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Volume 258, Issue 4 << Previous Issue | Next Issue >>
IT - Marketing
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9 Ways Sales Data Analysis Can Help You Generate More Revenue
Sales data analysis is a vital way for organizations to maximize their sales capacity, and meet customer needs, in an increasingly competitive world
"A lack of data should no longer be a reason why your data analysis strategy fails, but if it is - here's how to fix it.

As more and more companies gain the ability to make precise, data-driven sales management decisions, the margin of error is becoming smaller and smaller. Relying on guesswork leaves you open to being disrupted by more data-savvy competitors and startup companies, regardless of what industry you're in.

Fortunately, a well-designed sales analytics program can deliver drastic increases in revenue and profit margins by enabling your organization to make better decisions.

Here are the top 9 ways sales data analysis can help your organization generate more revenue and outmaneuver the competition..."

Business 2 Community, September 23rd, 2019
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What B2B Sales Prospects Want To See From Your Website
It's 2019, but lots of small businesses are still struggling to understand how to use their websites for inbound lead generation
"There are too many websites, especially in B2B marketing, that are too vague, poorly written, badly designed, thoughtlessly conceived, or all of the above. Your website should be a sales-generating machine. You're not going to convert every visitor to your website into a paying customer, of course, but your website should be so well designed and well written that it makes it easy for every potential customer to buy from you, and it should increase the odds of converting every prospect visiting the site. The question you should ask as you walk through the customer's journey through your website: 'is this page/landing page/pop-up window/website feature making it harder or easier to convert people into customers?'

Here are a few tips for how to re-think your website to make it more sales-focused, based on the most important elements that your prospects want to see..."

Business 2 Community, September 24th, 2019
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IT - Sales
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How You Can Leverage Empathy Based Sales Techniques To Schedule More Face-To-Face Meetings
What Are The Advantages of Face-to-Face Meetings?
"While everyone loves the ability of technology to scale our sales efforts, save time and my personal favorite, call on sales prospects all around the globe while sleeping in my own bed each night, the simple truth is, nothing closes a deal like a great face-to-face meeting with a prospect. In fact, I don't think you can Sell Greatly without face-to-face interactions. Here's why:..."
Business 2 Community, September 23rd, 2019
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What Is A Sales Pipeline And How Is It Different From The Sales Funnel?
Based on your observations of the world, would you say that a pipeline and funnel are shaped the same
"Your answer would hopefully be 'no,' but in the sales world, the terms 'sales pipeline' and 'sales funnel' are often - and inaccurately - used interchangeably. The difference is clear - one is designed to direct sales reps through the sales process, and the other is used to guide customers towards making a purchase.

To help you better understand these terms and how you can apply them in your own company, let's review the definition of each, along with each type's benefits, stages, and relevant metrics..."

Business 2 Community, September 24th, 2019
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Acknowledge Selling Mistakes ... Don't Panic!
No one likes to make mistakes. What's to like? At best, they get you off track . at worst, they lose you the sale
"Mistakes run the gamut, from corporate issues, like defective products or billing issues, to mistakes generated by the salesperson themselves, like sharing faulty information or missing a key player involved in making the buying decision. Some mistakes are just annoying, some are really difficult to handle, and some are potential deal breakers. But regardless of one's skill or luck, mistakes happen..."
Business 2 Community, September 25th, 2019
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Great Sales Coaching Starts With Receptivity
Sales coaching can make a difference, and it should be a priority. In fact, pros agree that sales coaching is a critical piece of the puzzle in developing a world-class sales team
"Yet, when it comes to giving coaching feedback, most sales managers don't do it enough. Many times it's water off a duck's back, and sometimes it makes matters worse.

There are many reasons why giving feedback often fails to make a difference. Some relate to the mindset and attitude of the salesperson receiving the coaching while others pertain to how the feedback is provided..."

Business 2 Community, September 25th, 2019
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10 Types Of Sales Jobs: How To Choose The Right Career In Sales
Not all sales jobs are created equal. The day-to-day work life of a sales director will look vastly different than that of a sales development representative
"Choosing the right sales career path requires developing a clear understanding of the differences between each type of sales job. Only then can you decide which sales career path is truly the right fit for you.

To help you get started, we've compiled a list of the 10 most common types of sales jobs to apply for, starting with the most entry-level positions and ending with the more tenured sales jobs. We'll talk about what each type of sales job involves in terms of day-to-day responsibilities and what hiring managers look for in candidates, along with average yearly salary..."

Business 2 Community, September 26th, 2019
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IT - Social Media
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5 Ways To Convey Your Brand Image Through Social Media
Gaining a competitive edge in the crowded marketplace of the present can be your biggest achievement as a brand
"It defines your motive to the prospects and compels them to be a part of your channel. Consumers create an impression of your brand based on small factors like your logo, the dress code of your company, the product packaging, and even the business cards.

Besides these small details, they also rely on the current perception of your company in the market. It comes about by word of mouth and the ongoing promotional campaign of your brand. Whether you are a startup or an established entrepreneur, it is your ultimate responsibility to control consumer perception..."

Business 2 Community, September 23rd, 2019
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How The Social Media Landscape Is Changing In 2019
Social media is ingrained in the lives of each generation and social users are becoming more selective
"According to Pew Research, most US adults use social media every day.

People gravitate to platforms that allow them to consume their preferred content seamlessly and within reach of their community.

Facebook's popularity is declining, both among younger users and those seeking a specialized content experience..."

Business 2 Community, September 24th, 2019
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IT - CRM
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3 Challenges Of CRM Implementation SMBs Face In 2019
Customer Relationship Management (CRM) is an approach to manage the company's interactions with current and potential customers
"This means that b&#1091; using particular software and techniques, businesses may engage with new clients and retain existing ones. CRM systems are specific software that may b&#1077; used to store customer data and make use of it. They help employees manage client relationships, gain valuable insights into business processes, and facilitate cooperation in the team.

With the predictions to reach $82 billion by 2025, CRM is considered to be the fastest-growing software market out there. Ten years ago it was a $14 billion industry for large enterprise companies or privileged businesses who were able to handle up to $20 000/year in CRM fees.CRM solutions are not just for large enterprise businesses anymore. What was once a cost-prohibitive technology has become affordable for any business, no matter the size. However, the majority of small and mid-size owners are still struggling to achieve their sales goals. Here are five reasons why it happens, even with implemented CRM..."

Business 2 Community, September 23rd, 2019
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12 Reasons Why Your CRM Fails...And How To Fix Them
Few things are as frustrating as going through the expensive, time-consuming process of implementing a new customer relationship management (CRM) system, only to see it fail
"It's an all-too-common problem, with multiple industry studies claiming failure rates between 47% and 63% for new CRMs. To avoid this costly situation, it's important to understand how and why a CRM fails. If identified early, most of these issues can be corrected long before they threaten the entire CRM project.

Let's take a look at the 12 most common reasons that a CRM fails, and how to fix them..."

Business 2 Community, September 26th, 2019
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale
General Provision Downtown - Fort Lauderdale

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

If you are interested in sponsoring a table at the Job Fair and/or presenting a commercial solution, please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Please register at Eventbrite:

https://www.eventbrite.com/e/vbeersplus-general-provision-downtown-tickets-74440679075

Hosted by John J. McLaughlin and Lauren McLaughlin From vBeers South Florida

Wednesday, October 9th, 2019: 6:00 PM to 9:00 PM
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PeopleTek News
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Is The Corporate Purpose Changing?
CEOs work to generate profits and return value to shareholders, but the best-run companies do more. They put the customer first and invest in their employees and communities.-Tricia Griffith, President and CEO of Progressive Corporation
"It's a given that part of a company's purpose includes making money, but it's no longer only about the shareholder.

Last month (Aug 2019) The Business Roundtable released a new Purpose of a Corporation statement signed by 181 U.S. CEOs saying that: They are committed to lead their companies for the benefit of all stakeholders - customers, employees, suppliers, communities and shareholders..."

PeopleTek News, September 23rd, 2019
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Kelly Merbler News
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The Most Powerful Tool You Have Is Self-Belief
"my phone rang on my drive home from my Miami office..."
"It was 365 days ago when my phone rang on my drive home from my Miami office.

It was a two hour drive home on a Friday and I was looking forward to the weekend.

Little did I know, this call was one that would change my direction forever.

My job duties were shifting to focus more in one area and going to take me farther away from what I loved most in my role which was leadership and developing others.

My heart sunk. I felt numb..."

Kelly Merbler News, September 23rd, 2019
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Greta Schulz News
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Selling Like Herb Tarlek??
Professional Selling Today- THE 5 THINGS
Greta writes, "Today, more organizations are facing increasingly more competition, rapidly changing technology, slower market growth, and less product differentiation. This trend requires business development professionals to manage more accounts, build stronger relationships, sell to multiple buyers, and be much more creative when selling. Therefore it becomes much more difficult than it used to be to sell. or does it?..."
Greta Schulz News, September 23rd, 2019
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Julie Kantor News
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All The Lonely Lawyers Combating Loneliness In The Legal Profession
The words to Eleanor Rigby by the Beatles ring in my head after my husband sent me, yet another article about addiction and suicide crippling our country
"He is a drug and alcohol interventionist and gets the calls, especially here in South Florida. Our young, our old and this time.... our lawyers are plagued by isolation. Several male family members are/were lawyers, were they lonely? "I have the easiest job in the world," said a family friend. She proctors 300 students in the high school cafeteria every day. "No one is talking, they are all on their phones," she shared with us over..."
Julie Kantor News, September 23rd, 2019
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SF IT vBeers PBG
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vBeers @ Palm Beach (North)
Yard House - Palm Beach Gardens

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

Hosted by John J. McLaughlin and Craig Komins From vBeers South Florida

Wednesday, October 2nd, 2019: 6:00 PM to 8:00 PM
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Sponsor - TechLauderdale
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Sponsor TechLauderdale's Event At Citrix HQ
Hear from 3 decades of the Citrix CEO's and how they shaped Tech in South Florida and globally.
Chris Fleck will host with Roger Roberts, Mark Templeton, and David Henshall.

Schedule:

  • 5:00pm - Registration
  • 5:30pm - 6:30pm - Networking & Reception
  • 6:30pm - 7:30pm - Panel Program
  • 7:30pm - 8:00pm - Q & A

Tickets:

  • Members - $25
  • Non-members - $45

Sponsorships

  • Meetup Table - $300
  • Event Sponsor - $1,000

About Citrix:

Citrix is a digital workspace platform that gives employees everything they need to be productive in one unified experience while arming IT with the visibility, simplicity, and security needed to enable and control it all.

TechLauderdale News, September 23rd, 2019
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Sponsor - ITPalooza
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ITpalooza 2019 - Thursday December 5th
Download The Official Itp19 Sponsorship Prospectus
Thursday, December 5, 2019, Ft. Lauderdale

ITPalooza is South Florida's Premier Technology Conference. Now in its 8th year, ITPalooza is the preeminent platform to drive business deals and forge valuable connections with local and regional tech professionals.

Statistics for the last seven editions:

  • 15,000 - Attendees and Guests
  • 800 - Speakers and Presenters
  • 1100 - Participating Companies
  • 82% - Technology Professionals

Quick Summary of Sponsorships:

  • Platinum Package With Sponsored Speaking Session (6) - $5,500
  • Platinum Package With Vip Lounge / Party Sponsorship (4) - $5,000
  • Attendee Lunch Sponsor (4) - $2,000 - $2,750
  • Check-In Sponsor (4) - $2,000 - $2,750
  • Gold Package (75) - Gold Package (75)
  • Silver Package (50) - $1,000 - $1,750
  • Non-Profit / Startup Package (20) - $500 - $1,000

If you need a convenient PDF document to forward to your boss or a colleague, download the official ITP19 sponsorship opportunities price list, here it is.

ITPalooza, August 23rd, 2019
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Sponsor - SIM
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South Florida SIM 2019 Conference
NSU - Davie

SIM is a senior IT leadership organization with over 5,000 national members. SIM South Florida strives to strengthen professional communications among members who direct the application of information technology in private and public organizations.

  • SIM members login for access to the free member registration.
  • IT Executives who are not SIM members, sign up for the wait list to request a free non-member registration.
  • Vendors that are not sponsors will not be admitted to this meeting without prior authorization by the local chapter Board of Directors.

Agenda

  • 8:00 AM - 9:00 AM Registration & Breakfast
  • 9:00 AM - 10:00 AM Keynote Speaker
  • 10:15 AM - 12:15 PM Round Table discussion
  • 12:15 PM - 1:30 PM Networking Lunch

Sponsor

  • $2000: Breakfast and Lunch Sponsor South Florida
  • $3000: Speaker Sponsor South Florida
  • $5000: Round Table Sponsor

Hosted by SIM South Florida

Wednesday, October 16th, 2019: 8:00 AM to 01:30 PM
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Sponsor - Startup Safari
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Startup Safari Miami - October 25-26, 2019
If you want to maximize your exposure, more experience and connections and more SAFARI spirit, you should be partnering as sponsor with us
With becoming a SPONSOR, your company logo will be displayed above all logos in an exclusive section.

We offer exclusive sessions hosted by or hosted for you, guided tours and much much more.

Reach out to deep dive and learn more about the possibilities.

Email: sponsor@StartUPSAFARI.miami

Download Partner Info booklet

Startup Safari, October 25-26, 2019
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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