IT News and Events
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Aug 12th, 2019 — Aug 18th, 2019 Generate the Custom HTML Email for this Issue
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Volume 257, Issue 2 << Previous Issue | Next Issue >>
IT - Marketing
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3 WOMM (Word-Of-Mouth Marketing) Tips For B2B Marketers
"With WOMM (word-of-mouth marketing) driving billions of dollars in sales every year, it's no surprise that it's one of the most coveted sources of marketing
"Word-of-mouth marketing is a naturally occurring conversation, typically face-to-face, that results in a recommendation of a product/service. Transitioning this naturally occurring conversation into a marketing strategy, word-of-mouth marketing actively influences and encourages consumers to share their recommendations.

But thanks to technology, word-of-mouth marketing is no longer limited to face-to-face conversations..."

Business 2 Community, August 12th, 2019
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Build Customer Trust By Avoiding These Mistakes
What brand has proven, time and again, they can live up to their promises?
"When I ask you a question like 'what brand are you loyal to?' you are actually answering the question 'what brands have earned your trust?'

What brand has proven, time and again, they can live up to their promises? Which brand hasn't disappointed you? Which brand delivers on their expectations?

It's all about trust..."

Business 2 Community, August 12th, 2019
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IT - Sales
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Do We Need Sales People Any Longer?
Recently, I was at a meeting hosted by my friends at Gartner. Scott Gillum made a provocative suggestion, 'Do we need outbound sales any longer?'
"As I reflected on the question, I think we can only discover the answer by changing the question, 'Why do customers need sales people any more?'

Increasingly, the answer appears to be 'They don't!' We see all sorts of evidence supporting this. Customers are relying, increasingly, on other sources of information. They have solution provider web sites, influencers, referral sources, and other sorts of channels to learn about new solutions and how different supplier solutions might fit..."

Business 2 Community, August 13th, 2019
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Make Your Sales Training A Big Success
Today, most sales organizations are still enabling salespeople with classroom onboarding, certifications, and assessments
"These methods are outdated and don't reflect the dynamic, responsive way that modern sellers engage with buyers. And they're hurting your bottom line.

Salespeople are hungry for an immersive, interactive learning experience - one that delivers the right content and guidance at the right time through the channels where they live.

And reps have every reason to have this appetite. Technology has transformed the way we sell - so it's time that technology changes the way we approach sales training, too..."

Business 2 Community, August 13th, 2019
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Sales Is Simple, Buying Isn't!
I succumbed to a certain amount of narcissism (as I often do) in my post: Sales Is Simple, Simple Is Not Easy
"The problem with my post, as accurate as it may have been, is that I did what too many of us do, focusing on ourselves-sales people, sales leaders, and selling.

We all do that, we focus on what we do. We get into conversations about how we do what we do better. I don't want to dismiss those conversations, they are important. But starting with what we do is the wrong starting point.

We always have to start with the Buyer..."

Business 2 Community, August 16th, 2019
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The Lowest Form Of Sales Management
Sadly, too many managers seem to mindlessly echo the same meaningless mantra from some hopelessly outdated sales manager playbook
"The answer to every performance issue seems to be simply, 'Do more!'

The 'more' that's identified is usually more of something that has worked in the past, without assessing whether it is still the right course of action. As a result, we get mindless guidance like, 'Just do more prospecting,' 'Just get more opportunities in your pipeline,' 'Win more,' 'Spend more time 'doing something',' and on and on.

And when those don't work, we know the answer, 'Just do more...'..."

Business 2 Community, August 16th, 2019
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IT - CRM
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CRM Watchlist 2019: The Big Engines That Could (Part 2B, Microsoft)
Microsoft, another of this year's CRM Watchlist winners, is perhaps the most complex of all because of the clarity of their vision and because they are dedicated to carrying it out - from products/services and partnerships to corporate social good.
"I've gotten five of the 13 reviews done now. Here are the links. Interest seems to be high in them, despite their insane length.

  • Adobe
  • Salesforce
  • Infor & SAP
  • Oracle

If you have any thoughts about any of them you'd like to share, please feel free to email me at paul-greenberg3@the56group.com. I'll respond. Even if you're mean to me..."

ZDNet, August 12th, 2019
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PeopleTek News
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Influencers Are Leaders
Influence has countless benefits, and is a particularly lucrative asset in the business world - Jayson DeMers
"We feel everyone is a leader since everyone has the ability to influence others. Do you agree? Granted there's a need to have positive intent and a 'want' to influence (or help) others in their role, decision making process, or for growth in general, but let's say that the 'want' exists.

Jayson DeMers, Founder and CEO, AudienceBloom provides seven ways to build levels of influence:.."

PeopleTek News, August 16th, 2019
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Kelly Merbler News
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Gallup Webcast - Finding Your Purpose As A Coach
On a recent Called to Coach, we spoke with Gallup-Certified Strengths Coach, Kelly Merbler
Called to Coach is a resource for those who want to help others discover and use their strengths. We have Gallup experts and independent strengths coaches share tactics, insights and strategies to help coaches maximize the talent of individuals, teams and organizations around the world.

Youtube Video

Kelly Merbler News, August 14th, 2019
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Greta Schulz News
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True Hiring Benchmarks
What are things to look at in benchmarking a sales candidate?
"A mid-size advertising and marketing firm were looking to expand. It truly needed an account executive to go out and call on organizations in the area to try to develop business for the firm. Denise was in charge of interviewing for the new account executive.

She went the usual route and put out some ads for a viable candidate. She was looking for someone with at least two years of sales experience within the industry, good communication skills, and a college degree.

So, let's break this down:..."

Greta Schultz News, August 14th, 2019
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Julie Kantor News
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Who Will You Champion In 2019 - 2020? Your Leadership Legacy (3 Min Video To Get Started)
The Leader Within You
Youtube Video
Julie Kantor News, August 14th, 2019
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SF IT vBeers Boca
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vBeers @ Boca (Biergarten Boca)
$5 burger/fries and $3 featured drafts during happy hour! We meet in the upstairs lounge.
Biergarten Boca - Boca Raton

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida. Come out and connect with other professionals in your industry! vBeers is a great event meant to promote growth of the IT industry here in South Florida. Register today so you can be a part of this great monthly event! Feel free to invite all of your friends and co workers who work in the IT industry!

Enjoy the $5 burger and fries special! We meet in the upstairs lounge.

Hosted by John J. McLaughlin

Wednesday, August 21st, 2019: 5:30 PM to 8:30 PM
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SF IT vBeers Miami
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vBeersPlus @ Miami - Atlantis University
vBeersPlus events are vBeers events plus sponsorships - recruitment, community, commercial - plus food and drinks!
Atlantis University - 1011 Sunnybrook Rd - Miami, FL 33136

Come out and connect with other professionals in your industry! This is a great event meant to promote growth of the IT industry here in South Florida.

vBeersPlus events are vBeers events plus sponsorships - recruitment, community, commercial - plus food and drinks!

Food and drinks will be provided, so please register so that we have an accurate headcount and can prepare name badges.

Feel free to arrive and depart at your convenience.

The Miami events will be held in conjunction with the Miami VMware users group (VMUG).

If you are interested in being a sponsor, please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Types of sponsor:

  • recruitment - for staffing firms and HR groups looking for IT employees or contractors

  • community - not-for-profit group who provide value to the South Florida IT ecosystem

  • commercial - describe an IT Problem and your commercial IT Solution in under 3 minutes with time for discussions at your table!

Hosted by Lauren H. McLaughlin and John J. McLaughlin from vBeers

Wednesday, August 28th, 2019: 6:00 PM to 9:00 PM
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Sponsor - ITPalooza
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ITPalooza - Thursday December 5th, 2019
The Greater Fort Lauderdale-Broward County Convention Center, December 5th
Held annually in early December, ITPalooza is the center-piece of the South Florida IT events calendar. Not only is ITPalooza the perfect platform for brand marketing but it's also the perfect opportunity to have some fun in the sun in Fort Lauderdale, the "Venice of America."

If you need a convenient PDF document to forward to your boss or a colleague, download the official ITP19 sponsorship opportunities price list.

ITPalooza, August 9th, 2019
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Sponsor - CIO
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12th Annual, 2019 CIO Golf Outing
Jacaranda Golf Course - Plantation
With sponsorship opportunities starting at just $350, we've made taking part in the most anticipated golf outing of the year easier than ever.

Good to know: You sponsorship dollars contribute directly to the success of the CIO Council Scholarship Fund which to date has awarded over 30 scholarships to deserving young students in the Miami-Dade and Broward Counties.

Hosted by CIO Council South Florida

Friday, September 20th, 2019: 7:30 AM to 2:00 PM
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Sponsor - Startup Safari
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Startup Safari Miami - October 25-26, 2019
If you want to maximize your exposure, more experience and connections and more SAFARI spirit, you should be partnering as sponsor with us
With becoming a SPONSOR, your company logo will be displayed above all logos in an exclusive section.

We offer exclusive sessions hosted by or hosted for you, guided tours and much much more.

Reach out to deep dive and learn more about the possibilities.

Email: sponsor@StartUPSAFARI.miami

Download Partner Info booklet

Startup Safari, August 13th, 2019
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Sponsor - ISACA
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ISACA South Florida Chapter
Extensive networking opportunities, face-to-face contact and one-on-one meetings
SPONSORSHIP PROGRAM

  • ISACA South Florida Chapter outreach to more than 1,000 professionals, and partner organizations which represent a range of Corporate IT Audit, IT Compliance, IT Governance & IT Security responsibilities in a cross section of industries and business sizes
  • Extensive networking opportunities, face-to-face contact and one-on-one meetings
  • Display of your latest products and services to all attendees
  • Traffic flow throughout the exhibition area
  • Display of your logo and link to your home page on our ISACA South Florida Chapter web site

Find out more! Contact us at president@isacasfl.org

Corporate IT Audit, IT Compliance, IT Governance & IT Security Professionals
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Sponsor - ISSA
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Become A Sponsor of ISSA South Florida Chapter (SFISSA)
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners.
The ISSA South Florida Chapter (SFISSA) is a not-for-profit organization of information security professionals and practitioners. It provides educational forums and peer interaction opportunities that enhance the knowledge, skill and professional growth of its members.

Members include practitioners at all levels of the security field in a broad range of industries, such as communications, education, healthcare, manufacturing, financial and government. SFISSA is an excellent vehicle for those who need to acquire CPE credits for certification needs.

Chapter sponsorship:

  • Platinum sponsors $1,500/meeting
  • Program sponsors $1,000/meeting

We need your support, so we hope that you will consider becoming a sponsor to support our chapter.

A not-for-profit organization of information security professionals and practitioners
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Sponsor - SFTA
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SFTA Corporate Membership Benefits
Learn. Connect. Grow.
The SFTA is an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida.

  • Diamond Membership Benefits $5,000/year
  • Platinum Membership Benefits $3,500/year
  • Gold Membership Benefits $2,000/year
  • Individual Membership Benefits $200/year

Learn. Connect. Grow.

We are an organization of collaborative trailblazers passionately curating content, inspiring creativity, building tech brands, and connecting business leaders to cultivate and expand the tech ecosystem in South Florida
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Sponsor - Refresh Miami
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Become A Refresh Miami Sponsor
Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.
Become a Refresh Corporate Member!

Be front and center at all our monthly speaker events, get training on the latest technologies, break bread with our distinguished speakers, and find qualified candidates via our sponsored job listings.

Refresh Corporate: $2000/Year

  • Guaranteed ticket to all speaker events
  • Complimentary ticket to three (3) Refresh Miami workshops ($150 value!)
  • 40% discount on all other Refresh Miami workshops ($160 value!)
  • Preferred Access to VIP/Speaker Dinners
  • Discounts on Community Events
  • Partner Discounts
  • Refresh Miami T-Shirt
  • Ability to post relevant events to Community Calendar
  • Ability to post jobs to Refresh Job Board
  • Ability to post business to Refresh Miami Tech Map

$2000/Year

Each month, we gather hundreds of entrepreneurs and technology professionals together to discuss the latest trends and advances in technology and entrepreneurship
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Sponsor - Palm Beach Tech
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Join Palm Beach Tech - Corporate Membership
Check our Membership options and help build the Palm Beaches into a Tech Hub!
Our Memberships are based on Exposure, Talent, & Business

  • STARTUP - $500/year
  • Tier 3 - $1,000/year
  • Tier 2 - $2,500/year
  • Tier 1 - $5,000/year

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub.

Palm Beach Tech is a nonprofit membership association Building the Palm Beaches into a Tech Hub
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Sponsor - SFIMA
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South Florida Interactive Marketing Association (SFIMA) Sponsorship
The primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties
The South Florida Interactive Marketing Association (SFIMA) is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach counties.

Sponsorship options:

  • Platinum Sponsorship
  • Gold Sponsorship
  • Event Sponsorship

Founded in 2004, SFIMA is an all-volunteer organization. Since its inception, the South Florida IMA board has partnered with other IMAs in the United States and top sponsors to present outstanding programming.

Dedicated to educational excellence and expertise in digital marketing
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