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IT - Marketing
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Actionable Lead Generation Tactics For Management Software Vendors
The management software industry has become an overcrowded marketplace transforming it into a dog-eat-dog competition where everyone wants to have a bigger piece of the pie

"Management software vendors surely do not run out of marketing ideas but the problem is these ideas/strategies seem to have a short life span. In other words, it suddenly stops after a strategy produces a reliable pipeline for a certain period of time.
There are three possible reasons why this keeps happening:..."
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IT - Sales
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7 Strategies To Get Your First 100 Leads In 90 Days (Or Less)
Lead generation continues to challenge marketers

"Between the introduction of the digital space and advancing technologies, one would think marketers all over the world would have no problem generating more leads for their businesses.
This is, however, far from the actual case. As the playing field has shifted, so has lead generation become more challenging for marketing departments around the world..."
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Sales Perfection Is Impossible!
There are so many potential variables and unknowns in any complex B2B sales environment that the idea of running a completely perfect sales campaign feels like an impossible dream (or more accurately a hallucination)

"That's why rigid sales scripts, standard sales presentations and canned product demonstrations are largely ineffective in convincing the modern prospect to move forward with you - they expect more than that from you.
But it is entirely possible - and I would argue, very necessary - to focus on avoiding predictable and preventable errors when pursuing a sales opportunity.
Preventable errors fall into three major categories: errors of ignorance, errors of application and errors of competence..."
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IT - Social Media
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8 Of The Best Social Media Analytics Tools For 2020
Social media analytics is an essential component of a social marketing manager's work

"Of course, the instant gratification of likes and new followers after you post something is nice. But without seeing the big picture (which you can only see by diving into your social media analytics) you're left in the blind about the efficiency of your digital strategy. You can't be sure how successful your brand is on social media without analyzing your profiles' performance.
Most social media platforms give you some kind of performance insights, some do it better (hey, Facebook!) and some worse (looking at you, Instagram). So what's the point of social media analytics tools? ..."
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale

General Provision Downtown - Fort Lauderdale
These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!
Hosted by John J. McLaughlin and Lauren McLaughlin From vBeers South Florida
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PeopleTek News
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Skill Gaps?
Would you say skill gaps exist for key roles within your organization? If you said 'yes', you're not alone

"According to a LinkedIn survey of 2000 business leaders, 57% said that soft skill gaps existed, and felt the top four development areas were:
- Leadership
- Communication
- Collaboration
- Time management
Adding to the dilemma, Melissa Mapes reports that yet another LinkedIn Survey found..."
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Kelly Merbler News
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Are You Going To The Penthouse Or The Basement?
Who you surround yourself with in life matters

"When is the last time you took inventory of who you spend the most time with each day? If you aren't surrounded by people who are winners, those who are smarter than you, it may be time to revisit your closest influencers.
I learned just how important it is to have successful people around you. These people are also known as your 'inner circle'..."
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Sponsor - TechLauderdale
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Sponsor TechLauderdale's Event At Citrix HQ
Hear from 3 decades of the Citrix CEO's and how they shaped Tech in South Florida and globally.

Chris Fleck will host with Roger Roberts, Mark Templeton, and David Henshall.
Schedule:
- 5:00pm - Registration
- 5:30pm - 6:30pm - Networking & Reception
- 6:30pm - 7:30pm - Panel Program
- 7:30pm - 8:00pm - Q & A
Tickets:
- Members - $25
- Non-members - $45
Sponsorships
- Meetup Table - $300
- Event Sponsor- $1,000 - Sold Out
About Citrix:
Citrix is a digital workspace platform that gives employees everything they need to be productive in one unified experience while arming IT with the visibility, simplicity, and security needed to enable and control it all.
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TechLauderdale Corporate Membership Benefits
Learn. Connect. Grow.

TechLauderdale powered by the SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.
- Platinum Membership Benefits $3,500/year
- Gold Membership Benefits $2,500/year
- Silver Membership Benefits $1,500/year
- Bronze Membership Benefits $500/year
TechLauderdale also offers:
- Individual Membership Benefits $250/year
Learn. Connect. Grow.
We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
(Get More Information . .)
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Sponsor - ITPalooza
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8th Annual ITpalooza 2019 - Thursday December 5th
Download The Official Itp19 Sponsorship Prospectus

Thursday, December 5, 2019, Ft. Lauderdale
ITPalooza is South Florida's Premier Technology Conference. Now in its 8th year, ITPalooza is the preeminent platform to drive business deals and forge valuable connections with local and regional tech professionals.
Statistics for the last seven editions:
- 15,000 - Attendees and Guests
- 800 - Speakers and Presenters
- 1100 - Participating Companies
- 82% - Technology Professionals
Quick Summary of Sponsorships:
- Platinum Package With Sponsored Speaking Session (6) - $6.050
- Platinum Package With VIP Lounge / Party Sponsorship (4) - $5,500
- Attendee Lunch Sponsor (4) - $2,000 - $2,750
- Check-In Sponsor (4) - $2,200 - $2,950
- Gold Package (75) - $2,750 - $3,500
- Silver Package (50) - $1,100 - $1,850
- Non-Profit / Startup Package (20) - $550 - $1,050
If you need a convenient PDF document to forward to your boss or a colleague, download the official ITP19 sponsorship opportunities price list, here it is.
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings

SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.

The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.
Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.
Chapter sponsorship:
- Platinum sponsors $1,500/meeting
- Program sponsors $1,000/meeting
We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Become a Refresh Corporate Member!
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!

Our Memberships are based on Exposure, Talent, & Business
- STARTUP - $500/year
- Tier 3 - $1,000/year
- Tier 2 - $2,500/year
- Tier 1 - $5,000/year
Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties

The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.
Sponsorship options:
- Platinum Sponsorship
- Gold Sponsorship
- Event Sponsorship
Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.
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Sections in this issue:
IT - Marketing, IT - Sales, IT - Social Media, SF IT vBeers Broward, PeopleTek News, Kelly Merbler News, Julie Kantor News, Sponsor - TechLauderdale, Sponsor - ITPalooza, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFIMA
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