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Volume 263, Issue 3 << Previous Issue | Next Issue >>
IT - Marketing
3 Simple Things Marketers Can Do To Support Sales
You might be kept awake at night wondering how to ensure your content converts prospects into leads, or how to support your sellers in moving deals through the funnel
"Today's most successful organizations are using content management, sales guidance, and buyer engagement capabilities in one sales enablement solution to align teams and increase the effectiveness of B2B content for sales. That said, having the right technology in place is just the beginning - here are three foundational best practices to support your sales team and drive business growth together..."
Business 2 Community, February 20th, 2020
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Tips For Integrating Marketing And Sales Teams
Having been in the industry for 20 some years now, I get pretty tired of the sales and marketing squabbles
"More than ever, marketing is generating new business and sales teams are doing a good job at marketing - so why is there such animosity between these two groups?

Because of the tension, I do a lot of consulting on helping to integrate sales and marketing teams so that they work better together. Here are a couple of tips to help smooth out the path towards integration..."

Business 2 Community, February 18th, 2020
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What Are Touchpoints In Marketing?
Touchpoints are commonly used in business. They can even make or break a company's relationship with a client. So, what are the touchpoints in marketing and how should they be used?
"A touchpoint is any point of interaction with a customer or potential customer at any stage of the customer journey. As a customer, you've come in contact with them more times than you can count. Actually, they are so innate that customers often don't even recognize them as a part of the marketing process, but rather an essential component to a product.

Touchpoints serve many purposes. They help unite a brand across all media while expressing the brand's unique feel and personality. They help connect the big picture strategy with the details. For example, if a key attribute of your company is sustainability, choices made in printing, materials, and packaging - as well as design choices - impact how that message is portrayed to an audience..."

Business 2 Community, February 18th, 2020
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IT - Sales
5 Powerful Sales Prospecting Strategies For SMEs
I remember landing my first consulting clients by sales prospecting through the following channels: Referral, LinkedIn, Cold outreach
"The first one came from a friend providing consulting in a different field. He did reach out to me and asked if I was interested - so that worked out pretty well (a warm reference plus a vetted client).

#2 was through LinkedIn. I signed up in 2007, joined a few groups, added the folks in my circle. I met some local peers who were building a community of a sort - similar to what 'LinkedIn Local' is nowadays.

#3 was a cold call for a tech platform I had the chance to use at work. We were early adopters, there were probably a dozen people nationally using it. My prospects didn't have tons of options anyway..."

Business 2 Community, February 18th, 2020
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Getting The Right People On Your Sales Bus
The potential cost of failure is amplified in any sales role
"In his widely acclaimed Good to Great, Jim Collins shows that lastingly great organisations pay particular attention to not only getting the 'right people on the bus', but also making sure they are in the right seats (= roles) - as well as taking proactive action to get the wrong people off the bus.

This principle - relevant right the way across every organisation - is particularly critical when it comes to the sales function. Sales leaders simply cannot afford to recruit the wrong people, to put people into roles that fail to align with their talents, or to retain people who are either never likely to perform or who might only achieve their goals at the cost of compromising the culture of the organisation..."

Business 2 Community, February 17th, 2020
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Prisoners Of Our Own Experience
Recently, I had separate discussions with two very good sales executives
"Each was taking a very strong position on particular aspects of selling. As the discussions progressed, I could see their perspectives were limited by their experience.

One was talking about how to drive decision-making on deals. He was taking a position, 'This is the way everything gets done. If you aren't doing this, you will fail!'

I pushed him on his statements, 'What causes you to reach these conclusions?' He responded, 'Every company I've worked for, every deal I have worked on fits this pattern. It's what I've learned to do to be successful'..."

Business 2 Community, February 17th, 2020
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IT - Social Media
The 4 Mistakes You Are Making With Social Marketing
Back in 2009 we put our first client on Facebook
"We were handling the online advertising for a home inspection company and heard about Facebook Business Pages and put him up, free of charge, to see what would happen.

These were the early days of Social Media Marketing, the beginning. After a couple months our client saw the value of using Facebook to post information. At the time it was not so much business related as fun and informative updates and memes..."

Business 2 Community, February 20th, 2020
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CRM: Service For A Bygone Era
Things get better with time
"It can be said for whiskey, cheese, and spaghetti sauce, and other examples abound. Home entertainment has gone from waiting in line at Blockbuster to rent an overplayed, scratchy VHS tape to fully digital streaming services. Ridesharing services offer summoning a ride to your exact location instead of searching out a taxi.

How companies interact with their customers has also come a long way. While the telephone retains some prevalence, chat, email, and social media have all become more popular communication channels. Chatbots powered by machine learning are also becoming common..."

Business 2 Community, February 21st, 2020
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SF IT Sales
Monthly Meetup of IT Sales and Marketing Professionals - South Florida
Learn - Connect - Grow
This is a group for IT Sales and Marketing Professionals to meet with their peers, learn from each other and share referrals.

Meet with peers, learn from each other and share referrals in a relaxed informal event.

We will meet in the spacious Lobby Bar or the Patio (which is the other side of the lobby bar) of Le Meridien Hotel, which is located on Griffin Road and can be easily accused from I95 or the Turnpike.

Le Meridien is also a short Uber ride from the Ft. Lauderdale airport Tri-Rail station.

  • Lobby/Patio Bar
  • Le Meridien Dania Beach at Fort Lauderdale Airport
  • 1825 Griffin Rd, Dania Beach, FL 33004
  • 6PM to 8PM
  • drop by a your convenience

There are two other events on this day at this hotel:

  • 11:00 AM to 6:00 PM "Sales & Marketing Mastery Bootcamp"
  • 4:00 PM to 8:00 PM "Biz To Biz Business Expo"

See the page to get free tickets to these events.

If you are interested in helping this group grow - by being a sponsor, presenter or an organizer - please let me know.

johnj (954) 324-7867

Monday, February 24th, 2020 6PM to 8PM
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PeopleTek News
Books: Leadership Insights: Tips To Learn, Grow, And Transform
A key piece of effective leadership is having a strong sense of awareness, both of self and of others
"Do you know your strengths and weaknesses? Do you know that over-using a strength may result in a weakness?

How well do you interact with others? Are you in tune with their styles and preferences and do you have the ability to draw out and leverage their unique talents to strengthen the workplace?

Our 52 tips are meant to increase these levels by building and refreshing leadership skills, behaviors, and habits. We recommend reviewing and sharing one tip each week. Reflect on the message, assess what you could do differently to become more effective, and challenge your colleagues, team, and organization to do the same.

Are you ready to learn, grow, and transform?..."

PeopleTek News, February 20th, 2020
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Kelly Merbler News
What Would You Do For Free?
As a coach and leadership development consultant, I work with my clients on their career goals and growth initiatives
"I have spoken to hundreds of coaching clients in the last year and many of them have shared how they just want to get THROUGH the day. They don't wake up on a Monday morning feeling excited to get in their car and go to work.

One of the first questions I ask my clients from a personal level is: What do you love doing so much that you would do it for free?..."

Kelly Merbler News, February 20th, 2020
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Greta Schulz News
What Makes A True Sales Team Leader? Follow These Tips
Being a leader is different from what most of us think it is. Most leaders are actually managers in disguise
"Sarah was excited to be promoted to sales director. After all, she has been in sales for almost eight years and has always been at the top of the leader board. She knows she will really be able to help the other salespeople with their sales, and they already look up to her since she has always been a top performer.

Jeff comes to Sarah one day and asks her what to do about a customer who doesn't seem to be making a decision, though he really likes their product..."

Greta Schulz News, February 20th, 2020
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Julie Kantor News
We Are Losing 'Just The Two Of Us'
I would really like to pose this as a question, "Are we losing the two of us' in society?
"At home, at work, at our children's school, with our aging parents, in neighborhood playgrounds, at Starbucks but I do not believe any of us need to pose this as a question anymore, we see it and we have fallen prey to it (unless we chose to live off the grid or are painstaking in our daily routines and rituals).

We have taken a huge fancy to our computer-capable IPhones + Samsungs, our Netflix, our Amazon Prime (are you smiling as if I am talking about your VERY good friends here?) I am, I love them all..."

Julie Kantor News, February 20th, 2020
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SF IT vBeers Miami
vBeersPlus @ vBeersPlus at New Horizons South Florida, Miami
vBeersPlus at New Horizons South Florida, Miami- 3rd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:00PM.

Please use the West entrance as the East entrance locks automatically at 6PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Please Register at eventbrite.

Sponsorships Available

If you are interested in sponsoring please email or call/text Lauren McLaughlin for details at (954) 729 9130.


Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

Wednesday, February 26th, 2020: 6:00 PM to 8:30 PM
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Sponsor - TechLauderdale
8th Annual 'Cinco De Mayo' Golf Tournament (May 1st)
Join TechLauderdale for a fabulous day on the links! Great golf, great food, and great networking!
Sponsorships Packages from $100 to $6,500

NEW Venue:

  • Plantation Preserve [map]
  • 7050 W Broward Blvd
  • Plantation, FL 33317
  • Phone: (954) 585-5020

Our Event Includes:

18 holes of golf // Driving range // Golf Cart // Beverage Cart // Lunch // Contest // Prizes // Golf Swag Bag

To learn more about sponsorship opportunities for the 2020 TechLauderdale Cinco De Mayo Golf Tournament, Contact: Cecil Kidd

TechLauderdale, February 19th, 2020
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Sponsor - CIOCouncil
14th Annual State Of The CIO 2020 - March 4th
Save the date for the 14th Annual State of the CIO.
The Signature Grand

Save the date for the 14th Annual State of the CIO.

7:30 AM to 11:45 AM

CIO Council South Florida

CIO Council of South Florida, Wednesday March 4, 2020
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Sponsor - eMerge
eMerge 2020
Global enterprises, disruptive technology, elite startups
Miami Beach

Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.

Download Our Sponsor & Exhibitor Prospectus

eMerge Americas, March 30-31st 2020
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Sponsor - CodeCamp
2020 South Florida Software Developer Conference
The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University.

1000 People Registered With 2 Weeks to Go

This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond.

Speakers will be presenting some of the most requested topics like Machine Learning, AI/VR/AR/MR, IoT, .NET Core, Visual Studio 2019, DevOps, MVC Framework, Javascript, JQuery, SQL Server 2019, Business Intelligence, Software Testing, Xamarin/Mobile Development, cross platform development, Azure/Cloud and Business/Career Development.

Sponsorship Levels

  • Platinum Sponsorship - $2000
  • Gold Sponsorship - $1000
  • Silver Sponsorship - $500
  • Bronze Sponsorship - $250

SF Software DevCon is community driven by a group of dedicated volunteers and speakers. Breakfast and lunch is included!

Code Camp, Saturday February 29, 2020
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Sponsor - Superconf
SuperConf 2020 - Miami
SUPERCONF is a conference for makers!
Wynwood, FL

The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: Or send a text message to: 954-247-1673

ITExpo, March 13 - 14th, 2020
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