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Volume 262, Issue 2 << Previous Issue | Next Issue >>
IT - Marketing
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The 16 Best Marketing Strategies To Try In 2020
We asked dozens of digital marketers for their best marketing strategies of last year-and, boy, did they deliver
"Here's a look at what tops the list for marketing experts 2019-and what we think are the 16 best marketing strategies you can take into 2020.

1. Educate with your content

Content has long been king and 2019 was no different.

Citing figures from the Content Marketing Institute's 2019 trends report, Robin Barendsen, head of digital marketing at office space rental company WehaveAnyspace, noted 77% of B2B marketers use content marketing..."

Business 2 Community, January 11th, 2020
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IT - Sales
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4 Reasons Your Sales Training Fails
Have you spent money on sales training without seeing rewards?
"Are its promises of increased revenue and the vision of stress-free management evaporating? Well, you are not alone. And here are four reasons why:...

  • Methodology Only
  • Inadequate Reinforcement
  • Unrealistic Expectations
  • Mindset

..."

Business 2 Community, January 9th, 2020
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5 Sales Presentation Examples & What You Can Learn From Them
Your sales presentation literally makes or breaks a sale.
"Maybe it's a sale where you're trading goods or services for money. Or maybe you're selling an idea to a partner or a higher-up. Any way you slice it, a good sales presentation must be well planned and executed to move through your sales pipeline.

We'll show you some real-life sales presentation examples that you should emulate to help you stand out from the crowd..."

Business 2 Community, January 6th, 2020
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9 Reasons Why Inside Sales Will Continue To Grow
The handwriting has been on the wall for several years. Inside sales teams are expanding in size and growing in importance, and they aren't showing any signs of slowing down
"The reason is simple. Inside sales can transform your sales through digital technology, cost savings and the ability to meet the changing preferences of younger buyers. That's why the number of inside sales reps is growing three times faster than traditional outside reps. It's also why fast-growing tech companies rely heavily on inside sales.

Don't expect outside sales reps to completely disappear - at least not in the foreseeable future. They are still vital in handling large accounts that expect lots of hands-on attention..."

Business 2 Community, January 8th, 2020
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Assessment-Based Selling - Better Sales Conversations Produce Better Sales Results
Every system, solution or service purchased by the enterprise that has even a hint of complexity involves a series of conversations with sales reps
"These conversations, especially the early conversations, provide valuable insights to the buyer that greatly informs the purchase decision.

During these conversations, the buyer is quickly trying to determine:

  • Does this rep understand my business & challenges?
  • Does this rep know how to solve my challenges?
  • Can this rep help me?
  • Can I trust this rep?

To be successful in today's market, sales reps have to consistently add value, starting with the first interaction.."

Business 2 Community, January 9th, 2020
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How To Stop Your Ideal Customers Right In Their Tracks
Have you ever searched for something online and landed on a website that stops you in your tracks?
"Here was your thought process: 'Wow, this company has what I'm looking for! They get me. Yay! I can stop searching.'

What made you stop in your tracks?

Copy.

If you're like most small businesses, you've struggled with your website content. And it's no surprise. Over the years, I've reviewed dozens and dozens of website proposals where copywriting is just a line item (if it's in there at all)..."

Business 2 Community, January 9th, 2020
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Sales Strategies To Achieve Your 2020 Goals
The new year is underway and many businesses are eager to fine-tune their sales strategies
"Think of your 2020 sales strategy as a guiding light your team can use to illuminate your way to a successful year. With the right sales strategies, your organization will be empowered to hold a customer-first mindset, educate prospects, drive higher conversion, and improve ROI. If you've made a New Year's Resolution to improve your sales organization's strategy, here are some tactics you can employ for better results..."
Business 2 Community, January 9th, 2020
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Webinar: How to Turn Your Contacts Into Customers
Webinar

You know you're the right answer for the right person, but they don't...yet. You also know if you can get your prospective customer to act on the decision that's right for them, you not only help your business but also improve your customer's life. The challenge is how. And it all comes down to one of our most powerful drivers of action - our aspirations. Come learn how to tap into your customer's aspirations and grow your business.

Hosted by Veronica Romney

Wednesday, January 22nd, 2020: 1:00 PM to 2:00 PM
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IT - CRM
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A Simple Way To Set Your 2020 CRM Enhancement Priorities
If I attempted to implement every sales enablement solution that promised me an ROI, our company would be out of business in a month!
"While attending the most recent Dreamforce, surrounded by 170,000-plus fellow participants, I ran into a former colleague who is currently running sales enablement within a Fortune 100 manufacturing firm. Like me, he attended the Salesforce SalesCloud, Einstein, and Analytics keynotes and was trying to digest all of the new announcements. Plus, he had also carved out time to attend several other sessions sponsored by sales enablement solution providers and shared with me more enhancements taking place in the CRM space..."
Destination CRM, January 10th, 2020
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What Lies Ahead For CRM?
For the past few years, CRM analysts, consultants, system integrators, and vendors have been touting artificial intelligence and related technologies for their potential to reshape how marketers, sellers, and customer service personnel do their jobs
"Every year we hear countless predictions that this will be the year that AI takes over. Well, it looks like that notion is finally gaining steam and might happen in 2020, as reflected in the thoughts of industry insiders this year. Read on for more of what your peers are thinking.

AI-FUELED CONVERSIONS

'In the past, marketers have been focused on vanity metrics like clicks, but what they want now is to drive conversions. The power of artificial intelligence- and machine learning-assisted customer intelligence will play a much larger role for marketers and deliver on actual conversions' - JAMES MCDERMOTT, CEO OF LYTICS ..."

Destination CRM, January 10th, 2020
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PeopleTek News
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Is Feedback Important?
Top performing companies are not only good at accepting feedback, they deliberately ask for feedback - Susan E. DeFranzo
"Is Feedback Important? We say it's not only important but that it's critical for organizational success and personal and professional growth. What do you think?

Don't confuse giving feedback with annual performance reviews; while both serve a purpose, if you want to move the performance needle and improve behaviors and skill-sets, giving regular, honoring, and well intended feedback will do the trick..."

PeopleTek News, January 7th, 2020
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Kelly Merbler News
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3R's Of Success For Your 2020
My '3R's to Success' will rev up your 2020!
Kelly writes, "A new year has begun by ushering in a whole new decade of opportunities. Looking at it through the lens of a decade is a big bite, so let's begin by seizing the next 365 days to create new opportunities, introduce fresh ideas, and build on what we envision to be the best version of ourselves. It is exciting when you look at the calendar and realize how much potential is right in front of you and how much opportunity is out there.

Each year I sit down and write to prepare my mind for the year in front of me with an intense focus on the areas where I want to grow personally. With information coming at us so fast, I like to keep it simple so it's easy to remember. I have created what I call the '3R's to Success' in 2020.

My 3R's to lead your life in 2020 are as follows..."

Kelly Merbler News, January 7th, 2020
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Greta Schulz News
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Sales Team Slumps
Ever wonder why some salespeople are really good and some just aren't?
"There are of course several reasons for that but I will tell you most often if you want to know why the sales team isn't performing, look at your sales manager!!

Unfortunately, we don't really know how to hire the right sales managers so we take a great sales person and make them into a manager. Big mistake!! Most often the skills of a great manager and counter-intuitive to the skills of a great salesperson..."

Greta Schultz News, January 7th, 2020
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SF IT vBeers Boca
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vBeers @ Biergarten Boca
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!

vBeers@Boca is sponsored by TechLauderdale:

"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" - https://techlauderdale.org

Hosted by John J. McLaughlin

Wednesday, January 15th, 2020: 5:30 PM to 8:30 PM
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SF IT vBeers Miami
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vBeersPlus @ vBeersPlus at New Horizons South Florida, Miami
vBeersPlus at New Horizons South Florida, Miami- 3rd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:00PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Please Register at eventbrite.

Sponsorships Available

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

Wednesday, January 22nd, 2020: 6:00 PM to 8:30 PM
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vBeersPlus @ vBeersPlus at New Horizons South Florida, Miami
vBeersPlus at New Horizons South Florida, Miami- 3rd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:00PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Please Register at eventbrite.

Sponsorships Available

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

Wednesday, January 22nd, 2020: 6:00 PM to 8:30 PM
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Sponsor - CIOCouncil
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14th Annual State Of The CIO 2020
Save the date for the 14th Annual State of the CIO.
The Signature Grand

Save the date for the 14th Annual State of the CIO.

7:30 AM to 11:45 AM

CIO Council South Florida

CIO Council of South Florida, Wednesday March 4, 2020
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Sponsor - eMerge
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eMerge 2020
Global enterprises, disruptive technology, elite startups
Miami Beach

Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.

Download Our Sponsor & Exhibitor Prospectus

eMerge Americas, March 30-31st 2020
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Sponsor - ITExpo
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ITEXPO 2020 - Digital Transformation Happens Here - #TECHSUPERSHOW
IT experts predict the number of single-focus storage pros will shrink as their responsibilities expand due to the emergence of cloud, hyper-converged and other technologies
Greater Fort Lauderdale / Broward County Convention Center

ITEXPO attracts companies of all sizes and representing all sectors of Communications and Technology Industries, including Enterprises and SMBs, Government Agencies, MSP/Resellers, Service Providers/Carriers, Manufacturers, Developers, and more.

Over the last 21 Years, ITEXPO has a History of Selling Out

$8,496,398,138 is the combined buying power of ITEXPO attendees for IT products and services in 2019

Meet the Right Mix of MSPs, Enterprise, Service Providers, and Industry Influencers - Over 7,000 of Them

Hosted by TMC

Hosted by TMC, February 11th - 14th, 2020
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Sponsor - SecureMiami
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Secure Miami Cybersecurity Conference
FIU

On December 2016, Florida International University (FIU), one of the top research institutions in the United States, and DigitalEra Group, a world-class cybersecurity technology provider in South Florida, partnered together to host the inaugural Secure Miami cybersecurity conference to educate individuals about the latest threats and strategies.

Drawing over 200 IT security executives and professionals in its third edition on February 2019, Secure Miami has rapidly become the don't miss security event of the year.

Secure Miami, Saturday February 8th, 2020
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Sponsor - CodeCamp
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2020 South Florida Software Developer Conference
FREE one day GEEK FEST
The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University. This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond.

Speakers will be presenting some of the most requested topics like Machine Learning, AI/VR/AR/MR, IoT, .NET Core, Visual Studio 2019, DevOps, MVC Framework, Javascript, JQuery, SQL Server 2019, Business Intelligence, Software Testing, Xamarin/Mobile Development, cross platform development, Azure/Cloud and Business/Career Development.

SF Software DevCon is community driven by a group of dedicated volunteers and speakers. Breakfast and lunch is included!

Code Camp, Saturday February 29, 2020
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Sponsor - Superconf
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SuperConf 2020 - Miami
SUPERCONF is a conference for makers!
Wynwood, FL

The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: ab@superconf.com Or send a text message to: 954-247-1673

ITExpo, March 13 - 14th, 2020
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Sponsor - SunshinePHP
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SunshinePHP Conference 2020
It's warm and sunny in Florida. Take a break from the cold to enjoy some sunshine, and talk about PHP!
"The SunshinePHP Developer Conference is hosted by the South Florida PHP community (SoFloPHP) in Miami, Florida from February 6th - 8th, 2020, and you're invited! We'll host some of the best speakers, awesome talk topics, latest technologies, and up to date news in PHP. And don't forget our Hack-a-thon and Uncon'ference, as well as a great hallway track!

The conference has something for every level of PHP developer. We start on February 6th with a full day of 8 PHP related tutorials and workshops that are each 3 hours of in-depth information. Next we follow that with 2 days on February 7th and 8th containing 5 keynote/general session and 30 PHP talks over 3 tracks..."

Hosted by SunshinePHP Conference, February 6 - 8th 2020
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