IT News and Events
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Aug 26th, 2019 — Sep 1st, 2019 Generate the Custom HTML Email for this Issue
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Volume 257, Issue 4 << Previous Issue | Next Issue >>
IT - Email
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Browse The Best Email Security Products For Your Enterprise
Finding the best email security product is vital to protect companies from cyberattacks. Here's a look at the current market leaders
"It's been a long time since the introduction of email to the corporate communication structure, but just because it's been around forever doesn't mean it's safe to use. Quite the contrary.

As you sit here reading, hackers and information thieves are drawing a target on your company's back -- and the bull's-eye mark is your corporate email, the wide-open entry through which hackers can gain admission to your proprietary information and wreak general havoc. No industry is safe, and the incidents of email phishing attacks, ransomware, and other malicious attachments are on the rise. But there's something companies can do to protect themselves..."

Search Security, August 30th, 2019
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IT - Marketing
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Using Behavior Based Marketing In Your Campaigns
Imagine this - you're shopping on your favorite site, you add an item to your cart - but you get distracted and leave. Minutes later, you receive an email reminding you to complete your purchase. This is a classic example of Behavior Based Marketing
"This kind of marketing is highly effective when engaging customers - and it's taking ecommerce by storm.

These campaigns are launched (or 'triggered') by some sort of activity. They are not only helpful for boosting online sales, but have become vital to the success of online businesses everywhere.

An abandoned cart isn't the only means of capturing a lead and boosting conversions. Other factors can trigger on-site and email marketing campaigns, including: time on site, device, geolocation, cart, and on-site behavior. Let's take a look at more creative ways to engage visitors and increase conversions..."

Business 2 Community, August 28th, 2019
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Email: An Indispensable Part Of Digital Marketing Strategy
Out of all the digital marketing channels like emails, content marketing, SEO, websites, blogs, PPC, and referral marketing, there is one channel that stands out
"Have you guessed it? Well, there are no points for guessing it right; it is EMAIL. Despite being in use since a long time, it has still not lost its charm. According to Nielsen's CMO report 2018, email was ranked among the top three 'extremely important' digital marketing channels of the year.

Digital marketing strategy primarily works to acquire new customers, create brand awareness, retain the existing ones, and yield higher revenue. It encompasses the channels as discussed below:..."

SmartDataCollective, August 28th, 2019
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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales
These data-driven marketing strategies are revolutionizing the way sales are carried out. Here's how they work
"The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever.

In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. His article talked about utilizing big data for everything from customer analytics to optimizing pricing strategies..."

SmartDataCollective, August 29th, 2019
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Branding vs. Marketing: Why Branding Beats Marketing Every Time
When it comes to the war of branding vs. marketing, marketing might win a few battles. But branding wins the war.
"When used together, they produce significant, long-term results for your business.

I like cars.

A lot.

I drive an old BMW that I bought last year - a 2008 that already had 64,000 miles on it.

I was ecstatic on the day I bought it, and I'm still stoked about that decision today.

I could have bought a new Kia for roughly the same price, but the thought never crossed my mind.

Never.

Why not?

..."

Business 2 Community, August 29th, 2019
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IT - Sales
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Why Social Media Is So Powerful For Your Company's Sales Team
As social media grew rapidly in the last decade, these social platforms became a major outlet for sales teams and growth of the organizations
"Social platforms like LinkedIn, Twitter, and Facebook are where customers, current buyers, and future prospects are engaging and doing research.

If sales teams are not active on social media, they end up missing huge opportunities to close more deals, increase win rates, and more.

67% of consumers surveyed say they are likely to purchase an item or service they see on their social feeds. (B2C)..."

Business 2 Community, August 26th, 2019
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The Factors Your Customers Use To Make Decisions
When it comes to knowing your customers, nothing is as important as understanding how they make big decisions in the first place
"From initial buying choices to upsells and renewals, knowing what prompts customers to take steps forward with a vendor can help your customer success team structure messaging, discussions, and other critical conversations.

Decision Factor #1: Value

First and foremost, customers want to know exactly how a product, service, or feature will show value. This goes for initial buying decisions as well as long-term renewals or even a new feature expansion. Customers are looking to invest in solutions that help move the needle, which means your product must be able to directly impact some part of their business...."

Business 2 Community, August 30th, 2019
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IT - CRM
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Create A CRM Strategy In 8 Steps
Customer Relationship Management (CRM) software is a powerful tool for improving customer relationships, acquiring new leads, and driving customer loyalty - but only if you know how to use it
"Alarmingly, only 13% of sales reps actually use the full capabilities of their CRM, while 30-60% of CRM projects end with low adoption rates, little or no integration with existing tools, and ultimately a dismal return on investment.

There's nothing worse than investing time and money into a customer relationship management system and failing to use it properly. Before implementing your new CRM, prepare for success adoption by creating a strong CRM strategy.

Use the eight steps below as a roadmap to building your own scalable, cross-departmental CRM strategy guaranteed to elevate customer relationships at every stage in their journey..."

Business 2 Community, August 29th, 2019
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5 'Lacks' Affecting Your CRM Implementation
When many companies start implementing customer relationship management (CRM), they dive right into the deep end
"But when you're implementing a CRM system, you must take a lot of steps to get the most from your system. So you should start by testing the waters and making sure you can swim.

When it comes to CRM, you shouldn't be slacking. Instead, think about these 5 things you may be lacking:

Lack of Planning

When it's time to implement CRM, it's common for companies to only plan for the near future. They know they have an immediate need, and they want to get things rolling. So they figure they'll deal with the rest later. But if you don't plan for the future, it can cause headaches before you get very far down the road..."

Business 2 Community, August 30th, 2019
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Improve Your Public Relations With These 3 CRM Tools
Today I'm going to share three CRM tools that will help improve your public relations. Let's hope that these get your week off to a great start
"Customer Relationship Management (CRM) tools have long been used by public relations professionals to manage relationships with media. While a journalist isn't a public relations professionals' customer, in a way you are selling an idea that a media outlet has to buy into.

Here are my top three CRM tools to help improve your public relations. Let me know in the comments how they work out..."

Business 2 Community, August 30th, 2019
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale
vBeersPlus events include sponsorships - recruitment, community, commercial
General Provision - Fort Lauderdale
  • 300 SW 1st Ave #155, Fort Lauderdale, FL 33301

Join us for the next vBeerPlus South Florida. vBeers/vBeersPlus events happen four times a month on the first four Wednesdays. Check the vBeers meetup.com page for the locations.

Sponsors: TechLauderdale, ITNE

Informal IT Networking Every Wednesday, Locations Vary

Join us for vBeersPlus at General Provision Downtown Ft. Lauderdale.

vBeers events happen four times a month on the first four Wednesdays. Check the meetup.com page for the locations.

vBeersPlus events adds sponsorships - recruitment, community, commercial

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida.

I would like to invite local firms who are seeking new IT employees to sponsor a table which they will staff before or as part of the vBeersPlus.

These tables will be set up before the vBeersPlus. Job fair attendees and the hiring firms' representatives are encouraged to stay for the networking and talks.

In advance of the vBeersPlus, I will post a list of the positions that are available from the table sponsors.

I am now looking for sponsors to deliver short commercial talks during vBeersPlus. The idea is to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

Food and drinks will be covered by the sponsors.

If you are interested in sponsoring a table at the Job Fair and/or presenting a commercial solution, please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Register / Details

Hosted by John J. McLaughlin and Lauren H. McLaughlin

Wednesday, September 11th, 2019: 6:00 PM to 9:00 PM
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PeopleTek News
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Composure And Self Control
Self-control is vital to reaching long-term goals... - Amy Morin
"How do stressful situations impact you? If you're under fire at work, do others 'feel' it and avoid interacting with you?

Composure and self control are important. This is true for everyone, but as leaders, (whom others look up to and may even emulate), we need to be especially aware. We need to be cognizant of our emotions, we need to feel when we're having an 'off' day, and we need to have the skill to stay level headed and in control..."

PeopleTek News, August 24th, 2019
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Kelly Merbler News
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I Was Involved In A Hit And Run.
I am guilty as charged! About ten years ago, I was involved in a hit and run.
"Not the type of hit and run that you are imagining, but the kind that I refer to as "reckless management". I was a really solid individual contributor who was known for consistently crushing sales goals within the organization. I had always aspired to move into a management position. After a few years of working the market, an opportunity popped up in my office for a management position..."
Kelly Merbler News, August 27th, 2019
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Julie Kantor News
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Why Corporate Mentoring Is The Key To Success!
The Business Roundtable today released a statement on the Purpose of a Corporation and investment in our employees was top of mind.
"It includes supporting them through training and education that help them develop new skills in a rapidly changing world," stated the document signed by Chairmen and CEO's of Anthem, Accenture, EY, JP Morgan , Apple and 100s more.

"We agree. Today's workforce is more innovative than ever and faces unique challenges. In order for businesses to succeed, they require robust employee development and engagement strategies - strategies that must be as diverse and creative as the workforce for which they were built..."

Julie Kantor News, August 28th, 2019
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Sponsor - ITPalooza
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ITpalooza 2019 - Thursday December 5th
Download The Official Itp19 Sponsorship Prospectus
Thursday, December 5, 2019, Ft. Lauderdale

ITPalooza is South Florida's Premier Technology Conference. Now in its 8th year, ITPalooza is the preeminent platform to drive business deals and forge valuable connections with local and regional tech professionals.

Statistics for the last seven editions:

  • 15,000 - Attendees and Guests
  • 800 - Speakers and Presenters
  • 1100 - Participating Companies
  • 82% - Technology Professionals

Quick Summary of Sponsorships:

  • Platinum Package With Sponsored Speaking Session (6) - $5,500
  • Platinum Package With Vip Lounge / Party Sponsorship (4) - $5,000
  • Attendee Lunch Sponsor (4) - $2,000 - $2,750
  • Check-In Sponsor (4) - $2,000 - $2,750
  • Gold Package (75) - Gold Package (75)
  • Silver Package (50) - $1,000 - $1,750
  • Non-Profit / Startup Package (20) - $500 - $1,000

If you need a convenient PDF document to forward to your boss or a colleague, download the official ITP19 sponsorship opportunities price list, here it is.

ITPalooza, August 23rd, 2019
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Sponsor - CIO
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12th Annual, 2019 CIO Golf Outing
Jacaranda Golf Course - Plantation
With sponsorship opportunities starting at just $350, we've made taking part in the most anticipated golf outing of the year easier than ever.

Good to know: You sponsorship dollars contribute directly to the success of the CIO Council Scholarship Fund which to date has awarded over 30 scholarships to deserving young students in the Miami-Dade and Broward Counties.

Hosted by CIO Council South Florida

Friday, September 20th, 2019: 7:30 AM to 2:00 PM
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Sponsor - SIM
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South Florida SIM 2019 Conference
NSU - Davie

SIM is a senior IT leadership organization with over 5,000 national members. SIM South Florida strives to strengthen professional communications among members who direct the application of information technology in private and public organizations.

Teams will consist of engineers, designers, developers and entrepreneurs, with successful teams having a mix of these areas of expertise and winners walking away with a combination of cash and in kind prizes!

  • Friday @ 5:30 PM: Kickoff Party and Team Forming
  • Saturday @ 8:00 AM: Hacking Officially Begins
  • Sunday @ 10:00 AM: Judging Presentations & Awards Ceremony

Sponsorship Descriptions:

  • $1,000 Sign-in Sponsor includes signage displayed at check-in, logo on the name tag or lanyard, logo on event page and 2 passes.
  • $2,000 Breakfast and Lunch Sponsor includes signage with the food, introduction at the start of the day and before breaking for lunch, logo on the event page and 2 passes.
  • $3,000 Speaker Sponsor includes signage at the front of the room, 5 minutes to introduce sponsor in the morning, logo on the event page and 2 passes.
  • $5,000 Round Table Sponsors includes a table in the room, a 5 minute introduction at the beginning of the round table discussion, logo on the event page and 2 passes.

Hosted by SIM South Florida

Wednesday, October 16th, 2019: 8:00 AM to 01:30 PM
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Sponsor - Startup Safari
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Startup Safari Miami - October 25-26, 2019
If you want to maximize your exposure, more experience and connections and more SAFARI spirit, you should be partnering as sponsor with us
With becoming a SPONSOR, your company logo will be displayed above all logos in an exclusive section.

We offer exclusive sessions hosted by or hosted for you, guided tours and much much more.

Reach out to deep dive and learn more about the possibilities.

Email: sponsor@StartUPSAFARI.miami

Download Partner Info booklet

Startup Safari, August 13th, 2019
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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