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Volume 265, Issue 5 << Previous Issue | Next Issue >>
IT - Marketing
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10 Things To Do When Marketing Spend Is On Hold
There's plenty of debate online about the merits of marketing spend in a recession, but the reality is that many B2B firms are currently cutting back on large-scale investment
"If your company is one of those scaling back or even hitting 'pause' on external spend, there are still plenty of ways to invest in marketing content, infrastructure, data, creative and other areas that will pay big dividends when things get back to normal. Here are 10 ideas to consider.

1. Map your content.

Audit your existing content library and map each asset by form factor, persona, vertical and funnel stage (early, mid, late). A content map is a great way to take stock of your existing assets and identify gaps, particularly for ABM, where content that speaks to very specific personas or industries is key..."

Business 2 Community, April 29th, 2020
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30 Marketing Statistics To Consider For 2020
When planning any marketing plan or strategy, you need to have research to back up what you are doing planning and doing. This could come from your own experience, or from industry data.
"For our weekly Marketing Fact Friday posts that we share on the ME Marketing Services social accounts, we keep up with what research is telling us about the marketing industry and its various branches (content, social media, advertising, email, etc.). We look for bits of research and statistics that are not your common stats you see everywhere. We like to find the lesser-published ones.

Here are 30 stats we've put together for you to consider when executing your marketing plan or strategy this year..."

Business 2 Community, April 28th, 2020
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4 Ways To Calculate Marketing ROI For Common Tactics
Most people have probably heard of ROI, but not many people really understand what it means, both literally and in relation to their business
"It's a calculation, and it's related to money. That's about as far as the knowledge goes.

But because of its connection to cost and revenue, it's incredibly important for businesses to monitor the ROI of everything they do, especially when it comes to marketing..."

Business 2 Community, April 29th, 2020
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Customer Retention Strategies That Work In Uncertain Times
Change is one of the few constants in life, especially in business
"Enterprises that are able to adapt to change will be able to withstand not only the small fluctuations of everyday operations, but also sudden major disruptions. A global pandemic is but one possibility here; natural disasters and other crises may pull the rug out from under your organization's feet at any time. The question is whether your enterprise is equipped to deal with it properly when it does.

One especially important facet of planning for the unexpected inevitable is customer retention. In difficult, uncertain times, attracting new customers becomes exponentially harder as budgets tighten and priorities shift..."

Business 2 Community, May 1st, 2020
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How To Create A Demand Funnel (For 44X Revenue)
You know that feeling in the pit of your stomach when you get a calendar invite for an all-hands meeting-with no warning or context?
"I got one of those in 2018, mere months after I started at data.world as their first growth marketing and demand generation hire.

My initial role was to grow the user base for our free, open-data catalog. But I soon found out our real challenge was monetization. We had built the world's largest open-data community but-like so many startups-didn't have a clear product-market fit..."

Business 2 Community, May 2ndt, 2020
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How To Move From A Leadgen Machine To Organic Growth Machine
You've probably read an article or two about these topics: turn your blog into a lead generation machine, turn your website into a lead generation machine, turn your content into a lead generation machine
"When you're focused on sales NOW, it's important to develop a sustainable lead generation (leadgen) machine so your company never suffers from a lack of sales activity. But operating as a leadgen machine at the expense of, or as an alternative to, operating as an organic growth machine is a fatal mistake in the long-term.

Like many of you I've a few years under my belt around leadgen where my job was to produce a high quantity of quality leads that keep the sales pipeline full and moving. For me, this work typically entailed identifying, connecting, and engaging with ideal customers who will benefit from your solutions and are cost-effective to acquire and serve..."

Business 2 Community, April 27th, 2020
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IT - Sales
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Reprioritizing Your Target Accounts
Having a clearly defined and actively worked new business target account list is a key strategy for anyone who is responsible for proactively developing their own territory (or who has BDR resources focused on their behalf)
"Generally, having a small actively worked new business target list is better than a large one that rarely receives the necessary attention. But in today's climate, it's important to understand which of your long-term targets has short-term potential.

Your short-term potential is likely to come from your ability to address their short-term important priorities in a way that can deliver provably superior outcomes compared to any other credible option that might be available to them..."

Business 2 Community, April 30th, 2020
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IT - Social Media
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Social Media Trends For 2020
As a marketer or small business, it's important to stay on top of all the latest trends in the fast-evolving world of social media
"Bear in mind, you'll find no reference to COVID-19. No quick fix marketing scams here to make a dollar out of this disaster! Many of the trends I will be discussing have been growing for the last couple of years, rather than the flavour of the month.

Each week, I talk about marketing theory as well as the practical implementation of a different marketing theory or topic. We don't just want to talk about the 'what', we think it's important to understand the 'how' and 'why'..."

Business 2 Community, April 27th, 2020
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Why Linkedin May Be The Most Effective Social Media Platform Of Our Time
When most people talk about social media, they're usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media platforms available
"We tend to assume that LinkedIn isn't such a valuable place to be and often, even businesses make this mistake, assuming that it would be far more beneficial to focus on their presence on Twitter, for example. There is a logic behind this - LinkedIn is a place for businesses, but I'm looking to advertise to real people, and they are going to be on other, more laid-back platforms, so I might as well go there, too.

This logic is flawed. Why? We're just about to show you..."

Business 2 Community, April 27th, 2020
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IT - CRM
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4 Things You Need To Know For Successful Enterprise CRM Integration
The enterprise IT environment is complex. Many systems, technologies and practices that were developed at various times coexist in the same world
"With expectations for technological advancements at their peak, we're tasked with enabling these systems to work together harmoniously to support the continuous sharing of information.

Systems and data must connect to allow full use of capabilities as if all information were native to each. There also must be many ways to present information to end users, though data is evolving on a constant basis. Given this complexity, it's not surprising that an intelligent CRM system in an enterprise environment requires specialized insight and know-how to ensure a seamless integration that's both relevant and current..."

CRMBuyer, April 27th, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom - Every Wednesday at 6PM

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

Make sure you have your own food and beers handy before joining the meeting!

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc. That will be followed by an open discussion.

To test your audio and video setting, you can join this test Zoom meeting: https://zoom.us/test

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, May 13th, 2020: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom - Every Wednesday at 6PM

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

Make sure you have your own food and beers handy before joining the meeting!

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc. That will be followed by an open discussion.

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, May 6th, 2020: 6:00 PM to 8:00 PM
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Kelly Merbler News
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From Paycheck To Purpose.
he crowd was cheering. The music was playing at concert level volumes. The lights were flashing as I made my way onto the stage...
"I vividly remember my very first annual award ceremony. The beautiful trophy that I had earned back in 1997 and just how special it made me feel to be recognized as a rookie employee in front of all my peers for doing a good job. The years progressed and I continued to strive to do my very best. The awards kept coming year after year after year. I became addicted to the feeling associated with the "rush" of accomplishment and recognition from my leadership team. My collection of crystal awards became a quest for me each year. With every new year, I identified a number that I put down as my goal to chase that year. If I hit that goal or exceeded those expectations, then I would be able to add another trophy to my collection and also make more money for my bank account. In fact, I came to be known as "Money Merbler". That was then..."
Kelly Merbler News, April 28th, 2020
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $250
  • Bronze - $500
  • Silver - $141,500
  • Gold - $2,500
  • Platinum - $3,500

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.


Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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