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Volume 267, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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10 B2B Tech Marketing Tools For Lead Generation
Your B2B tech firm can have the best sales team in the world, but if you don't have the right marketing strategy and tools, you'll struggle to bring in leads
"Lead generation is a crucial part of any B2B tech marketing plan, but it's also complex and can feel intimidating.

Let's make it a little easier. Good work happens with good tools, and these ten B2B tech marketing tools are a great place to start.

1. Google My Business

Have you ever googled a place to eat and seen the little box come up with several different businesses in it? This is what's affectionately known by marketers as the 'snack pack.' It's a small section of Google search results that highlights businesses in your area that match your search. If your business is impacted by location, you want to appear here..."

Business 2 Community, June 23rd, 2020
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2020 And Marketing - The New Approach
Have you at any point determined the time you spend on the web?
"Regardless of whether you are searching for a spot for supper, join a class on individual interest, or basically reserving tickets for an occasion, you generally utilize online space to execute these assignments.

The Importance of Digital Marketing in 2020 to develop your business

33% of the time of the clients is spent via social media. Around 16% is utilized for streaming online, 16% music, 13% online press, and practically 22% for different sources. This shows a business needs to creep in this 33% and utilize it..."

Business 2 Community, June 24th, 2020
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Are You Telling Yourself These B2B Content Marketing Lies?
Did you know 55% of B2B businesses don't even know what content marketing success or effectiveness looks like?
"Without the ability to define success, even the best content marketing intentions are set up for failure.

Content marketing continues to be a celebrated way to drive awareness, generate leads, and expand the customer base. Many bigger companies now have dedicated internal content marketing teams and even smaller organizations are dipping their toes into the content marketing stream by increasing blogging frequency or contracting with third parties to expand their content assets..."

Business 2 Community, June 22nd, 2020
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What Makes A Good Lead Magnet?
Experts say that over 75% of visitors won't return to your website
"This is a problem because it's unlikely that you're going to win a visitor over and have them become a customer the first time they encounter your brand.

So, the question is, what can you do about those prospects that leave your site before you get the chance to persuade them that you have a great product or services?

Well, if you manage to capture their email address before they bounce, you have the opportunity to re-engage them. And lead magnets are one of the most effective and widely-used methods to get signups. The reason being that visitors want something valuable in return for their email address.

With that in mind, here are the top three components of a lead magnet that attracts lots of signups:..."

Business 2 Community, June 26th, 2020
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IT - Sales
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How To Make Virtual Sales Meetings More Engaging And Memorable
Sales reps who were selling in person just a few months ago are now steeped in a very different (virtual) reality. But how do salespeople feel about virtual sales meetings, versus in-person presentations?
"Not good. According to our recent industry survey of over 550 B2B sales reps, nearly 70 percent of salespeople don't believe that remote selling is as effective as in-person.

One of biggest reasons, according to respondents, is that participants tend to multi-task. In fact, 88 percent of salespeople believe their prospects and customers are likely to multi-task during virtual sales calls. And 83 percent admitted to checking their own email (among other things) during other people's meetings.

The tendency to multi-task leads to other challenges as well. Sales reps told us that there's very little interaction during online sales meetings. And it's harder to build relationships when you're not meeting face-to-face.

You don't have the luxury of looking your audience in the eye and pulling them back in when you sense their attention is starting to wander. When selling online, you need to use different tactics to get your buyers' attention, keep them focused on your presentation, and make sure they remember your message after the call..."

Business 2 Community, June 23rd, 2020
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IT - CRM
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Big Data Enabled CRM - Is It The Future Of CRM Software?
Big data might be our most epic clue to what the future of CRM software will look like
"Last summer, Dr. Mark van Rijmenam wrote a compelling article about the growing use of big data in customer relationship management (CRM) technology. Rijmenam said that CRMs have evolved as big data helps add new layers of nuance to the technology.

In order to understand the role of big data with this technology, it is important to develop a foundation in big data technology in general..."

SmartDataCollective, June 23rd, 2020
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How Business Can Utilise CRM To Adapt To The Post-COVID World
COVID-19 has turned the business world upside down. The crisis will bring some companies to the edge, and unfortunately for some the game will be over
"As we move into the next stage of recovery, business leaders need to tread the line between protecting their customers and employees, and safeguarding their own livelihood.

The light at the end of the tunnel is dim, but it's there. Economists are weary about what the immediate future holds, and rightly so. Businesses need to rethink their strategies, have a fair look on how they manage every aspect of their business, focus on developing relationships with existing customers, and innovate ways to get new customers into their pipeline..."

Business 2 Community, June 24th, 2020
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Let's Rethink Our Relationship With CRM
If you search for "why CRM fails" you get over three million results...
"Analysts report that close to half of all CRM projects fail and about 40 percent of CRM software purchased goes unused -- because sales teams don't want to use software that makes them glorified data entry clerks and still doesn't 'work.'

As a CRM industry veteran, this ongoing failure rate hits close to home, and in my experience is much higher. I used to work with companies who would buy this system for an exorbitant amount of money and then need to spend millions, sometimes tens of millions, hiring a firm like mine on its deployment. Even after so much time and money, it was still commonplace to see that less than 10 percent of their salespeople were logging into the system..."

CRMBuyer, June 24th, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, July 8th, 2020: 6:00 PM to 8:00 PM
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PeopleTek News
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You Have To Be Genuine
It's not enough to just go through the motions, trying to demonstrate qualities that are associated with emotional intelligence. You have to be genuine - Travis Bradberry
"We've talked about the need for Emotional Intelligence (EQ) and how some consider EQ to be the single biggest predictor of high performance in the workplace as well as the strongest driver of leadership and personal excellence.

Author and provider of EQ testing Travis Bradberry adds that 'Emotional intelligence won't do a thing for you if you aren't genuine.' Genuine, Real, and Authentic = what people want in leadership.

Bradberry provides the following:..."

PeopleTek News, June 22nd, 2020
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SF IT vBeers Miami
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, July 1st, 2020: 6:00 PM to 8:00 PM
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $100/year or $10/month
  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.


Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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