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Volume 264, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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5 Ways To Do Smart & Responsible Marketing During COVID-19
In everything we do as brands, context matters. Beyond the basic actions taken to protect employees and businesses during a crisis, brands can either help or hinder our collective experience
"So when a cultural moment shifts as dramatically as it has in the face of COVID-19, it's important that brands address the issue with tact, empathy, and mindful marketing.

That said, when it comes to current and planned campaigns, marketing teams face unique challenges during a crisis. While it's still early in the quarantine, we've already been asked to help our clients adjust their communication approaches. Thus, we thought it might be useful to share some of our general guidelines for marketing protocol during these challenging times..."

Business 2 Community, March 24th, 2020
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How Marketing Has Evolved And Why It's Important
A great deal has changed in marketing since the dawn of the internet
"50 years ago people had used paper flyers, posters, eve word of mouth to spread the news about a business opening, or product launch as a form of marketing. Today, businesses have become reliant on the internet: social media, e-invites, and online advertising to help promote their business. Online websites and tools have contributed to the revolutionary changes occurring since the turn of the century in marketing. Technology has transformed the way we communicate and access, share and disseminate information..."
Business 2 Community, March 23rd, 2020
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IT - Sales
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10 Best Practices For SaaS Lead Generation
SaaS is the most popular cloud computing model. Vertical solution providers and vendors are thrilled with the possibilities of this business model
"Anyone can succeed in the SaaS market, regardless of their company's size or footprint.

Here are 10 best practices for SaaS lead generation that can help you build your brand and close more sales...."

Business 2 Community, March 25th, 2020
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11 Creative Ways To Make Better B2B Sales Calls
How many times have you heard that sales is a numbers game?
"And if you want to boost your B2B sales results, you need to commit to making more calls?

But what happens when you've reached your maximum call volume and your results are still below quota?

Consider this: According to Salesforce research, 92% of customer interaction occurs by phone, but as many as 85% of customers say they are unhappy with their phone experience.

The answer is not quantity but quality. To meet your sales quotas, you need some creative tactics that will help you improve your calling technique. Here are 11 creative ways to make better B2B sales calls..."

Business 2 Community, March 25th, 2020
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4 Cold Hard Truths To Accept Before Increasing Your Sales
Have you ever heard of a business complain because of too much sales? Neither have I.
"There's always a desire for more especially in a bad market.

Yet, many businesses struggle with sales. Why is that?

There are many reasons and today I'm going to be sharing some hard facts that business owners need to be aware of before they can increase their sales.

Here's the first one..."

Business 2 Community, March 23rd, 2020
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Should We Be Selling?
The COVID 19 and related issues have brought about a plethora of 'Should We Be Selling' articles
"I've made my position clear in previous posts. But I saw a headline that caught my attention.

I was struck by this, not for what it said, but by the clear implication that selling is not about "humanizing," and we should, in this crisis, shift our focus..."

Business 2 Community, March 25th, 2020
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IT - CRM
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3 Types Of CRM: Everything You Need To Know
Building and maintaining great customer relationships is at the core of any good business model
"But staying on top of who your customers are and what their relationship with your business is at any given moment is difficult. And that's true across the board-whether you're a small business with a hundred customers or a large one with hundreds of thousands.

The best way to address the challenge is with the right tool, in this case a good CRM. But for anyone as yet unfamiliar with the CRM market, there's a lot to learn. To start, there are three main types of CRMs: collaborative, operational, and analytical. To help you get your bearings, we'll cover what a CRM is to begin with, how the three types of CRMs differ, and how to select the right product for your company..."

Business 2 Community, March 27th, 2020
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom - Wednesday, April 1st, 2020: 6:00 PM to 8:00 PM

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed.

I will host the first Virtual vBeers on Wed 18th. If it works out well, I will host a Virtual vBeers every Wednesday until in-person events resume.

Make sure you have your own food and beers handy before joining the meeting!

I may ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc. That will be followed by an open discussion.

To test your audio and video setting, you can join this test Zoom meeting: https://zoom.us/test

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, April 1st, 2020: 6:00 PM to 8:00 PM
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom - Wednesday, April 8th

In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed.

I will host the first Virtual vBeers on Wed 18th. If it works out well, I will host a Virtual vBeers every Wednesday until in-person events resume.

Make sure you have your own food and beers handy before joining the meeting!

I may ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc. That will be followed by an open discussion.

To test your audio and video setting, you can join this test Zoom meeting: https://zoom.us/test

Please join the live meeting at 6:00PM EST with this Zoom link:

You can also join by phone:

  • Meeting ID: 792 850 274
  • 646 558 8656 US +16465588656,,792850274# US (New York)

vBeers@Boca is sponsored by TechLauderdale:

  • "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"

Hosted by John J. McLaughlin

Wednesday, April 8th, 2020: 6:00 PM to 8:00 PM
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Kelly Merbler News
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I Have Been Living Off My Trust Fund...
You can do the same! To be clear, I am not referencing the traditional trust fund scenario of financial fortunes.
"Instead, I am speaking about amassing a level of trust within that many possess but few ever tap into. We all have an internal "trust fund". Trusting yourself can be a difficult thing to do. But to trust yourself is also the most empowering decision that you can make. It is one of the most critical success factors in your career and life. Trusting yourself is about sharing your knowledge, your wisdom and secrets. It's about allowing those around you to experience the real you. When you trust yourself, you do not hesitate to share the harvest of the momentum that you are building with others...."
Kelly Merbler News, March 24th, 2020
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Julie Kantor News
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Remote, Not Isolated- Virtual Flash Mentoring Demo Session 2
Twomentor's Flash mentoring was the show stopper and top-rated activity for our company's conference
Wednesday, April 1, 2020 4:30 PM to 5:30 PM

"Flash Mentoring is a unique and well-respected program of Twomentor LLC that accelerates leaders of all generations to 'Get into the Fast Lane of Your Career'. .."

Join Zoom Meeting

"During these dynamic sessions (live or virtual), participants develop meaningful 1:1 connections in 5-6 professionals in structured mentoring conversations. Each participant will both mentor and be mentored on topics like professional development, overcoming career challenges, navigating ambiguity, and more..."

Julie Kantor News, Wednesday, April 1, 2020 4:30 PM to 5:30 PM
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.

  • Individual - $250
  • Bronze - $500
  • Silver - $141,500
  • Gold - $2,500
  • Platinum - $3,500

TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.


Sponsor - CIOCouncil
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13th Annual CIO Golf Outing - Friday, September 18th, 2020
The mission of the CIO Council of South Florida is to enhance community awareness of Information Technology issues through education and communication
The CIO Council of South Florida provides a forum for an open exchange of ideas, collaboration on issues of mutual importance, leveraged vendor relationships, and focused community involvement.

The participation of Chief Information Officers (CIO's) from South Florida's commercial business, government, and educational institutions create opportunities for these executives to grow their respective organizations and provide personal growth as well.

13th Annual CIO Golf Outing

  • Friday, September 18th, 2020
  • Jacaranda Golf Course, Fort Lauderdale

Buy Sponsorship

CIO Council of South Florida
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:

  • Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
  • Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
  • Challenging our comfort levels by exchanging ideas with peers and business counterparts.
  • Being a resource for each other, and personal networking.

The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.

Society for Information Management (SIM) - South Florida Chapter
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.

We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.


Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Sponsorship Options: Chapter sponsorship

Platinum sponsors $1,500/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
  • Higher priority in speaker selection for SFISSA Annual Conference
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Program sponsors $1,000/meeting benefits include:

  • Non-marketing presentation at one SFISSA meeting
  • Logo signage displayed at meetings*
  • Logo, name and company URL on SFISSA website for event
  • Materials distributed at SFISSA meetings*
  • 5 minute presentation at 1 SFISSA meetings per year

Conference sponsorship opportunities coming soon.

South Florida Chapter of the ISSA
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year


Sponsor - Palm Beach Tech
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A Nonprofit Membership Association Building the Palm Beaches into a Tech Hub
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.


Sponsor - SFHIMA
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Create and Encourage an Environment Conducive to Promoting HIM Practices and Emerging HIM Occupations
We are the SMEs in health information! So whether you are a student, a recent graduate, seasoned professional or profession partner, your local chapter is here for you.
South Florida Health Information Management Association.

The theme from FHIMA for this year is 'Smooth Sailing Ahead'.

SFHIMA is ready to set sail with more great informational sessions, networking and continuing education opportunities. Sessions this year will be offered in person and via remote web connections.

South Florida Health Information Management Association (SFHIMA)
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission

  • Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.

  • Provide members and volunteers with networking, leadership roles and superior development and education events and activities,

  • Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.

We are only one of over 270 Chapters serving Project Management Institute (PMI) members and communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.

PMI South Florida Chapter
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.

The objectives of the Chapter are to:

  • Promote and advance the profession of Business Analysis
  • Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
  • Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
  • Provide pathways to learn about business analysis best practices
  • Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
  • Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
  • Encourage and provide opportunities for our members to become Business Analysis certified professionals

As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.

International Institution of Business Analysis (IIBA), March 12th, 2020
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