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IT - Marketing
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Cybersecurity In 2020 And How Vendors Can Generate More Leads
Cybersecurity is a growing concern amongst a lot of people and organizations because of how connected we are
"This era of the 'always-online' generation has aided in our development, but it also meant the emergence of security threats.
This has led to the growth of the cybersecurity market.
In this article, we explore the state of cybersecurity in 2020 and how vendors should strategize their efforts in securing leads..."
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Marketing Trends Of The 2010s
A decade is a long time. Lots can change over the course of 10 years. Especially when it comes to the world of digital marketing
"Platforms and technology that we couldn't even dream of in 2010 are common place in 2019, and it's mind boggling to think about exactly how much has changed.
Luckily you don't have to think too hard because Venngage have pulled together an infographic outlining all of the marketing trends of the 2010s, with a pop culture twist..."
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Predicting The Future Of B2B Marketing: 3 Things To Watch For In 2020
The future of marketing is an endlessly fascinating topic. After all, who doesn't want to know the future?
"Yet while predicting the future is interesting, there's no denying that it's also a serious business. Whether or not your team accurately predicts the market can determine which business ideas succeed and which fail, where money is invested, and who keeps their jobs.The allusions to crystal balls and marketing in outer space are fun (I just built a whole site with sea creatures in outer space - trust me, I believe in having fun), but the fact remains that the stakes are high..."
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IT - Sales
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6 Email Marketing Trends To Drive More Sales In 2020
With the total number of 2.5 billion email users worldwide, email marketing is a great tool to reach out to your target audience
"Back in 1971, when the first email was sent by computer engineer Ray Tomlinson, no one could have predicted it would become an effective digital marketing strategy to interact with existing and potential customers.
With the total number of 2.5 billion email users worldwide, email marketing is a great tool to reach out to your target audience, deliver a brand message, keep in touch with your readers, acquire customers, and even provide customer support, no matter what your business niche is.
But here's the deal:
An average business user sends and receives 126 emails per day in 2019:..."
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The Pain Of A Failed Sales Call Can Be A Great Teacher
Those who have never experienced failed sales calls are at a distinct disadvantage to those who have
"B2B sales people, who have been around more than a few years, possess the huge advantage of having lived through both failures and successes.
However, it seems in today's technology generation, where everyone under 35 is glued to their phone, the accrual of wisdom with age, appears to be a handicap..."
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What B2B Sales Managers Should Know Before Setting Sales Goals In 2020
There are numerous internal factors you first have to take into consideration: from future product development to sales performance this past year
"On top of that, you must consider what effect sales trends - aka external factors - will have in 2020. Not only should these sales trends influence the sales goals you actually set, but they'll also play a role in achieving your goals.
For example, sales reps acting as trusted advisors promises to be a major sales trend in 2020. If your goals for the year are product-centric, you'll have a harder time hitting targets because potential customers are more interested in your advice and insights..."
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IT - CRM
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6 Customer Service Trends To Watch In 2020
The era of messaging and automation is upon us!
"The fundamentals of delivering a good customer service experience in 2020 will be much the same as in 2019: Customers will expect convenient in-channel resolutions that take little effort on their behalf. However, with the rise of friction-free, asynchronous and personalized private messaging channels for customer service, brands' contact centers must adapt accordingly..."
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CRM In The 2020s
In a new PYMNTS interview, Brad Birnbaum, CEO and co-founder of software-as-a-service (SaaS) company Kustomer, gave a tour of that landscape
"We operate more than a few high-powered, data-supported crystal balls here at PYMNTS, and one of the things we have learned about the future of payments and commerce is that personalized customer service promises to play an even bigger role in the coming decade than it did over the last 10 years. And companies offering customer service relationship management (CRM) software, along with related technology, will be using those tools and features in their ongoing efforts to win over more B2C and enterprise business..."
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PeopleTek News
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Are Managers Leaders?
The Number One problem in organizations today is not a 'lack of leadership.' It is untrained people managers -John G. Miller
We have shared that 'Leaders want their organization to LEARN, so it can GROW, Enabling a TRANSFORMATION, Resulting in stronger RESULTS'. Having said that, is it limited to 'leaders' or does it also apply to 'managers'? It does indeed apply to both!
Our intent was never to diminish the skills and values managers provide; as a result, we wanted to share John G. Miller's findings:..
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SF IT vBeers Boca
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vBeers @ Biergarten Boca - Last vBeers of 2019! Wed 18th
Biergarten Boca - Boca Raton
These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.
Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!
We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!
vBeers@Boca is sponsored by TechLauderdale:
"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" - https://techlauderdale.org
Hosted by John J. McLaughlin
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Sponsor - TechLauderdale
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TechLauderdale Corporate Membership Benefits
Learn. Connect. Grow.
TechLauderdale powered by the SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.
- Platinum Membership Benefits $3,500/year
- Gold Membership Benefits $2,500/year
- Silver Membership Benefits $1,500/year
- Bronze Membership Benefits $500/year
TechLauderdale also offers:
- Individual Membership Benefits $250/year
Learn. Connect. Grow.
We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.
Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.
Chapter sponsorship:
- Platinum sponsors $1,500/meeting
- Program sponsors $1,000/meeting
We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business
- STARTUP - $500/year
- Tier 3 - $1,000/year
- Tier 2 - $2,500/year
- Tier 1 - $5,000/year
Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.
Sponsorship options:
- Platinum Sponsorship
- Gold Sponsorship
- Event Sponsorship
Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.
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Sections in this issue:
IT - Marketing, IT - Sales, IT - CRM, PeopleTek News, SF IT vBeers Boca, Sponsor - TechLauderdale, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFIMA
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