IT News and Events
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Volume 266, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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8 Conversion Rate Optimization Tactics To Boost Your Ecommerce Sales In 2020
The fundamental purpose of running any business is to rake in maximum sales and profits
"Business owners implement different kinds of strategies to boost their revenue and earnings. When it comes to online businesses, the plan is pretty much the same with extra competition and short user attention spans.

With time and technology flowing by our side, consumer behaviour and ways to reach them are constantly changing. There is no denying the fact that it's better to convert current website users into loyal customers than to garner more website traffic. Business owners are always on the lookout for new ways to enhance profitability and such ways are becoming harder to find and implement..."

Business 2 Community, May 6th, 2020
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The Best Customer Retention Strategies In B2B For 2020
Digital transformation is something many companies have been talking about for years
"With recent events, COVID-19 has actually helped to lead the charge in digital transformation across a variety of industries, requiring companies to rethink their strategies and playbooks. The enterprises that will lead the way during these uncertain times will be those that are data-driven, agile, and empathetic. These businesses will be well-situated to speak to, lead, and ultimately retain customers through customer retention strategies in B2B like the following:..."
Business 2 Community, May 8th, 2020
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IT - Sales
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15 Lead Generation Strategies That Will Fill Your Sales Pipeline
Whether you're B2B or B2C, digital marketing gives you unprecedented opportunities to attract and convert leads - and inbound marketing is the undisputed king of the digital realm
"Yet, sitting at the engine of your business is lead generation.

What Is Lead Generation?

Before defining lead generation, it's important to understand what a lead is.

A lead is any person who shows some sort of interest in your company's product or service.

Lead generation is the process of attracting and converting website visitors, prospects, and strangers into someone who indicated interest in your products or services..."

Business 2 Community, May 7th, 2020
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4 Expert Cold Calling Tips You Need To Know
At least part of your day should be spent looking for new business
"If you aren't on the phones for a daily block of time, you'll find your cash flow drying up very quickly. Selling your services is absolutely vital.

At the same time, I know it's hard. If you are on your own, or you have a very small team, picking up that phone to call people so that you can sell to them can be very challenging.

So what I've done for this post is put together a little list of ways in which you can prepare before any cold call you are going to make. Build these into your preparation before you pick up that phone and you will feel 100% better..."

Business 2 Community, May 6th, 2020
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Meeting Customers Where They Are
"Why did you reach out?"
"It was an important question to ask a CEO. I had a sense, of course. I hadn't planned to ask him that question during our initial phone call, but I am glad I did. I listened closely and learned a lot.

His senior leadership team had only known growth together, and together, they were trending toward another record revenue year in 2020. Now, that isn't going to happen. They are adapting to a much different landscape, modeling scenarios and being forced to make critical decisions in the absence of complete information. He was genuinely concerned about the ability of the team to come together and remain aligned as they prepare to navigate this next normal. He also was intent on coming out on the other side well-positioned to compete and win...."

Business 2 Community, May 6th, 2020
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IT - Social Media
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Take Control With A Robust Social Media Plan
Small and medium businesses need a strong social media strategy to stand out in overcrowded market places
"Having a good social presence can help build loyalty in customers, authority in markets, and hype for your brand. Social media is also a powerful PR tool, with journalists often asking for story tips online.

But having a social media presence alone isn't enough, you need to have a good and solid plan for how to best utilize your platforms.

Creating a social plan allows you to think about your brand messaging ahead of time, be prepared for social media holidays and other big events that can have an impact on your business, and throughly plan advertising and marketing campaigns..."

Business 2 Community, May 7th, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom - Every Wednesday at 6PM

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

Make sure you have your own food and beers handy before joining the meeting!

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc. That will be followed by an open discussion.

To test your audio and video setting, you can join this test Zoom meeting: https://zoom.us/test

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, May 13th, 2020: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom - Every Wednesday at 6PM

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

Make sure you have your own food and beers handy before joining the meeting!

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc. That will be followed by an open discussion.

To test your audio and video setting, you can join this test Zoom meeting: https://zoom.us/test

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, May 20th, 2020: 6:00 PM to 8:00 PM
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Kelly Merbler News
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We May Be In The Same Boat...
The current pandemic we are all experiencing is teaching me so much about human resiliency and purpose
"It is a storm of the ages and has created huge impact points ranging from our health to the economy.

Writer Damian Barr recently shared an article about all of us being in the same storm and I feel his context is a great angle to illustrate how strengths play a central role in each of us. In keeping with the title theme, we are in the same storm, but on different rowboats. Each of us has a unique set of strengths which results in vastly different approaches as to how we strategize the direction of our boat as we attempt to weather this storm..."

Kelly Merbler News, May 5th, 2020
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $250
  • Bronze - $500
  • Silver - $141,500
  • Gold - $2,500
  • Platinum - $3,500

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.


Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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