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Volume 261, Issue 3 << Previous Issue | Next Issue >>
IT - Sales
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How To Easily Grow Sales 20% With Your Ideal Customers
One of the biggest mistakes entrepreneurs and business owners make is not being clear about their ideal customers
"In the excitement of launching a new business, publishing a new website, and getting a social media pages set up, they don't slow down long enough to figure out who their business is actually for.

As business owners, you are driven to bring in more revenue. And there's plenty of help out there. Marketing gurus want to sell you their courses, you could read a hundred books on the subject, millions of articles are waiting for you online, and you could spend all your time in webinars and workshops. An entire industry has been built around teaching you how to make more money in your business..."

Business 2 Community, December 16th, 2019
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3 Big Reasons Why Your Leads Aren't Converting Into Sales
Is there anything more frustrating than missing out on a big sale?
"Probably. Still, if you've ever put in a lot of effort to win over a lead only to lose out on their business at the last moment, then you know just how infuriating that experience can be. Yet, many businesses struggle to convert leads into sales; it is a problem that companies across industries face. Fortunately, there are measures that business leaders can take to ensure that they generate more sales and close more deals with their best leads. Here are three reasons why your leads aren't currently converting, and what you can do to fix these issues:..."
AmongTech, December 18th, 2019
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10 Lesser Known Reasons You're Not Getting Clients
Not getting enough clients is one of the worst feelings
"Without quantifiable success, it can seem like everything that you are working on and care about is for nothing. Plus, without enough clients, there is often a sense of urgency to generate more revenue.

This can be especially frustrating when you believe that you are doing everything right. When this is the case, it is often time to look at more subtle factors that might be influencing your success..."

Business 2 Community, December 18th, 2019
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3 Resolutions To Convince And Convert Customers In 2020
It's never a bad time to improve your marketing strategies
"With a new year just around the corner - and a whole new decade, at that - everyone is making resolutions to better their lives and their businesses. What better time to resolve to increase engagement and action with your customers?

These resolutions take your customer's intentions into account, meaning that every marketing move you make will work to convince and convert them - whether they're first-time shoppers or long-time brand fans..."

Business 2 Community, December 19th, 2019
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3 Things Successful Salespeople Do In Meetings
Meetings, appointments and calls are probably the most critical part of a salesperson's day - but what separates the 'average' salespeople from the most successful when it comes to meetings?
"What can we learn by looking at some of the behaviors of the most successful salespeople?

1. Asking questions at the right time

The most successful salespeople are reported to spread their questions evenly throughout the meeting, while average performing reps tend to ask their questions at the beginning of the meeting..."

Business 2 Community, December 18th, 2019
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7 Sales Negotiation Resolutions For The New Year
We are at the end of one year and soon, the start of another
"A great time to reflect on what we have accomplished, and more important, what we can do to make the next year even better, especially when it comes to revenue and profitability. And if any part of your job involves sales or business negotiations, what better time to reflect upon how a few changes can make a big difference in your business success in the coming year. It's an area where a small (but strategic) investment can pay big dividends.

Here are seven negotiation resolutions that will serve you and your organization well in the coming year:.."

Business 2 Community, December 20th, 2019
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The Harder The Questions, The Easier The Sale
Have you ever left a sales appointment and wished you had said something else?
"Or have you ever debriefed a sales rep's call and find they didn't ask the next logical question, and now critical information is missing?

Unfortunately, it's a common problem. Most salespeople don't ask enough questions..."

Business 2 Community, December 16th, 2019
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Why a Sales Presentation is Not a TED Talk
I'm a big fan of TED Talks. A good TED Talk can entertain, inspire, or expose you to new ideas and perspectives
"And as a presenter, there are lots of great lessons to take away from TED Talks. But make no mistake, a sales presentation is not a TED Talk. And it's dangerous for sellers to model their presentation after one. Here's why:

You must have a call-to-action..."

Business 2 Community, December 18th, 2019
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IT - Social Media
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Social Media Predictions For 2020
Social media platforms keep you constantly on the edge
"Which is the fresh one that is about to get popular? Which is going to die? Which is testing new features month after month after month, and which features will it finally accept?

Social media is a world that's live and vibrant and unpredictable. But, it's unpredictable only to a certain extent. Yes, we don't know which new platform might pop up tomorrow and we don't know which old platform will be hit by some new disastrous scandal. But, if we observe the trends closely (and we do), we can predict what is likely to happen in 2020. We know what the platforms have been testing, how the user base of each platform changes, and which tactics are growing among marketers. And that's how we draw conclusions. So here are some things that we predict will change in 2020:.."

Business 2 Community, December 16th, 2019
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Where Social Media Is Headed In 2020
A social media marketing strategy is on the minds of many small business owners. And if it's not on yours, it should be!
"The major platforms like Facebook, Twitter, LinkedIn and Instagram battle for market shares by adjusting their business models to balance providing better returns for shareholders with improving the user experience.

As these platforms develop, how you use them for your small business must change too.

Let's look forward to some ways to promote your business on social media in 2020..."

Business 2 Community, December 16th, 2019
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IT - CRM
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Just Wait Till Next Year
For the last 15 years I've written year end articles on where we've been and where we're going in CRM and more broadly in tech
"This year, as I went through the pieces I wrote, it struck me that the major topics that were important in 2019 would be equally important in 2020.

In my mind there are several clusters of things that have sticking power.

Everything I've seen suggests that platform will be a bigger story than it already is, and there are similarities between the emergence of cloud computing 20 years ago and the emergence of platform..."

CRMBuyer, December 18th, 2019
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale
General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 5:30PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is usually $5 for the evening and is less than a block away from GP Downtown.

Please Register at eventbrite.

Sponsorships Available

We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.

Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

Centrify

Our mission is to stop the leading cause of breaches - privileged access abuse. Centrify empowers our customers with a cloud-ready Zero Trust Privilege approach to secure access to infrastructure, DevOps, cloud, containers, Big Data and other modern enterprise use cases.

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

Wednesday, January 8th, 2020: 6:00 PM to 8:30 PM
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PeopleTek News
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Being Truly Accountable
A man must be big enough to admit his mistakes, smart enough to profit from them, and strong enough to correct them - John Maxwell
"We all make mistakes; sadly, all too often that includes justifying why we did (or said) what we did. And to make us feel better, we self rationalize why we did it, and add 'why' and 'however' to what we're saying in hopes of lessening our error. Wrong!

Why is being accountable so difficult? Maybe because we don't want to look bad? Because we fear others may lose their appreciation for us? That we're unable to be vulnerable since relationships and maybe even job security could be impacted?..."

PeopleTek News, December 20th, 2019
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Kelly Merbler News
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The Hardest Thing You Will Ever Have To Do (At Least It Was For Me)
For more than two decades, my identity was very closely associated with my career
" I made plenty of money and generated plenty of revenue for the company I was working for at the time. I had built a reputation for being a consistent top performer and became known as, 'Money Merbler' for many years of my career. It actually became my alter ego. I was a wife and mother to my boys when at home, but on Monday, I donned my superhero cape and did everything I could to live up to my nickname. My paychecks would reflect bigger bonuses and the bottom-line profits were constantly growing.

My challenge each year was to beat the prior year profits and smash the records I had set for myself in the prior year. It is what got me out of bed each morning. That is. until it didn't..."

Kelly Merbler News, December 17th, 2019
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Sponsor - CIOCouncil
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14th Annual State Of The CIO 2020
Save the date for the 14th Annual State of the CIO.
Save the date for the 14th Annual State of the CIO.
CIO Council of South Florida, December 17th, 2019
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Sponsor - eMerge
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eMerge 2020
Global enterprises, disruptive technology, elite startups
Be a part of the premier technology event connecting the Americas. Connect with 16K+ attendees from over 40 countries. Engage your captive target audience through year-round custom packages, focused activations, product integrations, breakout sessions, social media, blogging, and networking events.
eMerge Americas, December 17th, 2019
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Sponsor - ITExpo
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ITEXPO 2020 - Digital Transformation Happens Here - #TECHSUPERSHOW
SUPERCONF is a conference for makers!
The designers, developers and entrepreneurs molding our future. Hosted in sunny Miami (Wynwood to be exact). It's an intimate conference with only 250 tickets, so you'll get a chance to meet everyone; attendees, speakers, founders, and more.

Secure a sponsorship today. Send an email to: ab@superconf.com Or send a text message to: 954-247-1673

ITExpo, December 17th, 2019
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Sponsor - SecureMiami
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Secure Miami Cybersecurity Conference
On December 2016, Florida International University (FIU), one of the top research institutions in the United States, and DigitalEra Group, a world-class cybersecurity technology provider in South Florida, partnered together to host the inaugural Secure Miami cybersecurity conference to educate individuals about the latest threats and strategies.

Drawing over 200 IT security executives and professionals in its third edition on February 2019, Secure Miami has rapidly become the don't miss security event of the year.

Secure Miami, December 17th, 2019
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Sponsor - CodeCamp
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2020 South Florida Software Developer Conference
FREE one day GEEK FEST
"The 2020 South Florida Software Developer Conference is the 16th annual conference previously known as the South Florida Code Camp. It is a FREE one day GEEK FEST held on Saturday February 29, 2020 at Nova Southeastern University. This year we are teaming up with Tech Lauderdale and taking steps to make this an even bigger conference. The event will have speakers from the local community and beyond..."
Code Camp, December 17th, 2019
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Sponsor - Superconf
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SuperConf 2020 - Miami
IT experts predict the number of single-focus storage pros will shrink as their responsibilities expand due to the emergence of cloud, hyper-converged and other technologies
"Cloud and hyper-converged technologies are making the IT professionals who focus solely on storage administration increasingly uncommon.

That was the consensus of analysts and IT leaders at the Gartner IT Infrastructure, Operations & Cloud Strategies Conference this month..."

Hosted by Superconf, December 17th, 2019
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Sponsor - SunshinePHP
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SunshinePHP Conference 2020
It's warm and sunny in Florida. Take a break from the cold to enjoy some sunshine, and talk about PHP!
"The SunshinePHP Developer Conference is hosted by the South Florida PHP community (SoFloPHP) in Miami, Florida from February 6th - 8th, 2020, and you're invited! We'll host some of the best speakers, awesome talk topics, latest technologies, and up to date news in PHP. And don't forget our Hack-a-thon and Uncon'ference, as well as a great hallway track!

The conference has something for every level of PHP developer. We start on February 6th with a full day of 8 PHP related tutorials and workshops that are each 3 hours of in-depth information. Next we follow that with 2 days on February 7th and 8th containing 5 keynote/general session and 30 PHP talks over 3 tracks..."

Hosted by SunshinePHP Conference, December 17th, 2019
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