IT News and Events
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Volume 270, Issue 1 << Previous Issue | Next Issue >>
IT - Email
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Gmail vs Exchange: What's The Best Email Provider For Your Business?
Is Microsoft or Google the better email provider?
"Choosing the best email provider is critical to the success of your business. Your business email service plays a huge role in determining whether messages will make it to your employees in a timely manner. Plus, it controls what email client you can use, whether your inbox will be filled with spam, and whether you can get help when something goes wrong.

For many businesses, the choice of top business email comes down to two tried and true platforms-Google Gmail and Microsoft Exchange. Both of these providers have a lot to offer, but which one is the best professional email for your company? In this guide, we'll compare these two platforms head to head to help you decide..."

techradar.pro, September 4th, 2020
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Protonmail vs Gmail: What's The Best Email Provider For Your Business?
How important is the security of your email provider?
"Gmail is one of the most well-known companies in the email provider space. Given its popularity, it seems like an obvious choice for business email. However, an issue has recently emerged regarding data privacy and security.

With stories coming to light about the relationships that big tech companies have with government agencies, people are becoming more concerned about the privacy of their data and are looking for alternatives. One option is Protonmail, which sells itself on its approach to security and data encryption..."

techradar.pro, September 4th, 2020
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IT - Marketing
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5 Marketing Principles Here To Stay
Keeping up with the ever-changing marketing landscape can be hard, but there are some fundamental rules that never go away
"In this episode of 5 Business Rules, you'll learn five marketing principles you can always turn to. Spend 5 minutes watching the video or read on for the tips.

#1 Listen for the need

Before you start talking about what you can do for someone, take the time to listen. If the person you're talking to doesn't have a need you can fulfill, than spewing out information doesn't actually help them. In fact, it feels pushy..."

Business 2 Community, August 31st, 2020
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9 Tips For Successful Virtual Press Conferences
Virtual press conferences have largely replaced in-person press conferences during the COVID-19 epidemic. The online events bring both challenges and opportunities for PR agencies and their clients
"Online press conferences make it more difficult to hold the attention of reporters and other guests, as attendees are more susceptible to distractions. They're more likely to multi-task during the event. And if they become bored, they can easily leave the event. Delivering interesting, succinct presentations is more important than ever.

Online press releases can draw more attendees since guests need not waste time in traffic and can attend from long distances. They also provide PR personnel more control. Organizers can ask reporters to enter questions in the video platform's 'chat box,' allowing the moderator to pick and choose questions and paraphrase questions. Some agencies actually report better results with virtual conferences with more attendees and coverage..."

Business 2 Community, September 2nd, 2020
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Getting Started With Influencer Marketing
Influencer marketing is a misused and misunderstood buzzword. Some think it means to call up a Kardashian, pay them a bunch of money, and get them to share an Instagram post about your product or service
"While this is an example of influencer marketing, it is more of an outlier, especially for smaller businesses. Small businesses have much better options when it comes to influencer marketing.

First, what is influencer marketing? Here's a good definition from the influencer marketing platform, Tapinfluence...

Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand's message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire/hire/pay influencers to get out the word for you.

This form of marketing is one of the most effective ways to reach and engage audiences not normally available to your business..."

Business 2 Community, August 31st, 2020
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When, How, And Why Of Adjusting Marketing Strategy
There comes a time in the organization when the marketing strategy needs to be adjusted
"Usually, this comes about due to some sort of internal or external pressure, change, or disruption. Change can be good - and it's often necessary. The wrong change, though, can take you down an undesired path and lead to your demise.

Don't fear, though. To adjust a marketing strategy, there is a simple three-step approach that I outline in greater detail in my book, Ride The Tornado: A Guide to Handle Rapid Change. For now, in this post, I'll briefly outline the three pillars that should impact your approach to change. These are the greatest factors toward your success in strategy adjustments..."

Business 2 Community, September 2nd, 2020
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IT - Sales
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31 Tips For Turning Marketing Leads Into Closed Sales
Leads to sales is the number one goal of all businesses.And that's great, right? Turn some leads into meetings.
"But the ultimate goal is leads to sales, not just meetings.

No matter how you break it down, the objective is to efficiently move leads through the sales funnel and ultimately get them to buy.

This list is a no-nonsense guide to streamlining the lead conversion process and increasing your efficiency - 31 tips to help your business convert more leads to sales.

Map the Leads to Sales Journey First, it's crucial that you have a clear overview of precisely how someone goes from being a lead to a paying customer.

A typical funnel looks something like this, starting with building initial awareness before you gather lead capture information, identifying them as an MQL or SQL, and so on..."

Business 2 Community, September 1st, 2020
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The Ultimate Guide To Sales Acceleration
Sales acceleration focuses on one thing - swiftly moving leads through the sales cycle with maximum efficiency
"It's about converting leads with zero drama, delay, or falloff.

Here's everything you need to know about sales acceleration and how to use it to light a fire under your SaaS.

What Exactly is Sales Acceleration?

Google the term 'sales acceleration,' and you'll get several definitions..."

Business 2 Community, September 1st, 2020
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IT - Social Media
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4 Social Media Marketing Statistics You Need To Know
It's hard to deny the popularity of social media platforms like Facebook, Instagram, and Twitter. In fact, there's a good chance you have one or more of these accounts for your business and in your personal life
"Marketing with social media is becoming increasingly popular for brands across all industries, and it's not hard to see why. You can easily communicate with your audience, show off your best content, and feature website promotions - all from your profile.

We think that it's important to understand some of the significant statistics behind the various social media platforms. When you can see exactly how users engage with each site's various features, it becomes easier to connect with your audience and share relevant content.

Today, we are going to look at four essential social media stats that you need to know.

Let's get started!..."

Business 2 Community, September 4th, 2020
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IT - CRM
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CRM Is Failing: It's Time To Transition To CxM
CRM and CEM/CXM are essential tools for maintaining business flow with customers. Although similar, they have distinct differences. To choose the right one, organizations need to go beyond the alphabet soup of these hi-tech business applications.
"Customer relationship management (CRM) software tracks interactions with sales prospects and customers. CRM systems can provide many benefits, but not every business needs one.

Customer experience management (CEM or CXM) is a more extensive information collection process to track, oversee and organize every interaction between a customer and the organization throughout the customer lifecycle. It goes deeper into the customer experience and focuses on insight from their unique perspective by listening to customers, analyzing their feedback, and understanding their viewpoint to optimize the customer experience.

In short, both tools optimize customer relationships. How they do this makes all the difference. CRM facilitates relationship building for the organization. CXM focuses on monitoring and improving the experience for the customer..."

CRMBuyer, September 1st, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, September 9th, 2020: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, September 16th, 2020: 6:00 PM to 8:00 PM
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PeopleTek News
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Thinking Strategically
As leaders we make decisions every day that are critical to the success of our work culture. Why not have a course of action that aligns with your overall workplace strategy?
"If everyone is thinking alike, then somebody isn't thinking - George S. Patton"

Here's a 7 Step Process outlined by the Harvard Business Press:

  • See the big picture
  • Articulate Strategic Objectives- Smart Goals
  • Identify Relationships, Patterns and Trends
  • Get Creative
  • Analyze Information
  • Prioritize Your Actions
  • Make Trade-Offs

What's your Big Picture? Where do you want to take your organization in the next 3-5 years? Link and support this vision by including the following key processes:..."

PeopleTek News, September 3rd, 2020
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Kelly Merbler News
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A Virtual Employee Development Program Like No Other
As John Maxwell says, "Everything rises and falls on leadership," and I know you are on the path to becoming a great leader and adding value to others.
"I invite you to join me and other business leaders, professional speakers, and trainers as we experience the virtual "John Maxwell Team Leadership Game." I am excited to share this innovative and valuable tool with you to improve your organizational leadership skills. I am glad we're connected because this game is only available to you through a John Maxwell Team member.

The Leadership Game is a fun and innovative resource based on the teachings of John Maxwell. The game will help YOU increase your leadership value within your organization or business. By playing this game, you will be able to raise the leadership awareness of your team, clients, and coworkers and introduce the timeless leadership principles that will bring about positive change through communication and connection!..."

Kelly Merbler News, September 3rd, 2020
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $100/year or $10/month
  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


TechLauderdale Lucky 13 Golf Tournament
TechLauderdale Corporate Members Receive Sponsorship Discounts: Platinum 25%, Gold 20%, Silver 15%, Bronze 10%
The TechLauderdale Lucky 13 Golf Tournament is a hybrid event mixing a day of golf at the beautiful Plantation Preserve Course followed by a highly interactive 3D online post event party.

Join us at this socially distant but highly interactive networking event. Sponsors will enjoy the benefit of recognition at the event with traditional signage throughout the course and will also be recognized at the virtual post-event party.

All sponsors receive, promotion on website, social media, literature, signage at the Golf Tournament and recognition at our unique 3D virtual post event. TechLauderdale Corporate Members Receive Sponsorship Discounts

Early Registration (By Oct 13):

  • TechLauderdale Members: $125 Single Player, $500 Foursome
  • Non-Members: $160 Single Player, $640 Foursome

Note: you can become a member for just $100 for the year or $10/month: join

Learn, Connect, and Grow

Friday, November 13th, 2020: 7:00 AM - 6:00 PM
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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