"Fortunately, analytics tools provide details about your current marketing performance and the channels responsible for the results. They help you understand what is working - and what it isn't. They help shape your marketing

That's why it's so important to not only develop marketing strategies, but also to be very clear about your objectives and how exactly you're going to measure them; i.e. which metrics you need to monitor and measure in order to improve your strategy and focus your efforts and resources on what really works.

In this blog post, discover 6 marketing analytics tools you need to know and use..."

"You've figured out blogging for business. You're measuring your marketing efforts with a great dashboard. You're rocking it on social media.

Heck, you're even creating videos for YouTube and LinkedIn.

And here comes conversational marketing as one more tool to fit into your business growth toolbox..."

"When combined with upselling, it can create a powerful avenue to supercharge your sales.

From creating target lists to automation, we show you how you can harness the power of ABM to upsell B2B tech products.

The Beauty of ABM in Upselling

Upselling is great because you don't have to generate a new list of prospects through lead generation; you can use your existing customer base. Since they've purchased from you before, it is assumed that you have already developed a relationship with them, making it easier to sell to them..."

General Provision Downtown - Fort Lauderdale - 2nd Wednesdays of the Month

Monthly networking for Enterprise IT Professionals at a private co-working space with food, beer, wine and soft drinks provided by sponsors

Spend some quality time with a wide variety of IT professionals in a relaxed, private environment. Arrive at your convenience after 5:30PM. People will be around until 8:30PM.

We will short presentations starting at 7PM. Three minutes max. per presentation, and a maximum of 30 minutes.

Note that GP has two locations, one in the Fort Lauderdale's Art and Tech district (GP FATVillage) and the other in the middle of renovation of downtown Ft. Lauderdale, right next to Autonation HQ.

Recommend parking at the "Government Center Parking Garage" on SW 2nd St., next to the train tracks that are now used by the Brightline trains. Parking in this lot is $5 for the evening and is less than a block away from GP Downtown.

Sponsorships Available

We look for sponsors to deliver short commercial talks during vBeersPlus. The idea is for a sponsor to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Sponsorship fee is $300 for one event and include promotions in the email and social media that will reach 15,000+ South Florida IT professionals.

Non-profit groups are also welcome to "pitch" their group in a 3 minute or less talk. (no charge)

If you are interested in sponsoring please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Sponsors

• TechLauderdale.org
• IT News and Events (ITNE)
• ITPalooza
• General Provision

Hosted by John J. McLaughlin and Lauren McLaughlin From ITNE

"Do you view the words 'inspire' and 'motivate' to mean the same thing? Marissa Levin, Founder and CEO, Successful Culture feels they are very different and provides the following differentiators:

• 'Inspire' translates to 'in spirit.' Inspiration comes from within.

Read on for details.

Kelly Merbler writes, "I had just started my own organization and I was being overly critical of everything. I was trying to be good at things that I was never going to be above average at completing. The process of attempting to do those things was so frustrating to me!

I was the boss of my own organization and I was just trying to keep my head above water after walking away from my career of twenty-one years. I had so much pressure to do so many things quickly while trying to overcome the fear of possibly failing. I blamed myself for every error made and became highly critical of every mistake that I had made in my entrepreneurial journey..."

Often, workplace mentoring initiatives are perceived as 'nice to have' or just 'good for employee morale'. While both these perceptions are valid, the research clearly shows mentorship is not just nice to have-it is a must have for overall employee and business success. This report compiles the latest research and groundbreaking insights on the return on investment of workplace mentoring programs. In particular, it describes the impact of mentoring initiatives on: talent development, manager success, retention, employee engagement, and diversity and inclusion.

Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!

vBeers@Boca is sponsored by TechLauderdale:

"TechLauderdale promotes the growth, connectivity, and awareness of the thriving technology ecosystem in Greater Fort Lauderdale" - https://techlauderdale.org

Hosted by John J. McLaughlin

TechLauderdale powered by the SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

• Platinum Membership Benefits $3,500/year
• Gold Membership Benefits $2,500/year
• Silver Membership Benefits $1,500/year
• Bronze Membership Benefits $500/year

TechLauderdale also offers:

• Individual Membership Benefits $250/year

Learn. Connect. Grow.

Thursday, December 5, 2019, Ft. Lauderdale

ITPalooza is South Florida's Premier Technology Conference. Now in its 8th year, ITPalooza is the preeminent platform to drive business deals and forge valuable connections with local and regional tech professionals.

Ticket Codes:

• ITP2019GA30 - $30 off General admission ticket price
• ITP2019VIP50 - $50 off a VIP Ticket

Statistics for the last seven editions:

• 15,000 - Attendees and Guests
• 800 - Speakers and Presenters
• 1100 - Participating Companies
• 82% - Technology Professionals

Quick Summary of Sponsorships:

• Platinum Package With Sponsored Speaking Session (6) - $6.050
• Platinum Package With VIP Lounge / Party Sponsorship (4) - $5,500
• Attendee Lunch Sponsor (4) - $2,000 - $2,750
• Check-In Sponsor (4) - $2,200 - $2,950
• Gold Package (75) - $2,750 - $3,500
• Silver Package (50) - $1,100 - $1,850
• Non-Profit / Startup Package (20) - $550 - $1,050

If you need a convenient PDF document to forward to your boss or a colleague, download the official ITP19 sponsorship opportunities price list, here it is.

SPONSORSHIP PROGRAM

• ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
• Extensive networking opportunities, face-to-face contact and one-on-one meetings
• Display of your latest products and services to all attendees
• Traffic flow throughout the exhibition area
• Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

• Platinum sponsors $1,500/meeting
• Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

• Guaranteed ticket to all speaker events
• Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
• 40% discount on all other Refresh Miami workshops ($160 value!)
• Preferred Access to VIP/Speaker Dinners
• Discounts on Community Events
• Partner Discounts
• Refresh Miami T-Shirt
• Ability to post relevant events to Community Calendar
• Ability to post jobs to Refresh Job Board
• Ability to post business to Refresh Miami Tech Map

$2000/Year

Our Memberships are based on Exposure, Talent, & Business

• STARTUP - $500/year
• Tier 3 - $1,000/year
• Tier 2 - $2,500/year
• Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

• Platinum Sponsorship
• Gold Sponsorship
• Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.