IT News and Events
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Oct 5th, 2020 — Oct 11th, 2020 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 271, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
5 Tips For Creating Content To Help Sales Close More Deals
Many businesses leverage content marketing as a powerful tool for generating leads, growing organic traffic, and educating audiences
"It's common to see much of the focus around content revolve around how it can help grow your business externally. However, that same content can be equally as helpful for your internal teams, especially sales.

This falls under the umbrella of sales enablement. And believe it or not, it's more than just a buzzword.

Sales enablement is the process of providing your sales team with all the resources they need to close more deals and hit revenue targets.

Where, exactly, does content fit into all of this?..."

Business 2 Community, October 5th, 2020
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5 Practical Tips To Host Your First Webinar And Make Thousands Of Dollars In Sales
Webinars are one of the most lucrative sales and marketing strategies there is. In fact, they're especially effective with high-ticket B2B sales
"Teaching your audience something useful creates authority and trust, and if you're willing to give upfront value by teaching something practical, the rewards can be massive for you.

Even hosts running their first-ever webinar have generated over $2,100 in sales for a 1-hour webinar.

And because of their high conversion rates, some people can make up to $17,000 in sales with less than 100 webinar attendees.

Here are five practical tips that I've learned over the years on how to host your first successful sales webinar..."

Sales Hacker, October 5th, 2020
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Email Marketing Trends & Stats To Know For 2021
Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation
"Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing)

Today, email is as strong as ever, even more so as brands have shifted to digital channels and communications with the rise of the COVID19 pandemic. More than 55% of marketers have reported receiving the best ROI from email campaigns.

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the COVID crisis..."

Business 2 Community, October 5th, 2020
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Breaking Down The B2B Buyer's Journey
As we continue delving into the foundations of a modern B2B demand generation engine, the next thing we need to think about is the B2B buyer's journey
"What are your buyers actually doing when they make a decision? How are they acting? What are they thinking? What do they need to progress?

Every single buyer - whether B2B or B2C - goes through a journey of decision-making. The main difference is the B2B buyer's journey is much more complicated. If you've read my blog about How to Market and Sell to the B2B Buying Committee, then you know just how complex a B2B purchase decision can be - in fact today, it's more complex than ever. And with the increasingly different buying scenarios, stakeholders, purchase influencers, and buying units make the buyer's journey less of a linear progression and more of a web of connections, influences, and decisions..."

Heinz Marketing, October 5th, 2020
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6 Tips For Marketing Project Success
Everyday marketing operations can be daunting, stressful, and overwhelming at the same time, especially if you're still using traditional methods, like spreadsheets and paper job jackets to track things
"If you want to attain successful business outcomes with your marketing, there are a few essential things you must do to complete projects successfully. So today, we turn our attention inwards and focus on the role of the project manager, and more broadly, the discipline of project management.

Simply put, project management is the act of assigning tasks according to their relevance, urgency, and time allotted for each activity across a project. Here are 6 tips to help you bring project management discipline to your marketing initiatives:..."

Business 2 Community, October 6th, 2020
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IT - Sales
Good To Great Sales Teams
Jim Collins' bestselling book "Good to Great" has been a roadmap followed by many companies striving for greatness. It's also a nice reminder about not settling for just "good"
"I've been re-reading it lately, as I sometimes do, and couldn't help thinking about the many parallels between the book's central research and a sales organization.

The book analyzes what 'great' companies did differently from very good or nearly great companies. A great company was defined as one that had a transition point and from there achieved cumulative growth of at least 3x the market for 15 years. Jim Collins makes a strong point that it does no good to simply compare what those great companies all have in common, it's what they do or have that the good companies don't that matters most..."

Business 2 Community, October 5th, 2020
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5 Easy Ways You Can Push Your Sales Team To Do Better
Sales forms the backbone of any company, and it's an area that you can always improve. Here are five strategies for getting the most out of your team
"If there is one department that is traditionally pushed to its very limits, it's sales. No matter how well a company may be doing, you can always close more deals and get better numbers. One of the best ways to get more sales and better performance from your sales team is to find better ways to manage it. Here's how you can do just that..."
TheNextWeb, October 5th, 2020
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4 Cold Call Techniques To Try For Your Business
It seems like a lot of people pretend that the phone doesn't work anymore. The truth is that using a multi-pronged approach of email, some social selling, and calling gets your name out there the most
"However, some still like to skip making the dials. Part of this stems from a lack of education on proven techniques to make an effective cold call. Trying the following four cold calling techniques may open an untapped source of revenue for your small business.

The Soft Sell

This approach simply involves calling to introduce yourself and your business. You still need to make sure that your calls are to people who are in your addressable market, though. Unless your addressable market is everyone. That would be something like if you were starting a painting business that anyone in a neighborhood might need at some point..."

Business 2 Community, October 9th, 2020
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4 Tips To Get To A Signed Sales Contract Faster
A verbal 'yes' to a sale can feel exhilarating. But as sales professionals, we all know there's never a reason to celebrate until you get a signature on the dotted line
"Unfortunately, once the contract leaves your hands, the ball is no longer in your court. At this point, any radio silence can be deafening.

Instead of pacing back and forth, waiting for your contracts to come back, how can you take back control of this process to get your sales contracts signed faster?..."

Sales Hacker, October 9th, 2020
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How To Handle No Shows For Sales Calls
Knowing how to handle no shows is incredibly important, given that sales reps spend on average 20% of their time researching leads and preparing for calls.
"Getting ghosted with no shows can take a massive chunk out of productivity and revenue.

One study even estimates that every time a lead no shows, a rep loses 5% of their income for that week.

And let's not forget about the toll it can take on morale. It's brutal!

Here's how to handle no shows effectively and keep your no show rate low..."

Business 2 Community, October 7th, 2020
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What Makes A Great Salesperson? 20 Qualities For Crushing 2021 Revenue Goals
It wasn't that long ago, really, when sales and marketing were separated by a body of water that seemed impossible to bridge
"Those dark days of intrusive outbound marketing and sales techniques were perilous for sales pros and their customers alike.

Since they rarely had the opportunity to communicate with their marketing peers, they were missing out on some of the best arguments in favor of their products.

Sales and marketing teams can work together to fill in gaps, support success, and reinforce one another's messaging. This has led to a new reassessment of what makes a sales professional truly effective.

Sales is a hard-hitting profession that doesn't need to be aggressive to be effective. The new sales rep qualities can mix with the old to make some remarkable sales pros..."

Business 2 Community, October 8th, 2020
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A Look Ahead: What Sales Operations Leaders Must Prepare For In 2021
Next year will be marked by continued and constant change for buyers, sellers, and sales operations. Sales operations must improve its capabilities to collect and analyze data to provide on-demand insights to reps and sales leaders
"I don't think it's a stretch to say that 2020 has been a year unlike many of us have ever experienced. From a purely business perspective, many of the trends we've been seeing have accelerated and promise further disruption in 2021. To help sales operations leaders prepare, we recently published our sales operations planning assumptions, which describes five key trends that will affect sales operations in 2021..."
HPE News, October 7th, 2020
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10 B2B Sales Techniques For 2021 To Close More Deals Fast
B2B sales offers up some unique challenges for sales teams to conquer. The sales techniques must be highly targeted to help your team gain leads and close deals
"While B2B offers different challenges than B2C, there are still many opportunities for B2B businesses to crush sales goals when they adapt to changes in their consumers' buying behaviors.

Let's discuss some of the challenges B2B businesses face with tips on how to overcome those challenges and more.

What Is B2B Sales?

B2B sales, short for business-to-business, refers to sales transactions that take place between two businesses. This means that one business may sell a service or a product that other businesses can use.

For instance, a SaaS company sells software that helps companies to ease their workload by eliminating most menial tasks for other companies. This is a common B2B sale..."

Business 2 Community, October 9th, 2020
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5 Ways Sales Reps Can Keep Their Income Up Through COVID-19
The global tech market growth will drop to 3% in 2020 and 2021, according to the Forrester IT spending forecast. And it could drop even more if we go into a full-fledged recession
"Almost 50% of CFOs expect to reduce IT costs by canceling less-critical projects.

With this level of disruption in the software market, sales teams are forced to rethink their strategies to create positive cash flow. And this rapid change can lead to difficulty and uncertainty for salespeople.

This is the exact reason why I wrote this article - to help every IT sales specialist increase revenue and find economic stability amid the COVID-19 pandemic.

So, here are the five things you can do to outmaneuver economic uncertainty:..."

Sales Hacker, October 5th, 2020
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Build A Great (Not Just Good) Sales Team
Last article, I mentioned I've been re-reading 'Good to Great' by Jim Collins. Continuing with the theme of how the book can apply to sales organizations, I am fascinated by the data around the 11 'good to great' companies Collins' research team studied as they determined what made the great ones so great
"In chapter two (I'm reading the book slowly to really absorb all the detail this time), there is a focus on company leaders and the executive teams they built. The great companies hired the best they could hire and gave them the autonomy to succeed. They hired for the 'who' so to speak.

And rather than building an executive team of glorified assistants to prop up the star CEO who thought all the brains resided in his head, these companies built teams that were made up of great leaders in their own right..."

Business 2 Community, October 10th, 2020
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3 Reasons Salespeople Won't Use CRM And How To Change Their Minds
Why do sales reps refuse to use their CRM systems? How can you ensure that they use customer relationship management (CRM) effectively?
"Two very valid questions with answers that aren't all that clear. Sales is very people-oriented, and all people have very different approaches, viewpoints, likes, and dislikes. However, with a little digging, three reasons your sales team won't use CRM will bubble to the surface. So let's take a look..."
Oracle News, October 7th, 2020
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SF IT vBeers Broward
vBeers South Florida - Weekly Virtual Meetups via Zoom - Oct 14th
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, October 14th, 2020: 6:00 PM to 8:00 PM
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PeopleTek News
Relationships And Staying Connected
"Everything we do right now - from sending emails to making calls to sending texts - is more important than ever. How we make people feel now is going to linger longer than these turbulent times..." - Barbara Palmer
No doubt about it, work relationships are essential. It doesn't matter if you're a small business or work for a large corporation, are self-employed, or work in the service industry. All require that we stay connected and show genuine interest in those we interact with.

Networking and building relationships have changed in our current world. We still need to consider and connect with customers/clients, suppliers/buyers, shareholders/stakeholders, and maybe public figures, vendors, and government agencies. Regardless of your line of work, you can't let relationships go cold.

PeopleTek News, October 5th, 2020
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Kelly Merbler News
My Inspiration Has Gone To The Dogs...
Sometimes we don't realize who needs us which includes man's best friend!
"During one of my weekly virtual events called Coffee with Kelly, my friend Liz shared that she recently purchased one of my inspirational quote decks. She was excited to receive it and immediately began reading the different quotes. These are quotes that I had been writing over the course of the last two years. I packaged them into a deck of cards and hand them out to friends who need encouragement.

Little did she know that someone else in her home must have also needed encouragement last week. She went to retrieve the cards and noticed that they were no longer on the coffee table where she had left them on the night before - they were in fact gone. She began looking on other tables to see if she may have left them elsewhere and just forgot..."

Kelly Merbler News, October 7th, 2020
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Sponsor - TechLauderdale
TechLauderdale Lucky 13 Golf Tournament
TechLauderdale Corporate Members Receive Sponsorship Discounts: Platinum 25%, Gold 20%, Silver 15%, Bronze 10%
The TechLauderdale Lucky 13 Golf Tournament is a hybrid event mixing a day of golf at the beautiful Plantation Preserve Course followed by a highly interactive 3D online post event party.

Join us at this socially distant but highly interactive networking event. Sponsors will enjoy the benefit of recognition at the event with traditional signage throughout the course and will also be recognized at the virtual post-event party.

All sponsors receive, promotion on website, social media, literature, signage at the Golf Tournament and recognition at our unique 3D virtual post event. TechLauderdale Corporate Members Receive Sponsorship Discounts

Regular Registration (After Oct. 13, 2020)

TechLauderdale Members

  • $155 Single Player*
  • $620 Foursome*


  • $190 Single Player
  • $760 Foursome

* TechLauderdale Individual Members are limited to two single player tickets. TechLauderdale Foursome pricing only available to Corporate Memberships (Bronze, Silver, Gold, Platinum)

Note: you can become a member for just $100 for the year or $10/month: join

Learn, Connect, and Grow

Friday, November 13th, 2020: 7:00 AM - 6:00 PM
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ITPalooza 3D - Dec. 8th and 9th
Save the date!
Coming Soon - Exhibit Space, Sponsorships & Registration

South Florida's most exciting Fall tech event & expo is going virtual. But this is no boring Zoom event. Our highly interactive virtual 3D platform will make you feel like you are at a real event.

Stay tuned as more information is coming soon. Watch for sponsorship opportunities, exhibitor space, and registration information.

Note: you can become a TechLauderdale member for just $100 for the year or $10/month: join

Learn, Connect, and Grow

Wednesday, December 9th and Thursday10th
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

Corporate Membership Levels

  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

Individual Memberships

  • Individual - $100/year or $10/month

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

Sponsor - SIM
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map


Sponsor - Palm Beach Tech
A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Sponsor - SFHIMA
Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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