"It's common to see much of the focus around content revolve around how it can help grow your business externally. However, that same content can be equally as helpful for your internal teams, especially sales.

This falls under the umbrella of sales enablement. And believe it or not, it's more than just a buzzword.

Sales enablement is the process of providing your sales team with all the resources they need to close more deals and hit revenue targets.

Where, exactly, does content fit into all of this?..."

"Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing)

Today, email is as strong as ever, even more so as brands have shifted to digital channels and communications with the rise of the COVID19 pandemic. More than 55% of marketers have reported receiving the best ROI from email campaigns.

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the COVID crisis..."

"If you want to attain successful business outcomes with your marketing, there are a few essential things you must do to complete projects successfully. So today, we turn our attention inwards and focus on the role of the project manager, and more broadly, the discipline of project management.

Simply put, project management is the act of assigning tasks according to their relevance, urgency, and time allotted for each activity across a project. Here are 6 tips to help you bring project management discipline to your marketing initiatives:..."

"I've been re-reading it lately, as I sometimes do, and couldn't help thinking about the many parallels between the book's central research and a sales organization.

The book analyzes what 'great' companies did differently from very good or nearly great companies. A great company was defined as one that had a transition point and from there achieved cumulative growth of at least 3x the market for 15 years. Jim Collins makes a strong point that it does no good to simply compare what those great companies all have in common, it's what they do or have that the good companies don't that matters most..."

"However, some still like to skip making the dials. Part of this stems from a lack of education on proven techniques to make an effective cold call. Trying the following four cold calling techniques may open an untapped source of revenue for your small business.

The Soft Sell

This approach simply involves calling to introduce yourself and your business. You still need to make sure that your calls are to people who are in your addressable market, though. Unless your addressable market is everyone. That would be something like if you were starting a painting business that anyone in a neighborhood might need at some point..."

"Getting ghosted with no shows can take a massive chunk out of productivity and revenue.

One study even estimates that every time a lead no shows, a rep loses 5% of their income for that week.

And let's not forget about the toll it can take on morale. It's brutal!

Here's how to handle no shows effectively and keep your no show rate low..."

"I don't think it's a stretch to say that 2020 has been a year unlike many of us have ever experienced. From a purely business perspective, many of the trends we've been seeing have accelerated and promise further disruption in 2021. To help sales operations leaders prepare, we recently published our sales operations planning assumptions, which describes five key trends that will affect sales operations in 2021..."

"Almost 50% of CFOs expect to reduce IT costs by canceling less-critical projects.

With this level of disruption in the software market, sales teams are forced to rethink their strategies to create positive cash flow. And this rapid change can lead to difficulty and uncertainty for salespeople.

This is the exact reason why I wrote this article - to help every IT sales specialist increase revenue and find economic stability amid the COVID-19 pandemic.

So, here are the five things you can do to outmaneuver economic uncertainty:..."

"Two very valid questions with answers that aren't all that clear. Sales is very people-oriented, and all people have very different approaches, viewpoints, likes, and dislikes. However, with a little digging, three reasons your sales team won't use CRM will bubble to the surface. So let's take a look..."

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US
• +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

No doubt about it, work relationships are essential. It doesn't matter if you're a small business or work for a large corporation, are self-employed, or work in the service industry. All require that we stay connected and show genuine interest in those we interact with.

Networking and building relationships have changed in our current world. We still need to consider and connect with customers/clients, suppliers/buyers, shareholders/stakeholders, and maybe public figures, vendors, and government agencies. Regardless of your line of work, you can't let relationships go cold.

"During one of my weekly virtual events called Coffee with Kelly, my friend Liz shared that she recently purchased one of my inspirational quote decks. She was excited to receive it and immediately began reading the different quotes. These are quotes that I had been writing over the course of the last two years. I packaged them into a deck of cards and hand them out to friends who need encouragement.

Little did she know that someone else in her home must have also needed encouragement last week. She went to retrieve the cards and noticed that they were no longer on the coffee table where she had left them on the night before - they were in fact gone. She began looking on other tables to see if she may have left them elsewhere and just forgot..."

The TechLauderdale Lucky 13 Golf Tournament is a hybrid event mixing a day of golf at the beautiful Plantation Preserve Course followed by a highly interactive 3D online post event party.

Join us at this socially distant but highly interactive networking event. Sponsors will enjoy the benefit of recognition at the event with traditional signage throughout the course and will also be recognized at the virtual post-event party.

All sponsors receive, promotion on website, social media, literature, signage at the Golf Tournament and recognition at our unique 3D virtual post event. TechLauderdale Corporate Members Receive Sponsorship Discounts

Regular Registration (After Oct. 13, 2020)

TechLauderdale Members

• $155 Single Player*
• $620 Foursome*

Non-Members

• $190 Single Player
• $760 Foursome

* TechLauderdale Individual Members are limited to two single player tickets. TechLauderdale Foursome pricing only available to Corporate Memberships (Bronze, Silver, Gold, Platinum)

Note: you can become a member for just $100 for the year or $10/month: join

Learn, Connect, and Grow

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

• Bronze - $500 (1 to 3 Employees)
• Silver - $1,500 - (4 to 25 Employees)
• Gold - $2,500 - (25 to 50 Employees)
• Platinum - $3,500 - (over 50 Employees)

Individual Memberships

• Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.