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Volume 268, Issue 5 << Previous Issue | Next Issue >>
IT - Marketing
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10 Categories Of Tools To Help Lean Into Your Digital Marketing Strategy
The landscape of marketing technology (MarTech) and all of the tools included is nearly infinite. Imagine trying to see the far reaches of our galaxy with the naked eye. That's what it can feel like if you're trying to find the right tools to help you lean into your digital marketing strategy
"But it doesn't have to overwhelm you. Many of the tools in MarTech are great. But they aren't all needed at every level.

Depending on where you are in your growth journey, you may need fewer tools or different solutions to your pain points.

When you're getting ready to lean more into your digital marketing strategy, you can look through this list of tools for what speaks to you and helps you get to where you need to go..."

Business 2 Community, July 27th, 2020
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3 Trends For Mapping Your Marketing Strategy To The 'Next Normal'
The marketing world as we know has been turned on its head, thanks to COVID
"We are still a long way from overcoming the global pandemic, and there is still vast uncertainty over what our new future will look like when the dust settles.

One thing is certain, though: the needs, behaviours, and expectations of our customers have changed post-Covid, and will not be returning to the pre-pandemic norm.

We should consider this new phase our next normal, and as marketers we need to adapt. By testing new ideas, investing in transformational campaigns, and making dramatic changes, we can adjust to a post-pandemic marketing landscape. It will be crucial to create an agile marketing culture in order to tackle the next normal, and all of the 'next normals' that will undoubtedly follow..."

Business 2 Community, July 28th, 2020
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5 Types Of Email Newsletters Your Readers Actually Will Want To Read
Email marketing can be highly profitable when it's done right. Each $1 spent on email marketing can generate $38 in profits. But you have to keep your newsletters interesting if you want your subscribers to keep opening your emails and turning a profit
"So how can you write email newsletters that your readers will actually look forward to opening?

1. Educational Over Promotional

Of course you want to promote your brand in your newsletter. But what's the key to doing this successfully? You want to find the right balance of promotional content and educational information. HubSpot details how the recreational sports outfitter REI does this perfectly. How do they do it?

Their membership email newsletter does link to specific products on their website. But they only do so when it's relevant to the information they are sharing. When the weather started to turn cold, they published a newsletter devoted entirely to runners- and shared a link to several items that can help runners stay warm: A hat and gloves, a warm jacket, and waterproof running shoes..."

Business 2 Community, July 30th, 2020
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Avoid These B2B Tech Marketing Mistakes
Every B2B tech marketing effort starts with good intentions. But not every B2B tech marketing effort works out well. If you're struggling to market effectively, here are three things that may be going wrong
"1. You haven't refined your market or developed your message effectively.

I've grouped these two things (market and message) together because they're closely intertwined; without an understanding of your market, you can't really shape your message effectively. Good marketing starts with a well-defined market and a crystal-clear message. If you're not starting with these things, you're probably doing bad marketing..."

Business 2 Community, July 27th, 2020
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IT - Sales
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'We Need To Discount.....'
It was a morning of deal reviews. The sales person was reviewing the deals expected to close by the end of the quarter
"Deal after deal, there were differing issues that had to be addressed for each deal. We developed action plans to address them. But I started noticing a problem, 100% of the deals required a 'discount.'

'What's the problem, why do we need to discount in each of these deals?' I asked. 'Do we have a pricing problem? Or is it something else?'

The sales person immediately responded, 'Yes we have a pricing problem, we need to substantively reduce our prices on everything, I can't compete without lower prices..'

But then we started to look at some of the data, we analyzed all the deals that had been won and lost in the past 2 years. Fewer than 10% of the deals won required a discount (outside of normal volume discounts or quarter end incentive programs)..."

Business 2 Community, July 27th, 2020
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12 Key Questions You Should Ask Customers During A Sale
During the sales process, it is usually the potential customer who tends to ask all the questions pertaining to the service or product they're purchasing and your business in general
"But, in order to better understand its target audience, there are also key questions the business should be asking its customers who are serious about making a purchase. Here are some of them.

During a sale, the customer shouldn't be the only one asking questions. What's one question you should ask a customer serious about buying and/or using your product or service, and why?..."

Business 2 Community, July 28th, 2020
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The 5 Best Sales Prospecting Email Templates That Get Responses
Sending out a prospecting email is a simple and useful way of connecting with someone who would benefit from what you have to offer
"Unfortunately, it's all too easy for sales pros to get caught up in the numbers game and send off lots of boring emails that fall flat.

While it's important to be able to connect with enough prospects, using the right level of detail and customization in your emails is essential. A genuine connection sparks rapport and boosts your response rate through the stratosphere so you can start building trust..."

Business 2 Community, July 30th, 2020
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Tips For Successful Virtual Sales And Consulting Meetings
Channel partners should learn to make the most of virtual sales and consulting meetings. Scott Ford of Pronesis Technology Group offers advice on tactics that work
"If you had asked me earlier this year if I would recommend virtual selling and consulting, I would have quickly said, "Only as a last resort." I would have then quickly rattled off all the pros of meeting in person: human contact builds relationships, you get a better read on body language, you can make a more comprehensive impression on the meeting attendees, and the list goes on.

Enter COVID-19. This virus is forcing everyone to do things they never thought they would: send employees home to work remotely, rely more heavily on delivery services, wear masks and, yes, even consider a virtual sales presentation..."

SearchITChannel, July 31st, 2020
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Writing Business Proposals That Close Sales
Writing a compelling business proposal is critical for the success of any professional venture. An excellent plan can help you close more deals and grow your revenue impeccably
"However, proposal writing can be a challenging affair. If you get it wrong, you're more likely to lose most deals no matter how good your offers are. On the contrary, if you get the facts right, winning lucrative deals will be your norm.

Since a business proposal marks the difference between winning or losing a sale, acquiring new clients, and creating long-lasting relationships with your potential customers, it's crucial to know what counts. This article presents some tips and tricks to help you write a killer sales proposal..."

Business 2 Community, July 29th, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, August 5th, 2020: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, August 12th, 2020: 6:00 PM to 8:00 PM
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PeopleTek News
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Staying Engaged And Connected
Keep yourself calm and stay engaged with a dedication to fulfilling your goals - Milind Audichya
"Are you noticing that colleagues are more restless than ever? That motivation and energy levels are low, and even while on video calls, many prefer to turn their camera off making it hard to assess who's engaged and who is not?

It's been reported that while most companies are doing a good job keeping their employees safe and providing opportunities for a stable work culture, more is needed while we work through the COVID-19 pandemic..."

PeopleTek News, July 27th, 2020
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Kelly Merbler News
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70% Of This Is Determined By Your Managers...
Leadership sets the tone for culture in an organization. A focus on strengths leads to excellence in the workplace
"According to Gallup, 70% of team engagement is determined solely by the leader. Research has shown that organizations that focus on building a Strengths-Based culture have seen increased productivity, increased employee and client engagement, and increased profits. Strengths-Based leadership is the ability to identify and make the best use of your own and your team members' strengths..."
Kelly Merbler News, July 28th, 2020
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Julie Kantor News
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Julie Silard Kantor Blogs
Julie Kantor is an 'all-in' roll-up your sleeves leader & serial entrepreneur committed to building mentoring cultures to drive employee engagement and elevating women in the STEM workforce
"Whether in a board room with executives or working with collaborative teams, Julie instills excitement, inspires commitment, & demonstrates an unwavering drive to succeed. Her newest venture is Twomentor, LLC, a management consulting firm focused on corporate mentor strategy, builds on her 24 years in workforce development and building movements..."
Julie Kantor News, July 27th, 2020
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $100/year or $10/month
  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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