"Some produce most of their content for the top of the funnel - prospects who have just begun exploring their problem. Others have almost nothing to offer these awareness-stage prospects and go heavy on case studies and sales sheets.

Another common mistake is overlooking the fact that each persona has a unique buyer's journey with differing questions and needs. The primary persona gets all the attention, and marketers lose out on capturing the interest of their other personas.

To capture the highest number of prospects and convert them, you need to target each of your personas throughout their individual journeys. In this post, I'm sharing a process that makes it simpler to map your content to each persona's buyer's journey..."

"If fewer customers and clients are spending money on your business, you'll need to lower expenses as well to help with cash flow. This doesn't mean doing less sales or marketing on your part. In fact, you may want to ramp up your marketing efforts while still being sensitive to the economic times.

Here are 5 key tips for marketing in a down economy...."

"Your CMO walks over to your desk and tells you there is a board meeting next week and the leadership team needs to know what the ROI of that big event your team spent $100K on last quarter has been. Do you have that data ready? What if she asks how many qualified leads that event generated for the sales team? Are you able to provide that data today? If you are in a Marketing Operations role and you are not able to answer those questions for your leadership team, read on..."

"We see that every day in content marketing. Content is the leading way to engage and connect with B2B prospects, but it has to be consistent to yield results. Consistency, in turn, demands people know what they're supposed to be doing - and why - every day.

In the traditionally quota-driven world of sales, a sales strategy is even more important..."

"However, shortening the sales cycle is one of the challenges software companies often face.

It's not because the product is bad or does not offer any value. The reason is more psychological rather than a question of value. Software, compared to hardware, for example, cannot be seen, felt, touched, or tasted. Unless organizations find their utility, it is difficult to make an emotional connection to something intangible like software. However, account-based marketing or ABM changes all that..."

"What are they doing to cultivate a relationship with website visitors?...

It doesn't make sense to expect that people just hand over their money to hire a service provider. People only buy from those they know, like and trust. So ... how do we move a website visitor (a stranger) to the point of sale, and actually buy, becoming a paying client?..."

"But just how is it affecting those industries - and are all B2B brands experiencing the same impact?

We reached out to our network of B2B sales reps, managers, business owners and business development employees to find out what impact the Coronavirus, and lockdown, was having on:

• Their sales opportunities
• Their job prospects
• Their outlook for the year
• How they engage with customers

Here are the results so far - and the data is clear: Coronavirus is already having a HUGE impact. Let's take a look at some of the data..."

Zoom

This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Meet with peers, learn from each other and share referrals in a relaxed informal event.

In-person meetups are suspended until the COVID-19 thread is diminished and public gathering are again allowed, we will run the next meetups as Zoom video conferences.

We will have two speakers for this event:

6:00 - intros / chatting

6:30 - 6:45 - Julie Kantor, Twomentor -- Flash Mentoring

6:45 - 7:00 - Dean Morrison Dimension Funding -- Financing programs for today's IT - from on-prem to the cloud

7:00 - 8:00 - networking

That will be followed by an open discussion. Have a drink and a snack handy!

That will be followed by an open discussion.

Join Zoom Meeting

• web: https://zoom.us/j/166626090
• Meeting ID: 166 626 090
• mobile: +16465588656,,166626090# US (New York)
• phone: +1 646 558 8656 US

If you are interested in helping this group grow - by being a sponsor, presenter or an organizer - please let me know.

johnj (954) 324-7867

Online - Zoom - Every Wednesday at 6PM

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed. I will host a Virtual vBeers every Wednesday until in-person events resume.

Make sure you have your own food and beers handy before joining the meeting!

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc. That will be followed by an open discussion.

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Online - Zoom

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed.

I will host the first Virtual vBeers on Wed 18th. If it works out well, I will host a Virtual vBeers every Wednesday until in-person events resume.

For this week's meeting, we will have a Guest Speaker:

• Emily Crane, Mid Market Sales Director at Five9

Emily has just started working at Five9. I asked her to take 10-15 minutes to describe what is the problem that her firm addresses:

• Many organization are struggling with work from home. How to you keep your customer-facing agents productive when they are not "in the office"?

• Emily will explain how Five9 Contact Center Software enables teams to deliver seamless and personalized experience to customers, regardless of customer location, language, or device

The rest of meeting will be an informal hangout!

Please join the live meeting at 6:00PM EST with this Zoom link:

• https://zoom.us/j/792850274

You can also join by phone:

• Meeting ID: 792 850 274
• 646 558 8656 US
• +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

• "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

• Individual - $250
• Bronze - $500
• Silver - $141,500
• Gold - $2,500
• Platinum - $3,500

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

• Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
• Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
• Challenging our comfort levels by exchanging ideas with peers and business counterparts.
• Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
• Higher priority in speaker selection for SFISSA Annual Conference
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

• Non-marketing presentation at one SFISSA meeting
• Logo signage displayed at meetings*
• Logo, name and company URL on SFISSA website for event
• Materials distributed at SFISSA meetings*
• 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

Mission

• Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

• Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

• Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

Sponsorships are available.

The objectives of the Chapter are to:

• Promote and advance the profession of Business Analysis
• Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
• Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
• Provide pathways to learn about business analysis best practices
• Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
• Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
• Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.