve a result versus giving it a negative or adversarial connotation. This shift in mindset alone can change the process for the better and help you become more successful..."

Business 2 Community, October 23rd, 2020
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Redefining Sales Teams: How To Embrace Your Inner Digital Warrior
Exploring how sales teams can harness data to turn insights into engagement and drive online sales.
"We're entering a new era of B2B sales. Driven by a combination of changing buyer habits, economic disruption and necessity brought about by the COVID-19 pandemic, sales teams are having to reinvent themselves - and quickly.

Although many things have changed in recent months, arguably the biggest hurdle to have come out of the forced changes to the way sellers work is the loss of the in-person interactions they have long relied on to build connections with customers and drive sales. The regular face-to-face catchups with long-term customers and opportunities to meet new prospects at conferences are gone, highlighting a clear and urgent need for sales teams to adapt to a digital-first environment..."

ITProPortal, October 21st, 2020
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Launch Of Sales Community Envisioned To Provide Much-Needed Resource For Tech Sales Professionals
Crises, such as the current pandemic, are difficult times, but they can also be catalysts for innovative new ideas
"It was during the COVID-19 disruption that Randy Seidl (pictured), an experienced tech sales professional, conceived a plan to create a community of like-minded thought leaders who could help his profession. That insight led to the launch of Sales Community LLC in September.

'If you think of any other industry - restaurant, hotel, lawyers, landscape - they have user groups,' said Seidl, founder of Sales Community. 'Even technology companies have user groups. But within the larger field of technology sales enterprise, there's really nothing like this that exists. It's crazy.'

Seidl spoke with Dave Vellante, host of SiliconANGLE Media's livestreaming video studio theCUBE. They discussed Seidl's research in determining whether his new organization would have value and the various resources that Sales Community will provide..."

siliconANGLE, October 23rd, 2020
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How To Crush Sales Connect Calls To Gain New Customers
Have you ever met someone for the first time and they overshared personal information about their lives? If so, you probably know that it can be a little uncomfortable and perhaps overwhelming
"That's the way a sales call can feel to an unsuspecting prospect the first time when you offer them too much information and try to pitch them right away.

This is why sales connect calls are important. They give you the opportunity to learn more about your prospect while still offering them help and value one step at a time.

Let's explore how to conduct sales connect calls using these tips, templates, and examples..."

Business 2 Community, October 23rd, 2020
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SF IT Sales
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Monthly Meetup of IT Sales and Marketing Professionals - South Florida
online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

Hosted by John J. McLaughlin From IT Sales and Marketing Professionals - South Florida

Monday, October 26th, 2020: 12:00 PM to 1:00 PM
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom Oct 28th
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, October 28th, 2020: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom Nov. 4th
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, November 4th, 2020: 6:00 PM to 8:00 PM
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PeopleTek News
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What Do You Think About The Concept Of Being A Continual Learner?
What Do You Think about the concept of being a continual learner? That the more you know, the more there is left to learn? You've obtained degrees, certifications, licenses, etc, so does that mean you're done learning? Hopefully not!
"Knowing yourself is the beginning of all wisdom - Aristotle"

"Often we need to keep our technical and professional skills up to date, but what about our 'people' skills and even understanding our current passion and desires?

Do you devote time for increasing your awareness levels? Is self-development something you enjoy doing? What about being committed to better understanding and communicating with others and helping others do the same?

PeopleTek has created a LEADERSHIP COMPASS which is a combination of leadership skills, traits, behaviors, and talents, along with concepts from the Johari Window to help individuals better understand themselves and relationships with others..."

PeopleTek News, October 19th, 2020
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Kelly Merbler News
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Who Knew That Coffee Could Do This?
My absolute favorite way to start my day is to take a walk around my neighborhood with a cup of my favorite Starbucks beverage listening to a podcast that inspires me. A grande nonfat latte with cinnamon on top just puts a smile on my face and gives me the fuel to kick-off my day.
"On a typical day, you would frequently find me working out of my local Starbucks several days a week after I drop my boys at school. I love being able to work from home as an entrepreneur, but I do crave the human connection and love the energy associated with being around people. I have met so many great people sitting in that coffee shop and we have come to know each other casually over the past year.

When my local Starbucks had to close due to COVID19 as we drifted into quarantine mode, I missed that human connection that had become a part of each morning. I am definitely feeling something missing in my daily routine and have no idea when I can get that routine back on track..."

Kelly Merbler News, October 20th, 2020
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Sponsor - TechLauderdale
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TechLauderdale Lucky 13 Golf Tournament
TechLauderdale Corporate Members Receive Sponsorship Discounts: Platinum 25%, Gold 20%, Silver 15%, Bronze 10%
The TechLauderdale Lucky 13 Golf Tournament is a hybrid event mixing a day of golf at the beautiful Plantation Preserve Course followed by a highly interactive 3D online post event party.

Join us at this socially distant but highly interactive networking event. Sponsors will enjoy the benefit of recognition at the event with traditional signage throughout the course and will also be recognized at the virtual post-event party.

All sponsors receive, promotion on website, social media, literature, signage at the Golf Tournament and recognition at our unique 3D virtual post event. TechLauderdale Corporate Members Receive Sponsorship Discounts

TechLauderdale Members

  • $155 Single Player*
  • $620 Foursome*

Non-Members

  • $190 Single Player
  • $760 Foursome

Note: you can become a member for just $100 for the year or $10/month: join

Learn, Connect, and Grow

Friday, November 13th, 2020: 7:00 AM - 6:00 PM
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


ITPalooza 3D - Dec. 9th and 10th
Save the date!
Coming Soon - Exhibit Space, Sponsorships & Registration

South Florida's most exciting Fall tech event & expo is going virtual. But this is no boring Zoom event. Our highly interactive virtual 3D platform will make you feel like you are at a real event.

Stay tuned as more information is coming soon. Watch for sponsorship opportunities, exhibitor space, and registration information.

Note: you can become a TechLauderdale member for just $100 for the year or $10/month: join

Learn, Connect, and Grow

Wednesday, December 9th and Thursday 10th
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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