"The key to outbound lead generation is the way you implement the strategies. Well-designed and executed outbound techniques do work.

Let's discuss some of the benefits of outbound lead generation, the difference between inbound and outbound, and eight great tactics that you can use in your marketing strategy..."

"Those who chase after opportunities, and those who wait for opportunities to come to them. All our lives we've been told it's better to be the first kind, but what if for once there was nothing wrong with waiting for things to happen?

That's the idea behind lead generation strategies. Lead generation is a key part of an inbound marketing strategy aiming to naturally draw Internet users to your website by offering them relevant targeted content.

In this article, we'll learn exactly what lead generation is and why this strategy is so important for companies. We'll also see three techniques to generate leads in 2020..."

"And although some still might be skeptical of what automation is truly capable of, businesses en masse are already leveraging it to 10x their growth.

In this guide, we'll break down everything you need to know about marketing automation and accelerating your business's growth..."

"In fact, research shows that B2B buyers don't do much interacting with sales teams when considering a purchase. Gartner research finds that when B2B buyers are considering a purchase they spend only 17% of that time meeting with potential vendors. When buyers are comparing multiple vendors, the amount of time spent with any one sales rep may be only 5% or 6%.

As buyers rely less on salespeople, they turn towards content that helps them make well informed decisions. That same Gartner study found that customers who perceived the information they received from vendors to be helpful in advancing across their buying jobs were 2.8 times more likely to experience a high degree of purchase ease, and three times more likely to buy a bigger deal with less regret..."

"Boring? Yes. Sorry.

But don't let the definition fool you. Sales automation can absolutely transform your business.

In this article, I'm going to break down what sales automation is all about and how you can start using it.

When you're done with this article, you'll know whether you should start using sales automation (spoiler alert: you probably should), and you'll understand exactly how to implement automation for ideal results..."

"There are many ways to move towards customer-centricity. Employ a support team with astonishing interpersonal skills, start sharing highly engaging content and establish closer relationships with your customers. Better still, ensure all those factors are in line with the implementation of a CRM system.

The truth behind this statement is twisted. CRMs are only ineffective when implemented incorrectly. Usually, a simple revision of the approach can be enough to convince a business to give CRMs another chance. Especially since the positive effects of it are so delicious..."

online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

That will be followed by an open discussion.

Hosted by John J. McLaughlin From ITSMP

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US
• +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

"What type of co-workers do you like to surround yourself with? Probably those who have the necessary skills to contribute to goal attainment, but what else? Common desired skills include the ability to trust, the desire for results, being accountable, but there's more.

What about someone that is just fun to be around and has an upbeat personality?..."

'All of the live conferences I had been scheduled to appear at were canceled and my speaking engagements went up in smoke. poof! I was scared, unsure of what this would all mean, and lacking any plan where I could pivot to drive revenue back into my business. I knew I had to adapt or my business would not survive.

Through all of the chaos and uncertainty, I knew I couldn't face this new territory alone and I knew it was going to take a lot of coffee..."

'The people who mentor at your company are the people who drive retention and a sense of belonging at your company," says Julie Kantor, a serial entrepreneur + workforce development veteran with a deep passion for standing up sustainable mentoring initiatives for corporations, associations, and universities. Whether in a boardroom with executives or working with collaborative teams, Julie instills excitement, inspires commitment, & demonstrates an unwavering drive to succeed. She has provided dynamic mentoring-in-a-box services to world-class companies in many sectors and organizations like Verizon Wireless, Anthem Insurance, NYU Office of Global Diversity & Inclusion, Marriott International, SHRM, MITRE, ASAE and more..."

The TechLauderdale Lucky 13 Golf Tournament is a hybrid event mixing a day of golf at the beautiful Plantation Preserve Course followed by a highly interactive 3D online post event party.

Join us at this socially distant but highly interactive networking event. Sponsors will enjoy the benefit of recognition at the event with traditional signage throughout the course and will also be recognized at the virtual post-event party.

All sponsors receive, promotion on website, social media, literature, signage at the Golf Tournament and recognition at our unique 3D virtual post event. TechLauderdale Corporate Members Receive Sponsorship Discounts

Early Registration (By Oct 13):

• TechLauderdale Members: $125 Single Player, $500 Foursome
• Non-Members: $160 Single Player, $640 Foursome

Note: you can become a member for just $100 for the year or $10/month: join

Learn, Connect, and Grow

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.