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IT - Marketing
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10 Expert-Approved B2B Lead Generation Strategies
According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority, but 44% rate their efforts as neutral when it boils down to effectiveness
"That's not to say content marketing isn't a valuable tactic-it is. But it's certainly not the only one at B2B marketers' disposal.
Here, we're looking 10 B2B lead generation strategies, including content marketing, to share how you can add these to your marketing plan and make sure your hard work and effort is effective-and certainly not ending up neutral.
Let's get started..."
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The Ultimate Guide to Service Recovery
In certain situations, the time period right after a customer has a bad experience is your best opportunity to gain their loyalty
"This is only possible if you implement the right service recovery strategy. In this article you will learn about:
- What is service recovery and what it means for customer service
- Benefits of having a service recovery plan
- Best practices in Service Recovery
- How to prepare for a Service Recovery scenario
- How Freshdesk can make service recovery easy for support teams
Imagine a restaurant you frequent once a month. One day, you are denied entry despite having made a reservation. The staff says the restaurant is booked out and they can't find your reservation. You will be seething with this experience and making you reconsider your next visit..."
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Digital Marketing vs. Traditional Marketing
A top-notch marketing plan is one of the most important methods for businesses interested in reaching a large audience and growing the bottom-line
"Bigger companies spend well into the thousands, some even millions, to reach their target audience in order to convert them into paying customers.
However, most small to mid-sized businesses don't have unlimited resources to dump into marketing. Requiring an educated decision on how to market. Some businesses do very well with traditional marketing strategies and ignore digital marketing completely. Some businesses find that digital marketing works best for their business.
Deciding the best marketing plan requires a bit of understand of each and how each strategies work, and how they can work together..."
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IT - Sales
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4 Ways to Focus Your B2B Enterprise Sales Team
B2B enterprise sales in the modern world is no small feat
"The complexity of deals - from multiple decision-makers to prolonged buying cycles - demands that smart teams come armed with a strategic, thoughtful approach to every deal. Big-name methodologies (and the annual training that often accompanies them) are common in companies trying to tackle big accounts.
Unfortunately, these costs and time requirements for these antiquated training sessions fall short and expensive methodologies add to the problem by creating additional task-work. Yes, B2B enterprise sales is getting more complex but on the other hand, a rapidly evolving competitive landscape and customer-centric trends around account-based selling and customer experience are pushing sales teams to be more efficient, offer customizations, and scale revenue at unprecedented rates..."
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Salespeople Are Ghosted Almost Every Day
Ghosting, while a popular term these days, is nothing new, and there's not a day that goes by that that an article on ghosting doesn't appear in one or more of my feeds
"Mostly, the articles refer to recruiting and extend to both the candidate and the employer.
Today, I want to talk about sales ghosting. Anyone who has spent any time in sales has experienced the prospect 'going dark.' It's part of the sales process for lots of reasons.
One of the most significant is that a company has had a less than positive experience with a company and even though they could use their service/product they're underwhelmed and may not like their current salesperson..."
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How to Set Sales Appointments with Prospects
No matter what the industry is, setting up an appointment remains to be one of the most challenging tasks for salespeople
"But no matter how difficult this task is, you need to increase your success rate, or you will run out of sales pipelines.
Any successful appointment setting effort has these following elements:
- Contact prospects before the regular working hours
'The early bird catches the worm' might sound cliche already, but it still works when dealing with executives and gatekeepers. For example, those who are in charge of IT security work even in the most unholy hours...
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IT - CRM
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What's New In Gartner's Hype Cycle For CRM, 2019
Worldwide enterprise application software revenue totaled more than $193.6B in 2018, a 12.5% increase from 2017
- CRM made up nearly 25% of the entire enterprise software revenue market.
72.9% of CRM spending was on software as a service (SaaS) in 2018, which is expected to grow to 75% of total CRM software spending in 2019.
- Worldwide spending on customer experience and relationship management (CRM) software grew 15.6%, from $41.7B in 2017 to $48.2B in 2018, and is projected to reach $55.2B in 2019.
- Salesforce dominated the worldwide CRM market with a 19.5% market share in 2018, over double its nearest rival, SAP, at 8.3% share, according to Gartner's market share estimates.
- CRM revenue in 2018 is comprised of software and services revenue from Customer Service and Support (35.7%), Sales (25.9%), Marketing (25.4%), and Digital Commerce (13%). These four categories together comprise the customer experience and relationship management market, according to Gartner.
New technologies are proliferating across the CRM landscape, driven by the need every business has to understand, communicate, serve, and strengthen customer relationships..."
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Bob Stutz, CRM Nomad
I have interacted with him occasionally over the years in his various senior postings throughout the CRM industry and always found him to be kind, generous and thoughtful
"Bob Stutz is a great guy. I have interacted with him occasionally over the years in his various senior postings throughout the CRM industry and always found him to be kind, generous and thoughtful. Last week he announced he was leaving his position as head of the Salesforce Marketing Cloud, which he's been at for four years, and taking a job as President of SAP's CX effort.
Stutz isn't just any CRM executive, because he's been in the thick of CRM at four companies -- Siebel Systems, SAP, Microsoft and Salesforce. This latest announcement represents a return to one of his old employers. Wherever he's gone, Stutz has applied his vision of what CRM can be to the products of whatever company he was working for at the time.
Almost everyone I know says that Stutz has made important contributions too. At Microsoft, for instance, he took a CRM program that in my humble opinion was stuck in neutral, and got it on track..."
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PeopleTek News
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12 Steps for Courageous Leadership
What are the '12 Steps for Courageous Leadership'?
"Through hundreds of intensive leadership workshops, PeopleTek has extensively studied the many factors that influence the performance of individual leaders and teams. This book teaches you about the single most important factor affecting performance: Courageous Leadership.
Courageous Leadership means achieving your goals and exceeding in your life's ambitions and objectives while living your professional and personal life the way you want to..."
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SF IT vBeers PBG
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vBeersPlus @ West Palm Beach (Venture X)
These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida.
vBeersPlus events are vBeers events plus sponsorships - recruitment, community, commercial - plus food and drinks (beer, wine, soda)!
These tables will be set up before the vBeersPlus.
There is no charge for attendees but please register so we have an accurate headcount for food and drinks.
Sponsoring vBeersPlus
If you are interested in being a sponsor, please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.
- 3 minute speaking slot
- table at the event
- promotion in newsletters
Sponsors will be promoted in the vBeersPlus emails and social media, reaching 15k+ South Florida IT Professionals.
Who should be a sponsor?
- Recruitment - for staffing firms and HR groups looking for IT employees or contractors
- Community - not-for-profit group that provide value to the South Florida IT ecosystem
- Commercial - describe an IT Problem and your IT Solution in under 3 minutes with time for discussions at your table!
What does sponsorship cost? $295 (free for community sponsors)
vBeersPlus Schedule:
- Wed Nov 6th - West Palm Beach
- Wed Nov 13th - Broward - General Provision Downtown Ft. Lauderdale
- Tue Dec 3rd - West Palm Beach
vBeers Schedule
- Wed Nov 20th - Biergarten Boca
Meetup Page: https://www.meetup.com/vBeers-South-Florida/events
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Sponsor - TechLauderdale
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Sponsor TechLauderdale's Event At Citrix HQ
Hear from 3 decades of the Citrix CEO's and how they shaped Tech in South Florida and globally.
Chris Fleck will host with Roger Roberts, Mark Templeton, and David Henshall.
Schedule:
- 5:00pm - Registration
- 5:30pm - 6:30pm - Networking & Reception
- 6:30pm - 7:30pm - Panel Program
- 7:30pm - 8:00pm - Q & A
Tickets:
- Members - $25
- Non-members - $45
Sponsorships
- Meetup Table - $300
- Event Sponsor- $1,000 - Sold Out
About Citrix:
Citrix is a digital workspace platform that gives employees everything they need to be productive in one unified experience while arming IT with the visibility, simplicity, and security needed to enable and control it all.
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TechLauderdale Corporate Membership Benefits
Learn. Connect. Grow.
TechLauderdale powered by the SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.
- Platinum Membership Benefits $3,500/year
- Gold Membership Benefits $2,500/year
- Silver Membership Benefits $1,500/year
- Bronze Membership Benefits $500/year
TechLauderdale also offers:
- Individual Membership Benefits $250/year
Learn. Connect. Grow.
We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
(Get More Information . .)
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Sponsor - ITPalooza
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8th Annual ITpalooza 2019 - Thursday December 5th
Download The Official Itp19 Sponsorship Prospectus
Thursday, December 5, 2019, Ft. Lauderdale
ITPalooza is South Florida's Premier Technology Conference. Now in its 8th year, ITPalooza is the preeminent platform to drive business deals and forge valuable connections with local and regional tech professionals.
Statistics for the last seven editions:
- 15,000 - Attendees and Guests
- 800 - Speakers and Presenters
- 1100 - Participating Companies
- 82% - Technology Professionals
Quick Summary of Sponsorships:
- Platinum Package With Sponsored Speaking Session (6) - $5,500
- Platinum Package With Vip Lounge / Party Sponsorship (4) - $5,000
- Attendee Lunch Sponsor (4) - $2,000 - $2,750
- Check-In Sponsor (4) - $2,000 - $2,750
- Gold Package (75) - Gold Package (75)
- Silver Package (50) - $1,000 - $1,750
- Non-Profit / Startup Package (20) - $500 - $1,000
If you need a convenient PDF document to forward to your boss or a colleague, download the official ITP19 sponsorship opportunities price list, here it is.
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM
- ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
- Extensive networking opportunities, face-to-face contact and one-on-one meetings
- Display of your latest products and services to all attendees
- Traffic flow throughout the exhibition area
- Display of your logo and link to your home page on our ISACA South Florida Chapter web site
Find out more! Contact us at president@isacasfl.org
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.
Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.
Chapter sponsorship:
- Platinum sponsors $1,500/meeting
- Program sponsors $1,000/meeting
We need your support, so we hope that you will consider becoming a sponsor to support our chapter.
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Refresh Corporate: $2000/Year
- Guaranteed ticket to all speaker events
- Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
- 40% discount on all other Refresh Miami workshops ($160 value!)
- Preferred Access to VIP/Speaker Dinners
- Discounts on Community Events
- Partner Discounts
- Refresh Miami T-Shirt
- Ability to post relevant events to Community Calendar
- Ability to post jobs to Refresh Job Board
- Ability to post business to Refresh Miami Tech Map
$2000/Year
Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
(Get More Information . .)
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business
- STARTUP - $500/year
- Tier 3 - $1,000/year
- Tier 2 - $2,500/year
- Tier 1 - $5,000/year
Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.
Sponsorship options:
- Platinum Sponsorship
- Gold Sponsorship
- Event Sponsorship
Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.
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Sections in this issue:
IT - Marketing, IT - Sales, IT - CRM, PeopleTek News, SF IT vBeers PBG, Sponsor - TechLauderdale, Sponsor - ITPalooza, Sponsor - ISACA, Sponsor - ISSA, Sponsor - Refresh Miami, Sponsor - Palm Beach Tech, Sponsor - SFIMA
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