"A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get the most from brand interactions..."

"We don't have the budget, the resources, or the interest in developing a blue ocean.

We do have the budget, resources, and interest in making a proven channel work for us.

The challenge is that the proven marketing strategies have more competition than ever.

In PPC (pay per click) advertising, the CPC (cost per click) is rising across the board. Unless you already know what you're doing, an education is only going to get more expensive as time goes on.

If you have the budget for it, I'd suggest hiring a consultant to walk you through it and help you get your first campaigns profitable.

That's not what this post is about. I want to take a look at alternative ways that have been proven to work no matter what other factors are at play..."

"We've seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world - and how we as businesses can engage and serve them.

Ten years is a long time to see many, many trends come and go, but have the challenges really changed?

Here at The Pedowitz Group, we don't think so. Unfortunately, the problems we saw with our customers 10 years ago are still the same today. Problems such as:..."

"This is what a friend told me after I proposed a business opportunity to her. Mind you, this friend clearly stated that she was interested in going into business for herself or starting a venture on the side of her main job. I instantly felt bad for this person after hearing the response.

It wasn't because she rejected my proposal. It's due to the fact that she lacked any understanding of the connection between sales and having a small business or even a side hustle..."

"This article shares some strategies to keep clients happy and get more business from them.

In late 2015, Nestle was looking for a new agency partner for a number of its brands, including the iconic Nescafe. After months of searching, the company settled on Ogilvy & Mather.

While Ogilvy's creative brilliance certainly helped, what helped tilt the deal in its favor was familiarity.

Ogilvy had won Nestle's Nesquik brand away from McCann in 2012. Another agency might have been an unknown quantity to Nestle, but Ogilvy was familiar and liked.

This is a common theme in the agency business. Land a client, earn their trust, then grab an ever-larger portion of their business..."

"This morning, I had a conversation with an entrepreneur. He was building the sales capability, scaling the growth of the company. He discussed a problem I hear from too many sales people:

'We have great first meetings. We understand the customer pain points, we talk about how our solution can help them.. But after the first meeting, they go dark. When we finally get them to respond, they've shifted their focus to the latest crisis... How do we keep them focused on the issues we discussed?'

It's a common problem. Sales people have great first meetings, but they lose momentum. The customer's attention gets diverted, they move on to the next thing, their priorities shift. Often, sales people have to start all over, establishing pain.., but the cycle repeats itself..."

"There's a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.

Not only that, but the platforms themselves are constantly changing, whether it's adding new features, increasing character limits or otherwise changing the rules.

That's why I've created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you've never taken stock of your marketing campaigns or created objectives..."

"While executive teams understand that building positive relationships with customers is important, it isn't the easiest metric to quantify. For this reason, many companies end up ignoring the work it takes to build relationships with customers, and begin to focus on other, more easily-tracked metrics like deals closed and upsells..."

"There have been many smaller turns, like the additions of analytics, social media and process flows. However, to get a sense of this point in time, I think you have to go all the way back to the turn of the century and the rise of cloud computing.

The cloud was important as an economic marker in ways that other turning points were not. When software as a service emerged, it represented a long overdue initiation of a commoditization wave in the whole technology market, and CRM was the test case..."

General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is usually $5 for the evening and is less than a block away from GP Downtown.

Please Register at eventbrite.

Sponsorships Available

We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.

Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

• TechLauderdale.org
• IT News and Events (ITNE)
• General Provision

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

"Admittedly there are many skills, behaviors, and traits that differentiate the most effective leaders from others, and we wanted to share yet another perspective.

Professors from Harvard Business School's General Management Unit were asked 'what qualities distinguish extraordinary leaders from merely average ones?' Danielle Knox compiled the results and shared the following:

1. They clarify the complex shared John Shad, Professor of Business Ethics ..."

"With the war on talent at a record high, it is critical for organizations to get out of the box and build on practices that will increase retention and engagement. The effort cannot simply be based on attracting star talent. It is crucial to have a strategy in place to maintain the employees that have completed the onboarding process.

Four years ago, I was active in my past professional role as an executive recruiter for a global staffing firm. It was there I began to notice how my clients would hire top talent that my teams found for them, yet they struggled in keeping that star talent..."

MacKenzie Moore writes, "According to Cigna's 2020 report on America's Loneliness Epidemic, 61% of people are lonely, a 7% increase from last year. The rates are higher among our youth, with 80% of Gen Z and 70% of millennials reporting they are lonely. A recent survey by Total Brain affirms these findings, reporting that more than three-quarters of individuals between the ages of 18 and 34 struggle with their mental health. There are more people in the United States feeling lonely and isolated than not..."

Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!

vBeers@Boca is sponsored by TechLauderdale:

"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" - https://techlauderdale.org

Hosted by John J. McLaughlin

The Signature Grand

Save the date for the 14th Annual State of the CIO.

7:30 AM to 11:45 AM

CIO Council South Florida

Miami Beach

Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.

Download Our Sponsor & Exhibitor Prospectus

Greater Fort Lauderdale / Broward County Convention Center

ITEXPO attracts companies of all sizes and representing all sectors of Communications and Technology Industries, including Enterprises and SMBs, Government Agencies, MSP/Resellers, Service Providers/Carriers, Manufacturers, Developers, and more.

Over the last 21 Years, ITEXPO has a History of Selling Out

$8,496,398,138 is the combined buying power of ITEXPO attendees for IT products and services in 2019

Meet the Right Mix of MSPs, Enterprise, Service Providers, and Industry Influencers - Over 7,000 of Them

Hosted by TMC

The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University. This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond.

Speakers will be presenting some of the most requested topics like Machine Learning, AI/VR/AR/MR, IoT, .NET Core, Visual Studio 2019, DevOps, MVC Framework, Javascript, JQuery, SQL Server 2019, Business Intelligence, Software Testing, Xamarin/Mobile Development, cross platform development, Azure/Cloud and Business/Career Development.

Sponsorship Levels

• Platinum Sponsorship - $2000
• Gold Sponsorship - $1000
• Silver Sponsorship - $500
• Bronze Sponsorship - $250

SF Software DevCon is community driven by a group of dedicated volunteers and speakers. Breakfast and lunch is included!

Wynwood, FL

The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: ab@superconf.com Or send a text message to: 954-247-1673