IT News and Events
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Volume 266, Issue 2 << Previous Issue | Next Issue >>
IT - Marketing
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Use Inbound Marketing To Increase Profits And Build Brand Loyalty And Trust
Understanding and using inbound marketing is one of the best things you can do to increase your revenue and profits while also increasing the brand loyalty and trust your business receives
"The problem is that too many people don't think about leads and instead focus just on sales. They believe the goal of their website or social media page is to convert as many visitors as possible and to maximize their sales. The irony is that this actually ends up driving away a lot of potential customers and actually reducing their profits significantly.

Why is that? Because people don't like to be sold. Think about your own experience. How do you react to a business person whose only message is Buy! Buy! Buy! It probably turns you off very quickly..."

Business 2 Community, May 11th, 2020
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The Who, What, Where, When And Why Of Marketing
We have all heard of the 5 W's for journalism: who, what, when, where and why
"They are the elements of information gathering needed to get the full story. But the 5 W's do not just apply to journalism; they can also apply to your business strategy in marketing.

Whether it is a customer service representative trying to resolve a customer complaint, or your marketing team trying to come up with a new business strategy, the 5 W's are essential to relaying concise information to your audience. In developing a sound business strategy for your content marketing efforts, here are a few tips to follow..."

Business 2 Community, May 11th, 2020
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It's Time To Get Sales And Marketing On The Same Boat - Here Is How
When marketing and sales share a common view of their customers' journey, conversion points and what makes a good fit lead, they cooperate better and increase their sales pipeline and conversions
"And create an overall better experience for their buyers too.

But how can these two departments align their views and definitions, when they operate from different perspectives and with a different level of urgency? What tactics can they employ and how can technology make their lives easier?

A popular adage says 'women are from Venus and men are from Mars'.

The same can be said about marketing and sales; well into 2020, they remain two separate departments, with distinct goals and limited communication. In my own experience of working with both large multinational companies and then a SaaS startup, this scenario held true. Rare were the occasions in which sales would sit in the same meetings with marketing people, and when that happened it was not to cooperate and work towards the same objectives..."

Business 2 Community, May 14th, 2020
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Don't Forget These Top Email Marketing Strategies
Think email marketing is dead? Think again
"Email is more alive than ever. In fact, by 2021, there will be an estimated 319.6 billion emails sent and received every day. And inbound marketing is more alive than ever too - and I couldn't be more excited about it.

Why inbound? Because it's more effective than other marketing techniques, that's why. Older techniques like commercials, traditional print ads and more are no longer working the way they used to. We don't rely on commercials to find the perfect cell phone for our needs. Instead, we research and seek out information that helps us decide. That's why inbound marketing is so effective..."

Business 2 Community, May 15th, 2020
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5 SMS Marketing Strategies That Drive Sales For Your Business
Driving sales for your business is essential in today's competitive market
"You need to rise above the competition and stand out. Rising above the competition means using marketing strategies that help set your business apart from the crowd.

Check out the following SMS marketing strategies that drive sales for your business.

#1 Boost Keyword Campaign Interaction Using Social Media Influencers

One of the easiest ways to reach a lot of people is with keyword campaigns. You see these everywhere nowadays. An example is 'Text START to 50505.' Keyword campaigns drive sales for your business because they are a quick, simple way for potential customers to connect with your business, product, or service..."

Business 2 Community, May 11th, 2020
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5 Pandemic-Proof Marketing Channels To For Uncertain Times
The COVID-19 virus has had a huge impact on every part of society
"Nonessential businesses are being forced to close, people are being laid off, public schools are closed, travel is limited, and the list goes on.

Of course, the first thing we need to focus on is the health and wellbeing of everyone around us.

From a business standpoint and marketing in general, however, offline and online businesses have had to adapt to survive the pandemic.

Not only have a lot of businesses had to shift their offline marketing efforts to a digital marketing strategy, but they've also had to find the most effective channel to reach their target audience.

Here are five pandemic-proof marketing channels to explore if you want to make the most of the money you spend on digital marketing channels and reach a large number of your target customers..."

Business 2 Community, May 11th, 2020
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IT - Sales
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Virtual Monthly Meetup of IT Sales and Marketing Professionals - South Florida
Learn - Connect - Grow
Zoom

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Meet with peers, learn from each other and share referrals in a relaxed informal event.

In-person meetups are suspended until the COVID-19 thread is diminished and public gathering are again allowed, we will run the next meetups as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

That will be followed by an open discussion.

Join Zoom Meeting

If you are interested in helping this group grow - by being a sponsor, presenter or an organizer - please let me know.

johnj (954) 324-7867

Monday, May 25th, 2020: 6PM to 8PM
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What It Takes To Sell In A Virtual Setting
Recent global events have accelerated the use of video-conferencing technology to conduct virtual meetings with customers
"Though global circumstances have precipitated this sweeping change, it is likely that virtual selling skills will become an established and ongoing practice, even when the normal economic cycle resumes.

Virtual selling skills require a significant shift in the use of traditional selling skills to create a more engaging and connected buyer experience. People behave differently in a virtual setting in a few key ways:..."

Heinz Marketing, May 12th, 2020
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Preparing Your Sales Team For A Shift From On-Prem To Cloud
Gartner, Inc. estimates the worldwide public cloud services market to grow to $266.4 billion in 2020, which is causing companies to shift from OnPremise to Cloud-based go-to-market models
"As this shift continues, the business must evolve - from the selling model to the compensation plans - to meet the everchanging needs of the customer.

'Curiosity killed the cat' is an old proverb used to warn of the dangers of unnecessary investigation or experimentation. Now, replace 'curiosity' with 'complacency,' and this new phrase will resonate with many businesses that cease to exist.

In 2000, Reed Hastings was denied by then Blockbuster CEO John Antioco after requesting $50M for his online streaming service - Netflix. His reasoning? Netflix, which at the time was a DVD mailing service, was a 'very small niche business.' As of April 1, 2020, Netflix is valued at $159.7B..."

Sales Benchmark Index , May 11th, 2020
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'I'm Selling As Hard As I Can; Why Aren't You Buying?'
The universal lament of sales people is, 'Why aren't my customers buying? I'm busting my ass selling to them?'
"We make dozens of prospecting calls, send hundreds of emails. We find customers with some level of interest, then do everything we can to convince the customers to buy our products.

We train ourselves about our products, become masters at pitching them and comparing them favorably with the competition. We spend hours mastering the 'killer demo.' We know how to handle every objection, we've mastered closing techniques..."

Business 2 Community, May 15th, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom - Every Wednesday at 6PM

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

Make sure you have your own food and beers handy before joining the meeting!

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc. That will be followed by an open discussion.

To test your audio and video setting, you can join this test Zoom meeting: https://zoom.us/test

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, May 20th, 2020: 6:00 PM to 8:00 PM
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Kelly Merbler News
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What If I Gave Up Then?
Three years ago, I discovered my strengths along with my true purpose in life
"To concisely summarize, I am here to help other leaders become the best version of who they already are. During my leadership transformation, I fell in love with the process to the point that I became determined to help other leaders experience my evolution and discover for themselves how to be a more effective leader.

I was so inspired that I took it upon myself to create a leadership program for some of the most talented leaders in the organization I was a part of during that time period. My objective was to help in their growth and development through the practice of what I had just learned..."

Kelly Merbler News, May 12th, 2020
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $250
  • Bronze - $500
  • Silver - $141,500
  • Gold - $2,500
  • Platinum - $3,500

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.


Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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