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Volume 267, Issue 3 << Previous Issue | Next Issue >>
IT - Marketing
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5 Scarcity Marketing Tactics That Can Boost Your Sales
It's no secret that scarcity marketing works wonders for businesses
"People always have this fear of missing out (FOMO), and it is what motivates them to act. Thanks to this FOMO, scarcity marketing gets to thrive.

But what is scarcity marketing?

It's a marketing tactic whose foundation lies with the law of supply and demand. According to this concept, items in low supply often cost more. This makes scarce products to appear more valuable than what they actually are, so people would want to buy them..."

Business 2 Community, June 18th, 2020
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Don't Forget These 5 Easy And Creative Marketing Strategies
Need to spruce up your marketing content? Is your marketing a little predictable and stale?
"Try these easy and creative marketing strategies to give your marketing a makeover.

Whatever the time or the season, the most loved marketing campaigns with the biggest impact are those that make the consumer think about their place in the world, the world at large, and the industry. Larger, national campaigns are more adept at doing this- with reputation, customer loyalty, and money behind them. Just think about the marketing campaigns you remember, those that stand the test of time to reappear year after year, such as Coke's 'I want to teach the world to sing' that comes out every Christmas season. However, it is also important for smaller companies to start to think outside the box when it comes to their marketing and audience reach..."

Business 2 Community, June 17th, 2020
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Everything You Need To Know About Marketing Objectives
Most of us want to know what our goal is before we start a project
"But when it comes to business, too many marketers fly by the seat of their pants-and that's a huge mistake. Why? Because marketers who create a clear, documented strategy are 313% more likely to be successful..."
Business 2 Community, June 19th, 2020
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Lead Generation vs. Demand Generation: What's The Difference?
How do you understand the difference between lead generation vs demand generation?
"I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got:

  • Demand generation is part of lead generation
  • Lead generation is part of demand generation
  • They're the same. Saying 'demand gen' is just trendy right now
  • Why are you asking me this? Aren't you supposed to be at work?

You bet I'm supposed to be at work, but first, let's dispel the fundamental confusion around lead generation and demand generation that these responses illustrate. Once you have a practical framework for understanding the similarities and differences, it becomes clear why both should be present in your strategy and tactics..."

Business 2 Community, June 19th, 2020
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IT - Sales
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Knowing Your Numbers
I'm always stunned by the number of sales people and leaders that don't know their numbers
"By that, I mean the numbers that help them understand the leverage points in driving performance.

Some readers will push back, 'I know my quota and the revenue I produced.I know what I have to do each month, quarter!'

Those are important numbers, but not very useful in managing performance. They are, ultimately, the numbers we produce by effectively managing performance..."

Business 2 Community, June 15th, 2020
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Stop Asking About Past Quota Attainment In Sales Interviews
If a salesperson hit quota at their last job, they're much more likely to hit quota at your organization, right?
"Not so fast.

According to statistics from our sales professional user base here at RepVue, only 46.7% of sales professionals globally are achieving quota. And it's even fewer in software sales organizations.

It turns out that quota attainment has become the exception, not the rule..."

Sales Hacker, June 17th, 2020
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IT Sales Scripts: A Quick Guide To Writing Sales Scripts For IT Selling
Getting your client on a one-on-one call or meeting is one step closer to closing the sale. But, is your script good enough to get them to convert?
"Your sales script is a critical component in pitching your clients, and it can determine if your customer eventually buys into what you have to offer.

In today's guide, we explore how you can write a winning script to maximize conversions and amplify your growth..."

Business 2 Community, June 16th, 2020
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The Future Of Sales Is Virtual...
It seems the pandemic has created a new future for selling
"Apparently, it's virtual. According to so many, we've discovered that we can accomplish so much more through Zoom, Teams, Skype or any number of video conferencing platforms. While there will be a need for face to face, it will be the smallest part of the customer engagement process.

While these virtual technologies are powerful and will get more powerful, I don't know that we can define the future of selling as virtual-or that it's reasonable to define the future of anything in terms of a technology..."

Business 2 Community, June 18th, 2020
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How 'A' Players Win Bigger Deals Consistently
Do you ever wonder how your company's rainmakers land big deal after big deal while others let these whales slip through their fingers?
"Anyone can catch lightning in a bottle, but consistently winning the biggest deals requires an iron-clad opportunity management process and disciplined execution.

Market-leading sales organizations are maniacal about designing and executing their processes. A well-oiled revenue-generating organization deploys a number of tactics to align their assets for maximum effectivity. These tactics can include a comprehensive Deal Desk, a detailed Commercial Management Cadence, and a repository of enablement assets in the form of a Sales Playbook..."

SBI, June 18th, 2020
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Where's The Puck Going?
"I skate to where the puck is going to be." It's a quote attributed to Wayne Gretsky about what differentiated his style of play from other hockey players
"It's old, after all, Gretsky retired in 1999. It's tired, the metaphor has been applied to so many things-I've used it in different contexts in many past posts.

But it's still useful. Particularly, as we look at organizational and go to customer strategies in the middle of the pandemic and the worst global economic downturn most of us have experienced.

It's interesting to see the various mindsets and approaches around what to do next, where to go, how to recover, how to grow, even how to thrive..."

Business 2 Community, June 16th, 2020
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3 Steps To Transform Your Mindset And Overcome Any Challenge
Mindset is the driving force behind sales performance, and as sales professionals, we all have to be pretty mentally tough
"But mindset matters even more during a crisis like COVID-19.

If you find yourself anxious and stressed, you're not alone. But remember, you're no stranger to challenge.

You've had targets assigned that seemed unachievable. You've had game-changing deals fall through. You've experienced exasperation and desperation at the end of quarter - all gut-wrenching experiences that you've managed to overcome..."

Sales Hacker, June 19th, 2020
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5 Amazing Sales Follow-Up Emails That Boost Customer Loyalty
Do you want to learn how to turn your customers into lifelong supporters?
"Do you want to learn how to build solid customer relationships with them outside of the sales cycle, so they keep coming back to you whenever they want to buy?

Enter the sales follow-up email.

A well-crafted and timely post-sale email keeps the communication channels open. It converts a single-sale relationship into one that lasts for a long time. Here are five post-sales emails you can send to strengthen your relationship with your customers and maximize conversions going forward..."

Business 2 Community, June 17th, 2020
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IT - CRM
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Best CRM Software & Tools
Customer relationship management (CRM) is essential for companies of all sizes as a business strategy. CRM software encompasses a wide area of interactions and activities between a company and its customers
"As a business strategy, it helps in understanding the customer, retaining them, attracting new ones, and winning new deals. It increases profitability and decreases customer management costs.

The Internet and advances in technology brought about new CRM software that is scalable and customizable, with powerful engines for prediction, analysis, automation, and streamlining of operations..."

Project-Management.com, June 17th, 2020
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Cloud CRM Enlisted In COVID Contact Tracing
As communities start down the road to reopening after pandemic-related shutdowns, public health officials are urging caution about the coronavirus's continued spread and turning to digitized contact tracing to help track the threat
"Although deploying trained case workers to trace contacts of those exposed to a communicable disease isn't new -- it's been used to track smallpox, HIV and SARS, for example -- using technology for the job is. A recent report from Johns Hopkins University provides tips for public health agencies using digital contact-tracing tools, such as ensuring that technology design is flexible enough to change along with conditions, data is available to health professionals in a de-identified form and the solution has base features to protect privacy plus optional ones, such as location..."
GCN, June 16th, 2020
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CRM Process Automation: How To Implement In Your Organisation
Tech experts provide their tips on how to effectively implement automation into your customer relationship management (CRM) process
"Implementing automation technology can benefit an organisation in a variety of ways. Getting tasks done without the need for human intervention can speed up operations round the clock, so it's little wonder that this is becoming more common among companies. But how can customer-facing teams effectively carry out CRM automation?..."
InformationAge, June 18th, 2020
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SF IT Sales
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Monthly Meetup of IT Sales and Marketing Professionals - South Florida
online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

Hosted by John J. McLaughlin

Monday, June 22nd, 2020: 6:00 PM to 6:45 PM
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3 Steps to Grow your Network and Get More Outbound Leads with LinkedIn
online

Join Wall Street Journal best-selling author, Josh Turner, on Wednesday, June 24th at 2 PM Eastern for an online training to learn how to get more qualified leads, sales appointments, and high-value clients - practically on autopilot using LinkedIn, along with proven outreach and follow up templates. This webinar has multiple dates and times.

Hosted by James Miller from Network after Work

Wednesday, June 24th, 2020: 2:00 PM to 4:00 PM
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SF IT vBeers Miami
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, June 24th, 2020: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, July 1st, 2020: 6:00 PM to 8:00 PM
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $100/year or $10/month
  • Bronze - $500 (1 to 3 Employees)
  • Silver - $1,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.


Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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