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IT - Marketing
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How To Generate More Leads For Your Business Through Cold Outreach In 2020
Customer acquisition is one of the hardest parts of running a freelancing business or an agency
"In this article, I'll walk you through an actionable strategy to generate more business opportunities with potential clients and close more leads.
Before we get into that, though, it's worth considering for a moment the health of your business..."
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3 Tips To Revamp Your 2020 B2B Email Marketing Strategy
In 2019, it was estimated that the number of active email accounts would hit 5.6 billion
"Those 5.6 billion accounts equate to a lot of opportunities for your email marketing. While every email account certainly won't be a part of your target audience, the rising number of active email accounts reinforces email's viability as a marketing channel for connecting with prospective customers and spreading brand awareness across a wide user pool..."
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IT - Sales
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Selling: If I Were Starting My Career Again, Would I Choose To Sell?
I saw a post by a 'sales expert.' He suggested that if he were to be starting his career all over, he would probably not choose to sell
"His argument didn't make much sense, it basically focused on consumer product sales and believed AI would quickly take over the function of sales people. Basically, his reasoning was nonsense.
However, the question was interesting. I started my career as a sales person a little less than 40 years ago. Since then, I've progressed through a number of sales, management, executive roles in small and gigantic companies..."
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Discounting Is A Sure Sign Of Sales Failure
For many sales organisations, December is both the end of the sales quarter and the end of the sales year. Individual salespeople and entire sales teams are under pressure to deliver. Unfortunately, many won't
"In acts of desperation, many believe they need to offer 'once-only, never-to-be repeated' discounts to get deals over the line. These may work in undifferentiated markets where buying on price is the norm.
But for complex, considered B2B purchases where 'do nothing' or 'wait until later' is a credible option the most common effect these discounts have is to reduce or destroy the salesperson's credibility..."
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10 Sales Incentives That Actually Motivate Sales Teams
Motivating your sales team month after month is no easy task. Not all sales incentives are created equal. A gift card to a chic boutique might motivate one sales rep but bore another
"A sales incentive is effective only if it's something your team actually wants. And while we're all familiar with the typical cash incentive, some reps might need something new and exciting to truly motivate them.
Start by getting to know the individuals on your sales team. What are they passionate about? What drives and inspires them?
If you're unsure where to begin, start with the 10 sales incentive ideas below..."
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'Buyer's Remorse' Grows Up
When I first started selling - way back in the dark ages - one of the things I learned about was }buyer's remorse"
"It was the tendency for customers to start second guessing themselves after they made a decision.
Buyer's remorse was a bit of a challenge. Often, our competitors would try to reverse a decision, raising FUD, suggesting there might be problems, or trying to sweeten their offer. Or they might to raise new issues or talk about other capabilities, "you know this feature and capability might be something you really need."
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale
General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month
Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors
Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 6:00PM. People will be around until 8:30PM.
We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.
Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.
Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is usually $5 for the evening and is less than a block away from GP Downtown.
Please Register at eventbrite.
Sponsorships Available
If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.
Sponsors
Centrify
Our mission is to stop the leading cause of breaches - privileged access abuse. Centrify empowers our customers with a cloud-ready Zero Trust Privilege approach to secure access to infrastructure, DevOps, cloud, containers, Big Data and other modern enterprise use cases.
Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE
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PeopleTek News
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Do's And Don'ts Of Success
Success is not final, failure is not fatal: it is the courage to continue that counts - Winston Churchill
"We've talked about experiencing failures, learning from our mistakes, and then moving on. It's something we all experience; what's also required is that we maintain a healthy attitude and take ownership of our error.
Additionally, we need to retain the courage to take risks, and when issues arise, honestly assess what went wrong so 'it' doesn't happen again..."
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Sponsor - eMerge
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eMerge 2020
Global enterprises, disruptive technology, elite startups
Miami Beach
Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.
Download Our Sponsor & Exhibitor Prospectus
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Sponsor - ITExpo
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ITEXPO 2020 - Digital Transformation Happens Here - #TECHSUPERSHOW
IT experts predict the number of single-focus storage pros will shrink as their responsibilities expand due to the emergence of cloud, hyper-converged and other technologies
Greater Fort Lauderdale / Broward County Convention Center
ITEXPO attracts companies of all sizes and representing all sectors of Communications and Technology Industries, including Enterprises and SMBs, Government Agencies, MSP/Resellers, Service Providers/Carriers, Manufacturers, Developers, and more.
Over the last 21 Years, ITEXPO has a History of Selling Out
$8,496,398,138 is the combined buying power of ITEXPO attendees for IT products and services in 2019
Meet the Right Mix of MSPs, Enterprise, Service Providers, and Industry Influencers - Over 7,000 of Them
Hosted by TMC
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Sponsor - SecureMiami
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Secure Miami Cybersecurity Conference
FIU
On December 2016, Florida International University (FIU), one of the top research institutions in the
United States, and DigitalEra Group, a world-class cybersecurity technology provider in South
Florida, partnered together to host the inaugural Secure Miami cybersecurity conference to educate
individuals about the latest threats and strategies.
Drawing over 200 IT security executives and professionals in its third edition on February 2019,
Secure Miami has rapidly become the don't miss security event of the year.
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Sponsor - CodeCamp
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2020 South Florida Software Developer Conference
FREE one day GEEK FEST
The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University. This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond.
Speakers will be presenting some of the most requested topics like Machine Learning, AI/VR/AR/MR, IoT, .NET Core, Visual Studio 2019, DevOps, MVC Framework, Javascript, JQuery, SQL Server 2019, Business Intelligence, Software Testing, Xamarin/Mobile Development, cross platform development, Azure/Cloud and Business/Career Development.
SF Software DevCon is community driven by a group of dedicated volunteers and speakers. Breakfast and lunch is included!
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Sponsor - Superconf
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SuperConf 2020 - Miami
SUPERCONF is a conference for makers!
Wynwood, FL
The designers, developers and entrepreneurs molding
our future. Hosted in sunny Miami (Wynwood to be
exact). It's an intimate conference with only 250
tickets, so you'll get a chance to meet everyone;
attendees, speakers, founders, and more.
Secure a sponsorship today. Send an email to: ab@superconf.com
Or send a text message to: 954-247-1673
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Sponsor - SunshinePHP
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SunshinePHP Conference 2020
It's warm and sunny in Florida. Take a break from the cold to enjoy some sunshine, and talk about PHP!
"The SunshinePHP Developer Conference is hosted by the South Florida PHP community (SoFloPHP) in Miami, Florida from February 6th - 8th, 2020, and you're invited! We'll host some of the best speakers, awesome talk topics, latest technologies, and up to date news in PHP. And don't forget our Hack-a-thon and Uncon'ference, as well as a great hallway track!
The conference has something for every level of PHP developer. We start on February 6th with a full day of 8 PHP related tutorials and workshops that are each 3 hours of in-depth information. Next we follow that with 2 days on February 7th and 8th containing 5 keynote/general session and 30 PHP talks over 3 tracks..."
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Sections in this issue:
IT - Marketing, IT - Sales, SF IT vBeers Broward, PeopleTek News, Sponsor - CIOCouncil, Sponsor - eMerge, Sponsor - ITExpo, Sponsor - SecureMiami, Sponsor - CodeCamp, Sponsor - Superconf, Sponsor - SunshinePHP
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