"In fact, companies that focus on data-driven marketing are up to six times more profitable year-over-year than businesses that don't.

Marketing analytics is the practice of analyzing, measuring, and optimizing your strategies to maximize performance. It's not enough to simply execute anymore. You need to use data to your advantage, too.

While marketing analytics has become popular in recent years, it's a rapidly changing industry. New ideas and software are constantly innovating, which means you need to keep up to date if you don't want to be left behind..."

"We host world-class thought leader speakers and workshop instructors to teach 2,000+ attendees the actionable, no-nonsense growth strategies and tactics that drive rapid, cost-effective, and sustainable revenue and user growth - in 2019 and beyond.Our events draw big enterprises like Google, Apple, LinkedIn, and Adobe, as well as the fastest-growing companies around today - from Uber and AirBnB, to Spotify and Stripe..."

"To help you get a head start for the new year, we've compiled this list of digital trends to look out for in 2020 and ongoing trends that are here to stay.

Digital Marketing Trends 2020

Voice Search - Marketers can no longer ignore voice search. Why? 55% of households are expected to own smart speaker devices by 2022, therefore optimising your content for voice search needs to be a priority in 2020

..."

"Seismic is the only sales enablement platform anchored by the award-winning LiveDoc technology, which automates the creation of personalized sales materials within seconds, achieving personalization at scale and dramatically improving time spent selling and win rates. Seismic customers are customizing more than a million pieces of sales collateral per year, and real-time analytics provide unprecedented insight for marketing teams looking to gauge which content helps closes deals..."

"It helps us align resources and activities with the customers that represent the most potential and opportunity.

We are approaching the end of the year, everyone is involved in 'account planning.' It's odd, but virtually every organization does the same thing. It seems that account planning is an annual or semi-annual exercise.

We dust off last year's PowerPoint. We update the data in the account plan, showing the customer financial and business performance, discussing their industry positioning and performance, discussing their strategies and priorities. We draw this information from their annual reports, analyst reports, public presentations. Sometimes, very rarely, we may actually talk to customers in our accounts about how we might sell more (as opposed to what their priorities and plans for the coming year may be.)..."

"To explain the difference an analogy is called for - A room full of people for a business event where perhaps you are talking on a stage or to them directly.

Audience - The people in the room are the audience, they are there and might hear what you say. These people might be in the same room as you but then so are the people you walk past in the street, shopping mall or car park.

Reach - These are the people that will actively listen to you when you are stood at the front of the room sharing your message, whereas the audience are continuing their conversations paying no attention to you at all..."

"That's nearly 3 billion people that are using these online platforms to communicate, share, and express themselves.

If you want to have a unicorn business, it's imperative that you participate in sharing social media content.

It helps to increase engagement, expand reach, and make your business stand out on social media and outshine those other donkey businesses..."

"Here's a closer look at the latest Einstein releases...

Nearly half of companies now say that they're using some form of artificial intelligence, according to McKinsey research that Salesforce shared at Dreamforce 2019, yet seven out of ten companies report they're seeing little to no value from their AI projects so far.

This gap exists, Salesforce executives asserted, because too many companies are struggling to overcome data-management and data-science technical hurdles, so they have yet to put AI into production at scale. Salesforce's alternative is Einstein and Einstein Analytics, both of which offer prebuilt, CRM-embedded predictions and recommendations along with the ability to build AI apps and answer company-specific business questions without coding or data science expertise..."

General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 5:30PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is $5 for the evening and is less than a block away from GP Downtown.

Please Register at eventbrite.

Sponsorships Available

We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.

Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

• The Execu|Search Group
• TechLauderdale.org
• IT News and Events (ITNE)
• ITPalooza
• General Provision

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

"Have you ever been told your thinking was too black and white? That your mind-set was limited? That finding middle ground with you was difficult? That grey areas DID exist? Have you ever been called an extremist? Or that it's okay to incorporate 'maybe' or 'possibly' into your vocabulary?

On the favorable side, it's said that black and white thinkers are 'great resources for personal growth and understanding'. Also, that they drive results and are needed for goal attainment..."

"Although nothing catastrophic occurred, there were a series of minor events that didn't make for smooth sailing.

We expect the outcome of each event to go well and then we get zapped by an outcome that we had not prepared for or expected. It happens to the best of us in this journey called "life".

Each of us is faced with a decision to make when life throws us those unexpected curves..."

Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!

vBeers@Boca is sponsored by TechLauderdale:

"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" - https://techlauderdale.org

Hosted by John J. McLaughlin

TechLauderdale powered by the SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

• Platinum Membership Benefits $3,500/year
• Gold Membership Benefits $2,500/year
• Silver Membership Benefits $1,500/year
• Bronze Membership Benefits $500/year

TechLauderdale also offers:

• Individual Membership Benefits $250/year

Learn. Connect. Grow.

Thursday, December 5, 2019, Ft. Lauderdale

ITPalooza is South Florida's Premier Technology Conference. Now in its 8th year, ITPalooza is the preeminent platform to drive business deals and forge valuable connections with local and regional tech professionals.

Ticket Codes:

• ITP2019GA30 - $30 off General admission ticket price
• ITP2019VIP50 - $50 off a VIP Ticket

Statistics for the last seven editions:

• 15,000 - Attendees and Guests
• 800 - Speakers and Presenters
• 1100 - Participating Companies
• 82% - Technology Professionals

Quick Summary of Sponsorships:

• Platinum Package With Sponsored Speaking Session (6) - $6.050
• Platinum Package With VIP Lounge / Party Sponsorship (4) - $5,500
• Attendee Lunch Sponsor (4) - $2,000 - $2,750
• Check-In Sponsor (4) - $2,200 - $2,950
• Gold Package (75) - $2,750 - $3,500
• Silver Package (50) - $1,100 - $1,850
• Non-Profit / Startup Package (20) - $550 - $1,050

If you need a convenient PDF document to forward to your boss or a colleague, download the official ITP19 sponsorship opportunities price list, here it is.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

• Platinum sponsors $1,500/meeting
• Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

• Platinum Sponsorship
• Gold Sponsorship
• Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.