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Volume 262, Issue 1 << Previous Issue | Next Issue >>
IT - Marketing
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4 Imperatives For Sales Enablement In 2020 And Beyond
Sales Enablement has the opportunity to evolve in a big way
"When the role first showed up in the B2B enterprise, Sales Enablement became a sidekick to the in-person, acquisition-focused selling conversation.

But selling today looks completely different than it did back then. And given the role's unique position, Sales Enablement is primed to step up, take the lead, and drive a new approach to sales and marketing messaging, skills, and content for years to come.

These four emerging and imperative trends will drive Sales Enablement in 2020 (and beyond)..."

Business 2 Community, January 2nd, 2020
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4 Reasons Why You Need A Chatbot
If you're browsing a company's website these days, chances are likely a chat frame will pop up in your window.
"You'll typically be greeted by a friendly photo and a 'Hello there! How can I help you today?' Welcome to the era of the chatbot. This popular marketing trend is here to stay, and if you're not already using one, you're probably missing out. Want proof?..."
Business 2 Community, January 2nd, 2020
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Marketing And Sales: You Will Only Win If You Go All Out
It's easy to get lost in all the details of digital marketing
"It's complex; there are a lot of channels, choices, rules, costs, and varying opinions on what you should do for your business. It gets even more complicated when you endeavor to combine the efforts of your marketing and sales departments.

But there is an overriding truth: Whatever you do now, you have to go all out to win. Competition for your buyers is stronger than ever, buyers are better than ever at tuning out commercial messages, and frankly, the complication of a typical campaign can get bogged down and never reach its full potential..."

Business 2 Community, December 30th, 2019
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Small Business Marketing Trends That Are No Longer Trends
I came across a couple of posts on small business marketing trends for the years 2013 and 2014. As I reviewed these, I noticed something very interesting
"Every trend that was listed for both 2013 and 2014 are no longer trends. Each trend became a marketing must-have for small businesses. I've consolidated the content and updated the small business marketing trends to reflect the value they provide today..."
Business 2 Community, December 30th, 2019
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The B2B Tech Marketing Plan
If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start
"It's packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide.

Generally, these tactics are presented sequentially, meaning that they're best tackled in order. But it's likely that you have more experience in certain areas and less in others, so feel free to jump around to the sections that are most useful for you..."

Business 2 Community, January 3rd, 2020
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IT - Sales
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25 Content Ideas To Help Your Customers Fall In Love With Your Brand [Podcast]
Does your business need more leads and sales?
"Do you feel as if you are winding down into a deep, dark black hole of content creation with little to zero return? If you answer yes to this question, you definitely are reading the right blog post today!

When was the last time you read an article, watched a video, listened to a podcast or engaged with a piece of content of any format and thought 'wow, that was an amazing piece of content that will help me solve the problem that has been stressing me out lately'?

The truth is if you recently had this experience, you likely remember not only exactly what the content was, but also what person and/or brand provided it to you..."

Business 2 Community, January 3rd, 2020
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5 Effective Ways To Get Clients To Pay Twice As Much
Making more money for your services is always a good thing
"There is a fine balance to strike, though, because of market dynamics. Charge too little and you will not generate enough revenue. Charge too much, and your customers/clients might look for another service. Perfecting your pricing strategy can greatly increase the number of clients you attract to your business.

In complement with your pricing strategy is the quality and comprehensiveness of your services. The better the services you offer, the more you will be able to charge. Therefore, being thoughtful about how you handle your customers will enable you to generate more revenue. Here are five things you can do, specifically, to get your clients paying twice as much:..."

Business 2 Community, December 31st, 2019
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5 Sales Tools To Double Your Profits In 2020
Sales tools streamline sales processes and take repetitive daily tasks off of sales reps plates, freeing them up for relationship building activities
"According to the State of Sales report conducted by Salesforce Research, 'Half of sales reps say relationship building is their favorite activity' but 'most are too bogged down by day-to-day tasks to engage with customers as much as they'd like.' In addition, sales professionals allocate 64% of their time on non-selling projects.

Sales tools streamline sales processes and take repetitive daily tasks off of sales reps plates, freeing them up for relationship building activities. They also improve efficiencies, enhance the customer experience, and ultimately drive increased profits. There are numerous sales tools on the market, and therefore, it can be challenging to determine which is best for your organization. Here are the top sales tools that if implemented correctly, will double your profits in 2020..."

Business 2 Community, January 1st, 2020
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How To Build Your Brand Around The First 3 Seconds
We've discussed previously how customer's initially find your business and why customer's decide to buy your product in the first 3-7 seconds of interaction
"So now let's give some practical steps on how to take advantage of that information.

What can we do to help our business grab those potential customers? Here's a step-by-step guide on designing or redesigning a business's brand with FMOT and ZMOT in mind..."

Business 2 Community, January 2nd, 2020
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How To Keep Your Customers Happy In A World With The Highest Expectations
Each year, customer expectations grow yet budgets stay flat
"Customers want more ways to connect with your company; better, faster, and now. You form new strategies or tailor your old ones to the new expectations of customers. But through it all, one question remains the same: Do you know how to keep customers happy?

Turns out, much of that happiness comes from the service you deliver. Customer service shapes buying behavior and determines long-term loyalty to your company..."

Business 2 Community, January 2nd, 2020
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Sales Metrics You Should Be Tracking In 2020
Every year we're presented a blank slate
"We create New Year's Resolutions with the hopes of improving ourselves in some way. For sales organizations, the new year creates new opportunities to develop new sales strategies. As we welcome 2020, many sales teams are going back to the drawing board to map out the sales strategies and metrics they are tracking to reach their goals..."
Business 2 Community, January 2nd, 2020
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Sales Strategy: What's Most Effective? A Great Message!
How do you create the best and most effective sales strategy?
"Most advice out there tells you that as long as you have a documented plan, a solid process, and a bullpen full of reps who know your solution inside and out, you're ready.

Well, not quite.

The problem is, most sales strategies are too internally focused. They succeed in documenting internal procedures but lose sight of the messages and skills your reps need to communicate value to your customers..."

Business 2 Community, January 2nd, 2020
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IT - CRM
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How MarTech Leaders Unlock CRM Success in 2020 and Beyond
FACT: Internal organizational psychology related to tech implementations differ dramatically!
"MarTech leaders responsible for their organization's sales and marketing tech stack can expect smooth sailing if the new system is linked to Marketing Automation. You will meet with little internal resistance when introducing an advanced web meeting system or social media platform.

But, woe betides if you're unveiling a new or updated CRM system. That one is the poison chalice because of its impact on every facet of your organization..."

MarTech Series, January 3rd, 2020
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What Lies Ahead for CRM in the 2020s? Three Trends to Watch
The dawn of a new decade always gives us an opportunity to take stock of the last 10 years and look ahead to the next
"In the specialized domain of business relationships, the technology for driving sales growth has changed rapidly over the past 10 years. If what's past is prelude, we will see even more innovations that will transform the ways your company works with its customers and prospects..."
Toolbox, December 30th, 2019
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale
General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is usually $5 for the evening and is less than a block away from GP Downtown.

Please Register at eventbrite.

Sponsorships Available

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

Centrify

Our mission is to stop the leading cause of breaches - privileged access abuse. Centrify empowers our customers with a cloud-ready Zero Trust Privilege approach to secure access to infrastructure, DevOps, cloud, containers, Big Data and other modern enterprise use cases.

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

Wednesday, January 8th, 2020: 6:00 PM to 8:30 PM
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PeopleTek News
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Year End Challenge
Challenge Yourself, and Your Team!
"Challenge yourself! Below are our 12 'Courageability' factors that impact leadership success:

  • Live and work with passion
  • Document and share your goals
  • Commit to addressing and tracking your goals
  • Understand and leverage your strengths and the strengths of others
  • Communicate with confidence and clarity

..."

PeopleTek News, December 30th, 2019
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Kelly Merbler News
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Hustle With All Your Heart
The Y in the road was in front of me
"On December 15, 2017, I stood firm on what I wanted my life to look like and altered my direction. The Y in the road was in front of me.

That very next day, December 16, 2017, the scary part of my choice came into view, my decision meant that I was transitioning out of the comforts that most of us come to rely on in life. In short, it was "goodbye" to my steady paycheck, a stable career spanning twenty-one years, health benefits, and numerous other attributes that I had become accustomed to enjoying throughout my career.

I chose the path where I would become solely reliant on the belief that my gifts and talents would become the primary path to success and personal fulfillment. I also knew that would come with substantial risk in order to get where I wanted to go..."

Kelly Merbler, January 4th, 2020
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Greta Schulz News
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Are You A Sales Team Leader?
What is Sales Leadership? It is not the same as leadership in other departments. Why?
"Because salespeople have different needs and requirements than someone on a fixed salary with a static job description.

Some of the most important aspects of leadership are:

a) Coaching. Coaching is always teaching, rarely telling. Teaching is helping subordinates self-realize the answer on their own and not always blurting out the answer for them..."

Greta Schulz, January 4th, 2020
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Julie Kantor News
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Are You A Mentoring Manager?
If you are in the training and development field you have probably heard of 70-20-10
Based on three decades of research by the Center for Creative Leadership, managers learn 90% by doing, experiencing, communicating and learning from others. To break it down:

  • 70% from challenging assignments
  • 20% from developmental relationships (learning from others)
  • 10% from coursework and training

"Development generally begins with a realization of current or future need and the motivation to do something about it..."

Julie Kantor, January 4th, 2020
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Sponsor - CIOCouncil
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14th Annual State Of The CIO 2020
Save the date for the 14th Annual State of the CIO.
The Signature Grand

Save the date for the 14th Annual State of the CIO.

7:30 AM to 11:45 AM

CIO Council South Florida

CIO Council of South Florida, Wednesday March 4, 2020
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Sponsor - eMerge
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eMerge 2020
Global enterprises, disruptive technology, elite startups
Miami Beach

Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.

Download Our Sponsor & Exhibitor Prospectus

eMerge Americas, March 30-31st 2020
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Sponsor - ITExpo
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ITEXPO 2020 - Digital Transformation Happens Here - #TECHSUPERSHOW
IT experts predict the number of single-focus storage pros will shrink as their responsibilities expand due to the emergence of cloud, hyper-converged and other technologies
Greater Fort Lauderdale / Broward County Convention Center

ITEXPO attracts companies of all sizes and representing all sectors of Communications and Technology Industries, including Enterprises and SMBs, Government Agencies, MSP/Resellers, Service Providers/Carriers, Manufacturers, Developers, and more.

Over the last 21 Years, ITEXPO has a History of Selling Out

$8,496,398,138 is the combined buying power of ITEXPO attendees for IT products and services in 2019

Meet the Right Mix of MSPs, Enterprise, Service Providers, and Industry Influencers - Over 7,000 of Them

Hosted by TMC

Hosted by TMC, February 11th - 14th, 2020
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Sponsor - SecureMiami
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Secure Miami Cybersecurity Conference
FIU

On December 2016, Florida International University (FIU), one of the top research institutions in the United States, and DigitalEra Group, a world-class cybersecurity technology provider in South Florida, partnered together to host the inaugural Secure Miami cybersecurity conference to educate individuals about the latest threats and strategies.

Drawing over 200 IT security executives and professionals in its third edition on February 2019, Secure Miami has rapidly become the don't miss security event of the year.

Secure Miami, Saturday February 8th, 2020
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Sponsor - CodeCamp
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2020 South Florida Software Developer Conference
FREE one day GEEK FEST
The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University. This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond.

Speakers will be presenting some of the most requested topics like Machine Learning, AI/VR/AR/MR, IoT, .NET Core, Visual Studio 2019, DevOps, MVC Framework, Javascript, JQuery, SQL Server 2019, Business Intelligence, Software Testing, Xamarin/Mobile Development, cross platform development, Azure/Cloud and Business/Career Development.

SF Software DevCon is community driven by a group of dedicated volunteers and speakers. Breakfast and lunch is included!

Code Camp, Saturday February 29, 2020
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Sponsor - Superconf
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SuperConf 2020 - Miami
SUPERCONF is a conference for makers!
Wynwood, FL

The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: ab@superconf.com Or send a text message to: 954-247-1673

ITExpo, March 13 - 14th, 2020
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Sponsor - SunshinePHP
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SunshinePHP Conference 2020
It's warm and sunny in Florida. Take a break from the cold to enjoy some sunshine, and talk about PHP!
"The SunshinePHP Developer Conference is hosted by the South Florida PHP community (SoFloPHP) in Miami, Florida from February 6th - 8th, 2020, and you're invited! We'll host some of the best speakers, awesome talk topics, latest technologies, and up to date news in PHP. And don't forget our Hack-a-thon and Uncon'ference, as well as a great hallway track!

The conference has something for every level of PHP developer. We start on February 6th with a full day of 8 PHP related tutorials and workshops that are each 3 hours of in-depth information. Next we follow that with 2 days on February 7th and 8th containing 5 keynote/general session and 30 PHP talks over 3 tracks..."

Hosted by SunshinePHP Conference, February 6 - 8th 2020
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