IT News and Events
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Volume 265, Issue 3 << Previous Issue | Next Issue >>
IT - Marketing
12 Ideas To Add To Your Marketing Strategy In 2020
We are almost through the first part 2020 - how is your marketing strategy going?
"Already in 2020 we've faced a lot, but hopefully you've kept your marketing strong.

Every quarter you should re-evaluate your marketing strategy (or plan) and reflect on what worked, what's working, and what can be improved upon.

Marketing is ever-changing, and as the world changes, so must your gameplan. Here are some ideas to incorporate in your marketing this year - and in future years.

Idea #1: Sharpen your marketing skills. Invest in continuing education. Attend conferences. Read. Listen to podcasts. In order to keep up with the never-ending changes in the marketing world, it's key to stay on top of it all...."

Business 2 Community, April 14th, 2020
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16 Mind-Blowing B2B Video Marketing Tips To Increase Sales
Video marketing has become one of your most essential marketing tools to date, regardless of your B2B niche or industry
"Cisco reported that by 2022, online videos would make up more than 82% of all consumer internet traffic - 15 times higher than it was in 2017.

Using video allows you to share more information about your products and services when compared to images or even gifs.

Instead of reading about it, people would rather watch instead. Maybe that's why 72% of customers would rather learn about a product or service by way of video.

If your mission is to sell successfully to other businesses, you can host a wide range of videos on YouTube, your website, and share it across your social media platforms.. To get started, here are sixteen mind-blowing B2B video marketing tips you can use to increase sales..."

Business 2 Community, April 14th, 2020
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4 Marketing Strategies For The COVID-19 Crisis
From connecting in our relationships to running our small businesses, COVID-19 has transformed the way we live, work and socialize
" I do feel fortunate that my family and I are healthy and safe, and I'm trying to find the positive opportunities in all of this.

That's why I recently shared an article called How to Pivot Your Small Business Strategy During the COVID-19 Crisis.

I am also hearing from many small business owners who are wondering whether or not to stop marketing during COVID-19. That article showed entrepreneurs how to market during the pandemic, including ways to create a crisis marketing strategy and to:

  • Help customers rather than simply selling to them
  • Focus on online events and offerings
  • Plan for future growth
  • Empower employees

As we continue self-isolating to prevent the spread of the novel coronavirus, I wanted to follow up with some other effective ways to keep your business running smoothly and successfully..."

Business 2 Community, April 15th, 2020
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4 Ways Marketing Automation Can Improve Customer Experience With Fewer Resources
The B2B buying cycle is growing longer and more complex than ever, especially because of the unprecedented challenges and industry disruption brought on by COVID-19
"Maintaining a one-to-one relationship with customers and prospects is imperative but this arduous task is even more daunting as businesses are pivoting to leaner operations in response to the pandemic.

That's where marketing automation comes to the rescue. It doesn't just automate marketing activities but also helps marketers to build an engaging relationship with their prospects and customers. Chief marketing officers across the globe have come to realize that marketing automation is the best way to build customer experience and are willing to invest in it to improve the customer's journey..."

Business 2 Community, April 15th, 2020
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Marketing Communications In Chaotic Times
The current situation with the economy is well documented, and theories on how we got here abound
"My objective with this article is not to echo any of that information.

Instead, this article is an offshoot of conversations that our agency has been having recently about how to offer solid marketing advice to our clients during this time of uncertainty.

The job of marketing has increased importance as the economy becomes less stable. Your customers need to know how your company is being impacted by this situation, which will directly impact their business or lives, depending on whether you serve other businesses or consumers..."

Business 2 Community, April 16th, 2020
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The Difference Between Digital Marketing And Social Media Marketing (And Why You Should Care)
Many people use digital marketing and social media marketing interchangeably.
"They believe that engaging in different social media platforms is digital marketing, but this is just a part of it.

Digital marketing is an umbrella term that encompasses all types of marketing activities that a brand performs digitally, both online and offline, to promote their services or products. Social media marketing, on the other hand, is one of the channels of digital media marketing. It involves marketing on social media platforms such as Facebook, Instagram, Twitter, etc.

What is Digital Media Marketing?..."

Business 2 Community, April 16th, 2020
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CRM Training In Unsettled Times: 4 Ways To Prepare
The recent and rapid emergence of COVID-19 means humanity is now faced with living in an undeniably uncertain, distracting, and scary time.
"While the long-term impacts of this new challenge on both society and the economy are still unknown, sales-based businesses don't have to succumb to the pressure. In fact, with the right CRM technology and software, many don't have to close down or reduce their operational capacity at all. Instead, they can empower and support their teams with remote working capabilities that means business can be conducted as close to usual as possible...."
Destination CRM, April 15th, 2020
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The Wonderful Revolutionary CRM, Courtesy of AI and 5G
The CRM has come a long way. And so have we, as humans, customers and architects of it.
"First we didn't know who our customers were, later we needed surveys to get as much data about them, then we easily greeted them by their name in all channels.

We tested, tracked and tailored content based on predictions fueled by behaviour of a visitor on our website. We automated a funnel, warming and reaching them at the right time. We even predicted the next best action to manage churn and retain our customers. We connected all the revenue streams and marketing budgets to get as close of an ROI as possible, of course measuring it against our targets too..."

Medium, April 15th, 2020
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Why Your Sales Reps Hate Your CRM And What You Can Do About It
If you were to ask an average sales rep about the most hated aspect of their work, some would complain about their manager, and some would complain about their tools
"In reality, the tools that they use are much more troublesome than the people they work with. In particular, sales professionals have an issue with CRMs. Sometimes it seems as though they were made for sales executives and managers rather than the people who do the actual selling.

What is the biggest issue with CRM systems?

They Take Time Away From Actual Selling

I've been in some form of sales for my entire career and I can tell you that there is only one thing that is on a sales rep's mind every day - how to sell more and meet (and, hopefully, exceed) their quotas..."

Forbes, April 16th, 2020
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SF IT Sales
Monthly Meetup of IT Sales and Marketing Professionals - South Florida
This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals

In-person meetups are suspended until the COVID-19 threat is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.

I will ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.

That will be followed by an open discussion.

Hosted by John J. McLaughlin

Monday, April 27th, 2020: 6:00 PM to 8:00 PM
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Kelly Merbler News
Leading With Compassion & Culture
How Businesses Are Responding To The Impact Of COVID-19

The Coronavirus has rapidly affected our lives in some way, and particularly when it comes to our teams and organizations. From managing remote workforce, to rescheduling major events and travel, our businesses are all being affected. We want to make sure you have access to our staff, as well as, the rest of our PBT community to continue to learn and grow from.

Join us for our weekly tech community gathering (with coffee) for updates, best practices, and a way to connect with other local business leaders on what they are doing this unprecedented time.

Kelly Merbler News, April 13th, 2020
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Julie Kantor News
You're Invited: Virtual Flash Mentoring April 21st
So many of us are working remotely and self-isolating right now
Come together with other HR leaders to hear, learn, connect and share knowledge in meaningful and structured one-on-one mentoring conversations on finding purpose in these ambiguous and unprecedented times. Please feel free to invite 2-3 of your colleagues or friends to this session, if you would like.
Julie Kantor News, April 13th, 2020
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Brian Burns News
How to Get Sales Prospects to Take Immediate Action
Do you find yourself having to remind your prospects to take action -- with a series of follow-up emails or phone calls -- long after your initial pitch?
"Does it take weeks or months to finally close a deal? You're not alone. This is an issue many B2B salespeople today deal with, and one I'm constantly helping others remediate as a sales trainer.

If you're struggling to get your prospects to take immediate action once your pitch is over then you may have a deficiency somewhere in your strategy or approach. Luckily, you can learn from your mistakes; however, you need to examine your strategy to figure out what those mistakes are...."

Here's how you can still close deals during these difficult times, no matter if you're working remotely or not..."

B2BRevenue, April 19th, 2020
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Sponsor - TechLauderdale
Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $250
  • Bronze - $500
  • Silver - $141,500
  • Gold - $2,500
  • Platinum - $3,500

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.

Sponsor - SIM
Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.

Sponsor - ISACA
Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map


Sponsor - Palm Beach Tech
A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Sponsor - SFHIMA
Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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