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IT - Marketing
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5 Ways Your Marketing Team Can Respond To Crisis
Paying your employees, generating new revenue, and successfully navigating a crisis?

"While you may not believe it, these are all standard practices when running a business - even handling a crisis. Whether you're dealing with something minor like a weather-related business closure, or something more significant, such as the current COVID-19 outbreak, your marketing team will have to find ways to mitigate it.
Naturally, you may find yourself stressed out when piecing together a crisis management plan, but don't worry. Here is some advice on five ways your marketing team can respond to and during a crisis..."
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Creating A Strong Video Marketing Strategy
Video marketing is one of the most powerful ways to connect to customers online

"Especially as the world is shifting towards remote, online video provides a human-to-human lifeline for marketers to engage customers, show value, and drive more business online.
Whether you're a beginner or looking to level up your video marketing strategy, this article will help you use video effectively across key digital marketing channels..."
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How A Marketing And Sales Funnel Works To Attract And Convert More Customers
Is it a marketing funnel or is it a sales funnel?

"It really is both. Both need to work together to capture as many leads as possible (Marketing), Nurture them (Marketing and Sales), and Convert them into customers (Sales). But even then the job isn't over. We need to maintain and strengthen our relationship so they keep coming back, and becoming raving fans (Customer Service).
In the age of digital marketing where we can monitor and track our marketing and interactions with customers, the marketing and sales funnel has become a powerful tool for businesses. This week's content will explore what a funnel is, how it works, and discuss marketing activities businesses can use in their marketing funnels to convert more of their leads into paying customers.
This week's content will explore what a funnel is, how it works, and marketing activities businesses can use in their marketing funnels..."
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How Marketing Should Connect The Dots To More Sales
I don't know about you, but I like puzzles

"No, I'm not talking about the jigsaw kind. Those things annoying me. They're a lot of work. The kind of puzzles I like are puzzle games. I remember years ago getting my Sunday paper, opening up to the magazine, and doing the Jumble every single week. A Jumble is basically a bunch of letters that were randomized, and you had to figure out what the word was based on a clue provided. I loved those. As a matter of fact, doing those for years has made me a pretty good player on Wheel of Fortune (when I watch it)...."
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IT - Sales
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5 Fatal Business Proposal Mistakes That Kill A Deal
When a business proposal is turned down, you spend countless hours digging deep to find out the precise reason for the failure

"From product or service quality to the pricing details, you scanned everything you had offered to locate the crash's loophole. But do you look closely at the last document you shared with the prospective client?
A tiny mistake in the business proposal is like a nail in the coffin, causing the tide to turn against you. A fact worth noting here is that the last document is scanned rigorously with the client's lens, and no mistake made here goes unnoticed. While it is right to say that you need to understand the specifics of clients before you send a proposal, there are several deeper layers to it than just client-specific interests...."
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ABM For Sales: How Fully Adapting This Strategy Will Launch Your Revenue And Career
The verdict is in: ABM still delivers superior results

"As a sales leader, you may be thinking that the ideas behind Account-Based Marketing isn't new, and you're right. Sales has always been focused on accounts. However, what's new is the alignment of your organization around this idea. Marketing has joined the hunt for target accounts under the name Account-Based Marketing, and Sales is reaping great rewards.
The truth is ABM isn't just for marketers. The greatest misconception of the account-based movement is thinking that any one function is responsible for the account based strategy. It's not a marketing initiative. It's not a sales initiative. It's not a sales development initiative. It's a strategic business initiative. All departments on the revenue-generating side of your business are responsible for planning, executing and delivering the strategy at the account level. When your entire revenue team embraces this mindset, you'll see significant benefits..."
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Recession-Proof Your Sales Team
Face it, even before COVID-19, we were long overdue for a recession

"Most 'experts' predicted one would occur last year, in 2019. So, guess what? We got an extra year of unprecedented expansion.
And guess what else has happened since the last recession? Many salespeople have become complacent. In the pre-virus economy, life was grand. Anybody and everybody were buying. There was so much demand that it didn't matter if an individual could sell on value and differentiate - they sold. Not because they were good, mind you, but because the buyers were buying.
Those times were so happy that most employers found it hard to hire quality sales candidates. Salespeople were comfortable, and maybe even fat and happy where they were. Gone were the days of posting an ad and having hundreds of options. Then the Corona Virus Crisis hit...."
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Salespeople Navigating Digital Transformation, Data, Virtual Selling In New Normal, Says Linkedin
A LinkedIn survey highlights how sales departments are struggling and transforming operations to prepare for the post-COVID-19 new normal

"Salespeople are adjusting to the new normal of work in an era of social distancing with a mix of virtual selling, video conferencing, a lot of emails and a heavy dose of phone calls that may not be returned, according to a LinkedIn survey.
While many roles within enterprises have been impacted by the COVID-19 pandemic, sales departments are arguably the most impacted. After all, sales efforts often revolved around travel and face-to-face meetings. Social distancing and stay-at-home orders have changed sales dramatically..."
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SF IT vBeers Miami
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors

Online - Zoom
vBeers meetups are informal networking events for South Florida Tech professionals.
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed.
will host a Virtual vBeers every Wednesday until in-person events resume.
After the intros, the rest of meeting will be an informal hangout!
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
- +16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.
- Individual - $250
- Bronze - $500 (1 to 3 Employees)
- Silver - $141,500 - (4 to 25 Employees)
- Gold - $2,500 - (25 to 50 Employees)
- Platinum - $3,500 - (over 50 Employees)
TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups

The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.
We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.
We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.
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Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Marketing, IT - Sales, SF IT vBeers Miami, Sponsor - TechLauderdale, Sponsor - SIM, Sponsor - eMerge, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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