IT News and Events
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IT News and Events IT News and Events
Volume 269, Issue 2 << Previous Issue | Next Issue >>
IT - Email
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18 (New) Ways Attackers Can Compromise Email
Researchers have discovered eighteen new vulnerabilities in how email systems authenticate senders, making it even easier for criminals to fool users
"All organizations wrestle with chronic phishing attacks that are the primary vectors through which malicious actors breach systems and spread malware.

Most phishing attackers deliver their payloads on networks by crafting spoofed emails that look like they come from legitimate, authoritative senders. Those look-alike emails instead derive from domains deployed solely for malicious purposes. It's virtually impossible for most email recipients to detect the differences between real and spoofed email accounts, making phishing an intractable and seemingly never-ending problem for users and organizations alike..."

CSO Online, August 10th, 2020
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IT - Marketing
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12 Critical Elements Of A Successful Rebranding Strategy
There may come a time in a company's life cycle when a rebrand is necessary. Those companies considering a rebrand should carefully weigh the reasons behind the need for change, as well as potential risks
"If not properly implemented or communicated to the target audience, a rebrand can misfire and end up hurting the business more. To help leaders develop their own successful rebranding strategies, here are some critical elements to keep in mind.

What's the one component you think all launch strategies need to have in order to achieve a successful rebrand?..."

Business 2 Community, August 10th, 2020
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Here's Why Writing Excellent Content Leads To More Sales
When you visit an online store, do you look for a company blog? Most people do. In fact, a surprising 77% of internet users read blog posts. It's not hard to see why people feel this way. There's often a wealth of value jam-packed in our favorite blogs.
"Users can find exclusive promotions, meaningful content, and learn more about your business all by reading your company blog. Creating excellent content for your website, also known as content marketing, is a great way to improve sales.

Business owners need to consistently provide their customers with extra value through their blog if they want to build their brand. Consumers are no longer looking for a simple product transaction where they give you their debit card number, and you mail them a product. Instead, folks are looking for longer, personalized experiences.

Today we are going to show you why writing great content for your website is key to your success, and how writing about your industry will inevitably lead to new sales.

Let's get started!..."

Business 2 Community, August 12th, 2020
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Marketing Is Moving Further Down The Sales Funnel
If you're a marketer, you're responsible for more of the buying journey than ever before
"This is a big shift from your traditional role, which was creating awareness and running campaigns at the top of the funnel. Those campaigns generated interest, but at some point, there was always that handoff to Sales, who would ultimately guide the buyer toward a decision.

Then, several years ago, it all started to change. Buyers began doing research, forming opinions, and narrowing their options all on their own. In 2012, CEB noted that B2B buyers weren't contacting suppliers directly until 57 percent of the purchase process was complete..."

Business 2 Community, August 10th, 2020
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IT - Sales
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10 Unstoppable Strategies To Upsell, Cross-Sell, And Renew
Account management is the process of nurturing existing customers and providing them with a continually high level of service
"Not only does successful account management help you retain customers better, it should also result in new sales opportunities.

Here are the ins and outs of account management, along with ten unstoppable strategies you can use to serve your customers better while increasing your revenue at the same time..."

Business 2 Community, August 11th, 2020
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27 Persuasion Techniques For Every Sales Professional
Persuasion techniques in sales focus on one key goal - convincing a lead to adopt a new attitude and change their mind toward an idea
"And this isn't something that involves slick, underhanded sales manipulation.

It's just tapping into some basic psychological principles that have been scientifically proven to get results.

Here are 27 persuasion techniques sales professionals can use to build instant rapport with leads and set the stage for massive conversions..."

Business 2 Community, August 13th, 2020
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Our Customers Don't Know What They Don't Know
Recently, I was in a discussion with a group of outstanding sales people. They were talking about how to align their selling process with the customer buying process
"One of the sales people asked, 'How do we learn their buying process?'

Some readers may think, 'Isn't this obvious?' After all, classically, we know we have to do discovery, what are their needs and requirements, who's involved, what is their decision-making process, what alternatives are the considering..

It's all sales 101, so why do we struggle so much in understanding the customer buying process..."

Business 2 Community, August 11th, 2020
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SF IT Sales
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Monthly Meetup of IT Sales and Marketing Professionals (South Florida)
Online - Zoom
This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Note the new time: Lunchtime!

How has COVID-19 changes how you do sales and marketing?

After the intros, the rest of meeting will be an informal hangout!

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the meetups as Zoom video conferences.

Enjoy your lunch with IT sales and marketing colleagues and competitors!

Hosted by John J. McLaughlin

Monday, August 24th, 2020: 12:00 PM to 1:00 PM
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, August 19th, 2020: 6:00 PM to 8:00 PM
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PeopleTek News
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Personality And Work Mode Preference
Extraverts are comfortable thinking as they speak. Introverts prefer slow-paced interactions that allow room for thought. Brainstorming does not work for them. Email does -- Laurie Helgoe
"It's probably no surprise that our work mode preference is impacted by our personality. Some of us enjoy structured and group work environments while others prefer a quieter and perhaps even isolated environment.

The Myers-Briggs Company has a tool: Myers-Briggs Type Indicator (MBTI) that assesses preferences and breaks them into 16 categories. Are you familiar with MBTI and do you know your type? What about the types for your colleagues/direct reports?..."

PeopleTek News, August 10th, 2020
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $100/year or $10/month
  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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ISACA South Florida Chapter
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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