"Without doing so, you could be doomed to continually resend lead nurtures with poor performances or keep posting content to a website that boasts a high bounce rate.

But when you think about all the campaigns you run, it can quickly become overwhelming to think about building reports for everything. Fortunately, today's technology is so advanced stressing about pulling all your analytics is a thing of the past. Here are six tools that can help..."

"To make life a little easier, we've put together a list of some of our favorite digital marketing tools.

Here are 8 of the best digital marketing tools to start leveraging in 2020:

SEMrush

If you're serious about improving your SEO strategy, you're going to want to check out SEMrush. SEMrush is a highly effective all-in-one digital marketing tool. This tool offers assistance in performing keyword research, position tracking, and identifying backlink opportunities. You can even use this tool to perform a comprehensive technical SEO audit..."

"When it comes to bridging the existing gap between data science and its usage, targeting better marketing results, nothing beats the utilitarian nature of AI. While artificial intelligence alone is capable of sifting through humongous data sets for analyzing the relevant ones, AI marketing is slowly but steadily shaping up into a venture that comes with a host of benefits over the conventional ways of promoting a product or service..."

"How would you describe your current marketing and sales motion?

Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Could you easily turn the dial for demand up or down? If you had another dollar to invest in sales and marketing, do you know what impact it would have?..."

"However, it's not always clear what your options are when you're looking for a better alternative.

For starters, most sales forecasting methods tend to follow one of two general approaches. The first is based on analyzing past revenue results and using that historical data to project future earnings, as in the case of a run rate or exponential smoothing formula. The second, more granular method involves looking closely at the current state of your sales pipeline and predicting how everything will most likely pan out..."

"The typical buying group for a complex B2B solution involves six to 10 decision makers, according to Gartner, each of them bringing information they independently gathered to share with the group before making a decision.

This information often opens the door for new suggestions, creating an even longer buying process. With sales teams putting in significant effort and work into securing each customer, companies should find ways to ensure they're able to retain those customers after they sign..."

General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is usually $5 for the evening and is less than a block away from GP Downtown.

Please Register at eventbrite.

Sponsorships Available

We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.

Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

• TechLauderdale.org
• IT News and Events (ITNE)
• General Provision

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

"In September 2019 we asked you to assess where you 'were' and where you wanted 'to be' before the end of the year.

We received very few comments so feel it's necessary to ask again. As 2020 kicks off, from both a personal perspective, and for your organization, what actions do you have in place to get started?..."

"I most commonly hear it from women in their early forties to mid-fifties that have been climbing the career ladder while raising a family at home. Every time I hear this, I am reminded of the moment in my life that I too, felt this lack of identity.

It felt as if I was living a double life - going to work every day in my previous career and knowing I wanted to do more, but having to hide my feelings because I would risk being seen as my true self..."

"Networking is not for direct prospecting. Instead, go to an event and look to make strategic alliances. Do this with people with whom you can refer business back and forth. Take this approach instead of hitting your prospects hard.

We all know building business on referrals is the best way to achieve success, so let's network for good alliances..."

Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!

vBeers@Boca is sponsored by TechLauderdale:

"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" - https://techlauderdale.org

Hosted by John J. McLaughlin

The Signature Grand

Save the date for the 14th Annual State of the CIO.

7:30 AM to 11:45 AM

CIO Council South Florida

Miami Beach

Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.

Download Our Sponsor & Exhibitor Prospectus

Greater Fort Lauderdale / Broward County Convention Center

ITEXPO attracts companies of all sizes and representing all sectors of Communications and Technology Industries, including Enterprises and SMBs, Government Agencies, MSP/Resellers, Service Providers/Carriers, Manufacturers, Developers, and more.

Over the last 21 Years, ITEXPO has a History of Selling Out

$8,496,398,138 is the combined buying power of ITEXPO attendees for IT products and services in 2019

Meet the Right Mix of MSPs, Enterprise, Service Providers, and Industry Influencers - Over 7,000 of Them

Hosted by TMC

FIU

On December 2016, Florida International University (FIU), one of the top research institutions in the United States, and DigitalEra Group, a world-class cybersecurity technology provider in South Florida, partnered together to host the inaugural Secure Miami cybersecurity conference to educate individuals about the latest threats and strategies.

Drawing over 200 IT security executives and professionals in its third edition on February 2019, Secure Miami has rapidly become the don't miss security event of the year.

The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University. This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond.

Speakers will be presenting some of the most requested topics like Machine Learning, AI/VR/AR/MR, IoT, .NET Core, Visual Studio 2019, DevOps, MVC Framework, Javascript, JQuery, SQL Server 2019, Business Intelligence, Software Testing, Xamarin/Mobile Development, cross platform development, Azure/Cloud and Business/Career Development.

Sponsorship Levels

• Platinum Sponsorship - $2000
• Gold Sponsorship - $1000
• Silver Sponsorship - $500
• Bronze Sponsorship - $250

SF Software DevCon is community driven by a group of dedicated volunteers and speakers. Breakfast and lunch is included!

Wynwood, FL

The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: ab@superconf.com Or send a text message to: 954-247-1673

"The SunshinePHP Developer Conference is hosted by the South Florida PHP community (SoFloPHP) in Miami, Florida from February 6th - 8th, 2020, and you're invited! We'll host some of the best speakers, awesome talk topics, latest technologies, and up to date news in PHP. And don't forget our Hack-a-thon and Uncon'ference, as well as a great hallway track!

The conference has something for every level of PHP developer. We start on February 6th with a full day of 8 PHP related tutorials and workshops that are each 3 hours of in-depth information. Next we follow that with 2 days on February 7th and 8th containing 5 keynote/general session and 30 PHP talks over 3 tracks..."