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Volume 267, Issue 2 << Previous Issue | Next Issue >>
IT - Marketing
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Marketing Mistakes: Are You Making Any Of These And Costing Money?
Marketing your business the right way is complex with a wide range of potential strategies and even more options when it comes to tactics
"Moreover, tactics that worked recently may not work today or tactics that worked for a competitor might fail miserably for you since factors determining the optimal tactic change constantly and it's easy to make marketing mistakes.

Every marketing mistake potentially causes disastrous results that may take years to overcome or, for really deadly mistakes, may sink the business. Whether your marketing mistake comes from the wrath of angry customers or overspending on tactics that don't produce results, your business and market performance suffer. Here are some of the most common marketing mistakes to help you avoid making them in your business..."

Business 2 Community, June 8th, 2020
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How To Approach Your Local Marketing Activities In The Age Of COVID-19
4 ways to tackle local and community marketing during the pandemic
"Times of great challenge require new ways of thinking. As we begin to settle into this the next normal, the value of local marketing has become clearer. Faced with several logistical roadblocks brought on by the Coronavirus, businesses across the country have started to hone in on their local communities to benefit the lives of nearby residents while driving brand awareness in a positive, productive way.

At present, 52% of small businesses1 are taking active measures to prepare for the logical and financial impact of COVID-19. By pivoting your outlook and forming new strategies now, you stand to not only survive but even thrive during these times..."

Business 2 Community, June 8th, 2020
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Account-Based Marketing For Manufacturers: 4 Key Benefits
An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts
"Marketers and sellers in the manufacturing world today are trying to find new ways to speed up sales cycles, engage with growing buying committees, and sustain efficient revenue growth. This blog post will show you why ABM is the perfect approach for addressing these challenges.

All right, let's get to it. Here are four key benefits of an account-based marketing strategy for manufacturing:..."

Business 2 Community, June 8th, 2020
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7 Tips For Evolving Marketing Strategy Development During A Crisis
A crisis often creates a deep sense of fear and dread in the hearts of most people
"Marketers must shift their focus fast when faced with unexpected events such as a global or local crisis and change their fears into opportunities.

They need to be pragmatic and creative to handle the crisis and develop new marketing strategies that are consistent with the current times, while being sensitive to how the crisis is impacting their audience.

Let's explore some common fears you may have and determine seven ways to manage marketing strategy development in spite of those concerns..."

Business 2 Community, June 12th, 2020
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38 Common Digital Marketing Questions And Answers You Need To Hit Your Goals
There are tons of common questions about digital marketing we hear a lot at Bluleadz
"In an effort to pull back the curtain and reveal more behind-the-scenes magic, we've compiled this list of the 38 top digital marketing questions.

Search Engine Optimization (SEO)

1. 'How Long Does It Take for SEO to Work?'

It takes around three months for a well-executed SEO campaign to start paying off. Anyone who tells you they can get SEO results faster than that is usually up to no good.

Pound for pound, SEO is the best way to achieve lasting online visibility and get a steady stream of qualified leads delivered straight to your business..."

The Enterprisers Project, June 11th, 2020
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20 Of The Best Social Media Marketing Tools
Social media marketing is all about resources
"One part would be human capital - the masterminds behind marketing moves. The other would be technology - powerful tools built to carry the massive social media load for marketers of every caliber.

Social media marketing has never been easy because it's not a static field. All things changing, coming, and going, you need solid toolkits to rely on, every step of the way. Research and analytics, content curation, scheduling and publishing, with effective visuals to complement it all - there's an arsenal of SMM tools to be employed.

Let's take a look at some of the best social media marketing toolkit options used by businesses of all shapes and sizes. There's very likely a perfect match for you somewhere on the list..."

Business 2 Community, June 11th, 2020
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10 B2B Customer Retention Strategies Every SaaS Marketer Should Use
Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating
"On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead.

Wondering what strategies are working out best for SaaS companies? Read on for 10 of the best strategies for B2B customer retention. But first:

Why Do SaaS Businesses Need a B2B Customer Retention Strategy?

Customer churn has the power to rip a hole in any business. In fact, a recent CallMiner study found that avoidable customer churn costs companies $136 billion a year..."

Business 2 Community, June 8th, 2020
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IT - Sales
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Need Leads? Top 10 Most Effective Tactics For Lead Generation
Your business needs leads to succeed. But where do you start?
"Lead generation techniques are digital marketing strategies used to attract and engage prospective customers to a business, and consequently, expand the business's customer base. Many businesses are constantly looking for effective and quick ways to generate leads because the sales performance of every business lies in its ability to create a pool of customers who are willing to buy their products or use their services consistently..."
Business 2 Community, June 8th, 2020
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Are Your Sales Presentations Just Dressed-Up Infomercials? Create Presentations That Consistently Convert
I've made some great hires and some terrible ones throughout my career, and I've noticed one consistent thing that sets the top 1% apart from the rest
"Do you want to know what it was?

Presentation execution.

That's it. Clear and simple.

Unfortunately, most people's presentations come off like an annoying infomercial. Luckily, there's a science and strategy behind presentations that can be learned and perfected.

Today, I'm going to walk you through a five-step framework for a razor-sharp presentation to 10X your results..."

Sales Hacker, June 8th, 2020
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Why 'Selling' Is Really, Truly Dead - And What You Should Do Instead.
Ever since Google made it possible for anyone to find anything online, the need for smile-and-dial salespeople has been seriously diminishing
"I've said it before (in 2011!), and I'll say it again: selling is dead. By selling, I mean making cold calls; 'hunting,' making aggressive pitches in the cold call; 'overcoming their objections,' and generally pushing the customer into a solution.

If you ask real customers how much they love getting cold calls, their response will be universally negative. And if you ask salespeople if they love getting rejected all day, many may claim it doesn't bother them, but given the chance, they would much rather talk to someone they already know than to be constantly rejected by people they haven't interacted with before..."

Business 2 Community, June 8th, 2020
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6 Key Communication Skills You Need To Succeed In Sales
It's easy to see communication skills as a gift - either you've got them or you don't
"But communication skills can make or break your success.

If you're a skilled communicator, you're more likely to be perceived as an expert. If you speak eloquently at a job interview, you're more likely to get the job. In fact, according to a recent survey of approximately 1,000 employers, effective oral communication is the most desired skill in job candidates.

Now, I know that as a sales professional, you likely have the gift of gab. Great! Don't let that stop you from reading.

All of us can improve our communication skills. Even a speaker or writer or top one-percenter..."

Sales Hacker, June 9th, 2020
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Why Your Cold Pitches Go Unanswered
Pitching is part of the game when you're trying to land new freelance clients and brand partnerships
"You should expect that some of your pitches will be rejected or unanswered. If you're noticing most of your pitches are not getting a good result, there may be problems with your approach.

Here are two key reasons why your pitches aren't landing you opportunities:

There's nothing in it for them.

Many of the pitches I've gotten from businesses and bloggers recently don't have this key ingredient. There has to be something in the deal for the person who you're pitching. You have to explain what that something is in your initial pitch..."

Business 2 Community, June 10th, 2020
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7 Lessons For Leading Sales Orgs In A Recovering Market
For many sales organizations, it's been a challenging few months
"As Scott Barker, Sales Hacker's Head of Partnerships, put it in our recent webinar, 'Mastering the Transition to Digital Selling:

  • There aren't very many jobs where you're put in an environment where you almost feel guilty for doing your job.

This was a common sentiment among many sales professionals when COVID-19 first struck..."

Sales Hacker, June 12th, 2020
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Where Sales Prospecting And Content Marketing Collide
It's been interesting over the last few years to see how content has crossed boundaries, sometimes squeezing through the cracks between departmental silos
"The line between sales prospecting and content marketing has certainly been one of the most impactful places where the boundary has been breached, causing a 'collision' of sorts.

How sales prospecting and content marketing collide is less of a 'train wreck' kind of collision and more of a tango where the friction of synchronized bodies creates something extraordinary.

While content plays a critical role in inbound prospecting - it can supercharge your outbound prospecting, too..."

Business 2 Community, June 10th, 2020
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IT - CRM
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Excel vs CRM - What You Need To Know
I am sure as an excel user you probably use the same basic calculation functions. Are you doing the same with your Marketing Automation platform?
"Hands down Microsoft Excel is probably the most important invention of the 21st Century. It is one of the very few products that every single person on earth is required to have some familiarity with regardless of their status or station in life. And without a doubt it is considered to be the Godfather of all CRMs and Marketing Automation platforms. So regardless of any new tool or sexy platform that arises excel will always be the familiar comfort place we will all resort to when we don't get how these new platforms work..."
Business 2 Community, June 11th, 2020
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SF IT Sales
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Monthly Meetup of IT Sales and Marketing Professionals - South Florida
online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

Hosted by John J. McLaughlin

Monday, June 22nd, 2020: 6:00 PM to 6:45 PM
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SF IT vBeers Boca
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, June 17th, 2020: 6:00 PM to 8:00 PM
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SF IT vBeers Miami
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vBeers South Florida - Weekly Virtual Meetups via Zoom
Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, June 24th, 2020: 6:00 PM to 8:00 PM
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $250
  • Bronze - $500 (1 to 3 Employees)
  • Silver - $141,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.


Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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