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IT - Email
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Dark Mode Designs: The Future Of Email
There is a lot of debate on the execution of dark mode in emails
"While it is a challenge for email marketers, it is turning out to be an important aspect of accessibility. It changes the color palette of the interface so that the content is displayed in dark background colors and light foreground.
Dark mode is often confused with color inversion. Several themes in the digital marketplace enable color inversion. For most of the apps and ESPs, the different dark modes mean the usage of dark background in white text in contrast to black text in a light background..."
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IT - Marketing
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How Do You Measure A Lead-Based And An Account-Based Funnel Side By Side?
For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process
"Then, a new go-to-market strategy came along called Account-Based Marketing, where everything is built around the account. People thought you had to choose between a lead-based or an account-based funnel.
But the reality is that you can (and should) have both.
'That's liberating!' exclaims Craig Rosenberg, Chief Analyst at TOPO, who I chatted with for today's vlog.
This is where TOPOs Double Funnels concept comes in..."
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What You're Doing Isn't Marketing
Marketing Is So Much More Than Pretty Pictures
"Recently I was discussing a potential marketing project with the CEO of an engineering company. He was looking for a marketing agency to help grow revenue for his business and develop a more scalable customer acquisition process for his company's sales team.
I described our 4-stage process when onboarding any new client. Diagnosing the underlying issues, understanding the market space and competitive landscape, developing a strategy, then putting together a tactical plan to deliver on that strategy. Our process is nothing particularly revolutionary - most agencies follow a similar plan in order to be able to deliver the expected sales results..."
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IT - Sales
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'The Boom In Sales Technology'
We know the future of sales and marketing, and it is technology enabled-if not technology led.
"I suppose it's normal to see the flood of articles, prospecting emails, calls and such on 'sales technology.' Dreamforce is over, we all have visions of our technology based futures dancing in our heads.
We see the MarTech and other charts, with 1000's of suppliers, in unimaginable niches, giving us the most essential sales and marketing technologies, guaranteed to drive performance and customer engagement..."
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17 Cold Calling Scripts & What You Can Learn From Them
One of the most effective tools you have in your arsenal as a sales rep is cold-calling
"It's a direct line to finding out what's important to prospects, what challenges they face, and what they need to convert. And contrary to what you might expect, potential clients are often receptive to cold calls. A study by Rain Group found that 82% of buyers are open to booking meetings when sales reps reach out.
Nevertheless, cold-calling is terrifying for many sales reps. You're trying to sell a new prospect on a product they know little or nothing about. And you don't know if you'll upset them by calling or if they'll shut down the conversation before you get a chance to explain..."
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5 Reasons Your Sales Team Should Be Using VoIP
VoIP Can Increase Sales Team Efficiency
"Regardless of whether you are a start-up, medium-sized, or large multinational company, the general benefits of VoIP (Voice over internet protocol) are clear. These include things like additional functionality, scalability, and uptime. In this article, we will focus on the benefits of VoIP for sales.
A lot of businesses operate through cold calling customers to sell their services. Some obvious examples of verticals that use cold calling include double glazing, the charity sector, utility companies, banking and finance. It's a multi-million dollar industry..."
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What Is A Sales Cycle And How Can You Use It To Close Deals Faster?
You're closing deals at an excellent rate - you should meet your quota for the month
"The problem is, you don't know exactly why. That means you don't know how to replicate your success next month. Is it the number of cold calls you're making? Or could it be your amazing sales presentations that seal the deal?
On the other hand, maybe you're struggling to close deals. Again, the reason is a mystery. You have a general idea of which sales activities are effective, but not exactly which ones need adjusting..."
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IT - CRM
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How To Improve Your Sales With The Help Of A CRM System
Increasing sales is the most straightforward way to turn your business into a success, at least in theory
"In practice, getting someone to buy your product is anything but easy. There are several reasons why this is the case.
For one, modern consumers have countless options for satisfying their purchasing needs. You can't just put your product on the market and hope someone will eventually buy it.
Then there is the issue of knowledge. Many consumers have problems that need solving but are unaware that they can purchase a ready-made solution on the market..."
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale - Wed 11th
General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month
Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors
Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 5:30PM. People will be around until 8:30PM.
We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.
Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.
Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is $5 for the evening and is less than a block away from GP Downtown.
Please Register at eventbrite.
Sponsorships Available
We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.
Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.
Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)
If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.
Sponsors
Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE
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PeopleTek News
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12 Steps For Courageous Leadership
What are the '12 Steps for Courageous Leadership'?
"Through hundreds of intensive leadership workshops, PeopleTek has extensively studied the many factors that influence the performance of individual leaders and teams. This book teaches you about the single most important factor affecting performance: Courageous Leadership..."
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Kelly Merbler News
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Everything Worthwhile Is Uphill
I regularly receive inquiries seeking advice on how to build a business and a network to help sustain it
"Through these engagements I speak with many hard-working people out there who are in the exact same place that I was just a few years ago. These are individuals who feel stuck running on the career 'hamster wheel'.
Let me be clear, I am not saying by any means that I have built an amazing empire quickly. Far from it! Trust me, I have many more years of experience and growth to build on before I can say I am a master in my field, but I have learned important lessons which I share with others who seek me out for coaching. This is content that I frequently share with my coaching clients..."
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SF IT vBeers Boca
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vBeers @ Biergarten Boca - Last vBeers of 2019! Wed 18th
Biergarten Boca - Boca Raton
These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.
Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!
We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!
vBeers@Boca is sponsored by TechLauderdale:
"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" - https://techlauderdale.org
Hosted by John J. McLaughlin
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Sponsor - TechLauderdale
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TechLauderdale Corporate Membership Benefits
Learn. Connect. Grow.
TechLauderdale powered by the SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.
- Platinum Membership Benefits $3,500/year
- Gold Membership Benefits $2,500/year
- Silver Membership Benefits $1,500/year
- Bronze Membership Benefits $500/year
TechLauderdale also offers:
- Individual Membership Benefits $250/year
Learn. Connect. Grow.
We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
(Get More Information . .)
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.
Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.
Chapter sponsorship:
- Platinum sponsors $1,500/meeting
- Program sponsors $1,000/meeting
We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business
- STARTUP - $500/year
- Tier 3 - $1,000/year
- Tier 2 - $2,500/year
- Tier 1 - $5,000/year
Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.
Sponsorship options:
- Platinum Sponsorship
- Gold Sponsorship
- Event Sponsorship
Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.
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Sections in this issue:
IT - Email, IT - Marketing, IT - Sales, IT - CRM, SF IT vBeers Broward, PeopleTek News, Kelly Merbler News, SF IT vBeers Boca, Sponsor - TechLauderdale, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFIMA
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