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Volume 263, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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Big Game Marketing - 15 Lessons From The Field
Market Report Details Missed Engagement Opportunities by Major AD Agencies to Maximize Reach and Consumer Interaction
"A new report by Chicago-based IP firm Intelliname reveals that a majority of the commercial ads featured during the Big Game this past Sunday missed major opportunities to drive positive engagements to score added points. The illustrative report provides a comprehensive look into how major advertising agencies failed to incorporate creative paths and intuitive experiences that consumers could follow to get the most from brand interactions..."
AiTHORITY, February 7th, 2020
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Everything You Need To Know About Identity Resolution
In today's digital age, it's important to have a holistic view of prospects and customers and the ways they interact with your brand
"That way, you can communicate with them in the most engaging, relevant, and consistent way possible - across all devices, platforms, and channels.

One of the best ways to do this is through identity resolution.

What Is Identity Resolution?

Identity resolution is the process of identifying your prospects/customers by the devices they use, the browser behavior they exhibit, and the online activities they partake in - and then tying that behavior to a unique identity in order to create a holistic picture of your prospects/customers and where they are on the Buyer's Journey..."

Business 2 Community, February 4th, 2020
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5 Proven Small Business Marketing Strategies For 2020
I'm a small business owner who's not ready to reinvent the wheel.
"We don't have the budget, the resources, or the interest in developing a blue ocean.

We do have the budget, resources, and interest in making a proven channel work for us.

The challenge is that the proven marketing strategies have more competition than ever.

In PPC (pay per click) advertising, the CPC (cost per click) is rising across the board. Unless you already know what you're doing, an education is only going to get more expensive as time goes on.

If you have the budget for it, I'd suggest hiring a consultant to walk you through it and help you get your first campaigns profitable.

That's not what this post is about. I want to take a look at alternative ways that have been proven to work no matter what other factors are at play..."

Business 2 Community, February 5th, 2020
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What Is Personal Branding And How To Use It For Your Business
If you think that personal branding just benefits you, then you're mistaken
"It's a strategy with far-reaching benefits. But to see why, let's answer the question, what is personal branding and then examine how a personal brand can support our business.

In this article, we'll provide a solid personal branding definition and practical ways your personal brand can be help your business brand. Then, we'll top it off with some personal branding examples of people who have rocked their personal brand and used it to bolster their business.

But first, we have to answer the question, what is personal branding?..."

Business 2 Community, February 5th, 2020
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2020 B2B Marketing Predictions: New Ideas For Old, Tired Challenges
Marketing has been through an incredible amount of change over the last decade
"We've seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world - and how we as businesses can engage and serve them.

Ten years is a long time to see many, many trends come and go, but have the challenges really changed?

Here at The Pedowitz Group, we don't think so. Unfortunately, the problems we saw with our customers 10 years ago are still the same today. Problems such as:..."

Business 2 Community, February 6th, 2020
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What Top Marketers Do To Be Successful
If you're hoping that this post will give you some kind of blueprint or formula to follow for marketing success, you're in the wrong blog post
"See, I believe in Leadership Marketing, which means that your road to marketing success is going to look different from mine or anyone else's - because our businesses, clients, and industries are different, and I don't believe there's a one-size-fits-all marketing plan.

However.

I did come across a couple of studies recently that presented a compelling argument that there's one thing successful marketers DO have in common: A plan..."

Business 2 Community, February 6th, 2020
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IT - Sales
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3 Roadblocks To Overcome To Get Better At Sales
'No thanks, I'm not really good at sales. I don't like it.'
"This is what a friend told me after I proposed a business opportunity to her. Mind you, this friend clearly stated that she was interested in going into business for herself or starting a venture on the side of her main job. I instantly felt bad for this person after hearing the response.

It wasn't because she rejected my proposal. It's due to the fact that she lacked any understanding of the connection between sales and having a small business or even a side hustle..."

Business 2 Community, February 4th, 2020
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How To Hit The Ground Running With Your 2020 Sales Goals
The New Year of 2020 is well underway, but it's not too late to get an early start on your 2020 sales goals
"If you're trying to hit some big numbers this year, January and February are pivotal months to make your sales operation more efficient and maximize your sales potential for the long term.

Here are a few key strategies to get a fast start on your 2020 sales goals.

Redefine Your Target Market and Ideal Customer

Do you really know who your ideal customer is? Have you been trying to sell to too broad or poorly defined of a market? The start of the year (or the first few months of the year) are a great occasion to refocus and redefine your marketing strategy. Is your solution a better fit with a particular industry or size of company? Instead of trying to sell only to C-level executives, could you have more success reaching out to lower-ranking managers who are closer to the lines of business and who need to use your product or service in their everyday work?..."

Business 2 Community, February 4th, 2020
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How To Win More Business From Your Existing Clients
Want to win more business from your existing clients?
"This article shares some strategies to keep clients happy and get more business from them.

In late 2015, Nestle was looking for a new agency partner for a number of its brands, including the iconic Nescafe. After months of searching, the company settled on Ogilvy & Mather.

While Ogilvy's creative brilliance certainly helped, what helped tilt the deal in its favor was familiarity.

Ogilvy had won Nestle's Nesquik brand away from McCann in 2012. Another agency might have been an unknown quantity to Nestle, but Ogilvy was familiar and liked.

This is a common theme in the agency business. Land a client, earn their trust, then grab an ever-larger portion of their business..."

Business 2 Community, February 4th, 2020
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Make More Sales Faster With Lead Scoring
Hitting your sales quota every month means knowing how to work smarter, not harder
"Oftentimes, this means knowing which leads to chase first. Sales reps who have mastered this skill typically use lead scoring to guide their actions.

Usually calculated on a numeric scale, lead scoring helps reps identify people who are most likely to buy their product or service and weed out those who are least likely. It makes you wonder why everyone isn't scoring their leads, right?

Like most sales wizardry, lead scoring is a blend of instinct and data. But the better your data, the more accurate your scores. And the more accurate your scores, the smarter you can work..."

Business 2 Community, February 5th, 2020
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Understanding Customer Pain Points
We have great first meetings. We understand the customer pain points, we talk about how our solution can help them... But after the first meeting, they go dark
"This morning, I had a conversation with an entrepreneur. He was building the sales capability, scaling the growth of the company. He discussed a problem I hear from too many sales people:

'We have great first meetings. We understand the customer pain points, we talk about how our solution can help them.. But after the first meeting, they go dark. When we finally get them to respond, they've shifted their focus to the latest crisis... How do we keep them focused on the issues we discussed?'

It's a common problem. Sales people have great first meetings, but they lose momentum. The customer's attention gets diverted, they move on to the next thing, their priorities shift. Often, sales people have to start all over, establishing pain.., but the cycle repeats itself..."

Business 2 Community, February 7th, 2020
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What Is A Sales Funnel And Why Do You Need One?
Make no mistake; a sales funnel is not a marketing funnel
"Most marketers and online business owners use the terms 'marketing funnel' and 'sales funnel' interchangeably. In fact, head over to Google Images now, enter both terms, and you will find similar results trying to convince you that both are the same.

Here are the results of a 'sales funnel' search in Google Images:..."

Business 2 Community, February 8th, 2020
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IT - Social Media
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How To Set Social Media Goals In 2020
Create the Most Effective Social Media Marketing Plan
"There's a vast sea of social media information out there. Experts are everywhere and there are just so many opinions on best practices and tactics.

Not only that, but the platforms themselves are constantly changing, whether it's adding new features, increasing character limits or otherwise changing the rules.

That's why I've created this guide to help you understand how to set social media goals for 2020. This article is especially good for you if you've never taken stock of your marketing campaigns or created objectives..."

Business 2 Community, February 4th, 2020
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How To Combat The Top 5 Enterprise Social Media Risks
Learn how social networking sites compound the insider threat risk, and explore how to mitigate the threat with policy, training and technology
"Security professionals have experienced a sharp uptick in the complexity and quantity of challenges in the modern threat landscape. From IoT to BYOD, there are numerous technologies and threats today that did not exist prior to the early 2000s.

Social media is one area where security teams have faced a steep learning curve. Beyond being used by employees connected to corporate networks, platforms such as LinkedIn, Facebook and Twitter have been harnessed by enterprises as toolkits to conduct brand awareness, customer service, advertising and recruitment processes. However, each user on every platform presents a social media risk for security pros to contend with -- and the risks are plenty..."

SearchSecurity, February 6th, 2020
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IT - CRM
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3 Ways To Build Positive Relationships With B2B Customers
For most businesses, meeting target sales goals and key revenue metrics are top priorities
"While executive teams understand that building positive relationships with customers is important, it isn't the easiest metric to quantify. For this reason, many companies end up ignoring the work it takes to build relationships with customers, and begin to focus on other, more easily-tracked metrics like deals closed and upsells..."
CRMBuyer, February 4th, 2020
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Five Forces Shape The Modern CRM Landscape
What is CRM? It's not SFA (sales force automation) and it's not marketing automation
'The business processes and supporting technologies that support the key activities of targeting, acquiring, retaining, understanding, and collaborating with customers.'

. . . that is, to support customers through their entire journey with a company.

Today, companies both large and small widely deploy CRM - not as a singular technology but as a collection of discrete technologies: marketing automation, sales automation (including high-velocity sales), eCommerce, customer service, and field service technologies. These technologies are underpinned by intelligence (analytics, reporting, and AI) and an extensible platform. Read our latest Forrester Wave report to understand the strengths of leading vendors in this space..."

Forrester, February 4th, 2020
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The New App Dev CRM Model
CRM is an industry that's been full of turning points, and I think it is at another
"There have been many smaller turns, like the additions of analytics, social media and process flows. However, to get a sense of this point in time, I think you have to go all the way back to the turn of the century and the rise of cloud computing.

The cloud was important as an economic marker in ways that other turning points were not. When software as a service emerged, it represented a long overdue initiation of a commoditization wave in the whole technology market, and CRM was the test case..."

CRMBuyer, February 5th, 2020
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale
General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is usually $5 for the evening and is less than a block away from GP Downtown.

Please Register at eventbrite.

Sponsorships Available

We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.

Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

Wednesday, February 12th, 2020: 6:00 PM to 8:30 PM
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PeopleTek News
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What The Best Leaders Do
Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand - General Colin Powell
"Admittedly there are many skills, behaviors, and traits that differentiate the most effective leaders from others, and we wanted to share yet another perspective.

Professors from Harvard Business School's General Management Unit were asked 'what qualities distinguish extraordinary leaders from merely average ones?' Danielle Knox compiled the results and shared the following:

1. They clarify the complex shared John Shad, Professor of Business Ethics ..."

PeopleTek News, February 6th, 2020
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Kelly Merbler News
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Tell Them Before Someone Else Does...
So much of the work I am doing within organizations is centered around building Strengths-Based cultures.
"With the war on talent at a record high, it is critical for organizations to get out of the box and build on practices that will increase retention and engagement. The effort cannot simply be based on attracting star talent. It is crucial to have a strategy in place to maintain the employees that have completed the onboarding process.

Four years ago, I was active in my past professional role as an executive recruiter for a global staffing firm. It was there I began to notice how my clients would hire top talent that my teams found for them, yet they struggled in keeping that star talent..."

Kelly Merbler News, February 4th, 2020
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Julie Kantor News
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Understanding The Data: Combating America's Loneliness Epidemic
This winter, it has felt like every time I open my computer I read new research on the loneliness epidemic and our deteriorating mental health
MacKenzie Moore writes, "According to Cigna's 2020 report on America's Loneliness Epidemic, 61% of people are lonely, a 7% increase from last year. The rates are higher among our youth, with 80% of Gen Z and 70% of millennials reporting they are lonely. A recent survey by Total Brain affirms these findings, reporting that more than three-quarters of individuals between the ages of 18 and 34 struggle with their mental health. There are more people in the United States feeling lonely and isolated than not..."
Twomentor News, February 6th, 2020
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SF IT vBeers Boca
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vBeers @ Biergarten Boca
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!

vBeers@Boca is sponsored by TechLauderdale:

"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" - https://techlauderdale.org

Hosted by John J. McLaughlin

Wednesday, February 19th, 2019: 5:30 PM to 8:30 PM
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Sponsor - CIOCouncil
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14th Annual State Of The CIO 2020
Save the date for the 14th Annual State of the CIO.
The Signature Grand

Save the date for the 14th Annual State of the CIO.

7:30 AM to 11:45 AM

CIO Council South Florida

CIO Council of South Florida, Wednesday March 4, 2020
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Sponsor - eMerge
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eMerge 2020
Global enterprises, disruptive technology, elite startups
Miami Beach

Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.

Download Our Sponsor & Exhibitor Prospectus

eMerge Americas, March 30-31st 2020
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Sponsor - ITExpo
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ITEXPO 2020 - Digital Transformation Happens Here - #TECHSUPERSHOW
IT experts predict the number of single-focus storage pros will shrink as their responsibilities expand due to the emergence of cloud, hyper-converged and other technologies
Greater Fort Lauderdale / Broward County Convention Center

ITEXPO attracts companies of all sizes and representing all sectors of Communications and Technology Industries, including Enterprises and SMBs, Government Agencies, MSP/Resellers, Service Providers/Carriers, Manufacturers, Developers, and more.

Over the last 21 Years, ITEXPO has a History of Selling Out

$8,496,398,138 is the combined buying power of ITEXPO attendees for IT products and services in 2019

Meet the Right Mix of MSPs, Enterprise, Service Providers, and Industry Influencers - Over 7,000 of Them

Hosted by TMC

Hosted by TMC, February 11th - 14th, 2020
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Sponsor - CodeCamp
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2020 South Florida Software Developer Conference
FREE one day GEEK FEST
The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University. This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond.

Speakers will be presenting some of the most requested topics like Machine Learning, AI/VR/AR/MR, IoT, .NET Core, Visual Studio 2019, DevOps, MVC Framework, Javascript, JQuery, SQL Server 2019, Business Intelligence, Software Testing, Xamarin/Mobile Development, cross platform development, Azure/Cloud and Business/Career Development.

Sponsorship Levels

  • Platinum Sponsorship - $2000
  • Gold Sponsorship - $1000
  • Silver Sponsorship - $500
  • Bronze Sponsorship - $250

SF Software DevCon is community driven by a group of dedicated volunteers and speakers. Breakfast and lunch is included!

Code Camp, Saturday February 29, 2020
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Sponsor - Superconf
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SuperConf 2020 - Miami
SUPERCONF is a conference for makers!
Wynwood, FL

The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: ab@superconf.com Or send a text message to: 954-247-1673

ITExpo, March 13 - 14th, 2020
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