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Volume 262, Issue 5 << Previous Issue | Next Issue >>
IT - Marketing
10 Marketing Trends To Look Out For In 2020 [Infographic]
It can be hard to predict the shape of marketing in any given year
"Marketing trends change so quickly and often without warning. New platforms and technologies change the game on a regular basis, and nobody knows what Google is going to do next. Marketing is constantly evolving.

However, there are always some underlying themes and ideas that we know we're going to see in the coming year..."

Business 2 Community, January 29th, 2020
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21 Ways To Write More Compelling Marketing Copy
If you've ever googled something and immediately scrolled through anything with an 'ad' tag without stopping, it probably means the copywriters need to up their game
"Alternatively - and I do this constantly - if you're walking down the street and see some posters and do a double-take? Bravo, copywriter.

Copywriting is hard - take it from someone who is desperately trying to get better at it! It can make or break an advertising campaign. That's why I compiled these 21 tips to help you write more compelling and successful marketing copy.

Let's get started!."

Business 2 Community, January 27th, 2020
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3 Ways Data Will Shape Marketing In 2020 And Beyond
Data. Data is the center of so much going on in our business operations these days. So much potential and benefit; yet do we see marketers truly harnessing the power of data to impact customer experience? What is going to shape marketing over the next few years? And what should marketers be doing now to leverage data?
Business 2 Community, January 30th, 2020
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IT - Sales
What Problem Is The Customer Trying To Solve
Pause for a moment. Look at your qualified pipeline
"Start at the bottom.

Can you identify the problem the customer is trying to solve? Or the opportunity they are trying to address?

I ask this in every deal review I participate in. At least 80% of the time, the response I get is, 'They are trying to buy....' or, 'We are selling..'

Business 2 Community, January 27th, 2020
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Gartner Says 42% Of Sales Leaders Rate Their Sales Analytics ROI As Significantly Higher Than Expected
New Research Reveals Where Sales Analytics Offers the Most ROI and Potential Areas of Untapped Value
"Forty-two percent of sales leaders rate their sales analytics return on investment (ROI) as significantly higher than expected, according to a sales operations survey by Gartner, Inc. This is the case no matter where sales analytics is located within the organization - whether it is in sales operations or outside of sales and in a shared department such as marketing, product and/or finance..."
AiTHORITY, January 27th, 2020
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25 Sales Hacks Backed By Experts
As a salesperson, I'm sure you've received plenty of advice throughout the years, including sales hacks
"Besides going out there and learning on-the-go, these pieces of wisdom can guide you in maximizing your time and producing results. But, I'm sure that the greatest sales experts haven't shared with you every secret to their success. That would be like McDonald's giving away their secret sauce recipe. If they did, another burger joint would take that recipe and improve it. With that in mind, here are 25 sales hacks that are backed by leading sales experts..."
Business 2 Community, January 29th, 2020
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How To Script The Perfect First Sales Call
What if every first sales call lead to a proposal that was bought?
"How much better would your life be as a salesperson? Now, obviously, that's never going to happen but today, let's talk about a series of questions, that should be part of any sales training, to guide a discussion that ultimately will allow you to write a proposal that SHOULD get bought..."
Business 2 Community, January 28th, 2020
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How To Use Account-Based Marketing To Drive Revenue (+ Examples & Softwares)
Marketing is responsible for lead generation, but casting a wide net for attracting visitors you want to convert can hurt lead quality
"Many companies are getting more targeted in creating content to capture leads, applying an account-based marketing approach.

What Is Account-Based Marketing (ABM)?

The main difference account-based marketing has is the focus on targeting companies at the very beginning of the process. Essentially, this is built around personalization..."

, February 1st, 2020
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What Is Customer Retention Management And Why Does It Matter?
As the economy grows increasingly customer-centric, customer retention becomes more vital to the success of enterprises
"Repeat customers provide greater value at a lower cost than those who buy something once and leave. This means that good customer retention management is necessary for maximizing financial growth, minimizing wasted resources, and optimizing the customer experience. Optimizing customer retention depends on your company's ability to consistently provide both a quality experience and offerings that keep customers coming back..."
Business 2 Community, January 31st, 2020
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Buy CRM To Find How Marketing And Sales Teams Can Unite To Win Deals
Despiteadopting the best easy to use CRM software, do you have a feeling that your sales team is interminably spinning its wheels?
"If it is so, then clearly, something is certainly wrong, since a dull conversion rate and drained sales reps is not a great combination for the growth of any business.

Now a part of this problem can be because of the underlying fact, that your team may be having too many leads in their sales pipeline..."

CustomerThink, January 31st, 2020
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Get More Value Out Of Your CRM Integration
Deciding to integrate your HubSpot portal with your CRM platform is exciting
"But just because you're amped to reap the benefits of your HubSpot CRM integration doesn't mean you should speed through any part of the process. An integration can be a complex project with a fluctuating timeline, but correctly doing everything is worth the wait.

If you do decide to rush, your integration may not be built to meet your company's specific needs. When it's not tailored to your organization's processes, you can't fully unlock its value. Taking these seven steps will ensure you get the most out of your HubSpot CRM integration..."

Business 2 Community, January 27th, 2020
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The Real Story On SugarCRM
Are you curious about how RSG reviews Customer Relationship Management platforms in our CRM vendor evaluation research stream?
"Well, let me show you with a closer look at our evaluation of the SugarCRM platform. Sugar started as an open source and a simpler alternative to expensive CRM offerings. Over time, it has built a good set of core capabilities and can give more established commercial products a run for their money, especially around sales automation, where the platform is highly customizable..."
ReadStory, January 31st, 2020
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SF IT vBeers Broward
vBeersPlus @ General Provision Downtown Ft. Lauderdale
General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is usually $5 for the evening and is less than a block away from GP Downtown.

Please Register at eventbrite.

Sponsorships Available

We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.

Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)

If you are interested in sponsoring please email or call/text Lauren McLaughlin for details at (954) 729 9130.


Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

Wednesday, February 12th, 2020: 6:00 PM to 8:30 PM
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PeopleTek News
The MLK Legacy
The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy - Martin Luther King, Jr.
"Every January we honor the life and memory of Martin Luther King, Jr, a minister, a civil-rights activist, a leader, an advocate of nonviolence, and a Nobel Peace Prize winner (1964).

Here's why:

  • Dr. King influenced so many without being arrogant
  • Without being a bully
  • Without being violent
  • Without looking down and speaking poorly of others
  • Without being divisive

Quite the contrary, his focus was on peace and unity He always held true to his beliefs, he wanted to make a difference in our world, and he wanted to create a national movement to promote equality and economic opportunities for everyone. Period..."

PeopleTek News, January 27th, 2020
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Greta Schulz News
What Makes A True Leader? Stop Being Their Parent!
Being a leader is different from what most of us think it is. Most leaders are just managers in disguise
"Sarah was excited to be promoted to sales director. After all, she has been in sales for almost eight years and has always been at the top of the leader board. She knows she will really be able to help the other salespeople with their sales, and they already look up to her since she has always been a top performer.

Jeff comes to Sarah one day and asks her what to do about a customer who doesn't seem to be making a decision, though he really likes their product..."

Greta Schultz News, January 30th, 2020
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Julie Kantor News
Developing & Mentoring Your Junior Sales Force
'The best players do not always make the best coaches or mentors,' said a Commercial Real Estate HR leader Stephen on the phone recently
'I am leaving the company because they just handed me a phone book, a quota and want me to sink or swim. There has been almost no training, they get irritated when I ask questions and don't even let me attend the meetings I set up,' said Rachel who is in the Insurance business...
Julie Kantor News, January 30th, 2020
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SF IT vBeers Boca
vBeers @ Biergarten Boca
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!

vBeers@Boca is sponsored by TechLauderdale:

"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" -

Hosted by John J. McLaughlin

Wednesday, February 19th, 2019: 5:30 PM to 8:30 PM
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Sponsor - CIOCouncil
14th Annual State Of The CIO 2020
Save the date for the 14th Annual State of the CIO.
The Signature Grand

Save the date for the 14th Annual State of the CIO.

7:30 AM to 11:45 AM

CIO Council South Florida

CIO Council of South Florida, Wednesday March 4, 2020
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Sponsor - eMerge
eMerge 2020
Global enterprises, disruptive technology, elite startups
Miami Beach

Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.

Download Our Sponsor & Exhibitor Prospectus

eMerge Americas, March 30-31st 2020
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Sponsor - ITExpo
ITEXPO 2020 - Digital Transformation Happens Here - #TECHSUPERSHOW
IT experts predict the number of single-focus storage pros will shrink as their responsibilities expand due to the emergence of cloud, hyper-converged and other technologies
Greater Fort Lauderdale / Broward County Convention Center

ITEXPO attracts companies of all sizes and representing all sectors of Communications and Technology Industries, including Enterprises and SMBs, Government Agencies, MSP/Resellers, Service Providers/Carriers, Manufacturers, Developers, and more.

Over the last 21 Years, ITEXPO has a History of Selling Out

$8,496,398,138 is the combined buying power of ITEXPO attendees for IT products and services in 2019

Meet the Right Mix of MSPs, Enterprise, Service Providers, and Industry Influencers - Over 7,000 of Them

Hosted by TMC

Hosted by TMC, February 11th - 14th, 2020
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Sponsor - SecureMiami
Secure Miami Cybersecurity Conference

On December 2016, Florida International University (FIU), one of the top research institutions in the United States, and DigitalEra Group, a world-class cybersecurity technology provider in South Florida, partnered together to host the inaugural Secure Miami cybersecurity conference to educate individuals about the latest threats and strategies.

Drawing over 200 IT security executives and professionals in its third edition on February 2019, Secure Miami has rapidly become the don't miss security event of the year.

Secure Miami, Saturday February 8th, 2020
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Sponsor - CodeCamp
2020 South Florida Software Developer Conference
The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University. This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond.

Speakers will be presenting some of the most requested topics like Machine Learning, AI/VR/AR/MR, IoT, .NET Core, Visual Studio 2019, DevOps, MVC Framework, Javascript, JQuery, SQL Server 2019, Business Intelligence, Software Testing, Xamarin/Mobile Development, cross platform development, Azure/Cloud and Business/Career Development.

Sponsorship Levels

  • Platinum Sponsorship - $2000
  • Gold Sponsorship - $1000
  • Silver Sponsorship - $500
  • Bronze Sponsorship - $250

SF Software DevCon is community driven by a group of dedicated volunteers and speakers. Breakfast and lunch is included!

Code Camp, Saturday February 29, 2020
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Sponsor - Superconf
SuperConf 2020 - Miami
SUPERCONF is a conference for makers!
Wynwood, FL

The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: Or send a text message to: 954-247-1673

ITExpo, March 13 - 14th, 2020
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Sponsor - SunshinePHP
SunshinePHP Conference 2020
It's warm and sunny in Florida. Take a break from the cold to enjoy some sunshine, and talk about PHP!
"The SunshinePHP Developer Conference is hosted by the South Florida PHP community (SoFloPHP) in Miami, Florida from February 6th - 8th, 2020, and you're invited! We'll host some of the best speakers, awesome talk topics, latest technologies, and up to date news in PHP. And don't forget our Hack-a-thon and Uncon'ference, as well as a great hallway track!

The conference has something for every level of PHP developer. We start on February 6th with a full day of 8 PHP related tutorials and workshops that are each 3 hours of in-depth information. Next we follow that with 2 days on February 7th and 8th containing 5 keynote/general session and 30 PHP talks over 3 tracks..."

Hosted by SunshinePHP Conference, February 6 - 8th 2020
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