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IT - Marketing
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6 Ways To Keep Your Audience Engaged During These Unprecedented Times
As the COVID-19 pandemic continues, many schools, businesses, and stores have temporarily closed
"People around the world are encouraged to stay at home as public health and safety remains the number one priority. It's clear that the global pandemic has had an impact on all of us.
That's why communicating with your audience is key. Being compassionate and doing what you can to help shows your audience you genuinely care.
But once you've addressed the Coronavirus pandemic with your subscribers, what's next?..."
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Motivational Marketing To Connect Your Business To Clients
When you hear motivational marketing, you're probably thinking something like huge rallies and motivational, inspirational speeches telling people why they need what you've got to sell and they need it now.
"Motivational marketing utilizes simple language so that anyone may be interested in your product, not just the industry professionals. It's something everyone can agree with, or follow. It emphasizes the everyday actions we can take to interact with and engage our client base. The key to motivational marketing is not extending your budget, but rather working with what you have in your tool belt. What do we mean by that? Let's start by thinking about your buyers/clients..."
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Why Referral Software Should Be Part Of Your Marketing Strategy
Are you contemplating why referral software should be part of your marketing strategy?
"Whether you're a marketer in the B2B space or with a consumer brand, you're not alone. Especially since referral programs drive some of the highest conversion rates among all marketing channels, it's no surprise that more and more businesses are leveraging referral software to scale this customer acquisition channel.
Why referral software should be part of your marketing strategy
In today's digital world, positive word-of-mouth interactions can exponentially drive sales when leveraged through referral marketing programs. In fact, referrals have been deemed as the most valuable form of marketing..."
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IT - Sales
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8 Steps To Create Winning Business Proposals For Your Prospects
Any individual who owns or manages a small marketing agency will know that the process of crafting a proposal to a potential client is a task that can be perfected-and, even better, easily duplicated.
"Although mastering the entirety of agency sales takes practice and experience, understanding how to properly articulate the value you will bring to a potential client in a written proposal is something that can be templatized and adjusted to fit each new prospect's specific needs.
Having an organized format for writing proposals will help you get right to the point and effectively convey the value you are offering so that you can create proposals to win new business without reinventing the wheel. In this post, I will walk you through my step-by-step process for writing client proposals in order to give you a template for organizing your thoughts..."
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How Are You Being Sold To?
Daily, my inbox, voicemail, texts, and social feeds are filled with prospecting outreaches-people trying to sell me, helping me sell more/better
"As you might guess, most of it is appalling!
One wonders, if they represent their company/products/services/themselves so poorly, how would they represent our company? If their attempts at selling themselves is so bad, how could they ever do anything that would produce the kind of results we want?
This morning, I got an InMail from someone who's company apparently 'hounds' prospects for leads:..."
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Pick Up The Phone And Talk To A Customer
It's a unique time in history. We are all struggling with fear, uncertainty, risk
"Physical separation and isolation is becoming increasingly important, both for our own safety, but also for the safety of others.
Unfortunately, this separation and isolation creates social isolation-which is very unhealthy. Human beings are social creatures, we are used to and thrive on day to day interaction with our colleagues, suppliers, customers.
We are used to participating in meeting after meeting (perhaps a silver lining to what we are going through is we will bee more thoughtful about meetings.). We are used to chatting with each other in Starbucks lines, lunches, high-fives, fist bumps, handshakes..."
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IT - CRM
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6 Signs You May Be Ready For A CRM Switch
In today's evolving business environment, every operational decision is critical -- and that includes best practices for managing the customer journey
"The customer relationship management platform is an integral part of the process. In fact, 91 percent of companies with more than 11 employees use a CRM system.
Because of the time it saves and the structure CRM delivers (and its ever-growing importance in the overall sales tech stack), it can seem daunting for businesses to make a switch, but the reality is there are a few clear signs that it's time to make a CRM change, even if it means rebuilding integrations and essentially starting from scratch..."
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3 Reasons Support Leaders Can Benefit From A Sales CRM
With 89 percent of companies competing primarily on the basis of customer experience, customer service has become a critical function for any business to perform and grow
"To drive differentiation, businesses must integrate service into every interaction point of the customer journey, including the sales cycle.
However, the level of support and engagement that customers receive during the purchase experience often falls short of expectations in the current marketplace. In fact, 77 percent of B2B buyers claim that their latest purchase was 'very difficult.' To help ensure your buyer's journey is an effortless one, businesses will want to bridge silos and close gaps between sales and support. Read on to learn the top three ways customer service teams can benefit from an integrated sales CRM..."
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4 Ways Intelligent CRM Can Help You Reach Tech-Savvy Millennials
Does your customer relationship management strategy have what it takes to reach Generation Y?
"It's estimated that by 2021, an additional US$394 billion in revenue could be gained from artificial intelligence adoption in CRM activities in the U.S.
As companies grow and technology evolves at a faster-than-ever pace, collecting, storing and providing data is becoming a bigger and bigger task. No customer -- and certainly not your millennial customer -- will wait around if you're not able to provide an answer or solution right away..."
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Machine Learning Is Your Secret Weapon For Customer Acquisition
If you're looking for a strategy to get ahead when it comes to customer acquisition, Machine Learning can be your secret weapon
"While Machine Learning does fall under the larger category of Artificial Intelligence (AI), it's a bit more specific and can be an extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine Learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. Machine Learning is the AI focal point for your Customer Relationship Management (CRM) tool and can be the key to boosting your customer acquisition..."
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SF IT Sales
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Online Monthly Meetup of IT Sales and Marketing Professionals - South Florida
Virtual (Zoom)
This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals
In-person meetups are suspended until the COVID-19 thread is diminished and public gathering are again allowed, we will run the next meetup (or two) as Zoom video conferences.
I may ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.
That will be followed by an open discussion.
Hosted by John and Lauren McLaughlin
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SF IT vBeers Broward
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vBeers South Florida - Weekly Virtual Meetups via Zoom
The Monthly networking for Enterprise IT Professionals at a private space with food, beer, wine and soft drinks provided by sponsors
Online - Zoom
In-person vBeers are suspended until the COVID-19 thread is diminished and public gathering are again allowed.
I will host the first Virtual vBeers on Wed 18th. If it works out well, I will host a Virtual vBeers every Wednesday until in-person events resume.
Make sure you have your own food and beers handy before joining the meeting!
I may ask each participant to introduce themselves - who are you, what do you do, what does your company do, etc.
That will be followed by an open discussion.
To test your audio and video setting, you can join this test Zoom meeting: https://zoom.us/test
Please join the live meeting at 6:00PM EST with this Zoom link:
You can also join by phone:
- Meeting ID: 792 850 274
- 646 558 8656 US
+16465588656,,792850274# US (New York)
vBeers@Boca is sponsored by TechLauderdale:
- "TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale"
Hosted by John J. McLaughlin
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PeopleTek News
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Responding To Change
Change is the law of life. And those who look only to the past or present are certain to miss the future - John F. Kennedy
Dealing with change comes in varying degrees; some individuals are excited and invigorated when the 'norm' becomes the 'storm', and others suffer to the point of almost shutting down when their comfortable routine is disrupted.
Our personalities and styles play a big role in how we respond to change - as leaders we sometimes need to be reminded that our style is not the only style. We need to observe, understand, and ask how others are feeling. We also need to recognize if others are having issues processing the change at hand...
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Kelly Merbler News
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The Gift You Have Been Given
As I take a moment to reflect on this past week and how much has changed since my last message, the word that comes to the top of my mind is perspective
"As a small business owner, this is no doubt a time that is scary. Most of my business is run around corporate or public events, so I am dealing with the same fears that you may have in your business right now:
These 'fears' are what we are all experiencing in any of our businesses no matter what size our business is at this moment. I am no different than anyone out there and have the same challenges and questions..."
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Julie Kantor News
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Twomentor - Managed Mentoring Solutions
Human Connection is paramount. Hear, learn, teach, connect with others - again
"We will connect great people! We are going to focus on getting people virtually connected through peer mentoring to support each other through times of ambiguity and change. Isolating not good for anyone and we are expecting an influx of workers to begin working remotely due to Coronavirus concerns..."
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Sponsor - TechLauderdale
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Promoting the Growth, Connectivity, and Awareness of the Thriving technology ecosystem in Greater Fort Lauderdale
Become a Member of the Ecosystem, Join TechLauderdale Today
Membership benefits for TechLauderdale were designed to provide individuals and organizations with the choice on how to best utilize member benefits, with a great deal of flexibility and exclusivity. Key benefits of this structure include new ways for members to support the Greater Fort Lauderdale tech ecosystem, while at the same time taking advantage of ongoing tech education and training, exclusive networking and learning opportunities, and making valuable connections.
- Individual - $250
- Bronze - $500
- Silver - $141,500
- Gold - $2,500
- Platinum - $3,500
TechLauderdale has recently updated its membership levels with increased benefits for each level to better align the value we have to offer with the mission of the organization and our value pillars of: Learn, Connect, and Grow. Read the full membership letter here that explains the changes to the program in greater detail.
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8th Annual 'Cinco De Mayo' Golf Tournament (May 1st)
Join TechLauderdale for a fabulous day on the links! Great golf, great food, and great networking!
Sponsorships Packages from $100 to $6,500
NEW Venue:
- Plantation Preserve [map]
- 7050 W Broward Blvd
- Plantation, FL 33317
- Phone: (954) 585-5020
Our Event Includes:
18 holes of golf // Driving range // Golf Cart // Beverage Cart // Lunch // Contest // Prizes // Golf Swag Bag
Sponsorship Opportunities
All Sponsorships Include promotion on website, social media, literature, and signage at the golf tournament.
Sponsorship Discount for Members: Platinum 25%, Gold 20%, Silver 15%, Bronze 10%
- Presenting Sponsor (1) $6500
- Eagle Sponsor (2) $3500
- Lunch Sponsor (2) $3000
- Golf Cart Sponsor (2) $2500
- Happy Hour Sponsor (2) $2000
- Beverage Cart Sponsor (2) $1500
- Trophy & Contest Sponsor (1) $1500
- Golf Towel Sponsor (1) $1000
- Driving Rage Sponsor (1) $1000
- Raffle Sponsor (10) $200
- Tee Sponsor (18) $150
- Golf Swag Bag Sponsor (5) $100
Buy Sponsorship
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Sponsor - CIOCouncil
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13th Annual CIO Golf Outing - Friday, September 18th, 2020
The mission of the CIO Council of South Florida is to enhance community awareness of Information Technology issues through education and communication
The CIO Council of South Florida provides a forum for an open exchange of ideas, collaboration on issues of mutual importance, leveraged vendor relationships, and focused community involvement.
The participation of Chief Information Officers (CIO's) from South Florida's commercial business, government, and educational institutions create opportunities for these executives to grow their respective organizations and provide personal growth as well.
13th Annual CIO Golf Outing
- Friday, September 18th, 2020
- Jacaranda Golf Course, Fort Lauderdale
Buy Sponsorship
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Sponsor - SIM
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Connects the Area's Premier IT leaders - for Business Solution Exchange, Professional Development, and Timely Education
Joining SIM connects you with top IT leaders in the industry, including: CIOs, senior IT executives, prominent academicians, consultants, and other top IT professionals
The Chapter strives to strengthen professional communications among members who direct the application of information technology in private and public organizations. Chapter activities include:
- Meeting to share innovative ideas and real-world experiences which address enterprise information needs. We have excellent speakers from our membership and bring in industry executives or subject matter experts from many sources.
- Providing presentations by leading national information-management professionals and executives who benefit from management-information systems.
- Challenging our comfort levels by exchanging ideas with peers and business counterparts.
- Being a resource for each other, and personal networking.
The geographical scope of the South Florida Chapter is Miami-Dade, Broward and Palm Beach County. Subscribe to receive emails from the chapter to get notified of all relevant events in the area. If you are already subscribed, you will be sent a link to update your preferences.
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Sponsor - eMerge
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eMerge America rescheduled: November 4-5, 2020
Global enterprises, disruptive technology, elite startups
The eMerge Americas 2020 conference previously scheduled for March 30-31st at the Miami Beach Convention Center in Miami Beach, FL, is postponed to November 4-5, 2020 due to global precautions for the COVID-19 Coronavirus, the state of Florida's public health emergency declaration, and building upon recommendations from the World Health Organization.
We're committed to the health and wellbeing of our attendees, partners, and the community as a whole. This decision follows careful consideration, and this postponement will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.
We look forward to holding our 2020 conference later this year with an extraordinary lineup of keynote speakers and participating investors, startups and government officials.
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Sponsor - ISACA
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Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
A diverse group of innovative thought leaders partnering with the community to serve as the first choice for professional development and a global role model for ISACA Chapters by 2024
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Not-for-profit Organization of Information Security Professionals and Practitioners
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners
ISSA provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members. Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs. We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
Sponsorship Options: Chapter sponsorship
Platinum sponsors $1,500/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting (including attendee/sign-in list)
- Higher priority in speaker selection for SFISSA Annual Conference
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Program sponsors $1,000/meeting benefits include:
- Non-marketing presentation at one SFISSA meeting
- Logo signage displayed at meetings*
- Logo, name and company URL on SFISSA website for event
- Materials distributed at SFISSA meetings*
- 5 minute presentation at 1 SFISSA meetings per year
Conference sponsorship opportunities coming soon.
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Sponsor - Refresh Miami
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Educate, Inspire, Connect and Grow South Florida's Tech and Startup Ecosystem
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
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Sponsor - PMI
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Advance the PM Profession Through the Promotion of PMI Certification Training
To be a conduit of innovation, networking and support for the next evolution of Project Managers through strategic focus, customer centricity and operation agility
Mission
- Advance the PM profession through the promotion of PMI certification training and project excellence acknowledgement.
- Provide members and volunteers with networking, leadership roles and superior development and education events and activities,
- Ensure alignment with PMIs talent triangle, compliance with PMIs core values and contribution to the improvement of the PM body of knowledge.
We are only one of over 270 Chapters serving Project Management Institute (PMI) members and
communities in more than 70 countries around the world. These local communities help spread awareness of the profession and PMI by reaching out to local governments and organizations, hosting events or seminars for local practitioners and providing opportunities to learn, network and earn Professional Development Units (PDUs) toward maintaining credentials.
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Sponsor - IIBA
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Premier World-Wide Professional Association for Business Analysts
We are the local representative of the International Institution of Business Analysis (IIBA), the premier world-wide professional association for business analyst
Sponsorships are available.
The objectives of the Chapter are to:
- Promote and advance the profession of Business Analysis
- Provide opportunities to our members to gain knowledge and network with experienced professionals across various industries and government agencies
- Provide access for members to a formal "knowledge base" as well as forums for sharing expertise, expressing professional opinions and building a reputation within the industry
- Provide pathways to learn about business analysis best practices
- Create corporate support for the IIBA within the local market by superior marketing/awareness programs that demonstrate the value of business analysis and the IIBA
- Liaise with industry and association partners to increase awareness and benefit of IIBA Chapter members
- Encourage and provide opportunities for our members to become Business Analysis certified professionals
As our events calendar and past events reflect, we have a mix of day time symposiums for professional development, after work meetings focused on a topic of particular concern to business analysts, and online meetings and webinars to develop your technical skills and analytical competencies, as well as one to two premiere dinner events per year with at least one distinguished guest speaker.
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Sections in this issue:
IT - Marketing, IT - Sales, IT - CRM, SF IT Sales, SF IT vBeers Broward, PeopleTek News, Kelly Merbler News, Julie Kantor News, Sponsor - TechLauderdale, Sponsor - CIOCouncil, Sponsor - SIM, Sponsor - eMerge, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFHIMA, Sponsor - PMI, Sponsor - IIBA
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