IT News and Events
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Apr 20th, 2020 — Apr 26th, 2020 Generate the Custom HTML Email for this Issue
IT News and Events IT News and Events
Volume 265, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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How To Map Your Content To The Buyer's Journey Of Each Persona
Many B2B marketers make the mistake of focusing too much on one stage of the buyer's journey
"Some produce most of their content for the top of the funnel - prospects who have just begun exploring their problem. Others have almost nothing to offer these awareness-stage prospects and go heavy on case studies and sales sheets.

Another common mistake is overlooking the fact that each persona has a unique buyer's journey with differing questions and needs. The primary persona gets all the attention, and marketers lose out on capturing the interest of their other personas.

To capture the highest number of prospects and convert them, you need to target each of your personas throughout their individual journeys. In this post, I'm sharing a process that makes it simpler to map your content to each persona's buyer's journey..."

Business 2 Community, April 20th, 2020
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The Impact Of Coronavirus (COVID-19) On Marketing Teams
The impact of coronavirus (COVID-19) is forcing marketers to pivot strategies and navigate through the new normal
"In April 2020, Sirkin Research, commissioned by NewsCred, surveyed marketing leaders in enterprise-level organizations to understand the impact of coronavirus to marketing teams around the world.

The survey covers the following topics:

  • Percent of marketing workforce working remotely
  • New challenges marketers face as the result of the Coronavirus
  • Comparison of companies using planning and project management tools vs. those not using these tools
  • New challenges marketing teams face working remotely
  • Anticipated increase in marketing investments
  • Anticipated decrease in marketing investments

Impact of Coronavirus #1: In 87% of companies, the entire marketing workforce is working remotely - another 11% indicated 90%+ working remotely.

NewsCred, April 20th, 2020
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5 Key Tips For Marketing In A Down Economy
When the economy is on a downturn, most people are focused on how they'll save money and reduce costs. As a small business owner, this should be your focus too
"If fewer customers and clients are spending money on your business, you'll need to lower expenses as well to help with cash flow. This doesn't mean doing less sales or marketing on your part. In fact, you may want to ramp up your marketing efforts while still being sensitive to the economic times.

Here are 5 key tips for marketing in a down economy...."

Business 2 Community, April 21st, 2020
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7 Top Digital Marketing Strategies In 2020 That Drive Bold Results
Brands are feeling the weight of competition in a digital world that never shuts off. Old methods are not working like they use to
"Even industries that were slow to adopt new digital media are now experimenting with new media formats, digital platforms and technologies to break through the digital noise.

How do smart marketers win in 2020? How do they stand out in a sea of digital noise?

The most successful marketers in 2020 will be the most brave and bold.

This new class of brave marketers know they aren't experts at everything, as none of us are! The difference is that they will take risks, embrace new technologies and use data to continuously optimize business results..."

Business 2 Community, April 21st, 2020
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Lead Sourcing: Do You Know Where Your Leads Came From?
Why are lead sources important?
"Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. Do you have that data ready? What if she asks how many qualified leads that event generated for the sales team? Are you able to provide that data today? If you are in a Marketing Operations role and you are not able to answer those questions for your leadership team, read on..."
Heinz Marketing, April 24th, 2020
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Digital Marketing During A Recession: Build Your Strategy Today
Every recession has three stages: the initial drop, the slow climb out of it, and the growth that follows
"The impact of a recession will depend on the depth of the drop and how long it takes to resurface. Right now, we're in freefall. There's nothing exhilarating about that. It's frightening, and there's an unprecedented emotional weight associated with it as we empathize with the staggering number of people directly impacted by COVID-19..."
Business 2 Community, April 21st, 2020
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IT - Sales
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How To Build A Comprehensive Sales Strategy For 2020 (+ Example)
To function at their best, all parts of your business need a strategy
"We see that every day in content marketing. Content is the leading way to engage and connect with B2B prospects, but it has to be consistent to yield results. Consistency, in turn, demands people know what they're supposed to be doing - and why - every day.

In the traditionally quota-driven world of sales, a sales strategy is even more important..."

Business 2 Community, April 20th, 2020
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3 Not-So-Obvious Shifts You Must Make To Sell In Uncertain Times
I have two skills that I haven't needed to bust out for a long time
"The first? I can ride a unicycle. I've actually never had a need for that skill.

The second? I happen to have a knack for combining behavioral science with sales methodology to successfully help companies shift during times of uncertainty. Fortunately, that's a skill I haven't needed to use for twelve years, but here we are.

When asked, 'What are the top three recommendations would you give your sales team today?' my answers may not be exactly what you've seen posted throughout the blogosphere.

Here goes. my three tips for selling in uncertain times.

  • Optimize the message
  • Optimize your buying journey
  • Keep selling!

Read on for details..."

Sales Hacker, April 20th, 2020
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Software Sales: Shorten Long Sales Cycles With Account-Based Marketing
Every company wants to have a shorter sales cycle. That's because the faster you can close a deal, the more sales you can generate
"However, shortening the sales cycle is one of the challenges software companies often face.

It's not because the product is bad or does not offer any value. The reason is more psychological rather than a question of value. Software, compared to hardware, for example, cannot be seen, felt, touched, or tasted. Unless organizations find their utility, it is difficult to make an emotional connection to something intangible like software. However, account-based marketing or ABM changes all that..."

Business 2 Community, April 20th, 2020
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7 Reasons Reminders Are Crucial Before Meetings
Every time I would book a trip before this pandemic, I would receive a useful reminder, like when my flight departed or when to check in
"Since I'm a planner, I already have this information down pat. It's still nice to ensure everything's in order. There have been times when life has gotten in the way. An appointment, event, essential to-do item has slipped my mind. It's times like these when I appreciate these automated reminders. Without them, I would have dropped the ball. Most importantly, reminders are crucial before meetings..."
Calendar, April 24th, 2020
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Relationship Marketing Is Key To Making Sales
A friend and I were talking about the need to use relationship marketing or, in other words, build a relationship with your website visitors and social media audience
"What are they doing to cultivate a relationship with website visitors?...

It doesn't make sense to expect that people just hand over their money to hire a service provider. People only buy from those they know, like and trust. So ... how do we move a website visitor (a stranger) to the point of sale, and actually buy, becoming a paying client?..."

Business 2 Community, April 21st, 2020
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Sales Meeting Hacks During COVID
Has anyone ever been excited about attending a sales meeting?
"Probably very few. Now try convincing your sales team to get pumped about an upcoming meeting during a pandemic. Talk about being stuck between a rock and a hard place.

Thankfully, you can use the following hacks to ensure that your meetings will be fruitful and worth their time. And, they may actually have a little fun and look forward to these events during this strange and stressful time..."

Calendar, April 20th, 2020
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B2B Sales Impact Of Coronavirus [Infographic]
The Coronavirus is affecting businesses across the world, of all sizes, and in all industries
"But just how is it affecting those industries - and are all B2B brands experiencing the same impact?

We reached out to our network of B2B sales reps, managers, business owners and business development employees to find out what impact the Coronavirus, and lockdown, was having on:

  • Their sales opportunities
  • Their job prospects
  • Their outlook for the year
  • How they engage with customers

Here are the results so far - and the data is clear: Coronavirus is already having a HUGE impact. Let's take a look at some of the data..."

Business 2 Community, April 24th, 2020
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Sales Compensation Starting To Shift Under COVID-19 Pressure
Sales compensation plans are undergoing significant revisions during the coronavirus outbreak, according to a report from WorldatWork sent to HR Dive
"The report cites survey data which found that 36% of organizations are already addressing sales compensation or plan to, while another 49% are developing a plan to address it.

The report said that, on average, organizations are "considering 2-3 actions" on sales compensation models. The most common actions under consideration are adjusting quotas (46%), adjusting performance measures (44%) and lowering plan thresholds (36%). Those are also the three most common actions that organizations have already implemented..."

HR Dive, April 24th, 2020
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SF IT Sales
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Monthly Meetup of IT Sales and Marketing Professionals - With Guests
This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals
Zoom

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Meet with peers, learn from each other and share referrals in a relaxed informal event.

In-person meetups are suspended until the COVID-19 thread is diminished and public gathering are again allowed, we will run the next meetups as Zoom video conferences.

We will have two speakers for this event:

6:00 - intros / chatting

6:30 - 6:45 - Julie Kantor, Twomentor -- Flash Mentoring

6:45 - 7:00 - Dean Morrison Dimension Funding -- Financing programs for today's IT - from on-prem to the cloud

7:00 - 8:00 - networking

That will be followed by an open discussion. Have a drink and a snack handy!

That will be followed by an open discussion.

Join Zoom Meeting

If you are interested in helping this group grow - by being a sponsor, presenter or an organizer - please let me know.

johnj (954) 324-7867

Monday, April 27th, 2020: 6:00 PM to 8:00 PM
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom - Every Wednesday at 6PM

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

Make sure you have your own food and beers handy before joining the meeting!

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc. That will be followed by an open discussion.

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, May 6th, 2020: 6:00 PM to 8:00 PM
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SF IT vBeers Miami
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vBeers South Florida - Weekly Virtual Meetups via Zoom - with a Guest Speaker
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed.

I will host the first Virtual vBeers on Wed 18th. If it works out well, I will host a Virtual vBeers every Wednesday until in-person events resume.

For this week's meeting, we will have a Guest Speaker:

  • Emily Crane, Mid Market Sales Director at Five9

Emily has just started working at Five9. I asked her to take 10-15 minutes to describe what is the problem that her firm addresses:

  • Many organization are struggling with work from home. How to you keep your customer-facing agents productive when they are not "in the office"?

  • Emily will explain how Five9 Contact Center Software enables teams to deliver seamless and personalized experience to customers, regardless of customer location, language, or device

The rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US
  • +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, April 29th, 2020: 6:00 PM to 8:00 PM
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $250
  • Bronze - $500
  • Silver - $141,500
  • Gold - $2,500
  • Platinum - $3,500

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.


Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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