IT News and Events
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Volume 268, Issue 3 << Previous Issue | Next Issue >>
IT - Marketing
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6 Ways To Keep Your Lead Generation Funnel From Leaking Clients
Lead Generation remains a major priority for large or small businesses
"According to a study of 750 U.K business leaders, 58% identified lead generation as an important priority for generating growth. Many of those interviewed feel that their lead generation strategy could use a boost, with 40% describing their methods as 'outdated.' It is notable that 59% still were tracking data with spreadsheets and 33% relied on cold calling to generate leads.

Clearly, according to the study, creating an effective lead generation strategy would make a difference for many companies, and using updated tools and methods may create a significant improvement..."

Business 2 Community, July 15th, 2020
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Good Clients Don't Just Happen
I like to think of myself as open minded. So when my wife, Linda, suggested we purchase some 'garden art' and become the sort of people who display this sort of thing, I said OK.
"It's fun to watch and, because it's pretty much always moving, it makes you feel like there's somebody out back doing yard work. A somebody who, thankfully, is not you.

I'm also quite proud of the fact that I followed the directions closely and took great pains to ensure the support pole was perfectly vertical.

As the installation manual explained, if the pole is installed correctly, the flowery thing will spin silently and smoothly. You'll be pleased to know, it does exactly that..."

Business 2 Community, July 15th, 2020
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How To Sell On Social Media Without Being Too 'Salesy'
Selling on social media isn't always so straightforward. Most of us are not a big celebrity where one tweet or Instagram post can drive a ton of traffic and sales
"Striking a balance between value and sales messaging is key to not coming off as too salesy online. In this post, I'm going over how you can sell on social media without being too 'salesy'.

Give Value Day to Day and Build Trust

The first step to selling on social media without being too salesy is to build trust with your followers first and provide value as often as you can. This means showing up consistently and with purposeful posts. Publishing content all willy-nilly will for the sake of posting will not get you the results you need. Instead set a few goals for each post and create a content calendar to keep you on track. By building trust and showing your expertise your followers know that what you offer will be worth their while (and hard-earned cash)..."

Business 2 Community, July 15th, 2020
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Marketing In An Election Year
Consumers already have a lot to consider in 2020 what with a global pandemic and social unrest. So, adding who will be our next commander in chief will carry a lot of weight for most
"More than ever, brands must be timely and relevant to ensure their messages are heard and considered.

Is Your Marketing Plan Ready?

As we gear up for the upcoming 2020 presidential election in November, it's important to understand and survey the landscape of what's to come. According to a recent report, an estimated $10 billion will be spent on political advertising this year. With candidates at all levels quickly ramping up their advertising spend, it's important to prepare and evaluate your marketing plans to rise above the clutter..."

Business 2 Community, July 14th, 2020
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The Most Effective Marketing Starts With The Corporate Strategy
Any marketing strategy that isn't firmly grounded in the business objectives can lead to a lot of random acts that look good on paper, but then if you take a closer look, they confuse activity for progress. Take an honest look at your organization and processes to take your marketing to the next level.
"Even though some of the immediate business impacts of the COVID shutdown has started to abate, one of its more lasting effects has been to throw most enterprise 2020 marketing plans into total disarray. Tradeshows and field marketing events have been postponed indefinitely, and this has brought about a continuing scramble to fill the lead flow and sales pipeline. With so many plans in flux, many organizations have a renewed focus on sales and marketing alignment. More specifically, companies are taking a closer look at how marketing is supporting corporate goals..."
SBI, July 17th, 2020
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IT - Sales
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How To Pre-Sell Your Coaching Programs Without Getting On A Single Sales Call
If you run a coaching and/or online service based business, you have one end goal: to enroll prospects into coaching calls and convert them to paying clients. However, this isn't always the case
"Lead generation for coaching businesses can be the most frustrating thing ever. One expert says 'just be yourself' while another expert tells you to 'focus on your numbers.' Some are straddling the line between being intuitive and business savvy while others just want you to fly by the seam of your pants. There is too much to learn in such little time and all this contradictory advice is exhausting.

Then there is the more popular option; try as much as possible to promote your free strategy calls to people. Help people for free. Coach, coach, and coach!..."

Business 2 Community, July 13th, 2020
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17 Sales Habits
Sales can be intimidating to newcomers. You'll struggle to find good leads and close meaningful conversations
"You'll get stuck in ruts, and you'll compare yourself to top performers in your organization who are somehow faring far better than you are.

Even experienced salespeople can struggle in a new environment. And unfortunately, there's no surefire formula to succeed in sales.

We can't offer you any magic beans.

But we can share some of the habits the best salespeople in the business have developed to guide them to success. So strap in, and get ready for the 17 sales habits you need to develop to crush it in Sales..."

Sales Hacker, July 15th, 2020
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10 Sales Development Tactics You Need To Adopt To Fill Your Pipeline
An increase in marketing efforts often yields more leads. But an increase in traffic can sometimes bring in low-quality leads
"This is where your sales development reps come in to try to weed out low-quality leads by asking qualifying questions and applying other sales development tactics.

In order for your team to send quality leads who are thoroughly vetted to your account executives to close the deal, they need great tactics they can use every time they address a prospect..."

Business 2 Community, July 17th, 2020
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40 Sales Qualification Questions That Will Help You Pursue The Right Prospects
Even the most brilliant sales pro can't sell to a prospect who isn't actually qualified to buy
"But that's exactly what too many sales teams are trying to do. They're pursuing bad-fit people who are not prepared to make a purchase from them.

This process of chasing unqualified leads and prospects costs a lot of time and resources. Fortunately, there's a simple solution for this.

This is where sales qualification is essential..."

Business 2 Community, July 15th, 2020
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How To Use LinkedIN To Grow Your Brand And Increase Leads
The potential for business people on LinkedIn is ENDLESS
"Whether you want to find a job, or wanting to find an employee, want to learn new skills, looking to generate leads, or grow your professional personal brand, LinkedIn is the perfect platform.

700 million users across the world, many of them engaging on the platform every day. The ability to connect with relevant professionals and have a massive potential audience for your content. This potential is remarkably easy to tap into. If you know how..."

Business 2 Community, July 14th, 2020
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Insights And Research For Marketing, Sales Development And Sales
New Reality: How to Engage Buyers Right Now
"As companies reinvent their sales and marketing efforts, the number one challenge remains how to effectively engage buyers. Based on the popular keynote from Virtual Summit and On-Demand Webinar from CEO and Founder of TOPO covers the topic of how to engage buyers right now.

Do you know what your buyers are doing?

In March, they were focused on stabilizing their business / function developing new scenario and budget plans. Some purchasing decisions delayed until Q2 but most individual buyers remained unaware of major changes..."

TOPO, July 16th, 2020
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Why Sales Leaders Make Sales Call Reluctance Worse (And How To Fix It)
Are you one of the millions of salespeople still searching for ways to overcome your phone fears and finally get over your call reluctance? Don't worry. You're not alone!
"In my 22 years in this industry, I've found that Telephobia is far more common than you think. Some of the best salespeople on the planet still have moments of fear when they reach for the phone.

But those same salespeople became the best by learning how to overcome their fears. And it all starts with identifying the cause. So, let's dive into this fear, peel back the layers, and find out how you can overcome call reluctance..."

Sales Hacker, July 17th, 2020
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It's Not The Customer's Job To Figure Out How You Help!
I am looking for some software tools to help our team. After listening to about 4 suppliers, I'm about to give up, it's probably easier, cheaper to do nothing
"As I reflect on our conversations:

We've talked about our needs, what we are looking for, and what we hope to achieve. Sales people seem to be nodding their heads in the right direction, I take this for understanding.

I've sat through endless corporate glamor presentations. You know the one's that show logos of huge companies and talk about how great their companies are. Those logos are meaningless to me, those companies are very different from mine. I suspected the companies were OK, we did our homework in narrowing to those 4 companies.

I've been victim of endless pitches about, 'here are the features and functions of our product.' ..."

Business 2 Community, July 14th, 2020
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SF IT Sales
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Virtual Monthly Meetup of IT Sales and Marketing Professionals - South Florida
online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

Hosted by John J. McLaughlin

Monday, July 27th, 2020: 6:00 PM to 8:00 PM
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, July 29th, 2020: 6:00 PM to 8:00 PM
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PeopleTek News
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Why Give Feedback?
Feedback is the breakfast of champions - Ken Blanchard
"Why Give Feedback? The intent is to help others grow and thrive, help them understand perceptions about what they do well and what can be improved upon, and it's a great opportunity to address any actions or behaviors that should be stopped.

All feedback should be delivered respectfully and with specific examples that support your message.

A recommended process is:..."

PeopleTek News, July 16th, 2020
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Kelly Merbler News
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3 Signs You Have Outgrown Your Career
Just a short few years ago, I sat in my office at my old corporate job surrounded by family pictures and numerous crystal trophies that I was awarded for my performance through my two decades of service
"For the first time in my career, I sat with my head down feeling out of place. I vividly remember feeling so alone in a place I thought I knew so well. It was as if I was in a place where nobody spoke my language anymore.

You see, I had embarked on a personal growth journey which sent me down a totally new path in my life, both personally and professionally. A personal growth journey can be a very lonely experience and can create a lot of distance between you and your peers. I was so hungry to grow and do bigger things, yet there were times where I experienced others shutting me out. More specifically, they wanted nothing to do with personal growth. I did not feel supported in my growth. That realization hurt and the longer it went on, the more I realized this was no longer the place for me. In retrospect, I had arrived at a life-changing conclusion, for the positive..."

Kelly Merbler News, July 14th, 2020
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Greta Schulz News
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How Many Mistakes Have You Made In Hiring Salespeople?
Well, STOP making them!
By Greta Schulz

"It's a well-known fact that building a successful organization can't happen without success in sales. So how do you build a successful sales department? Well, you can start by recruiting the right people to make up that sales department.

Wait a second ... when I say 'right people,' I don't mean just anybody. It takes a little effort, but once you find that 'special someone,' you're on your way to that successful organization we talked about. Let's discuss the steps involved in recruiting the salesperson of your dreams:..."

Greta Schulz News, July 14th, 2020
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Julie Kantor News
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Want To Drive More Diversity? We Can Take Immediate Action
Want more diversity, let's explore mentor and sponsoring more diversely
"This video is a direct plea from and calls to action to impact change. Human connection is paramount. Let's really discuss the issues and opportunities to impact change..."
Julie Kantor News, July 14th, 2020
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SF IT vBeers Boca
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, July 22nd, 2020: 6:00 PM to 8:00 PM
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $100/year or $10/month
  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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