IT News and Events
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Aug 5th, 2019 — Aug 11th, 2019 Generate the Custom HTML Email for this Issue
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Volume 257, Issue 1 << Previous Issue | Next Issue >>
IT - Email
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Best Practices For An Abandonment Email Strategy
While e-commerce has grown in the past decade, abandonment remains a major issue for online retailers. Case in point: 77% of all online shoppers abandoned their carts in 2017
"For that reason, a well-executed abandonment email strategy is essential for any ecommerce business.

Email remarketing is the process of contacting a lost lead and reintroducing them to the conversion funnel. While there are numerous ways to accomplish this, emails have remained one of the most effective methods for recovering sales.

But how exactly should an abandonment email strategy be organized? In this article we'll examine best practices for abandonment emails, and the ways they can drastically improve your conversion rates..."

Business 2 Community, August 8th, 2019
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IT - Marketing
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10 Things To Remember When Planning To Rebrand
Rebranding can be a great opportunity for any business to start afresh and build a loyal customer following
"But it can also lead to massive expenses and even loss of credibility with your target audience if not done correctly. Members of the Young Entrepreneur Council discussed some of the key factors a company should take into account when planning a rebranding strategy. Here is what they said:.."
Business 2 Community, August 9th, 2019
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How To Write A Newsletter Your Clients Will Love Reading
A client newsletter is a great way to develop top-of-mind awareness and build loyalty. Learn how to write a newsletter your clients will love reading in this article
"Sending your clients a newsletter isn't the most obvious of agency marketing tactics.

Yet, when done right, a newsletter can be a powerful tool for building authority while also entertaining and educating clients.

Create one as part of your broader content marketing initiatives and it will help you win new deals and secure old ones.

But let's back up - should agencies really be sending clients newsletters? And if yes, what should they include in them? Should they send them only to clients or to prospects as well?

I'll answer all these questions in this article. I'll also share a step-by-step process for writing newsletters your clients will love reading..."

Business 2 Community, August 6th, 2019
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Prioritize The Top Social Networks For Your Business With These 5 Easy Steps
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment
"Time is our greatest asset in both business and life. How we spend our time can make or break business and marketing success.

When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, 'I have so much time, resource & budget I don't know what to do with it..."

Business 2 Community, August 5th, 2019
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Why Your ABM Might Be Falling Short Of Expectations
An approach to marketing that promises to deliver the benefits of inbound with added account relevance is tough to ignore.
"'I see ABM as a response to inbound marketing. Inbound is great, but you don't have control over quantity and quality. You also can't afford to wait until those named account targets happen to find your content and download something.' - Matt Heinz, President of Heinz Marketing

An approach to marketing that promises to deliver the benefits of inbound with added account relevance is tough to ignore. And while there's plenty of evidence that account-based marketing (ABM) works, it's not like you can just flip a switch and automatically find success.

If you've started down the path of ABM but are struggling to generate results, don't worry. You're not alone..."

Business 2 Community, August 8th, 2019
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IT - Sales
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Courting Your Customers: A Relationship-Building Approach To Marketing And Sales
Imagine this: You've been going to the gym regularly for a few weeks and you've noticed the same good-looking person there almost every time. You're single, and this person is piquing your interest
"You work up the nerve to finally make small-talk with them about one of your mutual exercise habits. They respond with enthusiasm which, at first, really excites you. They're returning your interest!

Within the first five minutes of getting to know each other, however, they ask, ''Ok, so, now that I know your name and what you do for a living, how do you feel about having three kids and living over in that cute new suburb on the west side of town?...."

Business 2 Community, August 5th, 2019
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High Performance Selling - Putting The Pieces Together
Have you ever put together a jigsaw puzzle? Recently, I was sitting in a hotel lobby. The staff had put out one of those 1000 piece puzzles. It turned out to be a fascinating social experience
"Puzzles are interesting, and they are an intriguing metaphor for sales. The pieces of the puzzle don't make any sense by themselves. A single piece of the puzzle is meaningless, we don't understand the picture, we don't even know where/how it fits.

But taken together, all the pieces of the puzzle create very complex images..."

Business 2 Community, August 9th, 2019
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How To Empower Your Sales Team With Thought Leadership
Content, and specifically thought leadership, is now recognised as the perfect means to help drive the business development (BD) process
"Sharing content with prospects helps sales and BD representatives show empathy with their pain points. It also helps steer that prospect towards accepting your solution as their solution.

The prospects love it, too, as it helps them stay informed on industry developments, trends, and new technology and processes - in turn, helping them do a better job.

Which is why content marketing leaders work with their sales teams to plan and create content that will convert..."

Business 2 Community, August 8th, 2019
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Understanding The Different Types Of Customer Engagement
The customer-centered economy has made it easier for customers to switch to a competitor if one company is not fully satisfying them
"This has raised customer expectations; now, companies need to provide personalized services to stand out. If you don't meet these expectations, customers can easily go elsewhere.

To thrive in this environment, you must engage customers proactively and regularly. Let's explore why customer engagement is critical for your customer success team and the types of engagements you should be leveraging..."

Business 2 Community, August 7th, 2019
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IT - CRM
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10 Customer Experience Lessons From A CRM Pioneer And Trailblazer
Eighty-four percent of customers say the experience a company provides is as important as its products and services
"Michael Maoz, a senior vice president of Innovation Strategy at Salesforce, has been researching the science and art of delivering world-class customer experience for decades. He shares his insights on how companies can develop a differentiation strategy based on customer experience.

In the age of the connected customer, customer experience (CX) is as important as the products or services that companies provide. Here are key findings recently published in the State of Connected Customer 2019 report: ..."

ZDNet, August 5th, 2019
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How To Align Marketing And Sales With CRM For Lead Generation And Business Growth
Did you know that aligning your marketing and sales teams can help to dramatically improve your brand's performance resulting in rapid business growth?
"Even though marketing and sales reps mostly do not agree on this, nevertheless when these two teams work towards a unified goal for generating more leads, businesses typically see a 30 percent and even higher volume of sales wins.

Alignments between branches in an organization can happen in several forms but ultimately your marketing and sales departments should have a common goal around lead management, nurturing and generation of new leads, and there is no better way to do this than by implementing a CRM software be it Salesforce or any other Salesforce Alternative CRM platforms mostly used by startups and small businesses..."

CustomerThink, August 6th, 2019
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On CRM: The One Big Problem With These 11 Open-Sourced CRM Applications
A shout-out to Ankush Das, a tech blogger who put together a really nice list of 11 "open-source" CRM applications for the Linux-focused website It's FOSS
"Das recommended products like SuiteCRM, Vtiger, EspoCRM, YetiForce and others - both well-known and more obscure - and they all represent a good variety of choices for companies that have a developer mindset.

Open source products like the ones included in Das' list mostly come with the ability to be hosted internally or by a hosting provider, offer free and paid versions based on either the number of servers or users and include documentation and support provided by the application's developer communities..."

Forbes, August 7th, 2019
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SF IT vBeers Broward
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vBeersPlus @ General Provision Downtown Ft. Lauderdale
vBeersPlus events include sponsorships - recruitment, community, commercial
General Provision - Fort Lauderdale
  • 300 SW 1st Ave #155, Fort Lauderdale, FL 33301

Join us for the next vBeerPlus South Florida. vBeers/vBeersPlus events happen four times a month on the first four Wednesdays.

Check the vBeers meetup.com page for the locations.

Sponsors: TechLauderdale, ITNE

Informal IT Networking Every Wednesday, Locations Vary

Join us for vBeersPlus at General Provision Downtown Ft. Lauderdale.

vBeers events happen four times a month on the first four Wednesdays. Check the meetup.com page for the locations.

vBeersPlus events adds sponsorships - recruitment, community, commercial

These informal networking/social events provide a relaxed environment to meet with other hands-on IT professionals and promote the growth of IT in South Florida.

I would like to invite local firms who are seeking new IT employees to sponsor a table which they will staff before or as part of the vBeersPlus.

These tables will be set up before the vBeersPlus. Job fair attendees and the hiring firms' representatives are encouraged to stay for the networking and talks.

In advance of the vBeersPlus, I will post a list of the positions that are available from the table sponsors.

I am now looking for sponsors to deliver short commercial talks during vBeersPlus. The idea is to describe an IT problem such that people will relate to it then briefly describe the sponsor's solution. Attendees will be able to visit the sponsor's table, after the presentations, to discuss the presented solution.

As I ramp up the sponsorships, the food and drinks will be covered by the sponsors.

If you are interested in sponsoring a table at the Job Fair and/or presenting a commercial solution, please email sales@itnewsandevents.com or call/text Lauren McLaughlin for details at (954) 729 9130.

Register / Details

Hosted by John J. McLaughlin and Lauren H. McLaughlin

Wednesday, August 14th, 2019: 6:00 PM to 9:00 PM
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PeopleTek News
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10 Mistakes To Avoid
Smart, successful people are by no means immune to making mistakes; they simply have the tools in place to learn from their errors - Travis Bradberry
Dr. Travis Bradberry believes there are 10 mistakes smart people never make twice, and he feels 'emotionally intelligent people embrace mistakes for what they are - great opportunities to learn'.

So, what's the first step? Admitting that you made a mistake and committing to learning from it so it's not repeated.

Here's what he views as the top 10 mistakes:

PeopleTek News, August 7th, 2019
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Kelly Merbler News
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I Got A Really Good Job Offer
I think that we are tested in life in so many ways and just when we think we have figured it out we get another test that questions if we are making the right decisions
"It was just two weeks after I left my corporate job and made the decision to start my own business and was just getting my wits about me and excited to begin my entrepreneurial journey when my phone rang and one of my favorite clients was on the other end offering me a really nice job...."
Kelly Merbler News, August 7th, 2019
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Greta Schulz News
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Your Best Sales Manager Is Not Your Best Salesperson!
The most common question I think I get hands down is "Greta, where do I find a good sales manager, or who on our team do you think would be a good manager?"
"Most of the time, they take their best salesperson and promote him or they take somebody who has been in the field or sold before and hires them. What happens? Well, I'll tell you more often than not, it's unsuccessful. Why? To illustrate this point, I'm going to tell you a story about Evan.

I work with a very prominent, high-end web design company, one of the largest in the country. They have a wonderful reputation and their salespeople are skilled, though they needed to learn some process..."

Greta Schultz News, August 5th, 2019
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Julie Kantor News
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Developing & Mentoring Your Junior Sales Force
"The best players do not always make the best coaches or mentors," said a Commercial Real Estate HR leader Stephen* on the phone recently
"I am leaving the company because they just handed me a phone book, a quota and want me to sink or swim. There has been almost no training, they get irritated when I ask questions and don't even let me attend the meetings I set up, said Rachel who is in the Insurance business.

'Our senior brokers, the ones who are making 700k, a million+ a year. They don't mentor..."

Julie Kantor News, August 5th, 2019
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Sponsor - ITPalooza
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ITPalooza - Thursday December 5th, 2019
The Greater Fort Lauderdale-Broward County Convention Center, December 5th
Held annually in early December, ITPalooza is the center-piece of the South Florida IT events calendar. Not only is ITPalooza the perfect platform for brand marketing but it's also the perfect opportunity to have some fun in the sun in Fort Lauderdale, the "Venice of America."

If you need a convenient PDF document to forward to your boss or a colleague, download the official ITP19 sponsorship opportunities price list.

ITPalooza, August 9th, 2019
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Sponsor - CIO
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12th Annual, 2019 CIO Golf Outing
Jacaranda Golf Course - Plantation
With sponsorship opportunities starting at just $350, we've made taking part in the most anticipated golf outing of the year easier than ever.

Good to know: You sponsorship dollars contribute directly to the success of the CIO Council Scholarship Fund which to date has awarded over 30 scholarships to deserving young students in the Miami-Dade and Broward Counties.

Hosted by CIO Council South Florida

Friday, September 20th, 2019: 7:30 AM to 2:00 PM
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