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Volume 265, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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Are Your Calls To Action Working Hard Enough?
What makes a good call to action (CTA), where they should be used and how to track their effectiveness in Google Analytics
"If you want to turn website visitors into paying customers, you need calls to action that compel them to take that final step. You invest a lot of time, money and other resources into bringing traffic to your website, so it makes sense to convert as many of those visitors as possible into leads and customers.

Sadly, if your CTAs aren't working hard enough, you're letting potential customers slip through your hands. In this article, we look at the key aspects of effective CTAs and how you can make them work harder for your brand...

Business 2 Community, April 3rd, 2020
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Marketing Adjustments For Turbulent Times
As the coronavirus pandemic has completely upended business as usual, many companies have struggled in adjusting the marketing plans and activities they had in play to remain engaged with their prospects and customers in the right ways
"The good news is that there are many things that businesses can control, including the messages they send, how they send them, and what they say.

In an environment of such sweeping and sudden change, effective communication is ever more vital and 'doing nothing' is certainly not a viable option. With those givens in mind, what are some of the practical actions that marketers and leaders can take to maintain and, ideally, strengthen their relationships with their prospects, customers, and communities?..."

Business 2 Community, March 30th, 2020
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What Is Lead Tracking
Leads are everything in the world of marketing and sales
"They are the rough nuggets of potential customer gold that brands, with help from their marketing and sales teams, can eventually turn into sources of revenues and profits that drive business growth. Leads are information-seeking members of your target audience who, unlike prospects, already know that you exist. And they are now at the stage of wanting to learn more about your product, whether it's a mortgage, an insurance policy, or a martech platform..."
Business 2 Community, March 30th, 2020
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IT - Sales
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4 Common Customer Pain Points And How To Soothe Them
Every worker - from entry-level interns to C-level executives - suffers from business headaches
"As the year goes on, these pain points evolve and are often a function of circumstances beyond an individual's or organization's control. But businesses that are easing these customer pain points by creating and selling solutions need to develop a high level of understanding and empathy as they craft their sales strategies.

A pain point in the broadest sense is defined as 'something that is a recurring source of trouble, annoyance, or distress.'

This simple graphic from WordStream illustrates the levels of pain. One might think that the greater the pain, the easier offering a solution might be. However, customers who have significant or uncontrollable pain sources may be so distracted by bigger issues that selling your specific solution to them may prove even more difficult than marketing to someone who just as a mildly distressing challenge to face..."

Business 2 Community, March 30th, 2020
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5 Reasons to Consider Account-Based Selling
What if you could stop chasing leads and focus on selling only to your best, most viable opportunities?
"It's possible when you integrate account-based strategies into your marketing and sales efforts. Account-based selling (ABS) could potentially shorten your sales cycles, increase deal size and even boost your customer retention rates.

So what makes ABS so different?

At one level, it's not that different. You can think of it as enterprise selling with a few twists..."

Business 2 Community, April 1st, 2020
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Achieving Sales Excellence, Remotely
There's no doubt that times are changing - that includes sales as much as any other profession
"Offices are closed, and workforces are distributed across remote setups. In-person interaction has been taken off the table for the time being, with the new normal living online and through video chats and emails. Sellers have already been adapting to changing buyer expectations, and to a more tech-savvy business landscape. So now, it's time to adapt to becoming a remote workforce, almost overnight. To continue to achieve sales excellence, it is going to take adjustment. And our microapp in partnership with Tiled and Winning by Design is full of modules and tips focused on continuing to achieve sales excellence remotely..."
Business 2 Community, April 2nd, 2020
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How To Plan Simple Products Sales Funnels For Knowledge Commerce
The Idea Is To Subtly Influence Customers' Purchase Decisions As They Proceed Down The Sales Funnel
"Knowledge Commerce is a booming new line of ecommerce. You first discover, and then 'productize' your own unique knowledge, talent, skills or passions - into ebooks, courses, memberships, webinars, virtual summits, consulting packages, and a host of other formats.

It's an ideal business for solopreneurs. If you want to grow yourself into an exclusive and premium brand, and command market-dominating prices, this is your perfect opportunity. So get in early.

There is a lot of confusion about the 'product sales funnel' in marketing. Some people call it a 'purchase funnel'. Some others call it a 'sales funnel'. Some refer to it as the 'customer buying cycle'.

What is it actually?..."

Business 2 Community, April 1st, 2020
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Why You Need To Develop A Powerful Personal Brand
Each month, I sit on a panel at the US Air Force Academy where soldiers, sailors, and airmen prepare for life as civilians
"Many of the others on the panel are there to help them create a stellar resume so they can get a job. Of course, I speak to them about business ownership instead of getting a job, but some of the same rules apply. While my panel members talk about ways to relay a person's credentials in the form of a resume, I emphasize the need to develop a powerful personal brand instead.

Personal Brand vs Resume

Many people attend college simply to get a degree so they can show future employers their credentials in what I call 'status learning'. They list their job experience and credentials in their resume they provide either physically or electronically to potential employers. However, listing prior jobs and education on a resume or application form are self-reported, and as such, often contain fairy tales..."

Business 2 Community, March 30th, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom - Every Wednesday at 6PM

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed.

I will host the first Virtual vBeers on Wed 18th. If it works out well, I will host a Virtual vBeers every Wednesday until in-person events resume.

Make sure you have your own food and beers handy before joining the meeting!

I may ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc. That will be followed by an open discussion.

To test your audio and video setting, you can join this test Zoom meeting: https://zoom.us/test

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, April 8th, 2020: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom - Every Wednesday at 6PM

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed.

I will host the first Virtual vBeers on Wed 18th. If it works out well, I will host a Virtual vBeers every Wednesday until in-person events resume.

Make sure you have your own food and beers handy before joining the meeting!

I may ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc. That will be followed by an open discussion.

To test your audio and video setting, you can join this test Zoom meeting: https://zoom.us/test

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, April 15th, 2020: 6:00 PM to 8:00 PM
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PeopleTek News
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Tips For Virtual Meetings
Times Of Uncertainty Requires Change
"Some of you may have already seen Executive Coach Marilyn Brown's outstanding tips for conducting meetings virtually, but they are worth sharing again. We hope you find them helpful!

Not everyone understands the basic etiquette of on-line meetings - so here are some guidelines that you can use with your teams to ensure a more effective meeting..."

PeopleTek News, March 30th, 2020
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $250
  • Bronze - $500
  • Silver - $141,500
  • Gold - $2,500
  • Platinum - $3,500

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.


Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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