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IT - Marketing
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B2B Lead Generation: Changes That Impact Everyone
B2B lead generation is the life-blood of any b2b company. But a lot has changed over the last couple of years. Actually, a lot has changed over the last couple of months!

"If your company isn't keeping up with these B2B Lead Generation changes, then there's a high chance that your lead generation efforts, and consequently, your sales efforts are taking a pretty hard hit.
A solid lead generation effort focuses not just on getting the attention of a prospective customer, but also on the nurturing and customer retention strategies that every b2b company must have to grow successfully.
B2B lead generation often uses digital channels. Recently the use of these channels has been going through a transformation from social media channels to the new 'self-directed buyer' that is emerging today..."
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What Are Sales Battlecards and How Do You Use Them?
Let's cut to the chase: A sales battlecard is an internal document, typically a one-page cheat sheet, of high-value talking points created specifically to help your sales team close deals

"On a high level, sales battlecards should:
- Be easy to skim on the fly during conversations with prospects
- Include responses to common objections and frequently asked questions
- Focus on your company's most impactful value propositions
- Provide facts and statistics to back up your claims
- Be used by your entire sales team to ensure consistency
A battlecard is not ..."
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IT - Sales
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How To Find The Best Sales Team Structure To Close More Customers (+ Examples)
Building a sales team involves more than hiring a few sales agents and putting them in a room together to have them sell your product or service

"Sales teams need a proper structure and productive processes to help them move their prospects through the sales funnel with ease.
If you want consistent growth and revenue, you will need to decide what sales team structure is best for your business. You will also need a strategy that helps you to build a great sales team that fits within your company goals and structure..."
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Just Promoted, New Sales Manager!
You've just gotten promoted. You've moved from being an individual contributor to managing a team. As you reflect on what do you do in your new role?

"How do you transition from being a great sales person into being a great sales manager.
The mistake, though completely logical and understandable, is to think, 'What made me successful in the past? What got me here?' This is followed by the logical conclusion of, 'I need to do more of the same!'
It's perfectly natural to think this way. But it's a huge mistake. The job of sales manager is different. The things that made us successful in the past, are not necessarily the things that will cause us to be successful in the new role..."
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Managing Remote B2B Sales Teams During COVID-19
The COVID-19 crisis has caused millions of people to suddenly shift toward working from home

"Many B2B sales organizations are now working 100% remotely, some for the first time. Even if your business already was working from home part-time, or even if your B2B sales people are accustomed to having a lot of independence in how they work, the current crisis has caused many companies to feel a sense of disconnectedness. How can you keep your sales team's cohesiveness and company culture going strong if you're all working remotely?..."
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Sales Versus Marketing - Different Roles But The Same Goal
The two most essential elements for a business to create profit is sales and marketing. It's key the two complements each other

"But often, they do not. There is a lot of underlying conflict between the different orientations of sales and marketing.
Welcome to week seventeen of 50 Weeks of Marketing. This week we will explore the differences and similarities between sales and marketing, and how businesses can ensure these two processes do not contradict each other's goals and instead, work for the common goal of profit.
50 Weeks of Marketing helps business owners to learn more about the foundations of marketing..."
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IT - CRM
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Best CRM Software Of 2020
In an age where customers can find someone else to do business with just a quick internet search away, building strong customer relationships is a must. Customer relationship management (CRM) software is designed to do just that

"By organizing information from various customer-facing teams (marketing, sales, customer service, etc.) into one place, CRM software makes sure a company's employees have access to the same efficiently organized, real-time information. Organizing all your company's customer data and storing it in one place allows your teams to operate more effectively, minimizes miscommunications, and ensures everyone on your team has up-to-date information..."
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed.
will host a Virtual vBeers every Wednesday until in-person events resume.
After the intros, the rest of meeting will be an informal hangout!
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed.
will host a Virtual vBeers every Wednesday until in-person events resume.
After the intros, the rest of meeting will be an informal hangout!
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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PeopleTek News
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Conversations That Keep You Up
Your ability to speak up about issues that weigh you down is crucial to your success at work and life - Maggie Warrell

As leaders we need to excel in communication, and that includes having difficult conversations. Have you ever been in a situation where you know you need to address negative behaviors or missed deliverables, and you feel it will be so uncomfortable it actually impacts your ability to sleep? If yes, you're not alone.
Conducting a difficult conversation is quite frankly, difficult. As a result, we frequently let it fall to the bottom of our 'to do' list, which only makes the situation worse (and allows our own anxiety to grow!).
Here are some tips:
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.
- Individual - $100/year or $10/month
- Bronze - $500 (1 to 3 Employees)
- Silver - $1,500 - (4 to 25 Employees)
- Gold - $2,500 - (25 to 50 Employees)
- Platinum - $3,500 - (over 50 Employees)
TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups

The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.
We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.
We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.
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Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Marketing, IT - Sales, IT - CRM, SF IT vBeers Broward, PeopleTek News, Sponsor - TechLauderdale, Sponsor - SIM, Sponsor - eMerge, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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