IT News and Events
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Volume 260, Issue 1 << Previous Issue | Next Issue >>
IT - Email
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The State Of Email Security And Protection
Phishing and ransomware top the list of security risks that organizations are not fully prepared to deal with
"Email security continues to be top of mind for organizations as attackers become more devious in how they conduct their attacks. Companies face evolving threats, which are often extremely personalized and mimic common real-world emails they receive. To better understand the climate of email security, Barracuda surveyed 660 IT professionals across various industries and locations on the impact of phishing..."
Dark Reading, November 5th, 2019
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IT - Marketing
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Your Guide To Getting Started With Text Message Marketing
How do I get started with text message marketing? As a marketer, it's a question you've likely asked yourself
"You're aware of how valuable text message marketing can be, and know it would be worth investing in, but knowing where to start can be daunting. From choosing your SMS marketing software to deciding on your first campaign, the decisions in front of you can pile up.

We know how challenging it can be to learn a new marketing tactic, which is why we created this guide that walks you through what choices you need to make before igniting your text message marketing campaign. We hope this guidance will help you make the best decisions for your business and increase engagement with your contacts..."

Business 2 Community, November 5th, 2019
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How To Create A B2B Sales Process That Works Like Clockwork
If you don't have a B2B sales process, then you're trusting your instincts and are unlikely to produce predictable and optimum results
"Entrepreneur and motivational speaker Jim Rohn once said, 'Motivation is what gets you started. Habit is what keeps you going.' An ideal way to develop good selling habits is to build a B2B sales process that incorporates your best practices.

A sales process makes your best efforts more consistent. It can take the guesswork out of your next step. And it lets everyone on your team know what to expect and how to respond..."

Business 2 Community, November 4th, 2019
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Email Marketing Stats And Trends
While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques
"Take a look at some of these statistics showing just how strong this marketing channel is:

  • 73 percent of millennials prefer communications from businesses to come via email. (HubSpot)

  • More than 50 percent of U.S. respondents check their personal email account more than 10 times a day, and it is by far their preferred way to receive updates from brands. (HubSpot)

  • Marketers who use segmented campaigns note as much as a 760% increase in revenue. (HubSpot)

Read more at https://www.business2community.com/email-marketing/email-marketing-stats-and-trends-02254429

Business 2 Community, November 4th, 2019
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Best Video Marketing Strategies To Increase Your Revenue
It's no secret that video marketing is the way of the future for businesses
"At least 43% of consumers said they wanted marketers to produce more videos.

Videos are entertaining and easy to watch. If you're looking to increase your revenue over the next few months, it will be helpful to start utilizing video.

Check out these 4 best video marketing strategies to help increase your business' reach and revenue..."

Business 2 Community, November 5th, 2019
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IT - Sales
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The Step-By-Step Guide To Building An Effective Sales Strategy
In construction, it's impossible to erect a building if you don't have one critical document - a blueprint
"Steel frames, power tools, and a team of builders are all important elements, but they're useless if you don't have a document to guide the process.

Like a blueprint is essential for constructing buildings, you need a strategy as a manager to build a successful sales department - a step-by-step plan to help you and your team drive company revenue. In this post, we'll break down what a sales strategy actually is and how you can create your own..."

Business 2 Community, November 5th, 2019
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The Sales Skills Every Salesperson Needs Most
When you work in sales, you're the backbone of the company.
"You bring in the dollars that pays everyone's salaries, from the janitor all the way up to the CEO. And yet you can't major in sales in university or college. It's a multi-billion dollar industry. and you can't learn about it in school. So if you want to get into sales or improve your game, there may not be that many resources out there for you to improve your sales skills.

That's why we've compiled the top skills that all salespeople must have. If you master these skills, you're well on your way to selling more and getting bigger deals..."

Business 2 Community, November 6th, 2019
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Sales Is All About Relationships
Sales IS about relationships. This truism is often parroted, but too often, has many and divergent meanings
"What do we mean by relationships, what are the relationships we seek to develop as sales people?

There's the old stereotype of a relationship oriented sales person, where selling is only about the relationship-usually some socially oriented relationship. This is the sales person that's always bringing coffee, taking customers out to lunch, inviting customers to any number of events. They are the sales person that always sends your spouse and kids birthday cards (believe it or not, I still get them from sales people who used to sell to my wife.) They believe the value is in the friendship, being likable, and sociable..."

Business 2 Community, November 6th, 2019
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How To Teach Millennials To Sell Greatly
Millennials Are Better Equipped to Sell Greatly Than You Realize
"We've all heard, and maybe experienced, the Millennials' challenge with face-to-face, interpersonal communication. Sure they can text and converse on social media but 'they don't answer their phones' and 'they can't hold a conversation in person.'

Which begs the question, how will their style of communication hold up in the world of sales, which depends so much on interpersonal relationships and the soft skills that make that possible? Let's face it, people buy from people.

And more importantly, what can companies do today in terms of sales training to ensure the next generation of salespeople are as effective as they can possibly be when it comes time to turn conversations into customers..."

Business 2 Community, November 5th, 2019
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ABC Of Sales: 3 Techniques To Close Any Deal
'Always. Be. Closing'
"Who can forget the iconic scene in Glengarry Glen Ross in which sales-consultant-from-hell Blake (played by Alec Baldwin) schools the underperforming reps of Chicago real estate company Premiere Properties about the ABCs of sales?

'Always. Be. Closing,' he chants.

But what does it really mean to 'always be closing?'

It means being strategic. As a sales rep, you must think critically about every single interaction with your prospects and what you can do to turn them into customers.

Why? Because no prospect is alike, so there isn't a one-size-fits-all sales approach..."

Business 2 Community, November 5th, 2019
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14 Cold Calling Tips To Help You Secure Meetings With Prospects
Cold calling has become more difficult than ever
"Robocalls make us hesitant to pick up the phone. Apple's latest iOS update gives users the option to ignore all calls from unknown numbers. And emails are now a preferred communication method of younger Americans. So why make cold calls?

Buyers may prefer email, but your chances of getting through as one of 50 new messages a typical user receives every day are pretty low. Plus, 49% of buyers prefer cold calls as the first point of contact, according to RAIN Group. Cold calling just has to be done right. Below is a list of cold calling tips to help you do that..."

Business 2 Community, November 6th, 2019
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IT - Social Media
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5 Easy Ways To Build Brand Awareness Using Social Media
While this isn't limited to social media, your social channels play an important role in building that consistency
"In this post, we'll show you simple ways to use social media to help you establish a consistent brand that you can leverage as you connect with your prospects and customers throughout the funnel.

1 - Use consistent

Your visitors should be able to move from your Twitter account to your Instagram page and immediately recognize that both profiles are operated by the same brand.

Why? Keeping your social media profiles consistent tells your audience they're in the right place. This helps them get the information they're looking for faster - whether it's your business hours, phone number or any other information about your brand..."

Business 2 Community, November 4th, 2019
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IT - CRM
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DevOps For Salesforce Lightning
The tools you work with have a lot of impact on what you can accomplish, and the more sophisticated the tools the better -- especially in software
"My company, Beagle Research, just completed a study into the use of a DevOps strategy with the Salesforce Lightning Platform, sponsored by DevOps solutions provider Copado.

DevOps is a strategy for building, changing and deploying enterprise software that can be used with a Scrum or Agile methodology, as well as others. More than concentrating on code and coding, DevOps takes a holistic look at culture and infrastructure in its broadest manifestation..."

CRMBuyer, November 4th, 2019
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale
General Provision Downtown - Fort Lauderdale

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

Hosted by John J. McLaughlin and Lauren McLaughlin From vBeers South Florida

Wednesday, November 13th, 2019: 6:00 PM to 9:00 PM
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PeopleTek News
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Why Persist?
It takes the hammer of persistence to drive the nail of success - John Mason, writer
"How well do you manage failure, missed deliverables, obstacles, and even difficult people?

As leaders we can expect that not everything will go as planned, and despite possibly feeling dejected, we need to persist and persevere.

We need to manage our feelings and each situation that challenges us, and we need to persist, which we'll define as 'the quality of continuing steadily despite problems or difficulties'.

Expect and plan for obstacles; they're going to happen! Be purposeful in your efforts and analyze what went awry, and have trust in yourself that you CAN make things better and get back on course..."

PeopleTek News, November 4th, 2019
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Kelly Merbler News
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To Infinity and Beyond...
My family and I have watched each of the Toy Story movies and have loved every one of them in their own way
As I laughed through this most recent series and followed the storyline, I was reminded of a few lessons that I have lived through. Sheriff Woody and his Space Ranger sidekick, Buzz Lightyear helped to nudge these thoughts forward through some of the key takeaway lessons played out in this most recent movie.
Kelly Merbler News, November 5th, 2019
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Greta Schulz News
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Selling Today-Don't be Herb Tarlick
Professional Selling Today
"Today, more organizations are facing increasingly more competition, rapidly changing technology, slower market growth, and less product differentiation. This trend requires business development professionals to manage more accounts, build stronger relationships, sell to multiple buyers, and be much more creative when selling. Therefore it becomes much more difficult than it used to be to sell. or does it?..."
Greta Schultz News, November 5th, 2019
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Julie Kantor News
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Combating Burnout: What Can We All Learn from 12-Step Programs
The World Health Organization classified burnout yesterday as a medical syndrome
"According to WHO, burnout is characterized by 'feelings of energy depletion or exhaustion; increased mental distance from one's job, or feelings of negativism or cynicism related to one's job; and reduced professional efficacy.'

Julie Kantor, CEO Twomentor takes a look at burnout and the role more human connection & mentoring plays in reducing the impact..."

Julie Kantor News, November 5th, 2019
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SF IT vBeers Boca
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vBeers@Boca
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida.

Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

We meet in the upstairs lounge where you can take advantage of the $5 burger special and discounted beers!

Hosted by John J. McLaughlin

Wednesday, November 20th, 2019: 5:30 PM to 8:30 PM
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Sponsor - TechLauderdale
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TechLauderdale Corporate Membership Benefits
Learn. Connect. Grow.
TechLauderdale powered by the SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,500/year
  • Silver Membership Benefits $1,500/year
  • Bronze Membership Benefits $500/year

TechLauderdale also offers:

  • Individual Membership Benefits $250/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - ITPalooza
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8th Annual ITpalooza 2019 - Thursday December 5th
Download The Official Itp19 Sponsorship Prospectus
Thursday, December 5, 2019, Ft. Lauderdale

ITPalooza is South Florida's Premier Technology Conference. Now in its 8th year, ITPalooza is the preeminent platform to drive business deals and forge valuable connections with local and regional tech professionals.

Ticket Codes:

  • ITP2019GA30 - $30 off General admission ticket price
  • ITP2019VIP50 - $50 off a VIP Ticket

Statistics for the last seven editions:

  • 15,000 - Attendees and Guests
  • 800 - Speakers and Presenters
  • 1100 - Participating Companies
  • 82% - Technology Professionals

Quick Summary of Sponsorships:

  • Platinum Package With Sponsored Speaking Session (6) - $6.050
  • Platinum Package With VIP Lounge / Party Sponsorship (4) - $5,500
  • Attendee Lunch Sponsor (4) - $2,000 - $2,750
  • Check-In Sponsor (4) - $2,200 - $2,950
  • Gold Package (75) - $2,750 - $3,500
  • Silver Package (50) - $1,100 - $1,850
  • Non-Profit / Startup Package (20) - $550 - $1,050

If you need a convenient PDF document to forward to your boss or a colleague, download the official ITP19 sponsorship opportunities price list, here it is.

ITPalooza, August 23rd, 2019
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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