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Volume 263, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
6 Tips For Meeting Your Marketing Targets In 2020
We are now well into the first quarter of 2020. Where on earth has the time gone?
"As ever, it feels like we've been thrown back into work at 100 miles an hour, but if you've set your marketing objectives for this year, you might want to give some thought into what comes next, before they get lost in the flurry of the daily routine.

Once your marketing objectives have been set, the next step is to figure out how you go about meeting them. These tips will help keep you on track and make what can seem like the unachievable realistic and well within your comfort zone..."

Business 2 Community, February 26th, 2020
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Do's And Don'ts Of Referral Marketing
Having a referral program as part of a customer acquisition strategy is continuing to gain traction amongst marketers with large revenue goals
"And it's no surprise. In fact, 82% of people seek recommendations from friends and family when considering a purchase. So what are the do's and don'ts of referral marketing that successful campaign managers follow in order to bring in more new business?..."
Business 2 Community, February 25th, 2020
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How To Use Video To Build Trust & Win Sales
Trust is a key component in every brand's relationship with its audience
"In order to build and maintain credibility, attract customers, build relationships with loyal fans of the brand, and ultimately sell your products and services to them, they must first trust you.

These days, though, trust is more difficult to come by than it used to be. For example, according to a recent study by Deloitte, millennials don't trust brands and businesses as much as they used to. In fact, 26% of millennials say they have zero trust in business leaders..."

Business 2 Community, February 24th, 2020
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IT - Sales
The 3 Pillars Of Effective Sales Leadership
In most organizations, the highest-performing sales reps are eventually promoted to management
"Being a manager is a much different job than being a rep. You can be at the very top of your trade, but that doesn't necessarily make you a good leader.

I experienced this firsthand when I moved into management. I was good at sales, but I wasn't really good at leading. You're not taught that it's a completely different job that operates in a gray area every single day. And that part of it is being a counselor, answering questions that don't really have a right or wrong answer.

So then the question was, how did you become a manager that people wanted to follow and work hard for? ..."

Business 2 Community, February 25th, 2020
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Sales Forecasting Best Practices
When it comes to Sales forecasting, traditional CRM solutions have not been able to address the industry's needs
"Forecasting is complex, and most companies struggle with resource constraints, accuracy, and actionability. Because of this, organizations are now beginning to combine process, analytics and Artificial Intelligence to hone accuracy, to make decisions that will improve Sales, and to make employees more productive.

AI-enabled forecasting is still very new, and magical thinking is abounds, which is exacerbated by exuberant claims across the enterprise software space. While figuring out how to leverage AI in forecasting can be a challenge, the right approach will unfairly tilt the playing field to your advantage..."

AiTHORITY, February 24th, 2020
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20 Time-Saving Tips For Sales Teams In 2020
Raise your hand if you enjoy cold calling and cold emailing
"Let's be honest: prospecting is rarely fun. It's at the beginning of the sales cycle, before you even get close to closing a sale. Only when you get to demos and follow up conversations do things get exciting.

That's where these time-saving tips for your sales team come in.

You can put a few things in place to make sure you're as efficient as possible in the sales prospecting stage. By putting just a handful of these tips in practice, you can warm up leads faster and move into more exciting conversations..."

Business 2 Community, February 27th, 2020
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How To Start Hitting Your Sales Goals Every Time
I used to work for Blockbuster Video (that dates me a bit, I know) and working there was great for many reasons
"But what I valued most from my experience was it gave me a safe place to learn how to sell. I ended up being one of the top sellers in my district on a consistent basis because I would try new things out. We sold Rewards memberships (Gen X and Boomers love these, so if that's your target demographic, develop a rewards system. Your sales will spike.) and a coworker and I used to come up with the craziest sales pitches that we would tag team on to boost each others sales..."
Business 2 Community, February 26th, 2020
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Tailoring Your Sales Message
"The average size of a buying group has gone from 5.4 stakeholders in 2014 to 10.0 in 2018..."
"Yet, a recent survey by FinListics Solutions, the solution for financial analytics that power Insight-Led Selling and Revegy, a leading technology platform for customer revenue optimization, reveals that only 26 percent of sales organizations believe they do this very well.

This blog will explore a proven framework to help you better personalize your sales messages. Thousands of sellers tout the following framework benefits:

  • Comprehensive account planning
  • Business-led client conversations
  • Scalability across clients


Business 2 Community, February 28th, 2020
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IT - Social Media
5 Best Social Media Tools To Grow Your Audience
In the world of the internet, technological influence enhances more than ever before
"Social media will help you expand your brand awareness and strong online visibility without having to pay for it. However, when it comes to growing your audience and brand awareness, you require something extra. Without having important marketing tools in your arsenal, you cannot dominate social media.

Good social media marketing tools assist you in finding more content to share. Utilize all these tools to schedule your posts at the perfect time, and measure the efficiency of the campaigns..."

Business 2 Community, February 25th, 2020
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Will CRM Innovation Make You Or Break You?
Every year after the 'conference season' is a great time for getting a perspective on where vendors are focusing
"... understanding where customers are in terms of adopting innovation; and assessing the consulting firms and integrators that need to make everything come together. Those of us who are focused on adoption and practical application of CRM engage in lots of conversations to better understand the critical elements of success and failure.

One of the consistent undercurrents at vendor conferences is when existing users are trying to source conversations with other users around which new products are being successfully put to use by existing customers. Of course, vendors are consistently pushing this agenda with sessions that include specific case studies on how customers have achieved results with their innovations..."

Destination CRM, February 27th, 2020
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SF IT vBeers Broward
vBeersPlus @ General Provision Downtown Ft. Lauderdale
General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 5:30PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is usually $5 for the evening and is less than a block away from GP Downtown.

Please Register at eventbrite.

Sponsorships Available

We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.

Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)

If you are interested in sponsoring please email or call/text Lauren McLaughlin for details at (954) 729 9130.


Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

Wednesday, March 11th, 2020: 6:00 PM to 8:30 PM
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PeopleTek News
A Culture Of Accountability
If you are building a culture where honest expectations are communicated and peer accountability is the norm, then the group will address poor performance and attitudes - Henry Cloud
"Accountability. What does that mean to you? Does it mean doing what you say? Admitting mistakes? Being transparent? Supporting goals? What else?

As leaders there's a need to create a culture of accountability where individuals, teams and the entire organization create a strategy and commitment to make it come alive (and provide feedback when it's lacking).

Gordon Tredgold provides the following to help increase accountability levels:..."

PeopleTek News, February 27th, 2020
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Sponsor - TechLauderdale
8th Annual 'Cinco De Mayo' Golf Tournament (May 1st)
Join TechLauderdale for a fabulous day on the links! Great golf, great food, and great networking!
Sponsorships Packages from $100 to $6,500

NEW Venue:

  • Plantation Preserve [map]
  • 7050 W Broward Blvd
  • Plantation, FL 33317
  • Phone: (954) 585-5020

Our Event Includes:

18 holes of golf // Driving range // Golf Cart // Beverage Cart // Lunch // Contest // Prizes // Golf Swag Bag

To learn more about sponsorship opportunities for the 2020 TechLauderdale Cinco De Mayo Golf Tournament, Contact: Cecil Kidd

TechLauderdale, February 19th, 2020
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Sponsor - CIOCouncil
14th Annual State Of The CIO 2020 - March 4th
Save the date for the 14th Annual State of the CIO.
The Signature Grand - Davie

Hosted by the CIO Council South Florida

Who should attend:

  • CIOs, CTOs, Senior I.T. Managers
  • I.T. Influencers
  • I.T. Analysts and Consultants
  • I.T. Entrepreneurs
  • Directors of I.T. and Infrastructure
  • I.T. Decision Makers and Procurement Managers

State of the CIO General sessions:

General registration opens at 07:30 am

  • 08:30 am - 10:00 am - Breakfast, networking, and one-on-one vendor meetings
  • 10:00 am - 10:15 am - State of the CIO introduction and announcements
  • 10:15 am - 11:00 am - Keynote - Jeff Smith, COO at World Fuel Services
  • 11:00 am - 12:00 pm - State of the CIO Panel Discussion
  • 12:00 pm - 12:30 pm - Closing remarks

Sponsorship opportunities starting at just $1,500. Participating in the State of the CIO is more affordable than ever and represents high ROI for any company desiring to promote their product or service to local and regional CIOs and tech leaders.

Good to know: Your sponsorship dollars contribute directly to the success of the CIO Council Scholarship Fund which to date has awarded over 36 scholarships to deserving young students in the Miami-Dade and Broward Counties.

CIO Council South Florida

CIO Council of South Florida, Wednesday March 4, 2020
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Sponsor - eMerge
eMerge 2020
Global enterprises, disruptive technology, elite startups
Miami Beach

Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.

Download Our Sponsor & Exhibitor Prospectus

eMerge Americas, March 30-31st 2020
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Sponsor - Superconf
SuperConf 2020 - Miami
SUPERCONF is a conference for makers!
Wynwood, FL

The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: Or send a text message to: 954-247-1673

ITExpo, March 13 - 14th, 2020
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