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IT - Email
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Microsoft 365 E3 Vs. Office 365 E3: What Admins Need To Know
The rumors of Office 365's death have been greatly exaggerated. Microsoft still offers an Office 365 E3 plan, but how does it stack up to the Microsoft 365 E3 plan?

"Administrators might be confused by recent changes to Microsoft's cloud collaboration platform, which seem to indicate Office 365 is now called Microsoft 365. This is not entirely true.
The Office 365 Enterprise plans still exist and have different pricing, licensing, services and management tools. So, for IT admins and Microsoft license buyers, knowing when to get Microsoft 365 and when to settle for Office 365 can add up to significant savings..."
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So You Need Email For Your Business. What Are Your Options?
Email communication is an important part of doing business. Having email coming from your own domain name makes your business look more credible than using a personal email, and many business email providers will include much more storage as well

"Business email works in largely the same way traditional free email works. You have a mail server that collects your emails, usually managed for you 'in the cloud' by a mail provider like Gmail. You connect to this server with a mail client, which usually comes in the form of a web dashboard, though you can also use a downloadable app like Outlook, Thunderbird, or the Mail app for macOS.
The main thing that sets business email apart from regular email is having it come from your custom domain. If you have your own website, you might want email to come from an address like yourname@yourcompany, which looks more professional..."
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IT - Marketing
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How To Email During A Disaster Or Pandemic - Without Alienating Your Customers
What a year. Never in my wildest dreams could I have envisioned a pandemic sweeping the world and bringing just about every small business to a halt

"It goes without saying, but we live in a different world today. Life will eventually get back to normal, but the ways in which you communicate with your customers has to be adjusted when these life-altering situations occur.
I don't want to sound like a Debbie-downer, but disasters - or in today's case, a pandemic - happen.
As business owners, you need to be prepared. You need to know how to use email marketing to communicate with your audience..."
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Types Of AI Marketing Tools That Drive Leads
People in all kinds of industries are debating artificial intelligence (AI) pros and cons

"AI pros and cons are going to shape future generations - and, indeed, the whole future of our species. Today, however, science fiction is still just a story.
When you're thinking about AI and what it can do, it's important to recognize its limitations. But it's also vital to remember just how quickly it has moved forward.
Seeing both sides of the coin lets you really understand where AI is excellent and where it still has serious shortcomings.
One thing is for sure: You should be using AI..."
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IT - Sales
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15 Tips On How To Conduct Social Media Prospecting On The Top 5 Sites
In today's world, social media is both the main source for the latest news and the medium most people use to stay connected. Social networking sites can also help you become a thought leader and earn new customers and clients

"Social media is changing every day, so it's vital for your sales and marketing team to be 'in-the-know' of the latest trends.
When you start social media prospecting, one of the most important things to do is to follow the C-suite of the company you're trying to engage with - that is, any C-level employee of a company, whether it be the CEO, CFO, CTO, or other high ranking leaders. By following them, you can interact with the content they promote..."
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3 Reasons You're Losing Deals You Were Sure You'd Win
It's the worst feeling ever, and the bigger and more high-profile the deal, the worse it feels!

"The stars were aligned. Your sponsor told you it was in the bag. The official decision was just a formality. You're all set for a celebratory dinner with your family or friends. High-fives and kudos from your colleagues await. You've got plans for that big commission check. It's going to be great!
Then you get the dreaded email at 4:30 on Friday afternoon telling you, 'we've decided to go with a competitor,' accompanied by some lame excuse. 'But you were a close second.' Comforting!
It not only ruins your day, but your weekend, quarter and possibly your year. Now comes the worse part. Explaining it to your boss and your boss's boss..."
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Account-Based Marketing: How To Define Your Ideal Customer Profile
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For countless years, marketing teams attracted new leads by casting a wide net and hoping for a bite. In some scenarios, they did this without little thought, in a tactic that makes most marketers squirm: 'spraying and praying.'

"Obviously, this is not true for every marketer, but the prevalence of these strategies led to account-based marketing (ABM). ABM focuses on generating revenue from a carefully crafted list of target accounts, instead of a generalized buyer persona. Since coming onto the inbound marketing scene, ABM has exploded in popularity, mainly due to its successes.
Before you run off to your boss with content ideas for an ABM strategy, you first need to define your ideal customer profile (ICP). Without it, you won't have a reference to create your first list of target accounts, and you won't be able to curate the right marketing material at the appropriate time.
Here's an overview of setting up an ICP..."
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Common Mistakes That Turn Away Prospects
In this post, I take a look at common mistakes companies make that leave hundreds of thousands of dollars of revenue on the table. By correcting these mistakes, companies can focus on streamlining lead generation and converting more inbound/sales-ready leads

"Can you afford not to answer your phone? At Bop Design, our success rate closing phone leads who talked to a knowledgeable, live person when they initially call is over 85%.
For call-in leads, this is the first point of interaction and the most critical. Every time I answered a call from a prospect in the last 6 months, the person remarked how I am the only one who answered their call and questions.
Your company has to be prepared for the sales call, especially during a time when remote working is the norm. Even if you are chasing a toddler through your living room, when that call comes in, take a moment to compose yourself, lock yourself in the bathroom and make an expert level first impression..."
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How To Do Cold Email Outreach: The Complete Guide
Cold outreach is part of doing business. At some point in every entrepreneur's career, they've had to pick up the phone or open their computer and contact people they've never spoken to before

"Even if you've never done this running your own company, you've probably gained cold outreach experience as you 'smiled and dialed' at your first sales job or sat carefully crafting an email to a recruiter.
Cold email outreach has replaced the cold call as the main doorway to new business relationships. They're less intrusive and it's easier to personalize a message that resonates with whoever you're trying to contact. You also don't have to deal with the awkward rejections. Even better, with cold email outreach, you weed out the people too passive to turn you down over the phone or face to face. The folks who respond to your emails have a genuine interest in what you're offering. That means higher conversion rates and more satisfied clients..."
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Tension: The Secret To Engaging Prospects And Driving Action
Nobody likes tension, right? If you're a sales pro, you should.

"Tension is the seed of thought planted in your prospect's brain that grows into the idea that their life would be better with your solution.
Being able to create that tension is what separates the very best salespeople from the ordinary.
So, let's dig into how you can create tension and use it to build trust, engage your prospects, and drive action..."
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The 20 Best Sales Prospecting Tools In 2021 To Fuel Revenue
Want to get a leg up on the competition with the best sales prospecting tools around?

"Good sales prospecting tools accelerate the whole prospecting process while making it that much easier to close the deal. There are many software options that are essential to taking your prospecting game to the next level.
What Is Sales Prospecting?
Sales prospecting is the process of searching for potential clients, customers, or buyers to help grow your sales pipeline. The goal of sales prospecting is to generate more interest in your products or services until you can move leads and prospects through the sales funnel so they ultimately become paying customers..."
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IT - CRM
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The Sure-Fire Signs That B2B Sales And Marketing Teams Need A CRM [Infographic]
Pandemic has flipped the business world upside down, and B2B companies are not an exception to the rule

"In the aftermath, we looked closely at the organizations utilizing NetHunt CRM and found out that their priorities have shifted to increasing customer relations. That is not a surprise for us. The COVID-19 pandemic changed the way companies do business and forced them to come up with new ways to ensure customer retention. The key area of focus is improved customer experience and customer-centricity in everything they do.
Based on the success of the customer experience strategies, it's only fair to bring them with us into the post-pandemic world. Fortunately, there are dozens of customer experience strategies that businesses can employ, so you have the freedom of choice:..."
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom - Oct 7th
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.
After the intros, the rest of meeting will be an informal hangout!
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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vBeers South Florida - Weekly Virtual Meetups via Zoom - Oct 14th
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.
After the intros, the rest of meeting will be an informal hangout!
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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PeopleTek News
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Relationships And Staying Connected
Everything we do right now - from sending emails to making calls to sending texts - is more important than ever. How we make people feel now is going to linger longer than these turbulent times - Barbara Palmer

"No doubt about it, work relationships are essential. It doesn't matter if you're a small business or work for a large corporation, are self-employed, or work in the service industry. All require that we stay connected and show genuine interest in those we interact with.
Networking and building relationships have changed in our current world. We still need to consider and connect with customers/clients, suppliers/buyers, shareholders/stakeholders, and maybe public figures, vendors, and government agencies. Regardless of your line of work, you can't let relationships go cold..."
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Sponsor - TechLauderdale
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TechLauderdale Lucky 13 Golf Tournament
TechLauderdale Corporate Members Receive Sponsorship Discounts:
Platinum 25%, Gold 20%, Silver 15%, Bronze 10%

The TechLauderdale Lucky 13 Golf Tournament is a hybrid event mixing a day of golf at the beautiful Plantation Preserve Course followed by a highly interactive 3D online post event party.
Join us at this socially distant but highly interactive networking event. Sponsors will enjoy the benefit of recognition at the event with traditional signage throughout the course and will also be recognized at the virtual post-event party.
All sponsors receive, promotion on website, social media, literature, signage at the Golf Tournament and recognition at our unique 3D virtual post event. TechLauderdale Corporate Members Receive Sponsorship Discounts
Early Registration (By Oct 13):
- TechLauderdale Members: $125 Single Player, $500 Foursome
- Non-Members: $160 Single Player, $640 Foursome
Note: you can become a member for just $100 for the year or $10/month:
join
Learn, Connect, and Grow
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.
Corporate Membership Levels
- Bronze - $500 (1 to 3 Employees)
- Silver - $1,500 - (4 to 25 Employees)
- Gold - $2,500 - (25 to 50 Employees)
- Platinum - $3,500 - (over 50 Employees)
Individual Memberships
- Individual - $100/year or $10/month
TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, IT - CRM, SF IT vBeers Broward, PeopleTek News, Sponsor - TechLauderdale, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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