"If you can't engage with your target audience by delivering superior products that meet or exceed customer expectations, you won't grab their attention, secure their interest, prompt a decision, or convert to sales that support your business. These key elements of the sales funnel are vital when it comes to acquiring new customers and the ability to connect with your customers is the force driving sales.

Typically, much of a company's marketing activity and budget focuses on customer acquisition. However, this thought process ignores the importance of keeping existing customers happy and increasing their value by encouraging both retention and increased average order size..."

"It's a big question - but it's important to get right, because leads are key to business growth. With that in mind, we're putting our extensive B2B tech marketing background to work to answer it correctly. Admittedly, there's a lot of noise out there that can get in the way of good results.

Here's how we've helped B2B tech firms to keep new business coming in:

• Define the audience.
• Shape the message and your firm's value propositions.
• Make the website work.
• Build intelligent paid ad campaigns.
• Create impactful content.

It's important to note that these steps should (nearly always) be completed sequentially - so you wouldn't be able to, for instance, 'create impactful content' before 'defining the audience'..."

"These are essential elements for your company and demand ongoing attention to reduce the chances of a catastrophic failure. However, marketing is the cornerstone of the business; marketing brings customers (and their money) to your business and, without effective marketing, nothing else you do matters in the long run. Get your marketing right, and your sales take care of themselves, get it wrong, and you'll struggle to survive in a world full of competition. Even a momentary blimp with your marketing can have devastating consequences extending far into the future..."

"And for good reason: It can benefit everyone. Employees, especially millennials, appreciate the flexibility to work from anywhere, and sales orgs open themselves up to a much larger pool of talent when they're not limited to hiring locally.

But sales teams face unique challenges when they go remote - even when they've had plenty of time to plan for the transition. It's always a challenge, for example, to put the right tools in place and hire people who can handle a certain level of independence..."

"We've put together seven tips to improve your sales and operations planning process so you can avoid common pitfalls, improve ROIs, and develop responsive solutions in real-time...

What are the most important indicators for your company and industry? Rather than relying on generalized metrics, your team needs to pinpoint the most relevant KPIs for your organization. You need KPIs that echo your company's objectives and show that you're on track to success..."

"While many things can impact a sales team, most of us have never encountered the kind of confusion created by the arrival of the pandemic.

More than ever, team leaders need to ask themselves how they can prepare for the future and use what they've learned during these last few months to excel in the days to come.

While there will be no one-size-fits-all sales approach to surviving this transition, there are a few distinct steps that all ventures need to consider to succeed in this new world..."

"What's also becoming normal is the expectation for artificial intelligence-powered personalization, giving users better experiences and recommendations based on patterns of engagement. In 2020, intelligent voice interactions will also move firmly into the enterprise, setting the stage for a post-digital transformation era of enterprise process, experience, and service innovation.

Intelligent voice capabilities will transform the enterprise in two phases. Phase one focuses on CRM. AI-driven voice applications will change how employees work with data and insights. Voice-powered CRM will also enable companies and people to interact more contextually and personally throughout the customer journey. In phase two, voice-powered AI and cognitive automation will take shape through enterprise resource planning (ERP) applications. Voice-powered ERP will create a business operating system that enables a layer of intelligence and automation to unlock automated operational insights, capabilities, and outcomes..."

online

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

Hosted by John J. McLaughlin

"How much time do you dedicate to your direct reports or team members? Do you have documented goals and have you shared them? Do you have regular monthly one on one update sessions to discuss progress and obstacles? Are you aware of desired career paths and do you leverage individual strengths? Do you provide development opportunities that support career goals? Is your reward and recognition process consistent? Is your work culture desirable?

If you said no to any of these, you may be at risk of losing essential talent..."

"We can't get out of our own way. I experienced this notion that I was going to climb the corporate career ladder all the way to the top and that would be where I would find success and fulfillment.

I found it. I found what looked like success by hitting the goals assigned to my teams and the company goals I had set for myself..."

Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US
• +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

• Individual - $250
• Bronze - $500 (1 to 3 Employees)
• Silver - $141,500 - (4 to 25 Employees)
• Gold - $2,500 - (25 to 50 Employees)
• Platinum - $3,500 - (over 50 Employees)

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.