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Jan 13th, 2020 — Jan 19th, 2020 Generate the Custom HTML Email for this Issue
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Volume 262, Issue 3 << Previous Issue | Next Issue >>
IT - Email
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New Year - New Email Resolutions For 2020
Happy New Year to all! The New Year has arrived and we're excited to hear many of you have resolved to improve your email security awareness in 2020
"For example, you may be more sensible with your replies to colleagues or reading emails more throughly and looking for illicit content.

The extra attention you give to the emails you receive and send might not last long. We're optimistic that's not the case. However, that's exactly what cyber criminals are hoping for. Being full force into 2020, security experts are already seeing new phishing emails that deploy a variety of tactics. For instance, links to voice mail messages, requests to reset an expired Outlook 365 or Google password, or a so-called 'customer' asking you to wire money..."

Business 2 Community, January 16th, 2020
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IT - Marketing
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3 Top B2B Experience Marketing Trends For 2020
Experience marketing is fast becoming the rule, rather than the exception, for brands trying to connect with their B2C audiences
"And they're going all in: retailers are creating museum-like interactive play spaces, sports brands are developing AI-enabled virtual reality experiences, and game companies are creating live-action immersive versions of their video games.

But it's not just B2C companies that are embracing the power of experiences in creating lasting, enthusiastic customer relationships. B2B companies are jumping on this bandwagon too, as they're realizing the importance of connecting with buyers in a more memorable, tactile, and impactful way..."

Forbes, January 16th, 2020
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How To Master The Powerful Facebook Marketing Sales Funnel
Facebook can get your brand in front of people so you can share your story and value proposition. For most businesses, there is a basic four-part Facebook Marketing Sales Funnel
1, Brand Awareness

This is where you post engaging and shareable content, such as blog posts, videos, infographics, and funny memes, with the goal to place your brand in front of your audience and earn a reaction to make them a fan. The content you provide doesn't have to be something that your business produced. It could be content that you saw and shared on your Facebook page's timeline...

Business 2 Community, January 16th, 2020
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3 Mobile Marketing Trends You Can't Ignore In 2020
Here are three major shifts in the mobile marketing space that will transform businesses, break down departmental silos, and drive growth in the coming year
"In looking at 2020 mobile marketing trends, the phrase 'mobile marketing' almost feels redundant. At this point, most - if not all - companies have embraced mobile as a focal point for their marketing strategies. Almost everyone has a smartphone in their pocket the majority of the day, so mobile is the best way to gather customer data and reach them with your message.

While some industries really lead the way in this area while others are still scrambling to catch up, one thing is for certain: mobile marketing will become synonymous with marketing in 2020..."

Business 2 Community, January 17th, 2020
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IT - Sales
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Understanding Sales Prospecting For A Successful Sales Negotiation
Sales prospecting is one process that B2B companies will have to handle
"While technology seems to have made selling products and services easier for a lot of B2B solutions providers, the same problems still persist, and they can only be resolved by simply finding the right people for the sales pipeline.

Businesses, especially those in the B2B arena, have one goal in mind: Increase profit margins through selling. As simple as that, and yet, a lot of businesses in the industry are struggling with their sales processes. Much of the challenge includes not being able to conduct effective follow-up and the dreaded sales objections from clients! All this boils down to a lack of understanding of one's sales prospects..."

Business 2 Community, January 15th, 2020
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What Is Customer Centric Selling? (And How To Use It)
Nobody likes being sold to
"The sooner you accept that the sooner you'll learn what you need to know to be better at sales. When people hear the word salesman they immediately start conjuring up images in their head of pushy charlatans with their foot stuck in the door who can't take no for an answer. You don't want to be that guy.

That guy doesn't care about what the consumer wants, only what he has for sale, and he's ready to sell it at any means necessary.

Even if it requires big fat lies to do it..."

Business 2 Community, January 14th, 2020
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IT - Social Media
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4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)
Social media can be a challenging yet rewarding platform to work on
"It's where your audience spends several hours a day, making it a significant place to find customers and boost your brand image.

However, approaching people on social media is different from how you use email marketing or how you leverage content on your site.

Your social media strategy has to stand on its own while meeting overall business goals. It's easy to make mistakes when starting a new business and launching your social media marketing plan. You can overlook important steps and processes.

To help you make the right decisions from the beginning, let's look at some common mistakes new businesses make.

By being aware of these missteps, you'll be able to start your own social media strategy on the right foot..."

Business 2 Community, January 15th, 2020
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PeopleTek News
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Resolutions Require Commitment
The quality of a person's life is in direct proportion to their commitment to excellence, regardless of their chosen field of endeavor - Vince Lombardi
"It's not uncommon for many of us to make New Year's resolutions. Initially we're 'gung-ho' about our intentions, but all too often by the 2nd, 3rd, or 4th month of the New Year, we've put them aside. Success Magazine's Inga Stasiulionyte recommends:

1. Focus on commitment, not motivation.

  • Just how committed are you to your goal? How important is it for you?

2. Seek knowledge, not results.

  • If you focus on the excitement of discovery, improving, exploring and experimenting, your motivation will always be fueled.

3. Make the journey fun. ..."

PeopleTek News, January 13th, 2020
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Julie Kantor News
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Why Mentors Hate Workplace Gossip
'Words have no wings but they can fly a thousand miles.' ~ Korean Proverb
"We've all been there at work. A perceived injustice, a mean look, a discourteous or catty remark. The confusion, then the anger sets in. The poison as The Four Agreement's author Don Miguel Ruiz discusses so eloquently in his toltec wisdom guide has now been drunk. by you. Given to you potentially by an unwitting accomplice who started the day off wr . Hurt, you find someone to share your pain with. Someone who can validate your view..."
Julie Kantor News, January 13th, 2020
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SF IT vBeers Miami
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vBeersPlus at New Horizons South Florida, Miami
vBeersPlus at New Horizons South Florida, Miami- 3rd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:00PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Please Register at eventbrite.

Sponsorships Available

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

Wednesday, January 22nd, 2020: 6:00 PM to 8:30 PM
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Sponsor - CIOCouncil
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14th Annual State Of The CIO 2020
Save the date for the 14th Annual State of the CIO.
The Signature Grand

Save the date for the 14th Annual State of the CIO.

7:30 AM to 11:45 AM

CIO Council South Florida

CIO Council of South Florida, Wednesday March 4, 2020
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Sponsor - eMerge
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eMerge 2020
Global enterprises, disruptive technology, elite startups
Miami Beach

Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.

Download Our Sponsor & Exhibitor Prospectus

eMerge Americas, March 30-31st 2020
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Sponsor - ITExpo
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ITEXPO 2020 - Digital Transformation Happens Here - #TECHSUPERSHOW
IT experts predict the number of single-focus storage pros will shrink as their responsibilities expand due to the emergence of cloud, hyper-converged and other technologies
Greater Fort Lauderdale / Broward County Convention Center

ITEXPO attracts companies of all sizes and representing all sectors of Communications and Technology Industries, including Enterprises and SMBs, Government Agencies, MSP/Resellers, Service Providers/Carriers, Manufacturers, Developers, and more.

Over the last 21 Years, ITEXPO has a History of Selling Out

$8,496,398,138 is the combined buying power of ITEXPO attendees for IT products and services in 2019

Meet the Right Mix of MSPs, Enterprise, Service Providers, and Industry Influencers - Over 7,000 of Them

Hosted by TMC

Hosted by TMC, February 11th - 14th, 2020
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Sponsor - SecureMiami
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Secure Miami Cybersecurity Conference
FIU

On December 2016, Florida International University (FIU), one of the top research institutions in the United States, and DigitalEra Group, a world-class cybersecurity technology provider in South Florida, partnered together to host the inaugural Secure Miami cybersecurity conference to educate individuals about the latest threats and strategies.

Drawing over 200 IT security executives and professionals in its third edition on February 2019, Secure Miami has rapidly become the don't miss security event of the year.

Secure Miami, Saturday February 8th, 2020
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Sponsor - CodeCamp
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2020 South Florida Software Developer Conference
FREE one day GEEK FEST
The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University. This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond.

Speakers will be presenting some of the most requested topics like Machine Learning, AI/VR/AR/MR, IoT, .NET Core, Visual Studio 2019, DevOps, MVC Framework, Javascript, JQuery, SQL Server 2019, Business Intelligence, Software Testing, Xamarin/Mobile Development, cross platform development, Azure/Cloud and Business/Career Development.

Sponsorship Levels

  • Platinum Sponsorship - $2000
  • Gold Sponsorship - $1000
  • Silver Sponsorship - $500
  • Bronze Sponsorship - $250

SF Software DevCon is community driven by a group of dedicated volunteers and speakers. Breakfast and lunch is included!

Code Camp, Saturday February 29, 2020
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Sponsor - Superconf
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SuperConf 2020 - Miami
SUPERCONF is a conference for makers!
Wynwood, FL

The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: ab@superconf.com Or send a text message to: 954-247-1673

ITExpo, March 13 - 14th, 2020
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Sponsor - SunshinePHP
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SunshinePHP Conference 2020
It's warm and sunny in Florida. Take a break from the cold to enjoy some sunshine, and talk about PHP!
"The SunshinePHP Developer Conference is hosted by the South Florida PHP community (SoFloPHP) in Miami, Florida from February 6th - 8th, 2020, and you're invited! We'll host some of the best speakers, awesome talk topics, latest technologies, and up to date news in PHP. And don't forget our Hack-a-thon and Uncon'ference, as well as a great hallway track!

The conference has something for every level of PHP developer. We start on February 6th with a full day of 8 PHP related tutorials and workshops that are each 3 hours of in-depth information. Next we follow that with 2 days on February 7th and 8th containing 5 keynote/general session and 30 PHP talks over 3 tracks..."

Hosted by SunshinePHP Conference, February 6 - 8th 2020
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