IT News and Events
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Jun 1st, 2020 — Jun 7th, 2020 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 267, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
3 Proven Ways To Connect With Your Customers
Connecting with your customers and prospective customers is crucial if you want to build a successful business
"If you can't engage with your target audience by delivering superior products that meet or exceed customer expectations, you won't grab their attention, secure their interest, prompt a decision, or convert to sales that support your business. These key elements of the sales funnel are vital when it comes to acquiring new customers and the ability to connect with your customers is the force driving sales.

Typically, much of a company's marketing activity and budget focuses on customer acquisition. However, this thought process ignores the importance of keeping existing customers happy and increasing their value by encouraging both retention and increased average order size..."

Business 2 Community, June 5th, 2020
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7 Tips For Mastering Subject Matter Expert Interviews
Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level
"Here are seven tips for ensuring that you interview subject matter experts well so you can create engaging inbound marketing content that converts.

1. Practice Makes Perfect

I'm 36 and began my career working as a reporter, a role I kept for 6.5 years. During that time, I interviewed hundreds of people, including Senator Joe Lieberman (Conn.), Yankees ace closer Mariano Rivera, and Chris Frantz, the drummer of the Talking Heads..."

Business 2 Community, June 5th, 2020
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B2B Tech Marketing Lead Generation Tactics
B2B tech marketing should help firms to get new clients. But if that's the goal, how should it work?
"It's a big question - but it's important to get right, because leads are key to business growth. With that in mind, we're putting our extensive B2B tech marketing background to work to answer it correctly. Admittedly, there's a lot of noise out there that can get in the way of good results.

Here's how we've helped B2B tech firms to keep new business coming in:

  • Define the audience.
  • Shape the message and your firm's value propositions.
  • Make the website work.
  • Build intelligent paid ad campaigns.
  • Create impactful content.

It's important to note that these steps should (nearly always) be completed sequentially - so you wouldn't be able to, for instance, 'create impactful content' before 'defining the audience'..."

Business 2 Community, June 1st, 2020
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Build A Successful B2B Go-To-Market Strategy From The Ground Up
Developing a go-to-market strategy is critical to the success of your B2B organization
"Your go-to-market strategy brings together all the key elements that drive your business; sales, marketing, distribution, pricing, brand awareness, competitive analysis and more. It provides a strategic action plan that clarifies how to reach your target customers and better compete in your marketplace. Go-to-market strategies can be applied to new product launches as well as existing products and services..."
Business 2 Community, June 5th, 2020
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Get Your Marketing Right And Sales Will Follow
When you have a business or you're responsible for the success of one, you tend to focus on sales and managing the daily operations of the business like ensuring you have sufficient staffing, inventory, and your infrastructure is up to par
"These are essential elements for your company and demand ongoing attention to reduce the chances of a catastrophic failure. However, marketing is the cornerstone of the business; marketing brings customers (and their money) to your business and, without effective marketing, nothing else you do matters in the long run. Get your marketing right, and your sales take care of themselves, get it wrong, and you'll struggle to survive in a world full of competition. Even a momentary blimp with your marketing can have devastating consequences extending far into the future..."
Business 2 Community, June 3rd, 2020
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IT - Sales
5 Tactics To Create Accountability For Remote Sales Teams
Well before the age of coronavirus - it seems like a lifetime ago, doesn't it? - we were seeing a steady, rapid increase in sales teams who were transitioning to remote work
"And for good reason: It can benefit everyone. Employees, especially millennials, appreciate the flexibility to work from anywhere, and sales orgs open themselves up to a much larger pool of talent when they're not limited to hiring locally.

But sales teams face unique challenges when they go remote - even when they've had plenty of time to plan for the transition. It's always a challenge, for example, to put the right tools in place and hire people who can handle a certain level of independence..."

Sales Hacker, June 1st, 2020
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7 Warm Calling Tips Guaranteed To Get Your Prospects Talking
When it comes to relationships, most are like coffee - the warmer, the better!
"That's definitely the case when you want to connect with a decision maker by phone.

For decades, cold calling was seen as one of the most powerful tools in any sales pro's kit. However, even in its heyday, cold calling had a dark side.

It took up a tremendous amount of time and energy for seller and prospective buyer alike. And, the average salesperson dreaded making those calls and the average buyer dreaded receiving them. It's a lose-lose situation.

A tiny handful of sales experts may have built successful businesses on the back of cold calling, but for each one who did, there were hundreds or thousands who simply wasted their time.

Today, cold calling is being supplanted by a much more valuable alternative: Warm calling..."

Business 2 Community, June 1st, 2020
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7 Ways To Improve Your Sales & Operations Planning Process
Without the right approach and structure, sales and operations planning (S&OP) can quickly become more of a burden than an asset
"We've put together seven tips to improve your sales and operations planning process so you can avoid common pitfalls, improve ROIs, and develop responsive solutions in real-time...

What are the most important indicators for your company and industry? Rather than relying on generalized metrics, your team needs to pinpoint the most relevant KPIs for your organization. You need KPIs that echo your company's objectives and show that you're on track to success..."

Sales Hacker, June 2nd, 2020
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Your Forecast Is Not About The Numbers!
Let's try a thought experiment... Imagine you are a VP of Sales. You see tremendous opportunity coming out of the pandemic and in the economic recovery. You want to be prepared to seize that opportunity.
"You justify hiring and onboarding 100 new sales people over the next two quarters. You need them to be able to execute the strategies to seize the opportunity.

You work with your VP of HR to find and hire those 100 sales people. The VP of HR commits, "I'll get it done!"

At the end of the quarter the VP of HR comes to you declaring victory, "I've hired 100 people. They are each outstanding. I wasn't able to find the right sales people, but we've hired 100 SEs. We hit our number!"

Business 2 Community, June 3rd, 2020
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3 Steps To Reshape Your Sales Approach & Reopen With Confidence
The influence of COVID-19 on the marketplace and our sales operations has completely changed the business landscape, and there may be no turning back
"While many things can impact a sales team, most of us have never encountered the kind of confusion created by the arrival of the pandemic.

More than ever, team leaders need to ask themselves how they can prepare for the future and use what they've learned during these last few months to excel in the days to come.

While there will be no one-size-fits-all sales approach to surviving this transition, there are a few distinct steps that all ventures need to consider to succeed in this new world..."

Sales Hacker, June 4th, 2020
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Voice + AI Represents The Next Chapter In CRM's Evolution
Voice prompts like "OK Google" and "Hey Siri" are now part of the consumer vernacular, and talking to devices is normal
"What's also becoming normal is the expectation for artificial intelligence-powered personalization, giving users better experiences and recommendations based on patterns of engagement. In 2020, intelligent voice interactions will also move firmly into the enterprise, setting the stage for a post-digital transformation era of enterprise process, experience, and service innovation.

Intelligent voice capabilities will transform the enterprise in two phases. Phase one focuses on CRM. AI-driven voice applications will change how employees work with data and insights. Voice-powered CRM will also enable companies and people to interact more contextually and personally throughout the customer journey. In phase two, voice-powered AI and cognitive automation will take shape through enterprise resource planning (ERP) applications. Voice-powered ERP will create a business operating system that enables a layer of intelligence and automation to unlock automated operational insights, capabilities, and outcomes..."

Destination CRM, June 1st, 2020
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SF IT Sales
Monthly Meetup of IT Sales and Marketing Professionals - South Florida

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

Hosted by John J. McLaughlin

Monday, June 22nd, 2020: 6:00 PM to 6:45 PM
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PeopleTek News
Stay Or Go? How To Retain Talent
We can't stop employees from leaving unless we have a plan to make them stay - Soumyasanto Sen
"How much time do you dedicate to your direct reports or team members? Do you have documented goals and have you shared them? Do you have regular monthly one on one update sessions to discuss progress and obstacles? Are you aware of desired career paths and do you leverage individual strengths? Do you provide development opportunities that support career goals? Is your reward and recognition process consistent? Is your work culture desirable?

If you said no to any of these, you may be at risk of losing essential talent..."

PeopleTEK News, June 1st, 2020
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Kelly Merbler News
The Biggest Question I Ever Had To Answer
It is so easy for many of us to provide advice to someone else or help them with their challenges, but when it comes to helping ourselves, most of us get stuck
"We can't get out of our own way. I experienced this notion that I was going to climb the corporate career ladder all the way to the top and that would be where I would find success and fulfillment.

I found it. I found what looked like success by hitting the goals assigned to my teams and the company goals I had set for myself..."

Kelly Merbler News, June 2nd, 2020
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SF IT vBeers Miami
vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom

vBeers meetups are informal networking events for South Florida Tech professionals.

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. will host a Virtual vBeers every Wednesday until in-person events resume.

After the intros, the rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, June 10th, 2020: 6:00 PM to 8:00 PM
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Sponsor - TechLauderdale
Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $250
  • Bronze - $500 (1 to 3 Employees)
  • Silver - $141,500 - (4 to 25 Employees)
  • Gold - $2,500 - (25 to 50 Employees)
  • Platinum - $3,500 - (over 50 Employees)

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

Sponsor - SIM
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.

Sponsor - ISACA
Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map


Sponsor - Palm Beach Tech
A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Sponsor - SFHIMA
Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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