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IT - Marketing
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3 Reasons Your Customer Acquisition Cost Is Too High (And How To Lower IT)
Congratulations! Your SaaS solution is starting to take off and the leads are starting to flow!

"But before you pop the champagne, there's one metric you may not have considered: customer acquisition cost (CAC). Leads don't just magically appear-time, budget, and effort went into securing leads, and it's important to factor in this cost before calling a campaign a success. What steps can you take to understand CAC and how can you lower it?..."
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How To Transform Corporate Events Into Catalysts For Change
Even as the world grows increasingly digital during the COVID-19 pandemic, live events - at least in hybrid or remote format - are still opportunities for brands and leaders to cut through the noise and capture attention, boost trust, and increase mindshare

"They also help brands capitalize on unique opportunities for networking (even if that looks a bit different nowadays) and establish deeper connections with your brand and among attendees. Yet the standard template for corporate events risks falling short of that ideal.
We rely on corporate events to inspire, motivate, educate, network, and inform - all within a three-day time frame. It's no wonder that if they're not designed properly, these events can leave attendees drained of both energy and content. However, if an event is part of a long-term campaign, it becomes a catalyst for change that has a far more lasting impact..."
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IT - Sales
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5 Tips For Remote Sales
The number of people working from home has risen to about 80% throughout the past decade. With the current pandemic, the number has gone even higher

"Sales reps are forced to close deals without the firm grip of a handshake. The remote sales are gradually gaining prominence, behooving sales teams to enhance their remote selling efficiency to seamlessly continue earning.
Below we have put together some expert tips for remote selling..."
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8 Powerful Strategies For Managing Remote Sales Teams
Remote sales teams are widespread right now due to the global pandemic

"Most remote sales teams are adjusting, albeit with a few aches and pains, to the new status quo.
But there are still remote teams that are struggling with the reality that the team is connected by nothing more than Slack and other assorted software.
COVID-19 and Managing a Remote Sales Team - Finding that proverbial 'new normal'
The impetus for this article are the lockdown measures and the pivot to remote work by many businesses..."
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How To Sell A Product Without Twisting Your Customer's ARM
They discover, develop, and mine their market to find customer gold

"Why do some new products fly off the shelves while others have sales cycles that extend out for months?
Selling any product is a mixture of art and science, but selling a new product with no track record from a company with no reputation - that requires a science all its own.
Every new product is different, of course, but one commonality I see among successful startups is an unwillingness to market and sell to people who aren't buying. As simple as that sounds, it's a trap entrepreneurs fall into over and over again..."
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IT - CRM
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Part 1: Audit Your B2B CRM For A New Lead On Sales
Most of us practice some sort of annual-cleaning ritual. We reorganize by cleaning out closets, drawers and garages to bring some order back to our homes and our lives

"Purging what has become old and outdated helps make room for the new items we need to add. Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. These checks and balances on essential marketing and sales tools help ensure you are following best practices for outstanding results.
In part one of this two-part series, we analyze the importance of your B2B CRM and maintaining it to showcase the most current and appropriate contacts for your marketing and sales efforts..."
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.
After the intros, the rest of meeting will be an informal hangout!
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.
After the intros, the rest of meeting will be an informal hangout!
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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PeopleTek News
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12 Steps For Courageous Leadership
Through hundreds of intensive leadership workshops, PeopleTek has extensively studied the many factors that influence the performance of individual leaders and teams. This book teaches you about the single most important factor affecting performance: Courageous Leadership

Courageous Leadership means achieving your goals and exceeding in your life's ambitions and objectives while living your professional and personal life the way you want to.
A courageous leadership style is built upon a bedrock of confidence and intuition about one's qualities and limitations, as well as a willingness to develop your limitations and those of your team, while leveraging known strengths.
Courage is the single most important attribute a leader must possess to be effective, successful, and obtain results.
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Sponsor - TechLauderdale
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TechLauderdale Lucky 13 Golf Tournament
TechLauderdale Corporate Members Receive Sponsorship Discounts:
Platinum 25%, Gold 20%, Silver 15%, Bronze 10%

The TechLauderdale Lucky 13 Golf Tournament is a hybrid event mixing a day of golf at the beautiful Plantation Preserve Course followed by a highly interactive 3D online post event party.
Join us at this socially distant but highly interactive networking event. Sponsors will enjoy the benefit of recognition at the event with traditional signage throughout the course and will also be recognized at the virtual post-event party.
All sponsors receive, promotion on website, social media, literature, signage at the Golf Tournament and recognition at our unique 3D virtual post event. TechLauderdale Corporate Members Receive Sponsorship Discounts
Early Registration (By Oct 13):
- TechLauderdale Members: $125 Single Player, $500 Foursome
- Non-Members: $160 Single Player, $640 Foursome
Note: you can become a member for just $100 for the year or $10/month:
join
Learn, Connect, and Grow
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.
- Individual - $100/year or $10/month
- Bronze - $500 (1 to 3 Employees)
- Silver - $1,500 - (4 to 25 Employees)
- Gold - $2,500 - (25 to 50 Employees)
- Platinum - $3,500 - (over 50 Employees)
TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Marketing, IT - Sales, IT - CRM, SF IT vBeers Broward, PeopleTek News, Sponsor - TechLauderdale, Sponsor - SIM, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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