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Volume 262, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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6 MarTech Tools Your Team Needs To Reach Their Marketing Goals
Analyzing your data is key to creating marketing campaigns that result in good ROI for your company
"Without doing so, you could be doomed to continually resend lead nurtures with poor performances or keep posting content to a website that boasts a high bounce rate.

But when you think about all the campaigns you run, it can quickly become overwhelming to think about building reports for everything. Fortunately, today's technology is so advanced stressing about pulling all your analytics is a thing of the past. Here are six tools that can help..."

Business 2 Community, January 20th, 2020
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8 Customer Intimacy Strategies That Drive Revenue ( +Tips And Examples)
The inbound world is becoming increasingly competitive
"More companies are adopting the inbound methodology throughout their business, which makes it harder for you to stand out.

You need to do more than just drive sales. You need to connect with your customers on a deeper level. This is where a customer intimacy strategy plays a vital role in your business..."

Business 2 Community, January 21st, 2020
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8 Of The Best Digital Marketing Tools To Leverage In 2020
The web offers thousands of tools for digital marketers. With such an array of options, selecting the best tools for your needs can be a long and overwhelming process
"To make life a little easier, we've put together a list of some of our favorite digital marketing tools.

Here are 8 of the best digital marketing tools to start leveraging in 2020:

SEMrush

If you're serious about improving your SEO strategy, you're going to want to check out SEMrush. SEMrush is a highly effective all-in-one digital marketing tool. This tool offers assistance in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit..."

Business 2 Community, January 23rd, 2020
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Digital Marketing Trends For 2020!
Digital marketing seems to be constantly evolving, as we welcome a new year, digital marketers need to be on the lookout for trends that will shape this industry for the next 366 days
"2019 on its part saw some exciting trends like the increase of chatbots on websites as well as rich lead profiling and AI became reality as well.

No doubt we will not say goodbye to many of the trends that we saw their rise in 2019, but there is a big chance they will evolve with some of them becoming bigger than they were the year before and others are likely to combine to create powerful marketing tools in 2020. let us take a look at a few that you need to keep your eyes on..."

Business 2 Community, January 24th, 2020
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The Advent And Scope Of Ai Marketing In 2020 And Beyond
When bridging the existing gap between data science and its usage, targeting better marketing results, nothing beats the utilitarian nature of AI marketing
"When it comes to bridging the existing gap between data science and its usage, targeting better marketing results, nothing beats the utilitarian nature of AI. While artificial intelligence alone is capable of sifting through humongous data sets for analyzing the relevant ones, AI marketing is slowly but steadily shaping up into a venture that comes with a host of benefits over the conventional ways of promoting a product or service..."
SmartDataCollective, January 21st, 2020
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IT - Sales
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Are You Committing Random Acts Of Marketing And Sales
How to know if your marketing and sales efforts are eroding your growth
"How would you describe your current marketing and sales motion?

Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Could you easily turn the dial for demand up or down? If you had another dollar to invest in sales and marketing, do you know what impact it would have?..."

Business 2 Community, January 23rd, 2020
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How To Get More Referrals In Your Business
We all know how important sales and marketing is when it comes to growing your business
"However, aggressively chasing after new clients and customers can get exhausting after a while. It feels nice to get some referral business every now and then.

To that note, you may not realize that you can get referrals more often or even build your entire business on referrals. This will save you time and money while in turn boosting your bottom line. Check out these crucial tips to help you get more referrals in your business..."

Business 2 Community, January 24th, 2020
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The Power Of Lead Value In Sales Forecasting
One in four sales managers report being unhappy with their forecast accuracy, according to CSO Insights
"However, it's not always clear what your options are when you're looking for a better alternative.

For starters, most sales forecasting methods tend to follow one of two general approaches. The first is based on analyzing past revenue results and using that historical data to project future earnings, as in the case of a run rate or exponential smoothing formula. The second, more granular method involves looking closely at the current state of your sales pipeline and predicting how everything will most likely pan out..."

Business 2 Community, January 24th, 2020
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The Secrets Of Word Of Mouth Marketing Revealed
What are the secrets of word of mouth marketing that you need to know as we kickoff 2020?
"Lean in, we're about to reveal the three key reasons why it's important for your brand to invest in the power of word-of-mouth marketing this year!

But before we dive in, let's step back and look at the benefits of word of mouth marketing.

What are the benefits of word of mouth marketing?

When it comes to driving sales, the growing number of word of mouth marketing benefits must be considered. In fact, 92% of people trust recommendations from friends and family more than all other forms of marketing..."

Business 2 Community, January 20th, 2020
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IT - CRM
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6 Simple Steps To Improve Your B2B Customer Retention
The business-to-business buyer's journey is often difficult and long
"The typical buying group for a complex B2B solution involves six to 10 decision makers, according to Gartner, each of them bringing information they independently gathered to share with the group before making a decision.

This information often opens the door for new suggestions, creating an even longer buying process. With sales teams putting in significant effort and work into securing each customer, companies should find ways to ensure they're able to retain those customers after they sign..."

CRMBuyer, January 21st, 2020
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CRM And Customer-Centricity Are Code Words For Customer Engagement And Customer Experience
Brian Solis explores the value of customer-centricity from both the lens of human beings and of data, as well as what Salesforce is doing about it with Customer 360 Truth
"While I labor mightily over the Watchlist submissions (with a few surprises so far -- more than last year), I am continuing to keep you informed with weekly guest posts from prominent thinkers in multiple venues. This week, another really insightful one from one of my favorite world-class analysts, thought leaders, and friends: Brian Solis.

Brian dropped a piece on us a couple weeks ago on voice in general and Einstein Voice in particular. This week, he addresses a fundamental transformation that is going on in the world of business and customers -- engagement and experience dominating and how to address it with Salesforce 360 Truth as a lynchpin of his discussion.

So, Mr. Solis, take it away!..."

ZDNet, January 21st, 2020
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale
General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is usually $5 for the evening and is less than a block away from GP Downtown.

Please Register at eventbrite.

Sponsorships Available

We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.

Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

Wednesday, February 12th, 2020: 6:00 PM to 8:30 PM
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PeopleTek News
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Getting Started
The secrets of success are getting started and being persistent - Debasish Mridha
"In September 2019 we asked you to assess where you 'were' and where you wanted 'to be' before the end of the year.

We received very few comments so feel it's necessary to ask again. As 2020 kicks off, from both a personal perspective, and for your organization, what actions do you have in place to get started?..."

PeopleTek News, January 22nd, 2020
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Kelly Merbler News
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When I Found My Strengths, I Found My Value.
I don't know who I am anymore" is one of the most common things that other women have shared with me over the last two years of building my coaching business
"I most commonly hear it from women in their early forties to mid-fifties that have been climbing the career ladder while raising a family at home. Every time I hear this, I am reminded of the moment in my life that I too, felt this lack of identity.

It felt as if I was living a double life - going to work every day in my previous career and knowing I wanted to do more, but having to hide my feelings because I would risk being seen as my true self..."

Kelly Merbler News, January 22nd, 2020
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Greta Schulz News
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3 Common Sales Mistakes
I'm amazed that as much as the world of business has changed, business-development professionals are still making some of the same mistakes
"Networking is not for direct prospecting. Instead, go to an event and look to make strategic alliances. Do this with people with whom you can refer business back and forth. Take this approach instead of hitting your prospects hard.

We all know building business on referrals is the best way to achieve success, so let's network for good alliances..."

Greta Schultz News, January 22nd, 2020
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SF IT vBeers Boca
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vBeers @ Biergarten Boca
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!

vBeers@Boca is sponsored by TechLauderdale:

"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" - https://techlauderdale.org

Hosted by John J. McLaughlin

Wednesday, February 19th, 2019: 5:30 PM to 8:30 PM
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Sponsor - CIOCouncil
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14th Annual State Of The CIO 2020
Save the date for the 14th Annual State of the CIO.
The Signature Grand

Save the date for the 14th Annual State of the CIO.

7:30 AM to 11:45 AM

CIO Council South Florida

CIO Council of South Florida, Wednesday March 4, 2020
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Sponsor - eMerge
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eMerge 2020
Global enterprises, disruptive technology, elite startups
Miami Beach

Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.

Download Our Sponsor & Exhibitor Prospectus

eMerge Americas, March 30-31st 2020
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Sponsor - ITExpo
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ITEXPO 2020 - Digital Transformation Happens Here - #TECHSUPERSHOW
IT experts predict the number of single-focus storage pros will shrink as their responsibilities expand due to the emergence of cloud, hyper-converged and other technologies
Greater Fort Lauderdale / Broward County Convention Center

ITEXPO attracts companies of all sizes and representing all sectors of Communications and Technology Industries, including Enterprises and SMBs, Government Agencies, MSP/Resellers, Service Providers/Carriers, Manufacturers, Developers, and more.

Over the last 21 Years, ITEXPO has a History of Selling Out

$8,496,398,138 is the combined buying power of ITEXPO attendees for IT products and services in 2019

Meet the Right Mix of MSPs, Enterprise, Service Providers, and Industry Influencers - Over 7,000 of Them

Hosted by TMC

Hosted by TMC, February 11th - 14th, 2020
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Sponsor - SecureMiami
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Secure Miami Cybersecurity Conference
FIU

On December 2016, Florida International University (FIU), one of the top research institutions in the United States, and DigitalEra Group, a world-class cybersecurity technology provider in South Florida, partnered together to host the inaugural Secure Miami cybersecurity conference to educate individuals about the latest threats and strategies.

Drawing over 200 IT security executives and professionals in its third edition on February 2019, Secure Miami has rapidly become the don't miss security event of the year.

Secure Miami, Saturday February 8th, 2020
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Sponsor - CodeCamp
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2020 South Florida Software Developer Conference
FREE one day GEEK FEST
The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University. This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond.

Speakers will be presenting some of the most requested topics like Machine Learning, AI/VR/AR/MR, IoT, .NET Core, Visual Studio 2019, DevOps, MVC Framework, Javascript, JQuery, SQL Server 2019, Business Intelligence, Software Testing, Xamarin/Mobile Development, cross platform development, Azure/Cloud and Business/Career Development.

Sponsorship Levels

  • Platinum Sponsorship - $2000
  • Gold Sponsorship - $1000
  • Silver Sponsorship - $500
  • Bronze Sponsorship - $250

SF Software DevCon is community driven by a group of dedicated volunteers and speakers. Breakfast and lunch is included!

Code Camp, Saturday February 29, 2020
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Sponsor - Superconf
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SuperConf 2020 - Miami
SUPERCONF is a conference for makers!
Wynwood, FL

The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: ab@superconf.com Or send a text message to: 954-247-1673

ITExpo, March 13 - 14th, 2020
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Sponsor - SunshinePHP
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SunshinePHP Conference 2020
It's warm and sunny in Florida. Take a break from the cold to enjoy some sunshine, and talk about PHP!
"The SunshinePHP Developer Conference is hosted by the South Florida PHP community (SoFloPHP) in Miami, Florida from February 6th - 8th, 2020, and you're invited! We'll host some of the best speakers, awesome talk topics, latest technologies, and up to date news in PHP. And don't forget our Hack-a-thon and Uncon'ference, as well as a great hallway track!

The conference has something for every level of PHP developer. We start on February 6th with a full day of 8 PHP related tutorials and workshops that are each 3 hours of in-depth information. Next we follow that with 2 days on February 7th and 8th containing 5 keynote/general session and 30 PHP talks over 3 tracks..."

Hosted by SunshinePHP Conference, February 6 - 8th 2020
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