"Marketing trends change so quickly and often without warning. New platforms and technologies change the game on a regular basis, and nobody knows what Google is going to do next. Marketing is constantly evolving.

However, there are always some underlying themes and ideas that we know we're going to see in the coming year..."

Data. Data is the center of so much going on in our business operations these days. So much potential and benefit; yet do we see marketers truly harnessing the power of data to impact customer experience? What is going to shape marketing over the next few years? And what should marketers be doing now to leverage data?

"Start at the bottom.

Can you identify the problem the customer is trying to solve? Or the opportunity they are trying to address?

I ask this in every deal review I participate in. At least 80% of the time, the response I get is, 'They are trying to buy....' or, 'We are selling..'

"Besides going out there and learning on-the-go, these pieces of wisdom can guide you in maximizing your time and producing results. But, I'm sure that the greatest sales experts haven't shared with you every secret to their success. That would be like McDonald's giving away their secret sauce recipe. If they did, another burger joint would take that recipe and improve it. With that in mind, here are 25 sales hacks that are backed by leading sales experts..."

"Many companies are getting more targeted in creating content to capture leads, applying an account-based marketing approach.

What Is Account-Based Marketing (ABM)?

The main difference account-based marketing has is the focus on targeting companies at the very beginning of the process. Essentially, this is built around personalization..."

"If it is so, then clearly, something is certainly wrong, since a dull conversion rate and drained sales reps is not a great combination for the growth of any business.

Now a part of this problem can be because of the underlying fact, that your team may be having too many leads in their sales pipeline..."

"Well, let me show you with a closer look at our evaluation of the SugarCRM platform. Sugar started as an open source and a simpler alternative to expensive CRM offerings. Over time, it has built a good set of core capabilities and can give more established commercial products a run for their money, especially around sales automation, where the platform is highly customizable..."

General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is usually $5 for the evening and is less than a block away from GP Downtown.

Please Register at eventbrite.

Sponsorships Available

We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.

Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

• TechLauderdale.org
• IT News and Events (ITNE)
• General Provision

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

"Every January we honor the life and memory of Martin Luther King, Jr, a minister, a civil-rights activist, a leader, an advocate of nonviolence, and a Nobel Peace Prize winner (1964).

Here's why:

• Dr. King influenced so many without being arrogant
• Without being a bully
• Without being violent
• Without looking down and speaking poorly of others
• Without being divisive

Quite the contrary, his focus was on peace and unity He always held true to his beliefs, he wanted to make a difference in our world, and he wanted to create a national movement to promote equality and economic opportunities for everyone. Period..."

"Sarah was excited to be promoted to sales director. After all, she has been in sales for almost eight years and has always been at the top of the leader board. She knows she will really be able to help the other salespeople with their sales, and they already look up to her since she has always been a top performer.

Jeff comes to Sarah one day and asks her what to do about a customer who doesn't seem to be making a decision, though he really likes their product..."

'I am leaving the company because they just handed me a phone book, a quota and want me to sink or swim. There has been almost no training, they get irritated when I ask questions and don't even let me attend the meetings I set up,' said Rachel who is in the Insurance business...

Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!

vBeers@Boca is sponsored by TechLauderdale:

"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" - https://techlauderdale.org

Hosted by John J. McLaughlin

The Signature Grand

Save the date for the 14th Annual State of the CIO.

7:30 AM to 11:45 AM

CIO Council South Florida

Miami Beach

Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.

Download Our Sponsor & Exhibitor Prospectus

Greater Fort Lauderdale / Broward County Convention Center

ITEXPO attracts companies of all sizes and representing all sectors of Communications and Technology Industries, including Enterprises and SMBs, Government Agencies, MSP/Resellers, Service Providers/Carriers, Manufacturers, Developers, and more.

Over the last 21 Years, ITEXPO has a History of Selling Out

$8,496,398,138 is the combined buying power of ITEXPO attendees for IT products and services in 2019

Meet the Right Mix of MSPs, Enterprise, Service Providers, and Industry Influencers - Over 7,000 of Them

Hosted by TMC

FIU

On December 2016, Florida International University (FIU), one of the top research institutions in the United States, and DigitalEra Group, a world-class cybersecurity technology provider in South Florida, partnered together to host the inaugural Secure Miami cybersecurity conference to educate individuals about the latest threats and strategies.

Drawing over 200 IT security executives and professionals in its third edition on February 2019, Secure Miami has rapidly become the don't miss security event of the year.

The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University. This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond.

Speakers will be presenting some of the most requested topics like Machine Learning, AI/VR/AR/MR, IoT, .NET Core, Visual Studio 2019, DevOps, MVC Framework, Javascript, JQuery, SQL Server 2019, Business Intelligence, Software Testing, Xamarin/Mobile Development, cross platform development, Azure/Cloud and Business/Career Development.

Sponsorship Levels

• Platinum Sponsorship - $2000
• Gold Sponsorship - $1000
• Silver Sponsorship - $500
• Bronze Sponsorship - $250

SF Software DevCon is community driven by a group of dedicated volunteers and speakers. Breakfast and lunch is included!

Wynwood, FL

The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: ab@superconf.com Or send a text message to: 954-247-1673

"The SunshinePHP Developer Conference is hosted by the South Florida PHP community (SoFloPHP) in Miami, Florida from February 6th - 8th, 2020, and you're invited! We'll host some of the best speakers, awesome talk topics, latest technologies, and up to date news in PHP. And don't forget our Hack-a-thon and Uncon'ference, as well as a great hallway track!

The conference has something for every level of PHP developer. We start on February 6th with a full day of 8 PHP related tutorials and workshops that are each 3 hours of in-depth information. Next we follow that with 2 days on February 7th and 8th containing 5 keynote/general session and 30 PHP talks over 3 tracks..."