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Volume 260, Issue 3 << Previous Issue | Next Issue >>
IT - Marketing
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4 Big 2020 Sales Enablement Predictions
Now is the time when growth-minded organizations and their sales leaders begin to evaluate this year while looking ahead to the next
"It's a time to identify opportunities for improvement, anticipate industry changes, and solidify a sales strategy that will align with the evolving expectations of business-to-business buyers, emerging technologies, and the company's business goals.

Read on to discover what you can expect in 2020 on topics like the sales development rep role, decision making around tech adoption and implementation, sales leaders as online influencers, and more..."

CRMBuyer, November 23rd, 2019
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Is Your Data Ready For Account-Based Marketing?
When it comes to account-based marketing (ABM) today, data is the name of the game
"Admittedly, ABM is based on a time-tested, traditional sales strategy: identify and sell to prospects that match the needs and demographics of your best customers. An effective salesperson can easily target three to five significant accounts and build deep relationships without extensive data..."
Business 2 Community, November 22nd, 2019
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The Future Of Marketing
Reputed marketing agencies focus on educational, interesting content as the focal point of their strategies
"Content marketing is a more effective and trustworthy tool than many other forms of marketing like paid advertisements, so phrases like 'content is king' are justified. According to Neil Patel, content marketing generates 3x as many leads at 62% lower cost. The numbers are incredibly impressive, and point to the fact that people no longer trust 'hard selling' strategies..."
Business 2 Community, November 21st, 2019
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IT - Sales
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Committed To Stupidity
Sadly, every day I see more sales people committed to stupidity
"It's not making mistakes, misunderstanding situations, even some errors in judgement. As bad as those may be, it's the commitment to being stupid that astounds me.

Stupidity is a choice, and I'm stunned by the number of people that are committed to stupidity..."

Business 2 Community, November 22nd, 2019
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Don't Fall For These 4 Big Misconceptions About Salespeople
Like any profession, sales can and does attract some rotten apples
"But today's most talented, successful salespeople are far from snake oil peddlers. They're confident, highly trained experts devoted to solving problems for customers, as is noted in Harvard Business Review.

Nevertheless, incorrect assumptions persist. It's time to debunk a few mistaken beliefs about sellers..."

Business 2 Community, November 18th, 2019
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Email Reactivation - Strategies To Win Back Dormant Customers
"As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan.

Acquiring new customers will always be a goal but focusing on retention is key.

65% of a company's business comes from existing customers

A 5% increase in customer retention can increase profits 25-95% ..."

Business 2 Community, November 20th, 2019
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How Top Sales Teams Write The Perfect Follow-Up Email After No Response
We all know what it's like to send a qualified prospect our highest converting sales pitch, only to receive total radio silence in return
"We get stuck wondering why our prospect didn't respond, what happened since the last time we spoke, and what we should say next.

In fact, losing touch with a prospect is so common that many of us have already established a protocol for sending a follow-up email after no response. But are you putting as much care and consideration into your follow-up emails as you should?..."

Business 2 Community, November 18th, 2019
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Sales Operations Technology Trends To Increase Revenue In 2020
With the ever-evolving complexities of Sales management, your role as Sales Operations Manager is more crucial than ever to both the success of your Sales teams and the revenue growth of your organization
"For many Sales Ops managers, one of their main priorities is to ensure optimized business processes at every point in the buyer's journey, and each year, new technological advancements drive Sales Operations leaders like yourself to reassess their strategies and toolbox in order to adapt quickly and leverage these changes into a competitive advantage. Staying on top of the latest trends can help you guide your team and advise management on ways to maximize revenue.

To help you out, we've compiled data on top sales technology and performance trends..."

Business 2 Community, November 19th, 2019
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What Is The Sales Process? Everything You Need To Know
'If you can't describe what you're doing as a process, you don't know what you're doing' - W. Edwards Deming
"Deming's statement rings especially true in the chaotic world of sales. In a single workday, the average sales rep can make up to 60+ cold calls a day, in addition to being responsible for following up with dozens of prospects in the sales pipeline.

Without a sales process, trying to make quotas would feel like throwing mud at a wall and hoping some of it sticks. A well-defined and repeatable sales process will ensure you and your sales team have a clear roadmap for turning potential leads into customers quickly and efficiently..."

Business 2 Community, November 20th, 2019
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IT - CRM
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6 Signs It's Time For CRM
'I think we track that somewhere, but I'm not really sure where that information goes.'
  • 'Where did that Post-It go? I need to call that person back!'
  • 'I think we track that somewhere, but I'm not really sure where that information goes.'
  • 'It's Sunday night, and I'm prepping for my meeting tomorrow morning. AGAIN.'

Can you relate to these statements at all? If so, it's probably time to add a customer relationship management (CRM) system (or update the one you already have).

Some companies ignore the signs because they don't want to add one more system to their workflow. Other business owners think they only have a handful of sales reps, so a CRM holds no real benefit for them.

Yet putting a CRM system at the center of your business means efficiency. For instance, you can integrate CRM with other software solutions, and you can actually prevent your team members from having to login into multiple systems.

Best of all, CRM can start as a simple solution that grows with you as your business expands.

Here are 6 signs it's time for CRM:...

Business 2 Community, November 19th, 2019
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Where CRM Went Wrong (And How To Fix It)
Over the past three decades, the CRM industry has kept growing and growing: The sector represents nearly 25 percent of all enterprise software spending, and by 2025 will be worth an eye-watering $82 billion
"Imagine a world in which innovation stood still - one in which personal cassette players, Betamax video recorders, and brick-size car phones survived the 1980s and were still considered cutting-edge consumer electronics. Hardly a world you'd want to live in, right?

Thankfully, we left such obsolete technologies in the Reagan era where they belong. But there's one relic of that era still going strong: the customer relationship management (CRM) platform. Over the past three decades, the CRM industry has kept growing and growing: The sector represents nearly 25 percent of all enterprise software spending, and by 2025 will be worth an eye-watering $82 billion.

This staying power is remarkable considering that CRM simply hasn't delivered on many of its promises. Estimates of CRM failure rates run as high as 90 percent, and fewer than half of projects repay their initial investments. You wouldn't award bonuses to salespeople who disappointed nine out of 10 clients or made quota less than half the time - so why do businesses, year after year, keep cutting fat checks to underperforming CRM providers? ..."

destinationCRM.com, November 22nd, 2019
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Which CRM Systems Are The Most Popular With Their Users?
CRM users are most dissatisfied with how their vendors overpromise and under deliver
  • Zoho CRM, Pipedrive CRM, and SugarCRM are the three most-trusted CRM systems by their customers.

  • Oracle CRM is the best at continually improving their CRM Suites as rated by their customers.

  • Zoho CRM, Pipedrive CRM, and Oracle CRM are the best at including product enhancements at no charge in each new product release.

  • CRM users are most dissatisfied with how their vendors overpromise and under deliver, with this category receiving the lowest aggregate score of 56% and finding 5 of 9 vendors at 51% or below. Only three CRM vendors scored above a 70% customer rating on this attribute.

These and many other fascinating insights are from SoftwareReview's latest customer rankings published today in their Emotional Footprint Report on Customer Relationship Management.

Forbes, November 21st, 2019
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale
General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 5:30PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is $5 for the evening and is less than a block away from GP Downtown.

Please Register at eventbrite.

Sponsorships Available

We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.

Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

Wednesday, December 11th, 2019: 5:30 PM to 8:30 PM
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PeopleTek News
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Innovate - Make IT Real
Innovative leaders are creative visionaries who have big ideas and, most importantly, can motivate people around them to turn those ideas into reality - Jeffrey Baumgartner
"Would you be surprised to learn that the ability to produce innovative ideas is a shared issue for companies of all sizes?

Global staffing firm Robert Half Management Resources polled over 2,000 CFO's from small to large companies, and asked how good their company was at innovation. Their findings were that only 30% of companies with 20 to 49 employees rated themselves as 'very innovative' with ratings a bit higher (38%) for companies with 1000+ employees..."

PeopleTek News, November 18th, 2019
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Julie Kantor News
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Why In 2020 We Must Have Corporate Mentoring Program Goals
There is a strong argument to be made that the defining characteristic of the 21st century has been a tendency towards complexity
The onslaught of technological advances of the last decades has expanded the possibilities of corporate action and, as a consequence, made competitiveness more difficult to achieve.

This means that achieving success is explicitly entwined with your business's ability to find cost-effective and high-impact solutions to any problem that may arise.

Julie Kantor News, November 20th, 2019
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Sponsor - TechLauderdale
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TechLauderdale Corporate Membership Benefits
Learn. Connect. Grow.
TechLauderdale powered by the SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,500/year
  • Silver Membership Benefits $1,500/year
  • Bronze Membership Benefits $500/year

TechLauderdale also offers:

  • Individual Membership Benefits $250/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - ITPalooza
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8th Annual ITpalooza 2019 - Thursday December 5th
Download The Official Itp19 Sponsorship Prospectus
Thursday, December 5, 2019, Ft. Lauderdale

ITPalooza is South Florida's Premier Technology Conference. Now in its 8th year, ITPalooza is the preeminent platform to drive business deals and forge valuable connections with local and regional tech professionals.

Ticket Codes:

  • ITP2019GA30 - $30 off General admission ticket price
  • ITP2019VIP50 - $50 off a VIP Ticket

Statistics for the last seven editions:

  • 15,000 - Attendees and Guests
  • 800 - Speakers and Presenters
  • 1100 - Participating Companies
  • 82% - Technology Professionals

Quick Summary of Sponsorships:

  • Platinum Package With Sponsored Speaking Session (6) - $6.050
  • Platinum Package With VIP Lounge / Party Sponsorship (4) - $5,500
  • Attendee Lunch Sponsor (4) - $2,000 - $2,750
  • Check-In Sponsor (4) - $2,200 - $2,950
  • Gold Package (75) - $2,750 - $3,500
  • Silver Package (50) - $1,100 - $1,850
  • Non-Profit / Startup Package (20) - $550 - $1,050

If you need a convenient PDF document to forward to your boss or a colleague, download the official ITP19 sponsorship opportunities price list, here it is.

ITPalooza, August 23rd, 2019
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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